Action Plan (Update #6) for Improving Rankings

This is update #6 in the series that outlines the plan to regain high rankings in the search engine results. Last time, I talked about trying a 301 redirect and, well, it didn’t go so well.

At least, not at first.

Things got better. A quick recap is that I created a new subdomain on my original domain and moved the content there. Then, I used a 301 redirect in the .htaccess file of the original domain to point to the new subdomain.

The rankings dropped to close to 200 for the main keywords! Ouch.

After a couple days I realized that for some reason my original site was still indexed and so was the new subdomain. That means there was duplicate content.

So, it took a couple days to figure that out. I took care of that by making all the posts private on the original domain.

Boom – After 24 hours, the subdomain was ranking right where it use to rank…

Right at the bottom of the first page.

A New Approach

Okay, the bottom of the first page is not a bad place to be. However, I have to do something different.

In my niche, like many others, the bottom of the first page just doesn’t get much traffic. Your site needs to be in the top 3 to really get traction.

And #1 is required to get significant traffic.

Here is the good thing about the situation: I know the content is good and it converts to Amazon sales.

I need your help…

I have the content and I have 2 main choices:

  1. Start a new domain.
  2. Use an expired domain.

You might recall that I am conducting a case study on expired domains. It is just kicking off and I don’t have any data on this yet. I’m definitely leaning towards an expired domain!

Let me know what you think in the comments below. If you have first hand experience, let me know.

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