Have you heard the story about Buridan’s Ass? (like a donkey not a person’s butt…)
It goes like this:
An ass is hungry and thirsty. It’s exactly between a pile of hay and bucket of water.
Normally, the ass would go to which ever is closer, but it can’t decide since the hay and water are the same distance.
So the ass dies of hunger and thirst since it can’t decide.
A lot of internet marketers (and internet marketers-in-the-making) make the same mistake.
They can’t pick something to work on for more than two weeks before chasing some other opportunity.
It reminds me of a diagram from the book Essentialism.
Most reasonable ideas will work if they’re executed well. They really don’t even have to be very good ideas.
If you can execute a plan, i.e. Do The Work, then you’ll be successful.
In Tools of Titans by Tim Ferriss, Derek Sivers said that people should adopt a long-term view to combat this issue.
Let me explain…
If you focus on the short term, you may find yourself trying to:
- Create a niche site (like an Amazon Affiliate Site)
- Provide a service (like Local SEO)
- Create courses (like on Udemy)
- Create a software product (like a mobile app)
All at the same time.
That’s a recipe for disaster.
You’ll be frustrated and stressed out. Worst of all, you’ll make small progress for each project. And nothing gains traction so you get frustrated.
You can actually do all those things, but not all at the same time.
We feel like if we don’t get started, if we don’t do everything this week, then we can’t do them at all. But if you zoom out and think about the long-term, you have time.
If you focus on one project for as long as it takes, you can make it successful.
Then, you can move on to the next thing if you want to.
You’ll be smarter and wiser by then, too. Sometimes you realize that you would rather keep focusing on one project than to move on to another one.
What do you think?
Leave a comment and tell me:
- Do you find yourself working on too many things?
- What project are you going to focus on first?
I’ll go first…