A Reader Question…From Daniel


Blog Commenting, Competition Analysis, and Backlinking Strategy

This is a question I received from a new reader.

Thanks, Daniel, very much for reaching outLike you mentioned to me, if you have the question then other people do too!

If you have a question, feel free to email me or use the contact form.

 1. When commenting on blogs, do you just write a relevant response and then write your URL in the text of the response in a way that is relevant?

2. When analyzing keyword competitiveness of the top 10 in Google, how would you handle this situation: none of the top 10 have the exact keyword in the title or URL, BUT they are all high PA [Page Authority] and DA [Domain Authority] sites. Is that something worth pursuing if one plans to target the exact keywords that none of the other sites are targeting?

3. When creating backlinks, do you create them to your niche site’s home page, or does each backlink refer back to a different relevant page on your site?
– Daniel from Texas, USA

Well, we have a few topics here so I’ll just answer them individually.

1. I write a relevant comment. Yes –  you definitely want the comment to be relevant and add value. I find it is very easy to reply to another person’s comment.  I basically never try to add my URL in the comment since that seems slightly more spammy. If the blog post is exactly about the page that I want links to, then maybe I would add my URL. In many cases, if you add a URL, the comment will be held in moderation. In summary, don’t try to put the URL in the comment.

2. It is always difficult to figure out the top 10 in Google. In fact, I spend the most time reviewing the top 10 results in Google in my coaching calls. Over time, you will develop an intuition about what you see.  I would probably skip the situation that you described. Does that keyword have a “buyer’s keyword” in the search string? Generally, if the PA and DA are high, then I usually try to find a keyword that is less competitive.

3. Most of the links go to the homepage of the website. However, at least 25% of the links go to deeper pages or posts on the website. On my current projects, I will be linking even more to the deeper URLs. In theory, that should help out the overall Domain Authority for the site.

If you have any follow up questions to the points above, be sure to comment below. Thanks!
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10 comments… add one
  • Hi Doug, thanks for answering these questions, and thanks to Daniel for asking them.

    In regards to point number to. What if the DA is high? But the PA is low? Meaning the ranking pages are not really optimized for the KW. But the sites are high DA.


    • Hi Siya – I would look at that at a case by case basis. In general, I would be more likely to target the scenario you described. 🙂 A lower PA is better to target than a higher one!
      Hope that helps

  • Theodore Nwangene

    A great topic of discussion Doug,
    I’m the guy that sent you an email some days ago thanking you for your awesome work here, thanks once again. Talking about Daniels questions, i love the way you answered them.

    But, do you also use your real name on the name field when posting the comment or do you use keywords?
    Secondary, do you promote your niche sites on the social media if yes, do you always create a separate account for each or use your existing accounts?

    Thanks Doug and have a pleasant day.

    • Great question, Theodore. I typically use my name only. Some sites have a lot of people that comment using the following format as their name:

      Name @ Keyword

      If that is what people are doing on a particular site, then I will do the same since it isn’t violating the website’s etiquette.

      • Theodore Nwangene

        Thanks for the response Doug,
        But, what about social media marketing? Do you promote your niche sites on your existing social media accounts or do you create new account for each site?

        I sent you an email few days ago, don’t know if you got it?

        Thanks man and, happy new week:).

        • I don’t do any real marketing or promoting for social media. I just create the profiles with links to the money sites. If you money site is in a niche that has an active social aspect, then it could be worthwhile to take action in that area.

  • Great stuff Doug. Love the site and the advice. I find the biggest problem I am having is determining the best way to start linkbuilding to my new sites. To be very honest, limited funds is slowing me down. The good thing is I think I’m on the verge of getting a break here because I feel the 2 sites I am creating will do very well. The waiting game is hard though..so close but yet so far! haha

    I’ll be checking back regularly and wish you all the best.

    • Hey Lindsay – thanks for the compliments!
      There are a bunch of ways to do the linkbuilding…so it is slightly overwhelming. For a lot of linkbuilding, you can do it for free but it just takes more time.

      Good luck on your sites! It sounds like you’re on the verge of making it work. Thanks.

  • Dave Denis

    I’m a little confused (as usual). So if you don’t put the URL in the comment body, where do you put it? Particularly if a blog uses Disqus for example, and the name doesn’t link to a specified URL the way native WordPress comments do. Or do you only specifically comment on blogs that use native WP comments? I haven’t had a chance to watch the bonus video you did on blog commenting so I’m now realizing the answer is probably there 🙂

    • Hey Dave – The name would be the backlink to the URL, just like the native WP comments. The video focuses on a certain plugin, Commentluv, that links back to your site two times. So, yeah, watch the video. 🙂

      You’re right about Disqus too.

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