The retail selling season is great for affiliate sales. I knew things would be good but the results are unbelievable.
Traffic is increasing and is far higher than my initial estimates.
Visitors are buying more and more items.
I would not have been able to predict this rate of sales growth even if you told me the traffic numbers for the month.
First off, here are the traffic stats. You can see there is a pretty steady increase over the last 30 days. This indicates that Google is ranking the site well since I am relying on Organic Search Engine traffic. In other words, the SEO is proving to be very good.
Second, we have the statistics for the front page. This indicates that the information on the front page is helping the visitors solve their problem.
Great! That means we’re making the internet a better place.
(Also, people are buying things which is the actual goal so – Awesome.)
Last, we have the number of items sold on December 11th and the conversation rate.
This is where it gets really interesting.
We can see that only 22% of the total items that were purchased originated through product links on my site. The rest of the items were just other things the visitor ordered at the same time.
78% of the total items purchased were just other items.
Amazing. The other result is that the conversion rate is through the roof!
The main takeaways are:
- That it is really good to have a firm #1 spot in late October so that you can ride the retail roller coaster. Having well done SEO and solid content is helpful.
- You can gauge the quality of content by monitoring the time that a visitor spends on your front page.
- Just get people over to Amazon and let Amazon convert visitors to buyers.