Blog Commenting

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The First Step of Link Building For Niche Sites

Blog commenting is how I start link building and promotion for all my Amazon Affiliate Niche Sites. It’s what I teach in my course Five Figure Niche Site, and it’s been repeated as a successful strategy again and again by my students.

Blog Commenting Myths

There are a lot of thoughts about effective link building: what works and what doesn’t. It’s been a heated debate for SEOs and niche site owners, Gray Hats and White Hats, since the inception of search engines.

Keep in mind, there are countless ways to do things – more than one way to skin a cat as they say.

Commenting on blogs isn’t the only way to build links, but it’s one way, and it’s the way I do it.

I’ll answer some of the objections now.

“But, Doug, blog comments are ‘nofollow’ links! So that means they don’t help my site rank in Google. This is a waste of time…”

That’s correct. If you’re just starting out with niche sites and SEO, regular links are so-called ‘dofollow’ links and Google effectively counts a ‘dofollow’ link as a vote for the page that’s linked to. It’s the best kind of link to have.

Alternatively, the ‘nofollow’ designation means that Google effectively discounts the link, i.e. it’s not a vote. Blog comments are ‘nofollow’ links by default on most all websites. This was done because the blog comments were used by Gray Hat link builders in the past, and the ‘nofollow’ designation helped to reduce the practice.

That said some ‘nofollow’ links in a site’s backlink profile are, indeed, normal. Look at some popular Internet Marketing and Content Marketing blogs and you’ll see plenty of blog comments written by the bloggers. It’s a normal thing to do.

Sometimes blog comments are ‘dofollow,’ and I show you how do find those in the video by searching for the plugin called CommentLuv. I’m not sure how to find the blogs that have the settings configured for ‘dofollow,’ but if you comment on a few dozen blogs, you will see them in your backlink profile.

“I want my site to rank, Doug. I heard that you can’t rank in the top 10 with blog comments alone.”

Actually, that’s mostly true.

If you’re targeting a high volume, juicy keyword that’s competitive, you won’t rank with blog comments alone. You need to do more than your competition. Period.

That makes total sense, too. Look at ranking your niche site as a competition, so you can imagine that you need to do some work to make it happen.

I want to point out two things:

  1. Blog commenting will lead to other backlinks – ‘dofollow’ backlinks – and I’ll tell you how in a minute.
  2. You can rank a page using backlinks but only if you are targeting the right kind of keywords.

You can rank fast, normally within 24 hours, if you use the Keyword Golden Ratio. (Watch the video explanation here on YouTube if you aren’t familiar. Opens in a new tab.) So go for low competition keywords and blog commenting can be effective.

“Blog commenting takes a long time. Can I automate this tedious, boring task with some tool or app?”

No. Next question.

Just kidding! Okay, here’s the deal.

You need to do them manually. You can effectively automate blog commenting.

It takes time to do manual comments. If you want the comments to be approved, then the comments need to be some what insightful and in the best scenario make sense.

You can, however, hire a VA to help you do the comments. I advise hiring a native speaker of the language you need to comment in. For me, that means a native English speaker and I would even specify “American English” since there is some variance in the the vernacular of English.

The fact that blog commenting is a good thing for those of us that are willing to do the work. If niche sites were easy, then anyone could and would build a niche site. (You are willing to put in the work right?)

Blog commenting is super easy, but it’s a little boring. However, that an advantage for you because it means most people won’t actually put in the work. If you do, you will be rewarded.

Getting High Authority ‘dofollow’ Backlinks Through Blog Commenting

In my link building and general promotion strategy, blog commenting is essential. Here is why:

Blog commenting builds relationships. Relationships lead to guest posts.

When you comment on a person’s blog, it’s an interaction. 99% of the time the blogger will read the comment. It’s one of the easiest ways to get in touch with a blogger, often times it’s better than an email. Let’s look at a quick example of that for Pat Flynn of Smart Passive Income on a recent blog post.

I’m not suggesting that you can get a guest post on Smart Passive Income, but illustrating that one of the most popular bloggers in the internet marketing niche reads and replies to comments.

I talk about guest posting a lot elsewhere so you can check out these posts to learn more about how to do that.

Top 5 Tips

Here are some quick tips to keep in mind:

  1. Be sure to find active blogs. The best way to do this is by searching for recent blog posts, say published in the last 75 days, and you can use Google advanced search options to filter your results.
  2. Use your name in the name field. Do not put in a keyword in the name field – It screams “spam” and won’t get approved.
  3. Use your root domain for the website field. Do not put in a specific URL. Again, it seems spammy and won’t be approved.
  4. Be original and look up unique footprints. I shared a great advanced search strategy in the video. It’s the one I personally use. But you should think beyond the normal searches that everyone suggests – they are too generic. The biggest mistake is looking for your keyword. If you do then you’ll just find blogs that you’re in direct competition with so they will not approve your comments. Instead, try to look for the general niche, or even better look for a related, non-competitive niche. For example: if you have a niche site that reviews fitness products, then you could search for yoga blogs or health blogs.
  5. Be nice. That goes for comments and life in general.


If you have any questions or comments just post them below!

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

Comments on this entry are closed.

  • Ravi S

    doug nice job thanks for sharing

  • Nate

    Hi Doug, thanks for the updated post on Blog Commenting. I have really been going after it recently and have found it to be a great way to warm up the bloggers for a guest post.

    I do have one question. I recently got an SSL certificate and switched the site to HTTPS and now whenever I try and use the CommentLuv plugin it gives me an error message for my HTTP site URL (CommentLuv plugin doesn’t allow https). Any thoughts on getting it to work with https?

    Thanks for your great content!

    • Doug Cunnington

      Nate, hmmm… Great question. I have no idea about the https aspect. I didn’t realize that was the case.

      Does that apply for every site with comment luv that you’ve come across?

      Thanks for asking…

      • Nate

        Hi Doug, yes it does. I have tried fooling around with it quite a bit to see if it would work, but I eventually just gave up and don’t use the CommentLuv plugin anymore.

  • Ken

    Great post.

    I wish I had been doing this earlier. I have just started to do commenting on blogs and while it is too early to see any results (only been doing this for 2 days now) I have faith that this will make a difference.

    Thanks for sharing.

  • Kevin

    Great post, however I’m finding that newer blogs with commentluv are nofollow links. I’ve found old/inactive blogs with dofollow comments- are these worth posting on or could that negatively affect my site?

    • Doug Cunnington

      Kevin, good point.
      There shouldn’t be an issue with posting on older blogs, other than the webmaster may not be approving new comments.

      There isn’t an SEO issue though – that’d be fine.

  • Jackie

    Blog commenting is indeed boring and tedious, but I try to power on with 20 or so of them almost every day. I did have a VA doing it for a while too which worked well.

  • Mark Oscar

    Great Blog! thanks for sharing this blog 🙂

  • Lester

    Hey Doug,

    Great article. Been following your blog for about 2 months now. I’m in the process of creating my niche site. I’m just curious, what SERP Tool do you use? The one that can check the progress/rank of your keywords….

    Thanks and keep up the good work!

  • gohil sagar

    thank you so much.
    keep up the good work

  • Kevin Brand

    Thanks for the tips! I will test these out!

  • Jack Klinnon

    great write-up Doug. I’ve been using your tips to rank my website (US immigrations related, think online green card renewal). So far, haven’t ranked well, but I’ve been trying the approach you recommended with blog commenting. Hoping it works out!

  • allinonescripts

    Great post! Blog commenting is an acquired skill which depends on a couple of factors which are very well explained and articulated especially favorable circumstances to comment on blogs. Thanks and cheers!

  • Kartik Kumar

    Thankyou So much It helped me Understand Blog Commenting Better

  • Anant Khurana

    great post. just saw your youtube video and your blog, you have done an amazing job

  • Zain Malik


    Amazing post, Doug.

    I launched my blog a few weeks back and was searching for such valuable suggestions that could help me with link building and traffic improvement simultaneously.

    Apart from guest posting, blog commenting seems the right tactic to do so.

    Thanks for this masterpiece!

  • Arif mondol

    Thank you Doug,
    It is really helpful and amazing blog post. I’m happy to read. I’m read this A-z. Now i’m understand blog commenting better.

    I have a question. When we going to blog commenting in WordPress site Then if we double click on “comment” button it show spam. Why?

  • tech norton1

    Thanks for sharing this list. Above links really helps us to create quality backlinks for our site. I need more links for blog comment.

  • Rabbi Hossain

    Thanks for Sharing this valuable content. This was very useful and i learned a lot form this information. keep posting like this.

  • Mercy

    Hi, very useful post. This is one of the best link building tactic to get quick backlinks from nofollow links. Thanks for helping me how to comment on blogs. Keep sharing.

  • asd

    nice blog about backlin

  • Prolonged Fasting

    Thanks, bro now I know how to create backlinks. Keep Sharing.