It’s time for another Case Study Update. And, yes, there are a lot of images in this update. There is a lot of data available for us to look at here.
This whole case study is about using an Expired Domains for money sites rather than starting with a Brand New Domain. I am attempting to keep all the other variables equal to get a good idea about the impact.
One thing to point out about this update is that we are focusing on half of the case study sites – so that’s two sites. It turns out that with all the things going on (other projects, other niche sites, a full time job, and life in general), I realized I should only work on 2 sites within one niche to make things move more quickly.
- 1 Check Out the Executive Summary For Niche #1
- 2 Add Backlinks
- 2.1 The Expired Domain for Niche #1
- 2.2 The New Domain for Niche #1
- 2.3 Keyword 1 – Expired Domain
- 2.4 Keyword 1 – New Domain
- 2.5 Keyword 2 – Expired Domain
- 2.6 Keyword 2 – New Domain
- 2.7 Keyword 3 – Expired Domain
- 2.8 Keyword 3 – New Domain
- 2.9 Keyword 4 – Expired Domain
- 2.10 Keyword 4 – New Domain
- 2.11 Keyword 5 – Expired Domain
- 2.12 Keyword 5 – New Domain
Check Out the Executive Summary For Niche #1[wpsharely id=”1911″] [/wpsharely]
The last several weeks were spent getting some backlinks up for both of our websites in Niche #1. This was fairly straight forward since we are getting links from either my high authority Private Blog Network or from the HOTH. This is working out very well as we can see more referring domains showing up in backlink crawlers like Majestic SEO and ahrefs.
Last time, I got a Platinum HOTH package (that’s an affiliate link – I appreciate the support!) I split it between the websites to save some money. Well, it’s good to save some cash but sometimes you do just need to make the investment for a project. I see that I do need to add another HOTH Platinum package for Niche #1. The package I got before worked out very well but splitting the links between two sites dilutes the link juice. The Platinum Package includes 8 x Web 2.0 blogs, each with 3 originally written articles. I choose the Standard Filipino Content which is cheaper than the American written content.
Let’s take a look at some data about the new backlinks.
The Expired Domain for Niche #1
We can see that there are quite a few backlinks out there for this domain. The data below is from Majestic SEO and ahrefs.
Generally, the number of backlinks and referring domains reported from Majestic SEO and ahrefs is pretty close. Normally, I would not be surprised to see an even greater variance.
Here are some details about the specific kind of links. As you can see, the majority of backlinks are “dofollow.”
Even though there are 222 backlinks reported by ahrefs, I am mainly concerned with the number of referring domains. It’s generally accepted that more backlinks from a single domain have diminishing returns – the backlinks still count but not as much link juice is passed.
This TF vs CF chart looks pretty good with a decent number of links near the diagonal line. We do see some of the low Trust Flow links there and they were there when I got the domain.
As we can see, the Trust and Citation Flow are both respectable. In addition, they have a near 1 to 1 ratio. Some people believe that a TF to CF ratio of near one looks to be authentic and is typical of websites with a natural backlink profile.
The anchor text is very good. I hid the actual text to attempt to keep the domain private. So I can tell you that the 30% is the “Other” category and majority of the rest is brand related, naked URLs, or generic anchor text. If there is anything keyword related, it is under 5%, plus it is unrelated to the niche that I am targeting.
You can see in the calendar view that links were added over the last month or so. The links that were added are noted in blue. The pink numbers are the links that were lost.
The same information is presented here but with a slightly different view. Many links were lost on the 10th.
Lastly, this graph shows us both the number of referring pages (vertical axis on the left side) with backlinks to our money site on the expired domain. In addition, the number of referring domains (vertical axis on the right side) are shown as well.
Now, let’s change gears and look at the website for Niche #1 on the New Domain.
The New Domain for Niche #1
The only backlinks to this domain were created by me (or my wife). As expected, there are far fewer backlinks to this domain overall.
Again, I’m impressed that Majestic SEO and ahrefs are reporting very similar stats for the number of backlinks. They even see the exact same number of referring domains!
Once again, we can see that the majority of backlinks are “dofollow” and there are zero “nofollow” backlinks. I believe that will be changing in the future since we will be getting started on some blog commenting.
This TF vs CF chart looks great to me. There are clearly far fewer links but they have a nice distribution near the diagonal line. We don’t have the low Trust Flow links like we saw in the expired domain.
The TF and CF are lower since the domain has less backlinks. However, I like what I see given that they values are near one another – so the ratio is near 1 – and that’s a good thing.
The anchor text is less diverse. In this case, we control all of the backlinks and that means we can adjust the anchor text however we want. That’s one of the main benefits of having your own Private Blog Network (PBN). Again, I’ve hidden the actual text. The 21%, 14%, and 14% blocks are brand related anchor text and naked URL. One of the 7% segments is the exact match anchor text for a targeted keyword phrase. The rest of the 7% segments are longer phrases with a partial match for the brand name or URL. I expect the 7% segment of exact match anchor text will diluted down to closer to 3% in the near future.
You can see in the calendar view that links were added over the last month or so. The main difference is that no links were lost for the new domain.
The same information is presented here but with a slightly different view.
All the graphs are directly from SerpBook. I have the system configured to send me an email each day so I can easily see how the sites are doing. I used to spend a decent amount of time on checking rankings and that’s a poor use of time. SerpBook has been a great move. (Here is the affiliate link if you are interested.)
There are not any major issues with case study right now. As you can see we looked at only Niche #1. I hit the point that many of us do…
I was overwhelmed with all the tasks associated with getting a niche site up and running…and more importantly, getting the site to rank. It was certainly ambitious to attempt to start 4 sites all at the same time.
I decided that Niche #2 will still be around when we are ready to start working on it.
Overall, I like the progress for both of the sites in Niche #1. It is not surprising that the expired domain is still ahead in the rankings. All those links still count even if the previous content is not at all related to the new niche.
I’ll will be getting another HOTH Package for the sites for Niche #1. It takes a few weeks to complete so I hope by the next update that we can see some movement.
By the next update, I should have about 5 more products reviews on each site. A couple writers from oDesk are working on the reviews right now.
I am really hoping that after a couple more weeks the PBN backlinks will have more of an impact. I am hearing from some other people that have a lot of experience with PBNs that it is taking longer for the impact of backlinks to show up in the search results. If that is the case than we should be seeing some continued forward momentum.
Also, if you think I am making any mistakes, tell me about it!