Distractions Suck

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My phone kept buzzing at me today. Damn group text messages. One of my friends is not active with social media at all. No Facebook. No Instagram. No Twitter. Nothing.

It’s a good thing overall…Right?

Well, here is the problem:

She still wants to get some attention (metaphorical “likes” and “+1”) from friends for accomplishing things (running 10Ks or half marathons). So she sends out group texts to about 10 people, 9 of which I do not know.

The result for me is a bunch of text messages that say, “Great Job!” or “Keep it up.” Each one is a distraction for me until I turn on the “Do Not Disturb” setting. I really don’t care to get those texts and it operates exactly like a social network.

Distractions Suck

It’s really hard to get things done if you keep getting distracted all the time. Sure, you can get busy work done – that sort of meaningless work that takes time but doesn’t really move the needle. Things like:

  • Replying to emails
  • Instant messages

It takes me a while to actually get into the right mindset to do deep work. (Short Summary of Deep Work). Once I’m in the right mode, I can work hard for about 2-3 hours before I run out of steam.

“To produce at your peak level you need to work for extended periods with full concentration on a single task free from distraction.”

The funny thing is that I get more done in the 2-3 hours, than 8 hours of distracted work. It’s tricky since you have to know what to work on when you sit down to work. If you have a boss, it’s easier to figure that out since your boss will tell you what to do. BUT if you’re an entrepreneur, then you have to prioritize your tasks.

I’m not sure how many days in a row I can do deep work. When I was working on my the Five Figure Niche Site Course earlier this year, I definitely did concentrated bursts of work since it was a bit like writing a book. I knew the full outline of what needed to be covered and written – I just needed to do it.

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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  • Jim

    True words my friend. A little planning the night before of the tasks that I want to accomplish the next day goes a long way.

  • I just read truths!