What Should You Do If You Have Similar Keyword Golden Ratio Terms?

People are using the Keyword Golden Ratio and they’re getting great results. The results I saw for my own niche sites are ridiculous.

For reference, I started adding KGR content in June 2016 and increased the value of one niche site by over 10x.

Sure, December and the retail season skew the results. BUT since the retail season is annual, you can expect that people will buy more stuff. So the income will go up — the retail season will come again this year in November and December.

I get screenshots and results all the time from readers that take action with the Keyword Golden Ratio.

If you don’t know the Keyword Golden Ratio, it’s this:

Keyword Golden Ratio = (number of allintitle results)/(Local Monthly Search Volume)

*where the LMS is 250 or less

If you need more explanation, here are two videos:

  1. Keyword Golden Ratio for Amazon Affiliate Sites. This video breaks down the concept of the KGR and goes over a quick example. The video uses the Google Keyword Planner which no longer works so you’ll need to use something like Keyword Keg or another paid research tool.
  2. Keyword Research for Amazon Affiliate Sites. This is a FULL training session, a webinar, that covers more KW research, plus some in depth examples of the KGR.

The Dilemma of the Keyword Golden Ratio

Students of Five Figure Niche Site asked me about what to do when you find similar keyword phrases.

That happens a lot when you’re going deep on a specific topic dealing and trying to find KGR compliant keywords.

Last week, I got a question from a listener of the Human Proof Designs Podcast. I was a guest on the show (Thanks, Dom!) and talked about the KGR in the 2-part series. (part 1 & part 2)

Lashay asked this:

I know you said on the Human Proof Podcast that if keywords are similar you still make separate articles for them. I found an awesome keyword to go after (how to *** *** *** ***) under .25 and then found another great keyword (how to *** ***) under .25,

Would you make separate articles for these if they are this closely related?

And for single product reviews, if you find keywords very closely related like

  • Surround Air XJ-3800
  • Surround Air XJ-3800 Review
  • Surround Air XJ-3800 Intelli-Pro
  • Surround Air XJ-3800 Intelli-Pro Air Purifier
  • Surround Air XJ-3800 Intelli-Pro Air Purifier Review
  • Surround Air XJ-3800 Intelli Pro HEPA Air Purifier

Would you group those together?

Before I answer the question, let’s talk about why Lashay and others have this question.

What’s The Issue With Publishing Multiple Articles on Similar Topics?

There are two main reasons it’s a problem:

  1. It’s hard to write unique content on really similar topics. There is no way around it. And if you write it yourself, you’ll have a hard time doing it. If you hire a writer, then the writer will think you’re a little silly to ask for such similar content.
  2. Google Panda might come after you. You’ll have content that’s verging on being duplicate. Google Panda punishes your site in the search results if you have low quality content on your site, and a factor in that equation is having duplicate content. (Spammy content and too many ads can also trigger Panda issues.)

The Panda impact is the most important thing to consider since it actually impacts rankings, traffic, and revenue.

Here’s What To Do…

If you’re not sure what to do, then you can almost always default back to this:

You should think about the visitor of your site.

There are lots of ways to do things, and if you look out for your customer, your visitor, then you’re probably making a good decision.

Here is what I do and let’s consider two scenarios…

If the content is super similar, then combine the KGR keywords into a single post.

Consider these three keyword phrases:

  • how to grow tomatoes
  • how to grow tomato plants
  • grow tomato plants how to

I’d group those three KW phrases into one post. Each of the visitors is really looking for the same information, but they’ve phrased it differently. The main thing is they are really looking for the same information.

If the content is similar but the content of the articles is different, then combine the KGR keywords into a single post.

Here are four more keyword phrases, but notice how they are different from one another.

  • best tomato plants for containers
  • best tomato plants for patios
  • best tomato plants for porches
  • best tomato plants for apartments

You should think about the visitor of your site.

Here the content would be different in each case, and it’s clear to see that.

When you think about the visitor, you can tell they are distinctly different people — people with different goals and constraints.

So you know that separating the keywords into different posts makes sense to the user.

Could you group the four keywords into one big post? 

Yes. BUT then you’re missing the concept of the Keyword Golden Ratio.

It’s all about the On Page SEO — intentionally targeting a long tail keyword using the Meta Title.

So if you group the keywords, that’s cool….

That’s your choice, but you’re not publishing KGR compliant content.

KGR content is one (of many) ways to get traffic to your niche site, especially young sites with zero to few backlinks.

The Keyword Golden Ratio is one of the core ideas in Five Figure Niche Site (enrollment is closed for now but opens soon).

What about other scenarios?

I covered the two most common scenarios, and those cover the obvious questions about KGR content.

What did I miss? Leave me a comment if you have other questions about the KGR and publishing content.

 

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14 comments… add one
  • Lashay

    Awesome post Doug! This is an excellent explanation, especially the example with the 4 different tomato keywords. I have been coming into a lot of those lately while using the KGR method.

    This is my first time using the KGR method, so I was a little skeptical (thinking for some weird reason it wouldn’t work for me) but I published my first post today and it was already at the bottom of page 7 and it has moved up about 4 spots over the past few hours. With a DA of 1, I was shocked!

    Thanks so much Doug, looking forward to more teachings and blog posts!

  • Pretty clear there, makes sense. I had forgotten the point of KGR compliant content there.

    • Dom, thanks for checking it out.

      Like I mentioned, KGR is something I do and there are other ways to focus on content. But if you use the KGR method, you can’t do it halfway.

  • Jonatan

    Hi
    Thank you, useful article.
    I am facing a problem in a bigger picture situation.
    I would like to know how do you decide how broad your site will be, and which topics you will include and exclude.
    Also I am trying to do it on scale and train my VA’s to do it but I find it difficult, as each niche is a bit different.
    To clarify myself, let’s say I got 50-100 good kgr keywords, how do I decide on the site structure and categories?
    I am a bit confused so I am not sure I make my self clear 🙂
    Thanks anyway

    • Jonatan, Thanks for checking out the post!

      Interesting question, and I’ll take that idea for a YouTube video. 🙂

      Basically, here’s the short answer for each:

      I would like to know how do you decide how broad your site will be, and which topics you will include and exclude.
      I make it broad and flexible, but really I don’t decide too much ahead of time because you can’t. You don’t have enough info in the beginning so you need to be flexible.

      Also I am trying to do it on scale and train my VA’s to do it but I find it difficult, as each niche is a bit different.
      Do it one VA at a time. Probably one niche at a time. If you can’t scale ONE niche site team (of VAs), then how can you do more than one. So…GO SLOW.

      To clarify myself, let’s say I got 50-100 good kgr keywords, how do I decide on the site structure and categories?
      Do what makes sense for the visitor. And keep it simple.

      • Jonatan

        Thanks Doug for the reply
        Please let me know when you made the YouTube video, waiting for it 🙂

  • jesus

    I went after Hight volume KWs before, they are really hard to rank, even with 5.000 words articles, you can rank for many keywords like I did, but you won’t get that much traffic
    I did rank like 600 keywords with only 6 post or so, Not sure, according to semrush , Yet (0) traffic was coming from these post.
    Then, I did start looking for LTK, I have a post with 250 LMS and this is the only article bringing some cash into my pockets.
    KGR and LTK is the way to go guys. Trust what Doug is telling you here.

    • Hey Jesus, Awesome results!

      Great job taking action which is the key. Plus you are willing to adjust as you go.

      High volume KWs are harder to rank for and take a while, even if you have a big budget. So KGR is the hack to get your site ranking fast.

  • Stephen

    Hi

    I was interested in this example you give, as I have something similar:
    best tomato plants for containers
    best tomato plants for patios
    best tomato plants for porches

    While readers will be looking for something different, the content might be very similar indeed – as you say ‘verging on being duplicate’. What steps would you take to differentiate the posts and minimise the risk of it being penalised?

    • Stephen, good question.

      So in that case you or the writer should focus on the last word—the differentiator in the content.

      Also if you have other content that’s definitely different, I believe the risk is lower.

  • Sam Simkiss

    I think you absolutely have to look at what the visitor is looking for. It can be a bit confusing at times to say the least, The first one is totally only one subject which is grow and nothing else .

    The second one is 4 singular subjects about where you are going to put them, Growing is not important. They probably know exactly how to grow already.

    Containers/Patios/Porches/Apartments (C/PPP). In this one the visitors are probably thinking not only where to put them but will they grow and what about shade and watering? How big or small can I use C? Are PPP suitable etc.

    I think the best way is to get out your pencil or pen and see if you can write down what they are really looking for, in your mind. Sometimes you have to do a bit more searching before you decide.

  • Hey Doug,

    I just wanted to thank you for exposing me to the KGR. I just started my first niche site, (not the one linked above for obvious reasons) 2 weeks ago. I have had my own blogs for 7 years now but never tried an Amazon niche site before.

    I know how to do keyword research the way most internet marketers say using LTP or KeywordTool I knew how to drive traffic using keyword research and SEO. However I had never heard of the KGR. So I started implementing it.

    In 11 days, I have 10 keyword in the top 100, 5 in the top 20, and 1 at #1 for Best “Keyword” under $”dollar amount” getting 110 searches per month.

    I just wanted to let you know that you helped someone else. It is much appreciated!

  • Thank you, Doug. It is that I am doing! The best idea to everybody is to think about their visitors.

    Doug, you have more experience. I have noticed long ago, that most content from some of the writers is ranking good, but from others have some difficulties.
    Can you cover this topic in one of your new posts?

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