17 Amazon Affiliate Sites – Real World Examples & Traffic Stats

UPDATED April 14, 2020. Looking for examples of Amazon Affiliate Sites? You’re in the right place!

Let’s look at some real examples of actual Amazon Associate sites. You’ll have a chance to get 1,000s of keywords that they rank for.

Disclaimer: I have sites out there and have lots of friends with sites so I’ve taken great care to NOT out anyone’s sites. I consider it a professional courtesy. 🙂 So, if one of your sites is listed here and you would like to have it removed, let me know.

See how to create an Amazon Affiliate Site using the Niche Site Process. (opens in a new window)

I’ve researched and scoured the web for sites that are public, meaning they have already been given as examples. Or the sites are large media companies rather than normal people like you and me.

Information about each site

I pulled information for each site to analyze what’s going on. Click here if you want over 15,000 keywords (about 1,000 keywords for each of the sites featured) – Just enter your email address and I’ll send them to you.

  • Founded: When was the website started. I looked up the Whois information.
  • Keywords Ranking in the 1-100: I checked the SEMRush report to see what keywords are ranking.
  • Number of estimated visitors: This data is just an estimate. I used the SEMRush Report and Similar Web for this stat. The estimated number of visitors varies A LOT. Take these numbers with a grain of salt. This post isn’t about the accuracy of the estimates or how SEMRush or Similar Web make the estimates. The estimates can give you a general idea about the scope and magnitude of the traffic, NOT the exact number.
  • Domain Authority: The MOZ statistic. It’s not my favorite metric, but it’s the standard even though the backlink index as MOZ is very much behind its competitors.
  • Trust Flow: The Majestic SEO statistic. I guess I don’t have a favorite metric, but some people really like the Majestic stats so I included it here.
  • Number of Indexed Pages: I used the advanced search query “site:” to see what is indexed in Google.
  • Avg Time On Site: SimilarWeb provides this stat and I’m not sure about the accuracy.
  • Pageviews Per Visitor: SimilarWeb provides this stat and I’m not sure about the accuracy.
  • Bounce Rate: SimilarWeb provides this stat and I’m not sure about the accuracy.

** If you have other things that you think would be helpful to cover, let me know in the comments at the bottom. For example, I’m thinking of doing a “video teardown” of each site where I can add my commentary about the site. There are affiliate links in this post so I get a commission if you make a purchase – Thank you! **

Amazon Affiliate Site Examples

These are divided into 2 sections to illustrate how a niche site can grow. I’ll refer to them with the creative terms “Big” and “Small.”

Small Sites:
These are more traditional niche sites. They may still have lots of content, but a lot of times the site will only have a few dozen pages. The small sites are most likely owned and operated by one person. The person may have a portfolio of sites like Rob Atkinson or Dave Fox.

They don’t have to be the “small, micro-niche sites” that you heard about from 2009 – they can have hundreds of pages. They can also be what some people call “Authority Sites.”

So-called “authority sites” are really just niche sites that have grown up – more content, more authority, and ongoing improvements.

These sites are normally monetized through Amazon solely. Sometimes it’s an authority site that sells it’s own products primarily, and they also have products that refer visitors to Amazon to purchase.

Most people are interested in the smaller more traditional, niche sites. They are more approachable and can give you a great idea about what these sites look like. If you already established a profitable niche site, then the “Big Sites” should be inspirational to you.

Big Sites

Some of the big sites are staggeringly HUGE. Many of the sites are mostly monetized through Amazon Associates, but they might also have other affiliate offers. For example, Home Depot or NewEgg have affiliate programs that these sites can work with.

Several of the sites listed are going to be making profits in the multiple SEVEN FIGURES and more. It sounds like a crazy claim, but when seeing some of the sites and understand the size, scope, and the staff that supports the sites, you’ll agree.

These are essentially media companies. They have big, significant staff – staff writers, editors, directors, HR departments – and they are big ass companies. With a budget, you could grow a smaller site into a big site fast. But as you’ll see in the examples, you’ll need to have the skills to hire and manage a team.

The big sites were founded by people that worked in the media industry – they’re Professionals and know exactly what they are doing.

Let’s get to the Amazon Affiliate Examples…

Small Amazon Affiliate Sites

Best Roof Box – bestroofbox.com

  • Founded: January 3, 2019
  • Keywords ranking in the top 1-100: 3,331. Download the keywords
  • Number of estimated monthly visitors: Ahrefs: 1,228
  • Domain authority: 37
  • Trust flow: N/A
  • Number of indexed pages: 149

Overview and traffic

My friend created this website and has been documenting the process on YouTube. So we have the inside scoop on the site including the earnings and traffic.

At the time of this writing (March 2020), the site is worth about $37,500 assuming a market value multiple.

Traffic is estimated to be about 1,228 per month, but it’s actually much higher than that.

What’s surprising is how high the domain rating, 37, is for a site that’s relatively young (1 year & 3 months).
Best Roof box ahrefs
Overall the site’s appearance is “clean” and simple but could use some improvements with its appearance and user appeal. A rather generic theme called Base WP is used and it does seem to work fine on mobile devices.

The logo is ok but has a tall, vertically oriented design meaning it takes up more space and a better option would be using a horizontal one.

Product tables, videos, and tables of contents are used throughout the content as well as buttons for affiliate links.

However, the tables in use don’t work well on mobile as they’re very tall in nature rather than a more compact & simple design with sales-oriented text.

Well-designed product tables are a huge source of potential earnings and shouldn’t be neglected for user ease of use.

The site’s sidebar is used to display other posts, ads, and AAWP Amazon bestseller widgets although sidebars aren’t really worth the bother.

Earnings

The site earns a few hundred dollars per month at this point. It’s value based on a 25x the monthly profits is about $37,500 which is a chunk of cash for anyone.

Do they use a persona?

Yes, and it’s a real person, Alex Cooper. He doesn’t reveal too much, but there is some information there.

The About Us page doesn’t mention much about Alex’s background.

Give the reader something to find common ground with and to get an impression of trust in your About Us page. It’s easy to do and can influence the reader’s willingness to click and buy.

? Check out Alex’s YouTube playlist on Best Roof Box

? Check out my FULL analysis of Best Roof Box – A 7 Video Playlist on YouTube.


Car Seat Answers  – carseatanswers.com

  • Founded: June 2013
  • Keywords Ranking in the 1-100: 2,347
  • Number of Estimated Visitors Monthly:
    • AHRefs: 1,178
    • SimilarWeb: 16,300
CarSeatAnswers.com AHRefs data snapshot
  • Domain Authority: 31 (AHRefs)
  • Trust Flow: 4
  • Number of Indexed Pages: 45
  • Avg Time On Site (SimilarWeb): 00:01:19
  • Pageviews Per Visitor (SimilarWeb): 2.45
  • Bounce Rate (SimilarWeb): 27.94%

Watch the video teardown on YouTube
Overview and Traffic

Traffic was estimated to be 4,600 to 16,300 per month, but like some other sites you’ll see here (and as seen in the graph above) traffic has fallen quite a bit – to less than 2K/month on average.

CSA ranks for 2,37 keywords, down from the previous 4,941 when it was first reviewed. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a clean theme and it’s simple. I like it a lot since it shows off the products and demonstrates the creator didn’t complicate choosing a theme.

Do they use a Persona?

Yes, but it’s a weak about page. It states the site was created by a “stay at home dad with 2 daughters.” It may be true, but a reader of the site won’t develop any emotional attachment to that.

It adds a touch of credibility, but not much. I’d add an image of the family to make it all more believable.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 2.5 pages per visit and spend about 1:19 minutes there. The bounce rate is really low indicating that users are looking for more information on the site. Great engagement overall.


Kitchen Faucet Divas – www.kitchenfaucetdivas.com

  • Founded: May 2013
  • Keywords Ranking in the 1-100: 845
  • Number of Estimated Visitors Monthly:
    • SEMRush: 160
  • Domain Authority: 30 (AHRefs)
  • Trust Flow: 0
  • Number of Indexed Pages: 53 results
  • Avg Time On Site (SimilarWeb): 00:01:21
  • Pageviews Per Visitor (SimilarWeb): 2.0
  • Bounce Rate (SimilarWeb): 50.9%

Watch the video teardown on YouTube

Overview and Traffic

Traffic was estimated to be 1,200 to 13,900 per month but has taken a huge loss over the last few years (since 2017). This may be a sign of a lack of updates and general site maintenance (as well as a lack of growth, too).

KFD ranks for 845 keywords, down from the previous 1,325. That makes it one of the lowest totals on this list. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use an older theme that reminds me of the days when I had more hair, like 2009. (Not much more hair, but more.) The header image looks like it was created by a low grade Fiverr contractor. So, I’d say the site is due for a redesign from an aesthetic point of view. (Compare KFD to CSA from above…)

BUT sometimes a basic and dated design will convert better. You never know until you test it out. The site may look like it does because conversions or high. Or, the owner might just be lazy – We’ll never know.

Do they use a Persona?

Yes, but it’s weak like the last one. This time it’s a mother of two that likes to cook. Again, it’s slightly credible and adding an image would go a long way.

Visitor Engagement?

SimilarWeb tells us that visitors go to 2 pages per visit and the bounce rate is great at about 50%.


Live Longer Running – www.livelongerrunning.com

  • Founded: Sept 2013
  • Keywords Ranking in the 1-100: 475
  • Number of Estimated Visitors Monthly:
    • AHRefs: 369
    • SimilarWeb: 8,600
  • Domain Authority: 28 (AHRefs)
  • Trust Flow: 0
  • Number of Indexed Pages: 33
  • Avg Time On Site (SimilarWeb): 00:00:50
  • Pageviews Per Visitor (SimilarWeb): 1.83
  • Bounce Rate (SimilarWeb): 60.79%

Watch the teardown video on YouTube.

Overview and Traffic

Traffic is estimated to be a tiny 369 per month, down from the 1,000 to 8,600 per month we saw when we first covered the site here. It’s another site with gradually dwindling traffic (again, highly likely due to a lack of work plus Google updates consequences).

LLR ranks for only 475 keywords now (no longer the 963 like before) – another low overall count. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a clean theme that looks modern and simple. It’s oriented towards reviews and the site features a left hand sidebar with star ratings. The images seem to be broken on many of the pages. The reviews are very short overall and that’s probably why LLR ranks for so few keywords.

Do they use a Persona?

No, the site doesn’t even have an about page. It’s too bad since runners would usually look for some credible sources. I run myself and like to hear about what other runners are into.

I would definitely add an about page with definitive running credentials.

Visitor Engagement?

SimilarWeb tells us that visitors go to almost 2 pages per visit and only spend about 50 seconds on the site. However, the bounce rate is good overall.


Pick My Shaver – pickmyshaver.com

  • Founded: Sept 2013
  • Keywords Ranking in the 1-100: 3,875
  • Number of Estimated Visitors Monthly:
    • AHRefs: 1,571
    • SimilarWeb: 57,000
  • Domain Authority: 29 (AHRefs)
  • Trust Flow: 13
  • Number of Indexed Pages: 118
  • Avg Time On Site (SimilarWeb): 00:01:04
  • Pageviews Per Visitor (SimilarWeb): 1.72
  • Bounce Rate (SimilarWeb): 38.20%

Watch the video teardown on YouTube.

Overview and Traffic

Traffic as of March 2020 is estimated to have fallen to only about 1,571 per month. That’s down from the previous 4,200 to 57,000 per month I first reported.

PMS also now ranks for fewer keywords: 3,875 – that’s quite a fall from the previous 6,472 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

The theme is clean, modern, and showcases the images well. I like the homepage design for a niche site.

Do they use a Persona?

No. The about page refers to a team of people that are into shavers. I’ve mentioned it a few times already: adding an image of a person makes the site seem more credible.

Visitor Engagement?

SimilarWeb tells us that visitors go to under 2 pages per visit and only spend about 1 minute there. The bounce rate is excellent at under 40%.


Luxury Shaves – luxuryshaves.com

  • Founded: Feb 2013
  • Keywords Ranking in the 1-100: 6,181
  • Number of Estimated Visitors Monthly:
    • AHRefs: 2,100
    • SimilarWeb: 20,200
  • Domain Authority: 16 (AHRefs)
  • Trust Flow: 6
  • Number of Indexed Pages: 297
  • Avg Time On Site (SimilarWeb): 00:01:05
  • Pageviews Per Visitor (SimilarWeb): 1.93
  • Bounce Rate (SimilarWeb): 46.57%

Watch the YouTube teardown video.

Overview and Traffic

This site was sold for $25,000 recently and was covered in the success story with Dom Wells. If you take a look at the backlink profile, you’ll notice that there are a LOT of gray hat (i.e. spammy) backlinks.

Traffic was estimated to be 3,100 to 20,200 per month. However, looking at the above organic traffic graph it’s clear there has been a significant loss over time.

LS ranks for 6,181 keywords as of March 2020. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

Do they use a Persona?

Yes, the site still has Dom as the creator even though he sold it.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 2 pages per visit. And spend about 1 minute on the site.


100 Days of Real Food – www.100daysofrealfood.com

  • Founded: May 2010
  • Keywords Ranking in the 1-100: 146,879
  • Number of Estimated Visitors Monthly:
    • AHRefs: 114,242
    • SimilarWeb: 827,900
  • Domain Authority: 72 (AHRefs)
  • Trust Flow: 32
  • Number of Indexed Pages: About 1,540 results
  • Avg Time On Site (SimilarWeb): 00:01:23
  • Pageviews Per Visitor (SimilarWeb): 1.53
  • Bounce Rate (SimilarWeb): 75.23%

Watch the video teardown on YouTube.

Overview and Traffic

This site is really a food and personal blog that’s grown up. It’s been around for a long time in internet years. There is some monetization with Amazon, but it’s more of a blog than most of the other sites on this list. That said, check out the cool “shopping” section of the site.

Traffic when we first covered it here was reported to be 161k to 827k per month but has fallen a bit to an estimated 114K/month. I would not be surprised if they have 1M + visitors per month if you consider social traffic. She has about 1.2M Facebook fans.

Despite a decrease in traffic, the site is still doing much better than many sites and has greatly increased in how many keywords it ranks for. There’s much to be learned from them, in fact.

100 Days now ranks for a whopping 146,879 keywords – an increase of nearly 50,000! Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that looks to be proprietary. It looks clean and customized. There is a tabbed interface that delivers a large amount of data – everything you’d want to know about a product.

Do they use a Persona?

Yes, and if you want to see the gold standard for an About page, then study this one.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 1.5 pages per visit and only spend about 1:23 minutes on the site. I suspect that’s due to the food blog aspect where people check out a recipe and then bounce.


 

Own The Yard – owntheyard.com

  • Founded: August 24, 2018
  • Keywords ranking in the top 1-100: 44,512
  • Number of estimated monthly visitors: AHRefs: 22,800
  • Domain authority: (AHRefs) 28
  • Trust flow: N/A
  • Number of indexed pages: 534
  • Avg time on site: (SimilarWeb) N/A
  • Pageviews per visitor: (SimilarWeb) N/A
  • Bounce rate: (SimilarWeb) N/A

Overview and traffic

The monthly traffic is 22,800, which is good for a site of this age. Own the Yard generates revenue through Amazon affiliate site product links and display ads as well. Note that some ads appear to be a bit misaligned and also cover the home page header image.

Own the Yard uses a very basic implementation of the well-known GeneratePress theme: no color accents are used. It’s a very basic and rather plain, but effective minimalist approach.

The niche covers outdoor activities and accessories (for example, soccer shoes, yard games, backyard design, and more).  The site has a health 44,512 keywords ranking in the top 100 which is pretty good. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

The content quality is ok, although informational content could use more images, especially for the how-to topics. Additionally, paragraphs appear very long on mobile devices and could use breaking up a bit.

Despite those relatively minor issues, it’s clear and easy on the eyes. The AAWP Amazon plugin is used for CTAs in buyer posts and for promoting products via the Box product template within informational posts.

In case you weren’t aware, the site is a case study project by Spencer Haws of Niche Pursuits affiliate marketing fame.

Do they use a persona?

No, there doesn’t appear to be any persona but there’s a text-only About page explaining the site’s origin & purpose. Adding more pictures here (and in many places in the site) would be a good idea here rather than the wall of text currently found.

Visitor engagement

N/A (No SimilarWeb data available)


 

Swim University – www.swimuniversity.com

  • Founded: December 6, 2006
  • Keywords ranking in the top 1-100: 74,789
  • Number of estimated monthly visitors: AHRefs: 133,000
  • Domain authority: (AHRefs) 64
  • Trust flow: N/A
  • Number of indexed pages: 473
  • Avg time on site: (SimilarWeb) 1:19
  • Pageviews per visitor: (SimilarWeb) 1.39
  • Bounce rate: (SimilarWeb) 76.58%

Overview and traffic

Traffic is estimated to be about 133,000 per month. Swim University, owned by the former owner of RoastyCoffee.com, earns money via Amazon product affiliate links as well as selling its own swimming pool care course.

It ranks for 74,789 keywords in the top 100 positions – a nice & large number overall. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

It’s a great-looking and informative site with clear text, a nice color palette, and clear/simple CTAs in place. In addition, it’s easy to navigate and the information is legitimately good. The owner uses a friendly, casual, and helpful content style to build trust & appeal to visitors.

The WordPress theme is a custom one by the site owner. What’s different is although it uses a “product box” with pricing and details via the Amazon API as CTAs, it uses an affiliate networking app called Lasso instead of more common plugins.

It’s a very fast-loading site – as little as 0.6 seconds according to GTMetrix.com as he purposely avoids elements that add size and bog down site speed.

Do they use a persona?

An About page does exist, although it’s very hard to find as the link is in the footer only. The site owner doesn’t use a persona but instead his real image & full name along with explaining his credentials.

Visitor engagement

SimilarWeb tells us that visitors go to just under 1.39 pages per visit and spend about 1 minute, 19 seconds per visit there. As the content is both good and the site is very visually appealing (and offers video content, too) there’s plenty to keep readers interested.


 

Roasty Coffee – www.roastycoffee.com

  • Founded: January 21, 2015
  • Keywords ranking in the top 1-100: 122,865
  • Number of estimated monthly visitors: AHRefs: 306,000
  • Domain authority: 52
  • Trust flow: N/A
  • Number of indexed pages: 346
  • Avg time on site: (SimilarWeb) 49 seconds
  • Pageviews per visitor: (SimilarWeb) 1.3
  • Bounce rate: (SimilarWeb) 85.46%

Overview and traffic

Traffic is estimated to be about 306,000 per month. Roast Coffee earns money not just through Amazon affiliate commissions but via MediaVine display ads as well, both in informational and buyer posts, too.

RC ranks in the top 100 for a fantastic 122,865 keywords despite being of moderate size. In fact, it’s several times smaller than some other sites listed here with a similar keyword ranking. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

This is a great example of an affiliate site done well – it’s easy to navigate, easy to read, and very simple & clean. It’s a very professional looking site that shines with its simplicity and good quality content too.

In fact, the theme is a custom one by the site owner (see Doug’s interview with Matt here). Custom conversion rate optimization (CRO) changes (custom product tables & above-the-fold text links) have been used along with AAWP-based customized product boxes for the call-to-action (CTA) elements in buyer posts. 

The Shortcodes Ultimate plugin is also used for text note boxes and other features in content to make them stand out.

As a side note, it’s a very fast-loading site. That’s due to both the simplicity and the custom theme used. Although display ads are used the display options have been turned down to keep page load times great and avoid impacting the user experience much.

Do they use a persona?

No, there doesn’t appear to be any persona or About Us page or information at all. Only an email address and not even a contact form either.

Visitor engagement

SimilarWeb tells us that visitors go to just under 1.3 pages per visit and spend about 49 seconds on the page they land on. One reason may be because buyer-based keyword posts cater to readers that want a straightforward product recommendation now which doesn’t require large reading time.

 


BIG Amazon Affiliate Sites

The big takeaways on these sites are that they’ve been around for awhile overall – some more than 5 years. Keep that in mind when you look at the traffic stats and the amount of content.

If you have years of work dedicated to a site and a team working on it, you can imagine that you’ll have a beast on your hands.


Baby Gear Lab – babygearlab.com

  • Founded: Feb 2010
  • Keywords Ranking in the 1-100: 123,909
  • Number of Estimated Visitors Monthly:
    • AHRefs: 123,909
    • SimilarWeb: 134,450
  • Domain Authority: 59 (AHRefs)
  • Trust Flow: 32
  • Number of Indexed Pages: 1,060
  • Avg Time On Site (SimilarWeb): 00:01:49
  • Pageviews Per Visitor (SimilarWeb): 1.74
  • Bounce Rate (SimilarWeb): 73.54%

Watch the video teardown here.

Overview and Traffic

This site formerly got a staggering amount of traffic, estimated to be 283k to 500k per month. Since the last we covered it, there’s been a fairly big drop to an estimated 123,909 visitors/month.

I wouldn’t be surprised if they have 1M + visitors per month if you consider social traffic.

BGL now ranks for an amazing 111,656 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that looks to be proprietary. It looks clean and customized. There is a tabbed interface that delivers a large amount of data – everything you’d want to know about a product.

Do they use a Persona?

Yes, the site was founded by Juliet Spurrier, MD, the “Mom-in-Chief”. That’s great to build up goodwill towards the site. If you read the about page, you’ll enjoy some excellent copywriting that tells you you’re in the right place. If you’re looking for a great about page for your site, look at this page.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under pages per visit, which is higher than many sites. They also spend about 1 minute, 49 seconds on the site. I’m a little surprised the bounce rate is at 73.54% since most users check out nearly 2 pages.

Perhaps it’s since they’ve got so many topics to browse.


Dog Food Advisor – www.dogfoodadvisor.com

  • Founded: July 2008
  • Keywords Ranking in the 1-100: 175,487
  • Number of Estimated Visitors Monthly:
    • AHRefs: 529,832
    • SimilarWeb: 1,060,000
  • Domain Authority: 76 (AHRefs)
  • Trust Flow: 17
  • Number of Indexed Pages: About 12,100 results
  • Avg Time On Site (SimilarWeb): 00:03:06
  • Pageviews Per Visitor (SimilarWeb): 2.93
  • Bounce Rate (SimilarWeb): 61.18%

Watch the video teardown on YouTube.

Overview and Traffic

Traffic is down a bit from previous numbers of 469k -1.3M per month to 530K-1.06M. I would not be surprised if they have 1.5M ++ visitors per month as typically estimates are lower than the actual visitor count.

DFA ranks for 175,487 keywords in the top 100. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

DFA has a simple and clean interface. It’s a great example of a straightforward theme with a no-frills homepage. It’s just some text links and that’s it. They have an image of a puppy – CUTE! But they didn’t waste time or resources on trying to make a fancy landing page.

They do have an active blog that publishes often.

Do they use a Persona?

Yes, the site was founded by Mike Sagman (another doctor, dentist), the Managing editor. The about page is another great example of how to write a great about page.

Mike also reveals the team working on the site:

  • two dedicated research assistants
  • an experienced social media admin
  • one extraordinarily knowledgeable veterinarian

Visitor Engagement?

SimilarWeb tells us that visitors go to almost 4 pages per visit. That’s outstanding! They also spend about 3 minutes and 30 seconds on the site. That makes sense since a visitor is looking to buy dog food.


Outdoor Gear Lab – outdoorgearlab.com

  • Founded: Feb 2010
  • Keywords Ranking in the 1-100: 410,585
  • Number of Estimated Visitors Monthly:
    • AHRefs: 689,298
    • SimilarWeb: 1,760,000
  • Domain Authority: 72 (AHRefs)
  • Trust Flow: 30
  • Number of Indexed Pages: About 6,120 results
  • Avg Time On Site (SimilarWeb): 00:02:29
  • Pageviews Per Visitor (SimilarWeb): 2.8
  • Bounce Rate (SimilarWeb): 64.78%

Overview and Traffic

You’ll notice that the name is really similar to the Baby site. In fact, the sites are owned by the same people.

Traffic had a lower period during 2018 but is overall still quite high. It’s now estimated to be 689K-1.76M – down a bit from the 524k to 2.5M per month we saw the last time we checked.

That’s a HUGE range, and it’s had some ups and downs (see the graph), but it’s still a tremendous amount of traffic.

OGL now ranks for a fantastic 410,585 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that is exactly the same as the Baby Gear Lab site.

Do they use a Persona?

Yes, this one is super similar to the Baby Gear Lab. Chris McNamara is the Founder and Editor-in-Chief. He’s a climber and outdoorsman so that builds a lot of credibility for the site overall.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 2.80 pages per visit which is a lot. But “outdoor people” are obsessive and they love gear. I know this because I am one! If you start checking out one product, you’ll see another interesting product and so on… And, people spend a decent amount of time on the site. All that leads to a bounce rate of about 64.78%


The Wirecutter – thewirecutter.com

  • Founded: Sept 2011
  • Keywords Ranking in the 1-100: 3,718,987
  • Number of Estimated Visitors Monthly:
    • AHRefs: 4,590,691
    • SimilarWeb: 7,710,000
  • Domain Authority: 82
  • Trust Flow: 37
  • Number of Indexed Pages: About 4,640 results
  • Avg Time On Site (SimilarWeb): 00:02:28
  • Pageviews Per Visitor (SimilarWeb): 2.12
  • Bounce Rate (SimilarWeb): 60.32%

Overview and Traffic

The Wirecutter was created by Brian Lam, the former Editorial Director at Gizmodo. Gizmodo is a big tech blog and is owned by Gawker Media so Brian is no stranger to publishing great content. You can see this site focuses on home items and you can see the long-form content.

Traffic is estimated to be 4.6M-7.71M. Again we have a massive range, 10x in this case. For our purposes, it doesn’t matter much since they get so much traffic.

TWC ranks for an astounding 3,718,987 keywords, which means it has increased with time as the site grows. I don’t think I have that many words on my sites! Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a simple theme and have a mostly text-based homepage. The key thing that The Wirecutter has going on is very thorough and high-quality reviews. The reviews are written by experts in the field, whatever field that might be, and they even explain why they are qualified in each post. Great credibility.

(Side note: TheSweetHome.com, which I covered here previously, is no longer active. It redirects to TheWireCutter.com now)

Do they use a Persona?

No. They have a great about page for a review site though. It’s framed around actually reviewing and testing the products. Again, this adds credibility just like have real, actual experts review the products.

Visitor Engagement?

SimilarWeb tells us that visitors go to just over 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.


ThisIsWhyImBroke – thisiswhyimbroke.com

  • Founded: May 2011
  • Keywords Ranking in the 1-100: 171,359
  • Number of Estimated Visitors Monthly:
    • AHRefs: 544,418
    • SimilarWeb: 1,610,000
  • Domain Authority: 70 (AHRefs)
  • Trust Flow: 23
  • Number of Indexed Pages: About 39,100 results
  • Avg Time On Site (SimilarWeb): 00:01:34
  • Pageviews Per Visitor (SimilarWeb): 1.76
  • Bounce Rate (SimilarWeb): 75.26%

Overview and Traffic

This is a creative take on the affiliate model. It’s a bunch of cool stuff with images and a short description. Then, it sends you to the product page via an affiliate link. Simple and light on the content.

It’s the polar opposite of Baby Gear Lab, Outdoor Gear Lab, The Wirecutter, & The Sweet Home, which all feature long form content.

The site has been featured all over the place, including the New York Times and Time’s Top 50 Sites 2014. Note that the site was founded in 2011 and it took a few years to get all the recognition.

Traffic is estimated to be 351k to 2.9M per month. I expect the site gets much more traffic from social channels. This site is ultra sharable.

The site ranks for even more keywords than in the past: now 487,214 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that features an endless scroll. If you start looking, you’ll keep looking until you realize you’re wasting your time.

Do they use a Persona?

No, but they present a team on the homepage. The site was founded by Adam Freedman and he has 3 other people and one dog working with him.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 2 pages per visit and spend about 2 minutes on the site.


Gear Patrol – gearpatrol.com

  • Founded: March 2007
  • Keywords Ranking in the 1-100: 1,528,734
  • Number of Estimated Visitors Monthly:
    • AHRefs: 1,039,949
    • SimilarWeb: 3,650,000

Domain Authority: 79 (AHRefs)

  • Trust Flow: 51
  • Number of Indexed Pages: About 31,100 results
  • Avg Time On Site (SimilarWeb): 00:01:16
  • Pageviews Per Visitor (SimilarWeb): 1.75
  • Bounce Rate (SimilarWeb): 75.70%

Overview and Traffic

Despite some ups and downs, traffic overall has continued to grow and is estimated now at 1.0M-3.65M per month. Gear Patrol actually provides this information so that advertisers have an idea about the reach that Gear Patrol has.

  • Founded 2007

AUDIENCE:

  • Uniques Visitors 1,900,000
  • Pageviews 6,000,000
  • Facebook 110,000
  • Twitter 43,500
  • Instagram 53,000

Check out the Buying Guides. As you imagine, you’ll have many products listed and all sorts of information about buying those products.

GP ranks for 1,528,734 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a very clean and slick looking theme.

Do they use a Persona?

No. This is a straight up media company. The about page has a short video and the charter idea is this:

“Gear Patrol is an award-winning digital, social and print publication that reaches nearly two million young, affluent men seeking inspiration for a life well lived.”

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 2 pages per visit and spend about 1 minute 16 seconds on the site.


Best Reviews – bestreviews.com

  • Founded: Jan 2003
  • Keywords Ranking in the 1-100: 368,983
  • Number of Estimated Visitors Monthly:
    • AHRefs: 95,176
    • SimilarWeb: 6,920,000
  • Domain Authority: 72 (AHRefs)
  • Trust Flow: 21
  • Number of Indexed Pages: About 6,760 results
  • Avg Time On Site (SimilarWeb): 00:01:07
  • Pageviews Per Visitor (SimilarWeb): 1.7
  • Bounce Rate (SimilarWeb): 57.05%

Overview and Traffic

Traffic is estimated to be 95.2k to 6.92M per month, down from the past as seen in the traffic graph above. I expect that traffic would be on the high end given the fact that Best Reviews runs a lot of Google Ads.

BGL ranks for 368,983 keywords which is an increase of about 5x since I first covered it here. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a very clean theme that focuses on content. Just like The Sweet Home and The Wirecutter, the reviews are serious. Every review is thorough and the team (yes, TEAM) that worked it is listed at the end of the content.

Do they use a Persona?

No. They state their mission as:

“To arm consumers with clarity and confidence to simplify their purchasing decisions.”

They explain the expert reviews and even showcase testers in white lab coats. If that doesn’t add credibility, then I don’t know what does! Just to make sure, they have a listing of 20 BIG news outlets that they’ve been featured on at the end of the About Us page.

Visitor Engagement?

SimilarWeb tells us that visitors go to about 1.7 pages per visit and spend around 1 minute. That’s on the short side and maybe that’s due to the traffic coming to the site via ads.


Top Ten Reviews – www.toptenreviews.com

  • Founded: June 2003
  • Keywords Ranking in the 1-100: 897,422
  • Number of Estimated Visitors Monthly:
    • AHRefs: 752,274
    • SimilarWeb: 1,290,000
  • Domain Authority: 82 (AHRefs)
  • Trust Flow: 62
  • Number of Indexed Pages: About 9,490 results
  • Avg Time On Site (SimilarWeb): 00:01:04
  • Pageviews Per Visitor (SimilarWeb): 1.70
  • Bounce Rate (SimilarWeb): 77.82%

Overview and Traffic

Traffic levels have dropped quite a bit as of 2020, as has happened for many other sites recently. Traffic is estimated to be 752K-1.29M per month.  I’d confidently assume it’s actually a good percentage higher if you consider their social media traffic.

Top Ten Reviews ranks for 897,422 keywords – a huge drop from their previous amount of over 1.2M. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

Do they use a Persona?

No! This site is owned by a big media company called Purch that has 350 employees. They have many, many other brands in the conglomerate and you can see them here. It’s the kind of company that has a CEO, CFO, CTO, etc… and it’s not some bullshit title.

But they do have a rigorous testing and review process. It’s impressive overall and like many of the other top sites, Top Ten Reviews does hands-on testing.

Visitor Engagement?

SimilarWeb tells us that visitors go to a bit less than 2 pages per visit, spending right at 1 minute there total.


Tom’s Hardware – tomshardware.com

  • Founded: Sept 1997
  • Keywords Ranking in the 1-100: 3,882,092
  • Number of Estimated Visitors Monthly:
    • AHRefs: 3,821,152
    • SimilarWeb: 15,670,000 (What??!)
  • Domain Authority: 82 (AHRefs)
  • Trust Flow: 72
  • Number of Indexed Pages: About 2,030,000 results
  • Avg Time On Site (SimilarWeb): 00:0201
  • Pageviews Per Visitor (SimilarWeb): 1.57
  • Bounce Rate (SimilarWeb): 75.40%

Overview and Traffic

The site was started in 1997, which is crazy to think about. I used to visit Tom’s back in the day when I used to build my own PCs. That’s pre-2007 when I moved over to Macs.

Okay, the traffic estimates are staggeringly wide and I have no idea how much traffic they get. But given the fact they rank for so many keywords and have over 2M pages indexed, I’d say the 15.67M visitors a month is a closer estimate. Not unlike other sites, however, there’s been a large and gradual loss of traffic since 2017.

Tom’s Hardware ranks for 3,882,092 keywords. That’s absolutely amazing! Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

There is a forum with 2.1M members so that accounts for the huge amount of content. You can imagine the great longtail keywords that come out of a forum – and the content is written in the exact words of people searching for information.

Do they use a Persona?

Not really, even though “Tom” is a real person. The site is also owned by Purch like Top Ten Reviews, but this Tom’s was someone’s blog. Here is an excerpt from the About Us page:

Tom’s Hardware has its name and roots in Dr. Thomas Pabst, who was one of the first people to bring technology journalism to the internet, as early as 1996.

Back in these early days, the site was still called “Tom’s Hardware and Performance Guide” and its domain was sysdoc.pair.com — pair.com being a Pittsburgh-based hosting company. Today’s domain, tomshardware.com, was added on September 11, 1997, followed by additional language versions over time, including German, Japanese, Polish, French, Chinese, Italian, Turkish and others — some operated by Tom’s Guides Publishing, Inc., and others based on franchise agreements.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 2 pages per visit. The thing is there is a forum with over 2M members so the engagement is high even if most of the people aren’t active in the forums.


Thanks & References

Thanks to Will at One Man’s Brand and Lewis at Cloud Income for some of the inspiration for this post. Pixel’s Marketers Post had some good examples.

And if you missed it, you can get about 15,000 keywords here. Click here. That’s over 1000 keywords per site on this page.

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

67 comments… add one
  • Mike

    Very nice list Doug! I just came across your site and discovered the KGR concept. I visited your YT channel and watched the video about Google killing sites with aff links. I know it’s experimental but just wondering if you are going to do any updates re: that. Either way thank you for all your hard work!

    Reply
  • Uzzal Robiul

    This is really amazinglist Doug! I have gain some knowledge about these kind of affiliate sites because I am also released a similar site. I think my site will also be listed after a couple of years. Hopefully you also will welcome me?

    Reply
  • Balaram

    Hello

    I wish to build an amazon affiliate site on health topics. I want to review about supplements for cholesterol, heart disease, cancer etc.
    I am looking for suitable website theme. Can you suggest a proper theme for me?

    Reply
  • Mike

    Hi, Doug
    I am very happy and I want to thank you for your wonderful information
    You have implemented your innovative plan “KGR”
    On the article: safe slipper for seniors
    and more Posts..
    Please take a look at my site
    mostcomfortableshoesguide.net
    My website specializes in comfortable shoes
    I hope to become successful

    Reply
  • Harold Adams

    Hi Doug,
    I have a website and I’m getting enough traffic. My niche is Digital Marketing but I don’t know how to monetize my website. Can you please take a look and guide me on that.

    Regards:
    Harold Adams

    Reply
    • Doug Cunnington, PMP

      Hey Harold – You should have affiliate offers for the tools. Seems like it’s straight forward…

      Reply
  • Paul Foulkes

    Hey Doug how do you get the price estimate on Best Roof Box at 37k
    If its doing 248 per month and you 30x that its only 7440.

    Reply
    • Doug Cunnington, PMP

      That’s just the Amazon Affiliate income for the US at the time of that screenshot. So it makes other revenue from the international Associate programs, plus some from display ads. So I checked Alex’s most recent video in Mid March 2020 to see the valuation. 🙂

      Reply
      • Steve

        There is a heck of a slide in traffic for the majority of those sites.

        I’m a regular watching what Alex does over at Best Roof Box and he is quite open in the fact that he doesn’t currently earn a great deal from any other international associate programs. He’s currently doing about $380 per month total from Amazon (US + UK) and less than $15 per month from ads. So Best Roof Box in currently pulling about $400 per month maximum.

        Best Roof Box is therefore nowhere near being valued at ypur suggested $37,500. I think you made a typo. Possibly around $8,000 to $10,00 tops as of April 2020 and Alex is honest enough to agree. You need to adjust you stats Doug.

        Reply
        • Doug Cunnington, PMP

          Steve – thanks for the heads up. I’ll check with Alex, but I literally used his latest info at the time of publishing. So it’s likely inaccurate but I hope not by that much!

  • Nelly

    Getting a lot from these websites. I have a website that I am currently building and have learned a thing or two.

    Reply
  • Asen

    Hey Doug,

    Very cool updated list. I have a question about the first small site – bestroofbox.com. Based on the screen shot the site is making around $300 per month. How come its value is estimated to be $37k given the fact that the multiplied value x 25 equals $7500?
    Thanks!

    Reply
  • Aena

    Hi Doug,
    Just read it. Indeed great inspiration and off course help to dig out thousands of keywords. I went through all the sites, my question is https://www.thisiswhyimbroke.com/ is this also amazon affiliate site? Little bit confused.

    Reply

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