This is update #4 in the series of posts that outline the plan to regain high rankings in the search engine results. Update #4 is fairly uneventful and I have a correction to share from last week. I made a little mistake!
The update this week will cover the details of what was accomplished, results, and a few other updates.
Accomplishments and Results
What was planned…
I was planning on creating a list of products to review, blog commenting, and start on the list of websites for outreach/networking purposes. I adapted the plan though…
Part of it was out of my control – my day job has been very busy. Like most budding internet marketers, I still have a day job. It pays the bills and when they need me at work I have to step up and take care business there. I know a lot of people can relate.
That means that I just didn’t have as much time to work on the money site. Basically, I didn’t get as much done as I thought I would.
Blog Comments: Again, we left about 20 comments on blogs. This is less than planned, of course, that is mainly for the excuse listed above.
Link Viking (affiliate: mention my name): I have a link on the schedule and I hope that it will be processed sometime next week.
HOTH Package (affiliate link): The Platinum package finished the initial phase last week. The day after I received the report from the HOTH, the website jumped 2 places for the main search term!
That put the site at #8. Excellent!
However, the rankings settled out and it’s been moving from #9 – 10. The real power from the HOTH come after a few weeks…
We slow-drip each article to our own network of PR sites over a period of 3+ weeks. By slow-dripping these articles, we create a steady link velocity.
They basically add links from their private network to the Tier 1 and Tier 2 websites that they create. I’m very interested to see how this will impact the rankings over the next few weeks.
This week we did see a little bit of improvement in the rankings…from #10 to #9. Check out the graph from serpbooks (affiliate link) below. I am only showing the Google rankings in the first graph so you can actually see the movement.
In this case, moving just one position is not having a noticeable impact on the traffic.
The Yahoo results are interesting. It appears that the efforts over the last few weeks have been helping.
They have been helping a lot. The site moved from #29 to #3 in the Yahoo search results.
We see a few new links for this week too. I may stop publishing this graph since it does not seem to have a real impact. With so many links disappearing and so many showing up, the value of seeing this graphic is low.
In the ahefs.com view, I can actually see where the backlinks are coming from…so that is very valuable. However, I can’t publish that information here or it would compromise the moneysite URL.
Traffic (and the Correction!)
Last week, I saw a spike in traffic when I reviewed the Analytics from Google. Well, that was a reporting error.
Every now and then, Google Analytics will report about double the traffic for a day or so. I haven’t seen that kind of behavior before but when I checked around with some peers, it sounds like a common occurrence.
Oops!If I would have checked the Jetpack Dashboard on my WordPress admin panel, then I would have seen that the traffic was steady.Here is the graph for the last 30 days. You can see that the traffic from last week is stable…
A Slight Pivot
Over the past six weeks, the money site published more content and received more backlinks. The impact has been minimal to none.
It’s apparent to me that the issue might be deeper than content freshness and backlinks.
I am not sure what the issue is but on page SEO might be a factor. The pivot is that I will be observing for a little bit before I keep adding more content and links.
The feedback from Google so far is that the additional content and backlinks are not helping. It doesn’t mean that they are not going to help eventually but it might be smart to start looking at other factors.
One other strategy is to try to 301 redirect the money site to a new domain or a subdomain on the same root domain. I heard about this from the ViperChill podcast on the What We Learned from 30 SEO Consultations episode. It’s a great podcast overall so check it out. The 301 redirect part is about 22:15 minutes in but you should listen to the whole episode.
Let me know if you have any experience with using a 301 redirect for SEO Purposes. Do you have any opinions on that move?
As I mentioned, I think I should start thinking about more drastic measures to help repair the rankings on my money website. I will be taking a deep dive to review the on page SEO – more in depth than my casual analysis that I performed after the rankings drop in February.
I am also looking at the 301 redirect option. That will be a big pivot and the results will be apparent.
I think taking some decisive action will be good. The action may or may not work but the minor tweaks have not provided much of an impact – not positive or negative.
Do you have any tips or suggestions for me?