Success Story of Dave Fox: Music Teacher hits $5,000 in a Month, Starting From Nothing

dave-5000-earningsUPDATE Sept 2016: Dave hit $4,000 per month in June and kept growing in July, about 6 months after the original story. And, $5,282 in August!

Looking for more inspiration: Here are examples of Amazon Affiliate Sites with traffic data…AND 15,000 Keywords.

Check out Five Figure Niche Site if you want to learn from the same step-by-step blueprint as Dave.

I received an email that got my attention last month.

“I should hit $500 by tomorrow I think (sent you a screenshot).  That’s been my goal for a while now is to get there so I’m pretty psyched about that…”

Dave is a private music teacher and created a niche site that is on target to make $1,000 this month.

Dave is a private music teacher & created a niche site on target to make $1,000 this month.

I’m psyched about this success story, too. Dave Fox came out of the comments of this blog and at Niche Pursuits – asking some great questions and making observations.

We exchanged a few emails and then ended chatting on a Skype video chat. It was a good fit for coaching and I showed Dave what you have to do to create a profitable Amazon Affiliate Site. I worked with Dave for a few months in the first quarter of 2015.

Here is the screenshot for the Nov 2015 earnings.

Here is the screenshot for the Nov 2015 earnings.

Things started happening for Dave, but slowly. Gone are the days when you can rank #1 for a large volume search term in 2 months.

Anyway, Dave went from $0, nothing except a WordPress install and a free theme, to $1,000 a month.

It was NOT easy or fast.

Dave worked his ass off & this is his story.

Check out the interview, plus all of Dave’s responses below. We get into a lot of the details in the interview.


Check out Five Figure Niche Site. It’s the same Niche Site Process that Dave used. Enrollment in the course is limited so you can sign up for the wait list right here.

Here is Dave…

1. What’s your name and current job/profession?

Private music teacher

2. How did you get started building niche websites?  How long have you been building websites?

Its almost my two year anniversary, come February 2016 of me getting into niche sites.

For me I was at a low point at the time, things weren’t going great, and I was kind of at my wit’s end for what to do with my life.

I actually was in the process of taking a huge ESL course that took me a year to finish, because I planned on going overseas to teach and take a break from life here in North America.

I forget what I was watching online, but some video on YouTube caught my attention (could have been the Lazy Ass Stoner lol) talking about making money online.

I remember I was house-sitting at the time at my parents place here in Canada, and I ended up getting sucked in, watching video after video, and started taking notes.

I was thinking at the time, “Is this for real? Like seriously, people do this?” Being fairly OCD, and hard-headed, I decided to make it my mission to figure all this stuff out.

At the time I’d never even set up a website, so I was totally green here.

Had no idea what I was doing. Two years later, I’ve got about 20 domains but only 4 or 5 I focus on.

Some of them even make money, with one in particular starting to gain traction.

This month (Dec 2015) I’m on course to make about 1K, which will blow my mind if it happens.

3. Tell us about one (preferred) or multiple of your successful websites. 

I’ve learned from guys like Spencer on Niche Pursuits that it isn’t a good idea to share urls on a public forum for this kind of thing.

I totally understand now why 95% of people just can’t get the hang of this.  The number of times i think “ARE YOU F*&KING KIDDING ME?” in regards to some little detail I missed or whatever .. just too many times to count, and most people would definitely lose their shit over this stuff, no doubt.

Actually, the site that I have now that’s making money didn’t take long before I noticed copycat websites popping up, and I didn’t tell anyone about it.

I had no one to tell really, but also I didn’t post the url anywhere. These copycat sites looked exactly.. EXACTLY like mine, so I figure someone out there must just have seen mine and thought “Cool, I can do that” and did it.

It could be a coincidence also, but I doubt it.

Anyway, the niche I’m talking about is food and beverage related, and its actually in a niche that is perhaps more competitive than I expected.

That said, a good idea is a good idea and there’s room for quality content in every niche i believe so if you really want in on that niche, don’t give up on it.

Of course, you do have to look at the competitive landscape so you don’t do what I did walking into “weight loss tips” thinking it would be no biggie to start.

Let me just say that didn’t really get me anywhere and I wrote quite a bit for that site before I realized that maybe it wasn’t the best idea, and the domain (keyword) was ridiculous. LOL.

Anywho, I’ve got websites in a wide variety of niches, and let me tell you, it isn’t easy to just jump into a niche and start writing. Do you realize you actually have to research this stuff?

Maybe ten years ago you could post a bunch of bologne and get ranked for it, but today its not that easy.

Oh, how I wish I’d learned about this in say 2002. I think I’d be rich right now, but at the same time I’m glad I’m doing this niche site stuff now, because it forces you to actually know a thing or two about what you’re doing and not rely on the spam tactics of old.

For instance, say you decide to go into “microscopes”, don’t think you can blog about that with any authority without getting sucked into that world.

Just be prepared.

I have learned this, and its making me much more knowledgeable but its hard work too.

You can’t outsource knowing stuff. YOU have to know it.

4. How much money do you make from this successful website(s) each month?

Well, this month I’m looking at $1,000, which is amazing to me still, but I’m not ignorant.

I know its Xmas time, and I’m already preparing myself for things to wind down a bit in January.  Since I’ve only really been earning a significant amount (to me I’m talking $200+) from Amazon in the past 6 or so months, I have yet to see the trends over time, so I need more time to pass to say what I’m earning on average really.

I’d say right now I’m at about $500 a month.

Not bad, but to actually call this a living I want to earn a bit more for a longer period of time.  Then I can stop sweating it so much.

5. What is the reason for this website’s success?

I gotta give props to Doug here, who coached me last year when I launched my first “big” site.  Without that coaching, seriously, I don’t know if I’d have found my groove.

Big help for sure.  In taking that coaching, I think that was when I realized that if I was going to figure this giant rubics cube that is niche websites out, I was going to have to invest in some help.

I had spent my first year trying out all sorts of ideas, but it was time to focus and after a year of having sites that didn’t work, that was enough for me.  I really wanted to do it right.

You have to add value, and that can be challenging when most people get into niche sites to make money and they feel like adding value is optional. I’ve found its not really optional to add value.

And now I feel like I’m on track, but there’s still so much to learn.  Of course many people have heard of “shiny object syndrome”, and I am prone to this too.

But you really need to be organized, and have a strategy.  Keyword research is crucial, but even I forget that sometimes.  There’s a lot of writing involved, and I manage a number of VAs now, for different jobs.

This is an expense, but worth it I find.  For example, I can’t code.

I can write well enough, but I don’t always want to write the articles.  At some point I heard about a guy (forget who) who only posted once a month and made all this money, and I was like “What?  That doesn’t make sense”.. but more and more, it does.

I want my articles to actually be good.  This takes serious amounts of time and effort. Spam articles are annoying, even if they are going to make you money.  In fact, they probably won’t help your site because they’ll just be annoying to everyone.

You have to add value, and that can be challenging when most people get into niche sites to make money and they feel like adding value is optional.

I’ve found its not really optional to add value.  You should always try to.  The guiding principle is adding something to people’s lives, whatever it is, even if that means guiding people to a purchase.  That presents its own challenges.

6. Please briefly share your overall strategy for finding a niche, getting traffic to your site, ranking in Google, and making money from niche sites.

Ok, for this part, you do have to put your passion in the backseat sometimes, or that’s what I’ve done … for now.  I mean, I’ve always loved music, but when you’re doing your keyword research, I try to focus on “the rules”.

What rules?  Well the Amazon niche site rules of course:

  • Do people buy it on Amazon?
  • Lots of reviews?
  • Lots of different related products?
  • More than a $5 price point?
  • How’s the competition out there?
  • Is it all ecommerce dominating the SERPs?

Remember, you’re only going to get 6% of your sale, and that means if people buy a toothbrush, that is going to pay you $0.25, and that’s only if the product delivers.

You might have that toothbrush order get cancelled and get nothing.  I plan to bring my passions more into my niche site business, but not until I’m satisfied that I’m making the money I want first, and that means following the “rules”.  Can’t follow the rules?… well, that might present a problem.

Of course, you might have a passion that coincides with making money, but don’t count on it.  Let the keyword research guide you primarily, and you should be fine.

Start messing with the “formula”, and who knows what will happen.  If we’re talking about organic traffic, choosing the right keywords to base your site on is critical.

Let the keyword research guide you primarily, and you should be fine.

In terms of conversion on page, just make sure you don’t do some of the stupid things I did, like mislead people (links to Amazon that don’t identify themselves), make things hard to find, write a bunch of crap.. like, be knowledgeable, but get to the point.

7. What link-building tips can you offer?

Link building has so far been my hardest nut to crack.  I remember in the summer, I came across ahrefs and I was like “What is this???” Super cool, same with Moz.. I just didn’t get it for a while.

Same with Webmaster tools and Analytics.

Every month or so, this tool would pop up and I’d be like “What is THIS?”.  Now I use them all a little more naturally, because I get what they’re about.

Anyway, these are all just tools for helping you see the bigger pictures.  For links, besides the good old blog commenting tactic, the thing I’ve been playing with lately is Wikipedia.

Took me a while to get into that groove, but now I find it do-able and those links seem to have an affect on things.  Still, if you haven’t been on the other side of the wikipedia curtain, just know its a warzone in there, and getting links is touch and go for the most part, particularly with niche sites.

PBNs are a bit beyond me, and after listening to Niche Pursuits podcast where Google’s PBN smackdown decimated their earnings, it was even harder to want to get into them.

Still, I’m sure it still works.  People still seem to be making them work, but all that C class IP stuff?  Not something I’m focused on right now.

The point here is that link building is not exactly my forte, but i’m still doing ok without pursuing that actively, but I want to get better at it.  You can’t beat outreach, if done right.  I’m a bit antisocial though…

8. How has the success from this website impacted your life?

I’m pretty hard-headed, so until I’m earning what I want I’m not going to fully acknowledge my “success”.  Still, I do give myself the odd “here, you’ve earned this pizza” type of reward or whatever.

Once I start earning $1000 consistently every month, I can start saying goodbye to that fear that I will one day be working at the gas station, with no way out.

Even though this is supposed to be “passive” income, its really not and if you want it to really take off you better not treat it that way.  Hard work, as not fun as it can be, is the way to do it.

The way I look at it is like this – once I start earning $1000 consistently every month, I can start saying goodbye to that fear that I will one day be working at the gas station, with no way out.

And, to me, that’s a big deal.. because that fear is real.  I’ve got friends that do jobs like that and they aren’t going to be doing anything else any time soon.  Sad, but that’s not going to be me.

9. Do you have any additional tips or advice for others that would like to replicate your success with their own websites?

One thing I’ve learned from listening to podcasts by IM’s, reading comments sections, youtube videos, etc, is that there is a great community of people out there who are looking for a different type of life.. they’re friendly, go-to, and they’re open to talking with you.  I’m like that too, I think.

Quick story – I took this marketing class recently to get a leg up on some social media techniques, and when I was introducing myself, I said to the other students, “Hi guys, really I’m here to connect, so if anyone wants to stay after class and talk marketing, I’d love to do that.. that’s why I’m here!”

I was expecting my classmates to be like “Cool, lets get together and plot out how we’re going to take over the world!”.. but guess what, it was more like a joke to them.

They just want to sit in class on their phones and gab about facebook posts.  I mean these aren’t bad people, but neither do they strike me as too ambitious.

I think to do this kind of work you have to be ambitious.  That’s how to succeed at it.

If you’re just some person that wants to make a few bucks online and doesn’t care that much, I don’t know, you’re probably not going to make it.

My one buddy lately has been like “Gee, I’d really like to do what you’re doing” and I’m like “I can help you” but he just doesn’t have the focus.. he likes dicking around too much.

People that can’t get down to business are NOT going to make it.  Which is fine with me, actually.

10. Do you have a blog or other place that people can follow along with what you are doing?

Yeah I sure do.  I run an indie music label here in Southern Ontario called Fauxtown Records, and the url is:

I also have an art website: – I really gotta work on this more, but maybe next year.. Like I said gotta put this stuff on the backburner til I get the hang of all this IM stuff.

If anyone wants to chat, email me (tabcalmindlay @  I love talking IM, and I love meeting new cool people.  Just throwing it out there.

Check out the Niche Site Project Management Video Course. It’s the same Niche Site Process that Dave used.
Sign up for the video course. It only takes 23 seconds.
If you have any questions for Dave, you can ask in the comments below.
11 comments… add one
  • Hi Dave and Doug…nice to see you both on Video…it was interesting to listen to that experience and one that I think many of us have gone through. Congratulations on the success and keep going and just never give up.
    I have a few good websites of my own and some real dogs as well. It is often really hard to know what works and what is a waste of time. Any website that I have built I just use the same method, so the only thing that can make one work, and another one not work, seems to be the level of competition.
    That is something that I never look at but perhaps I should. I also never do back links and perhaps I should.
    At the end of the day it always comes down to a couple of things I think. Staying focused is my number one biggest problem (so easily distracted) and the other thing is the amount of time you actually have.
    By the way Dave you are 100% right…$500…$750…$1,000…all great milestones but $5,000-$10,000 a month would be even better…but heck…why stop there?
    Thanks guys was an interesting chat to listen in on.

    • Hi Enda, thanks for the comment.

      There is something really elegant about not building any links… It definitely means your KW research is very good! And the risk for your site being penalized is very low. That’s a great thing.

      I think if you can couple some low risk link building and great KW research, then you really have something. I am also looking at white hat outreach to really supercharge the rankings. Dave is actually working on some guest posting so that will be exciting to watch.

      I can barely stay focused, Enda. It’s always a struggle!

  • Inspirational post. I think I can do it as like as Dave. I am reading your article & trying to following. I hope I can catch the success soon. Thanks for the sharing.

  • bob

    Nice work! I’m actually a musician too who just re-started a music niche site. I’m using Doug’s Niche site project management book, by far the best book/guide on niche building!

    And hearing your process just excites me even more. 2 months into my new site and it’s still dancing in google but it’s working. Glad to hear your success story! I hope to have mine by May 2016 : )

    Im interested in doing some networking.

    • Hey Bob, thanks for the comment. I’m glad you enjoyed hearing Dave’s story. Keep up the good work on your site. If you need anything just give me (or Dave ! ) a shout.
      Good luck and let me know when you want to be featured.

  • Hi Doug and Dave,
    Very inspirational post. My quick question.. as PBNs are playing a major role in SEO, is it required to acquire each and every domain for PBN from different IPs and maintain them on different Hostings (using different user names)??


    • Hey Santam, thanks for checking it out.

      as PBNs are playing a major role in SEO
      Some people choose not to use PBNs…

      is it required to acquire each and every domain for PBN from different IPs and maintain them on different Hostings (using different user names)??
      Yes, you need to have separate hosting accounts.

  • john

    nice story, glad you made it to $1000…. congratulations ..

  • Great Inspiration! I am having a go at my own niche site, lets hope it some time reaches $1000 a month that would be a dream!!!

  • Thanks for sharing this wonderful post and i am just like started blogging an year ago and i had a same experience what he had and looking to make my $1000 soon:)

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