Blog Commenting, Competition Analysis, and Backlinking Strategy
This is a question I received from a new reader.
Thanks, Daniel, very much for reaching out. Like you mentioned to me, if you have the question then other people do too!
If you have a question, feel free to email me or use the contact form.
1. When commenting on blogs, do you just write a relevant response and then write your URL in the text of the response in a way that is relevant?
2. When analyzing keyword competitiveness of the top 10 in Google, how would you handle this situation: none of the top 10 have the exact keyword in the title or URL, BUT they are all high PA [Page Authority] and DA [Domain Authority] sites. Is that something worth pursuing if one plans to target the exact keywords that none of the other sites are targeting?
3. When creating backlinks, do you create them to your niche site’s home page, or does each backlink refer back to a different relevant page on your site?
– Daniel from Texas, USA
Well, we have a few topics here so I’ll just answer them individually.
1. I write a relevant comment. Yes – you definitely want the comment to be relevant and add value. I find it is very easy to reply to another person’s comment. I basically never try to add my URL in the comment since that seems slightly more spammy. If the blog post is exactly about the page that I want links to, then maybe I would add my URL. In many cases, if you add a URL, the comment will be held in moderation. In summary, don’t try to put the URL in the comment.
2. It is always difficult to figure out the top 10 in Google. In fact, I spend the most time reviewing the top 10 results in Google in my coaching calls. Over time, you will develop an intuition about what you see. I would probably skip the situation that you described. Does that keyword have a “buyer’s keyword” in the search string? Generally, if the PA and DA are high, then I usually try to find a keyword that is less competitive.
3. Most of the links go to the homepage of the website. However, at least 25% of the links go to deeper pages or posts on the website. On my current projects, I will be linking even more to the deeper URLs. In theory, that should help out the overall Domain Authority for the site.