Just how many links does it take to rank…
It’s a common question. If we knew how many links we needed to get a site to rank it would make life so much easier!
We would just have a formula of how many links we need to rank a certain keyword for a certain page… So simple, right!?
In contrast to Jon’s experiment, I wanted to test the impact to the rankings by using a non relevant domain and a non relevant post. I am very active with communicating with email subscribers. So, a great guy has been emailing me and we have an ongoing dialogue about niche sites and private blog networks (PBNs).
We had a little debate about the if a non relevant domain would help the rankings of a niche site. I thought it would help pretty significantly.
He wasn’t so sure.
He had a post that was ranking about #23 for a specific keyword. I added one link from a PA 41 site.
UPDATE: The backlink was added on March 21/22. (Thanks to AlexG from twitter!)
UPDATE: On April 18th, the rank moved up to #12 as you can see in the SerpBook.com graph.
As you can see there is certainly an improvement. The site moved from #23 to #17 to #14. (UPDATE: The site moved up to #12 on April 18th)
In fact, for a day or so the post that was linked to showed up at #11. Unfortunately, the report from Serpbook (affiliate link) is pulled at a certain time of day and that ranking of #11 is not shown here. I think those are pretty good results.
I think putting the link within a full post on the given topic would be even better. I was really interested in seeing how a completely non relevant backlink would help a site rank.
It’s interesting to see how the rankings moved over time as well. Maybe that is due to the context of the link…it’s hard to say. Now, I’m pretty sure with a few additional links that this page could easily crack the top 5. With 10 more links, I would be very surprised if the site didn’t hit #1.
Do you have experience in this kind of experiment? If so, please let me know in the comments below!
Or if you have some questions about other experiments, I would love to hear about them. Thanks in advance.
The real conclusion is that PBNs are SUPER powerful. It’s true…just like everyone is telling you.
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