Have you ever done a search for WordPress themes?
Holy crap!! There are a lot of them to choose from…there seems to be an unlimited number of them.
It leads to analysis paralysis – the number of choices makes us feel overwhelmed. And, once we do make a decision we have more reasons to second-guess the decision.
Spending a lot of time pondering this decision for a theme is a waste. That isn’t to say that the theme doesn’t matter – it matters – but selecting a theme should be a quick activity.
Today, we are going to talk about selecting a theme for an Amazon Associate site. If you haven’t started your site yet, or if you need some guidance, check out the blueprint for creating a profitable Amazon Affiliate site.
What does the theme need to do?
Stay out of the way! We want the content to stand on its own without the theme getting in the way in any way. The points below describe the details, and they are all mainly around staying out of the way.
- Be secure – The theme needs to hold up to the standards for WP security and be updated on a regular basis to ensure security is solid.
- Be responsive – More and more web traffic is coming from mobile. Google even added mobile display as a ranking factor in April 2015. Having a responsive theme isn’t an optional anymore – It HAS to be responsive.
- Have relevant features/options – If you want to have a magazine style layout, then you need to look for a theme that supports that. If you need features around Amazon Affiliate review sites, then keep that in mind. That’s exactly what we are talking. 🙂
- Be easy to configure – There are some really cool themes that are “multi-purpose” and can do just about anything. Maybe they even have drag-and-drop capability… I hate those themes because you have to take a course to configure them. Again, I want the theme to just stay out of the way and be an afterthought.
- Load fast – Load time is another ranking factor for Google. The last thing you want is to have your theme slow down the load time. (Read more here about speeding up your WordPress Site.)
- Display the content and look good – Well, you don’t want people thinking the site is hard to look at.
Keep It Simple
I generally like to limit the options that are available on a theme to only the options that are critical. If it isn’t necessary, then I don’t want it. Or, I just ignore the options that I don’t need.
Don’t Waste Time
Decide how much time you will spend picking a theme and stick to it. I suggest narrowing it down to about 5 themes initially and go from there.
The last thing you want to do is spend your precious time browsing themes for hours. (I know it can be a little addictive because I have done it myself!)
Best Premium Theme for Amazon Sites
Dave is a WordPress theme developer and he’s built a few profitable Amazon Niche Sites. He knows what a profitable niche site needs in the way of a theme. There are couple other Amazon themes out there, but the developers were probably outsourced VAs that didn’t understand the needs of the niche site builder first hand.
I was able to meet Dave face to face last month. I happened to be town visiting family so Dave & I had lunch and talked shop. I was blown away to hear the level of support he offers his customers. He really cares about the customers and will go above and beyond to help out.
I was impressed.
Here are some of my favorite features:
Best Free Theme
I keep it simple. Pick your favorite of the default WordPress themes:
Or, you can find another theme made by Automattic (the parent company of WP). The big benefit for these WP & Automattic themes is that they will adhere to the best practices of WP. They will all get timely security updates…probably faster than some premium themes.
My number one theme choice for an Amazon Affiliate Review Site is the Ultimate Azon Theme. It makes the reviews look awesome and it is easy to use out of the box. Dave offers outstanding support if you need any help with the set up.
The other recommendations are to use a default WordPress theme or another theme by Automattic. They will always be updated fast and be well maintained. All those themes look pretty darn good while they limit the number of options so you can work on the things that matter, not tweaking the theme endlessly.