This is update #2 in the series of posts that outline the plan to regain high rankings in the search engine results.
The update this week will cover the details of what was accomplished, results, what was not accomplished, some additional background information about the keyword search volume, and a few new items to the action plan.
Accomplishments and Results
Looking back at the past week, I didn’t get as much done as I hoped. I sure did feel busy but when I look at the list of action items from last week…
Well, I’ll just say there is room for improvement!
Let’s review the plan to baseline the accomplishments.
What was planned…
The plan is simple and hits the fundamentals of ranking a brand new or an established website.
- Add More Content
- Add More Links through
- Blog Commenting
- Private Blog Network (PBN) Links
- HOTH Package (affiliate link)
Blog Comments: We left about 30 comments on various blogs. That’s not bad for 1 week but I am a little disappointed. I see that most of those comments were from a 3 day period. So, we started strong with the blog comments and then really tapered off.
We can improve this week! (FYI: “We” is my wife and me.)
A quick note – I really don’t check to see if the comments are approved. It usually only takes about 1 – 2 minutes to leave a comment. I don’t think that investing the time to go back to the blogs to see if they were approved is worth the time. If you disagree, let me know in the comments below. It might actually be a good idea.
PBN Links: I was able to add 2 PBN links which is great. I hope I can add more soon. As everyone says, PBNs are a lot of work!
Other: These are a few items that I did not plan but they were done last week.
Expired Domain and 301 Redirect
I found a very modest expired domain in the niche that was available for registration. I was taking a little break and checking out expireddomains.net with some simple searches.
The backlink profile of the domain was very clean so I registered it. Next, I set up hosting on a cheap account ($1 per month) and set up a 301 redirect to point to a page on my website.
I skipped a few details there but here are two great references to help:
- For help with expired domains at expireddomains.net, check out this post from Mr. Lewis Ogden at cloudincome.com
- For help with the 301 redirect concept with expired domains, check the Ultimate Expired Domain Guide from Mr. Jon Haver at authoritywebsiteincome.com.
Words of caution – If you haven’t edited the .htaccess file or if you are just getting started with expired domains, there are many pitfalls to this task. I summarized it with a few sentences above but it’s fairly involved for the uninitiated.
I signed up for serpbook.com (affiliate link) to track my rankings. It’s awesome! I highly recommend it and I wish I would have signed up sooner.
You can enter a domain and a list of keywords. SerpBook will check the rankings for that domain based on the keywords for you.
SerpBook generates graphs over time which is cool to see. One of the best parts is that you can set up a email to be sent to you (and others if you want) at a set interval.
Now, I have an email sent to me each day in PDF format telling me where the website ranks. I signed up for the “Lite+” – the cheapest plan – for now. It’s $5 per month and that’s a great bargain considering what they do.
There was no change in the rankings over the last week. I did see a little shift by 1 or 2 positions over a couple days only to return to the same position. This is not unexpected. I will be continuing with the action plan and I hope that future Results updates will be more exciting. I have graphs to place here but they are just flat lines – not very interesting. 🙂
We did get a few backlinks as a result of the PBN and blog comments. Here is the new backlinks view from ahrefs…
The blue numbers are the “new backlinks” and the pink numbers are the “lost backlinks.” Some of the backlinks that are new or lost are just noise on this view. The churn is normal due to recent comments being found or disappearing in the sidebar of some websites – you know, the “recent comments” widget that some people use on their websites.
The important part is that there are some new links being added.
What was not accomplished…
Blog Commenting: We did get some comments out there but there is room for improvement. I can start to make an improvement today. 🙂
Content: I didn’t add anymore content last week. However, in the preceding few weeks, I was able to add 8 more product reviews. I do need to come up with a list of 10-12 more products to review. I can generate a list of products this week.
Outreach: This is a long term goal and I didn’t make any progress on this topic. I should be trying to generate a list of websites that I can target over the next month. It will most likely be 2 weeks before I can give this an effort.
More Background Information
I mentioned in the previous post that the overall search volume for the niche decreases. The graph from January 2012 – January 2013 is below. It is easy to see the upward trend in the retail season.
There was no major change in the traffic over the last week. Here is the graph for the last 30 days:
New Action Items
I will be working to get 2 new links from Link Viking (affiliate). The service from Link Viking worked so well last time that I wanted to see how they can help again. I’m checking to see if a custom package will be more economical than just a couple of one off links.
I need to keep moving forward with the plan that I outlined. Nothing interesting happened with the results so far to trigger any changes to the plan.
I know I need to find some more content ideas and have a writer help out. If I can get about 10 – 12 article ideas, that will go a long way to keep new posts coming every week.
I can improve on the blog commenting task and I will be doing that today.
It took about 60 days of attention to get positive results in the search results when the website was first launched. I expect a similar timeframe to return to the top 3. It won’t be easy and there will be weeks where my interest wanes and my motivation declines.
Those will be the most important weeks to keep going.
Do you have any suggestions on what I should be doing?
Do you have any questions about the plan?
If so, let me know in the comments below.