Coaching: Rob’s Niche Site (Session #2)

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Today, Rob and I discuss the task list for a niche website. The list has pretty much all of the steps that are involved in the creating a brand new site.


If you are just joining us, then you should read Rob’s Success Story here. And, the first coaching session is available here.

I sent the task list that I use for niche sites over to Rob. It follows the niche site process as I have laid out previously but with more details.

Rob made a copy of the list and made it his own. (You can download the list here. You need to provide your email address, and if you are already an email subscriber don’t worry…just follow the same link.)

He edited the list and whittled it down so it matches his process.


I mention PMI, the Project Management Institute, in the video. PMI is the professional organization that facilitates the certification for project managers and other related roles. I would suggest that the materials at PMI are overkill unless you are seeking the certification…and no one really cares about the certification except employers. Just keep that in mind…

If you have any feedback, let me know in the comments below…about the video, the content, the kegerator in the background…anything!

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If you are interested in coaching, send me an email. doug @

2 comments… add one
  • Larry Gonzaga

    Hey guy,

    Great to see things are going well. I’m not sure if Rob’s viewing this post, but I wanted to ask him something.

    I remember his mentioning that he used the in-house affiliate program.

    Am I correct in assuming that when going this route, you need to build out the site and make it look good before applying to be an affiliate? (so you’ll get approved) Or can you get in with a not so built out site?

    As opposed to Amazon where the the program is already ready?


    • Rob Atkinson


      From my experience, in-house affiliates aren’t usually going to go out of their way to reject you (again, personal experience).

      If your site is not built, or not fully built, I would recommend reaching out directly to the affiliate. If they are a smaller company, you’re probably going to get a personal response. Are the programs you speak of big or small?

      At that point, send them an honest email stating that you’re interested in promoting their product. Let them know your site will be finished soon and that you hope to drive a lot of traffic. They will likely say you’re more than welcome to join when you’re ready.

      I’d like to hear more details about your situation…


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