This will be a quick update for the case study. A couple weeks back, I did some keyword research for my niche site.
I checked out a handful of long tail keywords, and I realized that the pages that were ranking in Google were not optimized for those keywords.
I wrote some content to better serve the visitors that would search for those terms and published immediately. As a follow up, I built some links using Web 2.0s. Here is the 6 Step Plan that I am following for link building.
Well, more accurately I outsourced the link building to the HOTH. They are in the middle of the process and the Platinum package is set to be finished on September 15.
Let’s take a look…
The HOTH Dashboard
So I logged into the HOTH to see what the status was.
This is what you see when you login.
I clicked on the “View Orders” button on the far left.
The Status of the Package
You can clearly see that I went with the HOTH Platinum package (click to see how I order the HOTH). I believe that is the best value – I can supply 3 URLs to link to.
I can also supply 5 keywords to be the anchor text. That is great for anchor text diversity.
I am targeting 3 specific posts on my site, and each post has a keyword along with some secondary keywords. Some are long tails. Some are larger search volumes and way more competitive.
The Results so far…
Everything is ranking higher. Some keywords are dancing around a lot with some movement everyday.
Rankings are great to look at, but we actually MUST get a return on our investment. In this case, I am looking at Amazon Affiliate earnings.
To give you a baseline, this site has only made about $20 total in June and July.
Abysmal. And, I can only blame myself for neglecting the site.
I am happy to share an uptick in earnings!
It is a modest amount so far but I like the trajectory. Some sites have the ability to grow earnings exponentially early on.
The HOTH Platinum package should be complete by September 15, maybe sooner. I expect the rankings to climb for a few weeks after they finish up the work.
It is great to see some movement already. Part of the movement may be attributed to some on page SEO tweaks also. Unfortunately, when you make changes and build links you can’t quite tell where the impact came from.