Case Study Update – Slow Progress

So far, the progress has been slow. It hasn’t been terrible but I am not where I expected to be today.

You might remember from the last update that I planned on having four sites launched within a week. I am not quite there yet…


Here is what I was able to accomplish for both niches:

  • I found two expired domains to use.
  • I found two new, brandable domains also.
  • I set up hosting, a premium theme, Google analytics, Google Webmaster tools, and the general layout of the websites.

Please note: there are two websites for each niche, one built on an expired domain in one built on a brand-new domain.


This week was not without issues. I really hoped to accomplish much more.

In fact, I was hoping to have two websites full of content already. I had two writers that had previously done work for me on a trial basis assigned to this task.

Both writers were responsive and provided great content in the trial job. However, after just a couple days it was clear that the writers were not as responsive and were not producing content is quickly.

The good part of my day job as a project manager consists of checking with the project team to ensure they are on schedule. I could tell my milestones were going to be missed. 

After trying to verify each of the writers multiple times on new due dates, I decided I needed to change my tactics.

I fired both writers. 

My new tactic is to pay higher prices. I’m not sure why the writers stopped being responsive. However I know you get what you pay for!

Overall, it looks like my costs will be about double for the content. So, for 10,000 words that would be about $200. And for these websites that is enough content to launch.

To all the writers out there – Sorry! I should have been more respectful to your craft. 

Okay, I’m sure a lot of people maybe saying that’s too much to spend for content when you can get it cheaper.

Yes, it’s true you can get content for cheaper. For me, it is worth it to pay more.

With a higher prices I hope to eliminate so much of my management time working with the writers that are not high-quality and professional.


This week, I learned that paying low prices may not be worth the additional effort that sometimes arises with contractors that are willing to work for a fraction of competitive rates. It can certainly be impressive to hire writers for cheaper rates but may not always be a good value.

I hope I will be able to launch all four sites in another two weeks or so.


1 comment… add one
  • Kevin Harter

    Hey Doug,

    Thanks for sharing your updates. Building 4 niche sites at a go is a huge task but with your project management background, I’m sure you got things figured out.

    By the way, if you need another writer, hit me up 🙂

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