Over the last couple weeks, I have been working on getting a few long tail keywords ranking on the first page of the SERPs (Search Engine Results Page). Part of that effort has been to tweak the onsite SEO.
Things like the:
- Meta Title
- Meta Description
- In context content, i.e. the body of the web page
I want to ensure that the long tail keyword that I am targeting is included and used in the right places. Once the changes are made, Google needs to “see” those changes and take them into account.
If you want to make the same changes to optimize your on page SEO, you can force Google to crawl your page immediately. In my case study, I made changes and the site was crawled within 6 hours.
Here is what you can do to accelerate the process:
Once your page is indexed, you still need to wait for some time for the search algorithm to be updated. It might be 10 minutes, 2 hours, or 2 days – no one knows and I bet it varies based on the niche.
If you prefer to read about the process, here is the official documentation from Google.
More on Meta Descriptions: Check out this Meta description masterclass