Over the last few weeks, I have been working on a new niche site. I mentioned it a while back in previous updates where I said, “I’ll start working on it soon…”
It took a while but I’ve finally been able to dedicate some time to this new site.
Even with all of the recent excitement about Authority Sites, I’m sticking to my niche site approach.
Here is why:
- Niche sites are the easiest and fastest way to get started when you’re just starting out. The idea of having to publish a great deal of content can be overwhelming.
- The prospect of doing lots of manual outreach is also overwhelming. You can use tools like Ninja Outreach or Buzz Stream to help you along the way. Regardless, tools are one more thing to learn on top of everything else.
- Niche sites can be the testing grounds for an authority site. If things go well for a niche site, then you can expand into an authority site very easily.
What’s the Plan?
I’m sticking to what works. I’ve outlined the entire process very thoroughly in the Niche Site Process. If you haven’t read it, go check it out.
Here is a quick reminder on the steps:
- Select a Niche or Market
- Build Out the Framework
- Develop a Content Management Plan
- Execute a Link Building Campaign
- Execute an Outreach & Promotion Campaign
- Execute an Email Marketing Campaign (if desired)
- Continue Growing the Niche Site or Transition to an Authority Site (if desired)
It’s the same plan that I have used before, other people have used it, and it is repeatable.
I do have a little bit of a head start on the niche and content. I have tried a case study before and it sort of failed.
However, I was left with some very good, uniquely written content. I’m taking all this content and moving it over to the new site.
The only change that I’ll be making is to add in some email marketing…
The Email Marketing…
Back when I got started, it was one more thing for me to learn, then implement. It was too much for me at the time.
I have a better handle on the steps involved with an email list. I use Aweber as my email provider <affiliate link> and they do a very good job. Now, they don’t have the sexiest interface but there is no question that their functionality is top notch.
Now I understand that you can’t just slap up an email form and expect people to give you their email address. You need a lead magnet of some kind – it’s the first transaction that you’ll make with your visitor.
They get something like a resource list or guide, and you get their email address.
After that you can send emails to subscribers to provide valuable information, let them know about new blog posts, or sell affiliate offers. It’s really powerful.
Of course, if you have an email list then you have less reliance on organic Google traffic – and that’s a good thing.
I’m running a little experiment right now on generating email leads with Facebook. I expect to finish up soon and will share the results.
I hope to make updates on the progress a couple times a month.
Here are a few activities that are coming up for the site:
- Create a short autoresponder series – about 5 to 10 emails.
- Review the content that is published on the site.
- Add relevant images to the posts.
- Add affiliate links to the posts.