The Content Plan That Grows Your Income Without Backlinks

Last week, I posted the Fall Update for 2016 and mentioned the content expansion for 2 sites. One site is pulling in about $4,200+ per month and the other about $15,000+ per month, as of November 28, 2016.

Content is the cornerstone of the growth in revenue and the traffic that drives it. Across the 2 sites over 250 posts were added over the past several months, leading to massive growth in traffic and revenue and without backlinks.

Check out these 2 graphics for the site making $4,200+ per month:

traffic-growth-through-content-expansion-without-links

This chart shows the consistent growth over the last 12 months. Slow and steady growth…The BIG push for content happened in June through October for this site.

amazon-earnings-content-expansion-growth

The content added is built around the Keyword Golden Ratio and that’s content is monetized with the Amazon Affiliate tracking code in Yellow. The chart covers Jan – Nov 2016. You’ll notice that the long tail tail, i.e. KGR compliant, content makes about the same as the large search volume content. The KGR content can rank and get organic search traffic without the help of backlinks.

This post will answer most of the questions about content that you were asking about last week.

If you miss the post, here it is. Read it now and come back. I’ll wait…

Ready? Let’s get to it! In the video, I’ll tell you:

  1. What the team looks like. {org chart template}
  2. How I hire people from Upwork.
  3. The job posting {template} so you can use it.
  4. What to do if it doesn’t work out {template}.
  5. What my content manager does, i.e. the roles and responsibilities. {template}, for the rate of about $8 – $10 per hour.
  6. The content management tracking sheet {template}.
  7. Get the templates here. Just enter you’re email address and you’ll get access. **If you’re on the Niche Site Project email list already, go check your email because you should have a link to the templates already.

 

How Much Does Content Cost?

I invested about $4,000 in content for the site making $4,200 per month. $3,200 in content and $800 for editing. Then, the other site making $14,670 had about $1,200 of content added.

Get the Content Management templates here for free. You can start expanding your site today!

Content isn’t necessarily cheap, but it’s not risky if you know the system works. When you think about starting a business, a niche site business is a VERY cheap way to do it. Imagine opening up a brick and mortar store – It’d costs hundreds of thousands of dollars.

If you wondering if I could have gotten the content for a cheaper price…

Then you’re missing the point. If it makes you feel better, then, YES, one could get the content for cheaper.

But the point is to make an investment (content in this case) and get a positive ROI (Amazon Affiliate commissions in this case). In both of these cases, adding content paid for the investment very fast and had a long lasting positive impact to the earnings. If you get too caught up on trying to get the best deal, you’re doing yourself a disservice.

If you have questions, ask in the comments below.

34 comments… add one
  • Hi Doug,

    I love your posts and I’m a really fan of your projects.

    Please tell me how long should be a good post be? How many words let you wrote? Are all posts same long?

    Best regards from Germany 🙂

    • Christian, Thanks! I appreciate the compliment.

      It depends on the content – as long as it needs to be. I have content that’s 400 words and some that’s 13,000 words.

      In general, longer is better. You’ll have more of a chance for long tail keywords.

      If you force me to pick a number I’d say make sure it’s 1,200 words.

      Does that help?

  • Hansie

    How do you pay for the content? Do you pay per hour/per word/per article?

    Read another post from a blog that said high quality content is the future seo, this from one of the biggest black hat seoers I know.

  • Leo

    Hey Doug,

    Love the site, and it is super helpful. Have you ever had an issue with a writer decided to go rouge and make a clone of your site using their own affiliate codes? I don’t mean someone directly plagarizing your site, but rather a writer creating something in your same niche and using your own KW research as a basis for the articles he would write.

    Thanks for sharing your info with us beginners.

    -Leo

    • Hey Leo, Thanks for reading NSP and for the compliment.
      No, at least not to my knowledge.
      Most of the time people are too busy with their own lives to learn something totally new.

      I did have a guy that went a little nuts and tried to demand more pay after finding this blog. I fired him, but I guess he felt cheated. The content alone isn’t worth much – it’s the culmination of KWs, content, on page SEO, and links.

  • kanishka

    Hello Doug ,

    Another great post Doug. Thanks for your hard work . Are you hiring SEO peoples ? like SEO managers , link builders etc ?

    and also thanks for that KGR video .It is awesome metric.it works 🙂

    • Hey Kanishka, Thanks for reading NSP! No, I’m not openly hiring folks, but thanks for asking.
      The KGR is pretty crazy on how well it works. Have you had good success with it? If so, let me know!

  • Hey Doug,

    This is really great motivation 🙂 .. I am sure you have actually cleared doubts of lot of people… Generating more content or building backlinks these are 2 question which contradict always ..

    Thanks for the awesome post

    • Hey Shahnawaz, thanks. I’m glad it’s motivational.

      I think a blend of content and backlinks is important, though you could pick one and go with it.
      Good luck!

  • Great video! It’s super helpful. I have a couple of niche sites that make $300-500 now. I have dropped the ball on content creation and have let the sites run on autopilot. Looks like I definitely need to get back on the content creation.

    • Hi Carlin, I’m really glad it was helpful!

      $300-500 is great and an awesome platform to grow from. It was just earlier this year when the $4,200 site was making about that much.

      Content or backlinks will be the ticket for growth.

  • Gabi

    Hey Doug

    Nice inside look into the management side of generating content.

    I’ve planned to get started on outsourcing content pieces in a few weeks. It’ll be my first time, so these templates will come in handy.

    • Gabi, thanks for checking it out. I appreciate it.

      Let me know how the templates work out for you.

  • I agree with you totally.I have done some KW queries with Moz bar to try and analyse page authority of search resulta appearing on top three positions.

    To my suprise,a page with authority of 27 ranks number one beating those with more than 40 PA.

    But a closer look at the page with PA of 27,I realised it had High quality loong and I realy mean long content compared to the 47 PA site.

    I agree,Content is the next frontier in SEO.

    Good analysis.Kudos.

    • Hi njoroge, Thanks for checking out the post. And it’s interesting about the length of the content in your case.

      I haven’t researched it on a wide scale, but I bet you’d see a trend if you looked into it.

      Also, the DA & PA is just an estimate from MOZ, the worst of the backlink crawlers in my opinion. (They have the smallest index and less innovative tools.)

  • Doug,
    I love being on your list and I love your post. Thank you for your honest no BS approach to all of this internet marketing stuff.

    This industry is swimming with “GURUs” and Spammy Marketers.

    You, sir, are not one of those.

    I look up to your success and follow your projects.

    I like that when you email me, it brings me to your case studies and post with solid, helpful information that is without fluff.

    I believe when I previewed your Five Figure Niche Site I realized it was a bit gray hat and used PBNs which turned me away, although I like your keyword research style and efficient, systematic project management.

    I just try to stick to white hat based on how history has played out.

    It is cool to see you working on a project like this.

    I can relate because I am currently doing a similar case study.

    I have a website that is three years old.

    Long before I knew anything about SEO I bought traffic that ended up being dirty PBNs which brought me spammy traffic.

    This website was never monetized with affiliate marketing or even making more than a $1 a month on ads.

    But I plan to restart the project (as I no longer have the server but still the domain) and will try to use the new online marketing knowledge that I have learned to attempt to breathe some new life into the website sticking to completely White Hat tactics.

    Keep up the great content.

    Content is the key which is why I need to get back to planning it.

    Cheers.

    • Gabi

      Hey Todd,

      The color of SEO hats are really subjective in opinion. I don’t think there’s any SEO strategy that’s 100% white hat. Unless you’re waiting for links to come naturally, and not doing anything else. Which I did for a long time. But it’s really not scale-able if you want to grow your business.

      There’s only gray hat and black hat in my opinion.

      Depending on who you ask, pitching and landing a guest post could be gray or black. Guest posts with useful information that helps readers and you didn’t pay to have it posted is about as white hat as you can be in a gray hat world.

      I’m currently a student of Doug’s Five Figure Niche site and I can tell you that the link building strategies are solid and clean. Sure, anyone can choose to go black hat. I feel PBN’s fall in this category – but others might not.

      Before FFNS I was planning on going with PBN’s but it’s clear from my site’s performance in the SERPS that those aren’t necessary.

      Just my 2 cents.

    • Hey Todd, Thanks! That’s really kind of you.

      So to be clear, Five Figure Niche Site teaches a White Hat Approach. There are bonuses that cover Gray Hat…why? Well, I know that material and people want to learn it. Me – I don’t use Gray Hat link building anymore, not because it doesn’t work, but because I’m a baby! I can’t stomach the risk after being burned in the past.

      Good luck with your project! Give me a shout when you get some results.

  • Hi
    Great post. I invested $500 to a niche site, but it did not make money yet. After read your post, I will research and outsource more articles. Thanks for sharing.
    Joseph

    • Hey Joseph, thank you! Glad you found it helpful.

      What did you invest the $500 in? I expect content, but I wanted to check.

      Good luck and let me know how the research goes.
      Doug

  • Hi Doug, I have subscribed to your news.I am already in your list. Can you email me free templates? I have not received them.
    Thank you.

    • Also, I have seen you KGR video. The idea is great. I have not tested it yet.
      What do you think, is this method better, then finding low competitive keys with LTP or keysearch.co?

    • I’ll send you an email, Roman…

  • Dennis

    Hi Doug,

    First time reader/commenter, really liking what I’m reading and so different from the rest of the “gurus.” I like the idea of producing excellent/quality content and seeing the ROI on that verse “getting” backlinks which is hard to determine the actual ROI (if any).

    I do have a question regarding the KGR tip, how do you go about getting the exact search volume now that GKP now just shows a range of search volume?

    • I had the same question about the volume now that it is a range.

    • Dennis, WELCOME. Thanks for checking out NSP. That’s kind of you to say.

      Content, if strategically selected and written, will produce a positive ROI. Now, I have to say backlinks are REALLY important but only for some content.

    • Todd & Dennis, Good question.
      Go read this post. Or use another KW research tool.

  • Doug, you are superb (Y) But why arent my articles getting the traffic they deserve? On my website, I created quality articles after much research but when they dint get enough attention, I left writing for it. I had plans to hire people to write for that website but then I dint.

    what do you suggest

    • Hi Dania, Thanks! I appreciate that.

      Are you targeting KWs that are really competitive, moderately competitive, or not competitive at all?

      How long is your content? Is your content as long or longer than your competition?

      Are you building backlinks? If so, what kind of links? How many? How many backlinks does your competition have?

      Do you have better clarity about your problem after answering the questions?

      Let me know!

  • Craig

    Hi Doug,

    I came across your site years ago when I was looking to start a niche site. You have come a long way. Congrats on all your success.

    I failed tremendously in the content creation part. I hired cheap writers from the Phillipines and did not have the time to check thier work so my site ended up filled with a bunch of awful writing that google decided not to rank.

    I am picking myself back up for another stab at it. Couple of quick questions:

    1) Do you set a price beforehand for your Amazon articles. For example, they need to be over 1000 and for $15? Or are you paying per word and let the writer determine how long the content needs to be to to be the most useful.

    2) Do you teach your editor wordpress or have some clear training documents on how to publish the content?

    Thanks!

    • Hey Craig, thank you! Glad you’re still reading NSP.
      Look, it’s okay you had that failure – I did the same exact thing. You hear about VAs and think paying less is always better…but it is only one part of it.

      Yep, I set the price ahead of time for new writers. If I have a long term gig, then I may pay by the word.

      I have a job aid for the editor and normally they’ve used WordPress before, but not always. The job aid is really detailed and continually improved.

  • Kevin

    Hi Doug,
    This post so useful for me. I have some question:
    If I use KGR for information article, do i have link building for it?or Will it rank auto?
    And can i use KGR for buying article? Or I have to check KD, competitive, etc…?
    Thanks.

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