Keyword Golden Ratio: Rank in 24 HOURS. DATA DRIVEN LONG TAIL KEYWORDS to RANK in Google

KGR Formula: KGR= (# of allintitle results)/(search volume)

KGR Formula: KGR = (# of allintitle results)/(search volume)

Updated Nov 30, 2019. Getting organic Google traffic to your niche site is critical. Without it, people don’t read the great content you’ve written, click your affiliate links, or engage with your ads.

But convincing Google to pay attention to a new affiliate site is tough.

It can take 6+ months for new blog content to get out of the “Google Sandbox” and start ranking in a meaningful way.

If you don’t like crossing your fingers and waiting around, I developed a 100% white-hat method for getting organic traffic to your niche site — and fast.

It’s called the Keyword Golden Ratio (KGR), and it can help you rank in the top 50 (or better) within a few days.

(Yes, a few days — not months!)

The Keyword Golden Ratio is a data-driven strategy for finding long-tail keywords that are underserved on the internet (i.e. greater demand for the content than supply).

That’s why KGR has proven to be the #1 shortcut for getting fast results to a new site.

I created the KGR to find long tail keywords that hardly anyone else had content for.

Get my personal KGR Calculator Spreadsheet right here…

When you publish a new piece of content targeting a KGR phrase, your article should rank in the top 50 SERP results within a few days – sometimes HOURS.*

If your site already has a respectable amount of authority and it’s out of the Google Sandbox, over 6 months old, you can often rank in the top 15!

*We’ll talk about a few exceptions later in this article.

5 Reasons to Try KGR

The KGR is helpful for five main reasons.

1. Stay Motivated

Creating a successful niche site doesn’t happen overnight, but new website owners need to see small wins early to stay motivated. Seeing site visitors and sales (cha-ching!) early proves that all your hard work CAN pay off.

2. Prioritize Effort

Instead of throwing darts at thousands of keywords blindfolded, you can prioritize which keywords and content to publish first. KGR helps narrow down your list and target low-hanging fruit phrases for which you’ll actually be competitive.

3. Be Objective

Trusting your gut is fine for many things, but keyword research isn’t one of them. (At least, not early on.) Applying a consistent data-driven formula gives you realistic expectations for how every keyword phrase you target should actually perform.

4. Stand Out

Since calculating KGR is a manual process, most people (including your competitors) won’t bother. You’ll have access to rich data they can’t simply pull up on a free web tool in a couple minutes.

5. Leapfrog Competitors

Few things are more motivational than seeing your site rank above big-name competitors in Google’s SERP results.

My KGR Success Story

I’m making a wild claim with the KGR so I understand that I need to show you that it works. I tested the KGR on one of my Amazon Affiliate sites so I can share the earnings and the traffic boost.

In less than a year, the earnings went from $100 to $14,853.

The traffic increased by about 800%.

So it worked much better than I ever would have dreamed. I’ll be sharing some others’ success stories as well.

Here’s an overview and if you want to learn more, check out this blog post: 2-Step Process to 10x Your Amazon Niche Site Value.

  1. I published 20 KGR compliant product review articles. Traffic and earnings went up within a few weeks, then grew more.
  2. I published 200* more posts in 5 months with a bootstrapped approach.
  3. I published a few articles in the first month, then reinvested the revenue in more content. By the fifth month, I published about 60 articles.
  4. The site had some existing backlinks from blog commenting and guest posting.
  5. No link building or outreach was done during the 12 month period.

? It’s interesting if I can do it, but the real proof is when other people can repeat the process.

How to Calculate the KGR

One of the best things about the KGR formula is that it’s simple and (nearly) foolproof:

The Keyword Golden Ratio must be less than 0.25.

The ratio is:

The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

KGR Formula: KGR= (# of allintitle results)/(search volume)
  • If KGR is less than 0.25: You should rank in the top 100 once your page is indexed by Google.
  • If KGR is between .25 and 1: You should still rank in the top 250 pretty quickly.
  • If KGR is greater than 1: You know it’s a more competitive term even though the search volume is quite low (under 250).

If you’re just starting out, I strongly recommend sticking to the formula and targeting terms under 0.25.

Down the road, once your site is more established, you can experiment with higher search volumes.

Watch a FREE Training Session.

An Amazon Affiliate site made about $100 in Jan 2016, then $14,819 in Dec 2016.

WHY? What happened?

I published a BUNCH of KGR content.

Click here and a new tab will open. You’ll enter your name & email address, then you can watch the IN DEPTH Training for KGR Keyword Research.

This Golden Ratio is going to be your ticket to get fast results and that’s very important when you are getting started on your site.

Watch this video for a few success stories from the Niche Site Project Community…

Behind the Scenes of the KGR Formula

When I developed the KGR formula, I capped search volume at 250 because:

  1. Lower search volume terms can rank faster in Google, so a keyword with 250 searches will typically rank faster than a keyword with 2500 searches per month.
  2. Most people target keywords with higher search volumes since there is greater profit potential. That means there are fewer competitors in the game for long-tail keywords.

Remember, your sweet spot is a KGR score of less than 0.25.

Let’s look at a quick example to show why you can rank in the top 50 quickly for a KGR term:

If you have a KGR of 0.25 and a maximum search volume of 250, you end up with about 63 allintitle results. (Keep reading if you don’t know what “allintitle” means.)

That means that there are only ~63 pages on the internet targeting that keyword phrase by using it in the page title.

With a quality piece of content, you have a really good chance of ranking well amidst only 63 competing pages!

What is “Allintitle”?

Allintitle is an advanced Google search operator that shows the website results which have an exact combination of selected words within the meta title of a post.


If you’re doing a lot of research at once, don’t be surprised if Google throttles your “allintitle” search and displays this Captcha form:


Google does this to prevent automatic scraping of its data by web robots.

Simply check the box to prove you’re a human, and you’ll be allowed to continue searching.

Why 250 in the KGR?

My observation is that keyword phrases with higher search volumes have more competition and take longer to rank.

More Competition

There’s more competition because businesses can make more money if more people are searching for a keyword phrase. The market follows the money.

However, that means there are more competitors trying to get a piece of the pie.

Longer to Rank in Google

I haven’t tested this, but I have a hunch that higher volume search terms just take longer to move up in the Google ranks.

Years ago, you could start a site and rank #1 in Google in weeks for a keyword phrase that gets 9,000 searches per month.

Times have changed, and I believe that Google has slowed the ranking velocity so that it’s harder to reverse engineer the ranking algorithm.

Zig When Others Zag

By targeting a less competitive channel with low competition keywords, your content will be in a better position to rank fast.

How to Use Keyword Research Tools to Find KGR Terms

Now, let’s look at real examples of keywords that fit the KGR formula and one that doesn’t.

We’ll use an example of a niche that is very competitive — yes, even competitive niches will have KGRs terms.

I’m using KW Finder for the example in this article and in the video below, but you can use any keyword research tool, even free ones, that will give you a search volume.

?Check out KWFinder, GET 10% OFF by using my coupon code: “nichesiteproject” *** I’m an affiliate so I get a commission if you sign up with my link. Thanks!

Here’s a video if you want to watch a demo.

1. Find relevant keyword ideas

One of my favorite ways to find KGR compliant terms is to use Google Autosuggest and format like one of these:

best (product-type) for (application or user-type)


best (product-type) with (feature)

? I share two other great formats in the next section.

You can do this manually, and it looks like this:


Just start typing in the keyword phrase and pause between words. Google will show you what other people search for.

I like the vlogging topic since I enjoy YouTube so let’s go deeper on that phrase.


If you click in the Google search field, then you’ll see related searches. I think the specificity of the “flip screen” is good so lets see what the search volume is with KWFinder.

And if we look at “best vlogging camera with flip screen,” see the other format with a feature at the end.

However, you can save a lot of time and effort by using a keyword tool like KWFinder with advanced filtering options.

First, enter your search phrase with US and English selected (or whatever is appropriate for you).

Then click on the “Find Keywords” button.


We care about the Search Volume and Keyword Difficulty (KD), but the other metrics aren’t important.

You’ll now see the unfiltered list of results — quite a few, 496, in this case. And that’s really too many to deal with so we’ll filter to refine the list.


2. Filter out keywords with search volume higher than 250

We can get rid of a lot of noise by removing the higher search volumes.

Just enter “250” for the max search volume.

And while we’re at it, I’ll filter to include the word “best” so we have mostly buyers terms.

Now we have a much shorter list of 76 keyword phrases with search volumes in the KGR range.

Let’s check out “best camcorder for vlogging.” You can hover over the row and click to copy the full keyword phrase to save time.


3. Find the number of websites with exact match titles

Next, you need to check the allintitle, the advanced Google Search command.

Type in allintitle: and the search phrase with no spaces and no quotes.

Don’t use quotes because that will lower the number of results and throw off your calculations.

blankGoogle returns the number of results, which can be used for your KGR formula.

We see there are 37 results, so we can plug that into the formula.

KGR = (allintitle results) divided by (search volume)

KGR = 37 ➗ 190 = 0.195

The result is less than 0.25, so we have our first KGR compliant term!

Want to see me do this process? Check out my demo of the KGR with KWFinder on YouTube.

KWFinder also shows great metrics for each keyword, so you can do competition analysis without leaving the app.


That’s a massive time saver!

Let’s look at another keyword phrase on the list. It’s very common to find many KGR terms at the same time.

“Best camera for blogging and vlogging” gets 60 searches per month.


Just copy the keyword phrase again, then head to Google to check the allintitle.


KGR = (allintitle results) divided by (search volume)

KGR = 14 ➗ 60 = 0.23

Another winner! You might not believe it if you’re just getting started with keyword research, but I found those two in about 5 minutes while I was writing this post.

Once you get started and learn the mechanics, you’ll be able to find them really quickly too.

A Keyword Phrase That Doesn’t Fit The KGR

I saw a keyword phrase that had a very low keyword difficulty number.


So checked the allintitle results.


If we plug it into the KGR formula, then we have a ratio under .025.

KGR = (allintitle results) divided by (search volume)

KGR = 37 ➗ 460 = 0.08

So is this a KGR compliant keyword? Should we go for it?

It’s not a KGR keyword because the search volume is over 250. By definition, it’s not KGR.

However, it’s a great keyword where the searcher is trying to find information to solve a specific problem. There isn’t much competition based on the allintitle results.

So I would look at the Google results and if the competition looked reasonable, I would definitely target this keyword.

? I don’t suggest you rule out keywords with a dogmatic view of the keyword golden ratio.

What’s the BEST Keyword Golden Ratio Format?

It’s one of the most common questions I get. So here’s a demo of some common formats for the KGR.

Let’s focus on buying type keywords, which are the best for affiliate sites. Those are the money-making keywords that people use when they want to make a purchase in the near future.

By Application

People can use products for many different things. So searchers use specific phrases to find the most relevant content.


Best [product] for [application]


Best DSLR for landscape photography

By User Type

Different user types can use the same products, and they’ll likely have different things that are important to them.


Best [product] for [user type]


Best DSLR for teens

By Price Range

Other searchers use pricing as a guide. Some people have a set budget for a specific product, and some people always want the cheapest or most expensive product.


Best [product] under [application]


Best DSLR under $500

? Be careful with mentioning prices on your Amazon Affiliate site. It’s against the Terms of Service to list the price of a product unless it’s pulled from the Amazon Advertising API to ensure it’s accurate. 

Using SEM Rush to Find KGR Terms from Competitors

You all know I’m a big fan of SEM Rush. I think they are a great tool to use to find Keyword Golden Ratio (KGR) terms.

When I first started experimenting with the KGR, I used SEM Rush almost exclusively to find the terms. In the video, I share the best ways to filter the massive amount of data you can get from SEM Rush so it’s manageable.

Here is a link to SEM Rush **It’s an affiliate link and I get a commission if you use it and buy a paid plan. If so, thanks!

The KGR Masterclass – It’s FREE

I put together a Masterclass with my friend, Alex (WP Eagle), on YouTube. It’s totally free 🙂 and there are 10 total videos. Here is what we cover:

  1. Introduction
  2. Keyword Golden Ratio Success Stories & Demo of the KGR Spreadsheet
  3. Find Keywords using keywords everywhere
  4. Keyword Golden Ratio Using SEM Rush
  5. Find Keywords using Answer the Public
  6. Reasons why 250 is in the keyword golden ratio
  7. How long should affiliate content be?
  8. Best Keyword Golden Ratio Format
  9. Keywords you should avoid
  10. Case Study: 200 KGR Posts in 5 Months

Check out all 10 of the videos over on YouTube.

Potential KGR Pitfalls

The KGR is a fantastic tool and can help you get traffic to your new niche site fast. But it’s not all rainbows and unicorns.

Here are some things to consider when using the Keyword Golden Ratio.

1. Keyword Stuffing

If Google is trying to return relevant results for searchers, it must help to cram your keyword phrase into your blog post as often as possible… right?


Overusing a keyword phase is called “keyword stuffing,” and Google does NOT reward it.

KGR-compliant terms are usually longer than normal keyword phrases, often four or more words.

Using long-tail keyword phrases over and over can be really unnatural to the reader.

For example, it would be weird if you wrote the “best ballpoint pen for journaling” more than a couple of times within your blog post.

Pro Tip: Use a KGR phrase once in the title and once more in the main content. That’s it. Don’t overdo it.

To make your copy sound more natural, sprinkle in other partial match keywords and related phrases and keywords instead.

Pro tip: Don’t pay attention to keyword density metrics in the Yoast SEO plugin. The Keyword Golden Ratio is an advanced technique, and Yoast results don’t take that into account.

2. Keywords That Don’t Rank

Sometimes a KGR term doesn’t rank well, even if all the metrics told you it should.

Why is that?

Google is really good at knowing what the end user (i.e. the searcher) is interested in.

Before targeting a KGR-compliant term, you should Google the term and see if any other affiliate sites show up on page one of the SERP results.

You’ll see what Google is delivering to the searcher for that term – and that’s what is the user’s “search intent” is likely to be.

If Google returns mostly e-commerce sites in the results, searchers tend to like those results better than affiliate sites.

So you may not want to target that term after all.

If you see YouTube videos in the majority of the results, that means searchers usually want to see a video.

If the term happens to be medical or health related, then you’re likely to see big authoritative sites like Mayo Clinic, WebMD, medical journals, and others with a huge amount of trust in the medical field.

Pro Tip: Google tells you which types of sites are ranking in the search results. All you have to do is look carefully to find affiliate-friendly terms.

If you don’t see any sites that are similar to yours, that’s a bad sign. Even a KGR with great metrics is likely NOT going to rank in those scenarios.

3. Difficulty Finding KGR-Complaint Terms

Finding great keywords is a skill, and it’s one that you can get better at with practice.

Don’t get discouraged if finding KGR terms is hard at first.

Using tools like KWFinder can make it much easier, of course, but you still have to put the time in for your site to grow.

That’s actually part of the beauty of the KGR — competitors can’t simply buy a tool that churns out KGR-compliant terms.

4. Only Trying One KGR-Compliant Post

The KGR method works really well at scale, and I suggest you try at least 20 KGR terms on your site to begin.

Historically, about 5% of KGR terms perform better than expected, 15% worse than expected, and 80% rank somewhere in the top 30-50 SERP results in a short time frame.

The 80% tend to move higher in rankings over time, depending on the quality of the content, your site’s authority, and relative competition.

If you only publish a single KGR compliant post, it may not rank. You might think the entire method is a failure.

However, if you publish enough KGR posts to give it a fair shake, you’ll see the magic!

5. Listening To People That ?NEVER? Tried

You should try the KGR yourself. There’s quite a few people out there — let’s call them internet trolls. They have their own agenda and incentives.

The only way to really know if the KGR can work is if you try it yourself. So don’t just believe me about the KGR and don’t believe the naysayers either.

Fire up your keyword research tool and start looking. The cost of trying it is very low so don’t miss out because some internet troll said:

? “That can’t work because [fill – in – uninformed – reason]…”

KGR Frequently Asked Questions

If you have questions about the specifics, you are not alone.

Read the Frequently Asked Questions about the KGR.

Have questions? Ask in the comments below.

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

173 comments… add one
  • Alzufri

    Hi Doug, thanks for using videos to explain KGR. I open your email and clicking this post link right away because I’m waiting for your new post about KGR. I have few questions, Doug:

    – What if I use Global Monthly Search instead of Local Monthly Search? What’s the impact and differences in ranking result?

    Currently, I’m doing keyword research with your KGR method for my foreign site.

    Thanks for your answer, Doug.

    • Laila

      I have the same question

      • Alzufri

        Well, looks like we have same low class questions here and even worse asked by noob people like us.

        So, Doug prefer to go with that expert guy comment who own LinkHero below and the one that need backlink no matter where it came from even from Internet Marketing niche like this

        Oookay, I’m a noob and I’m outta here.

        • Doug Cunnington

          For the people who happened to be reading along – Alzufri sent me a rude email for not replying to his comment fast enough.

          Sorry – Alzufri – It was a fine question and one that I didn’t think of. I just got back from vacation so it took a little time to reply to your question. In fact, I thoughtfully reflected on your question so I could give you the best answer possible.

          Anyway, that’s what Alzufri’s comment is all about. Yep, I could delete it, but this seems a bit more fun. Right? 🙂

      • Doug Cunnington

        Thanks for asking, too, Laila.

        • Laila

          Thanks for your answer.
          I was just listening your YT video”The Niche Site Content Plan That Attracts Massive Traffic Without Backlinks” and Penny there said that she is using an excel spreadsheet template and hours work now takes 10 minutes to find KGR (it starts at 1:15:20 in the video).You also say that it’s possible to create a hyperlink and it does the search for you. I’m not too familiar with excel or hyperlinks, do you have any videos about how to do it or could you guide me to resource that would explain how to do that.
          Thanks for your time, Doug. It’s really appreciated.

    • Doug Cunnington

      Hey Alzufri – thanks for reading!

      I’m not sure about using the GMS vs the LMS. I haven’t tried it but I assume it’s pretty close to the same type of data. But it depends on the number of searches that come from LMS and where they come from.

      I’d probably focus on the LMS. But let me know how it turns out.

  • Sammy

    Hi Doug,

    Thanks for this, I’m having great results with the KGR, it really works!

    I have one question, do you go for keywords that are plurals of high volume keywords?

    For example, best dog bed may have a LMS of 12000, but best dog beds may have a LMS of 250 and be KGR compliant.

    Would you still go for this or will Google just treat them as the same?

    • Doug Cunnington

      Sammy – thanks for reading.

      do you go for keywords that are plurals of high volume keywords?
      No, I don’t. Normally, plurals are treated as the same as the singular.

  • Michelle

    Hey Doug,

    Thanks for the explainer videos. Short and sweet and they made your point!

    Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?

    Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?


    • Doug Cunnington

      Michelle, thanks for watching! Shorter seems to be better.

      Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?
      Uh, did I say that? I’ll have to rewatch. When did I say that?

      0 is less than .25 so you SHOULD GO FOR THAT.

      Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?
      No. Not at all. I go for whatever I deem worthy.
      But if you’re launching a site the KGR is great to get early traffic. It’s a good way to target low competition keywords.

  • Karl

    Hi Doug, great work you are doing here. Thumps up. I want to ask that with a completely new site. And I only publish Kgr contents without backlinks and no blog commenting. Will I still rank for those keywords.

  • Dan


    I am trying to rank for a KW that has 90 total searches and only 10 in the allintitle for results, yet my site is not showing up in the search results when I search for the term. However, when I search for the allintitle, my site is number 2. Any idea why it is not showing up in a normal search?

    • Dan

      post was published on 09/01/2017 and updated last on 09/272017.

      • Doug Cunnington

        Thanks for the extra info. That’s plenty of time… have you tried any other terms?

    • Doug Cunnington

      It could be on page SEO or the age of your site. Hard to say.

  • Bryon

    Hi Doug, fantastic info throughout your site and YT.

    What are your thoughts re: buying a site w/ some sales and fixing it vs. starting from scratch? Bit of a head start…

    Do you regularly search for them? Seems you’ve done this twice (or more).


    • Doug Cunnington

      Thanks Bryon!
      Yeah, an establish site is great if you have the capital…but be sure you have a plan to learn the ropes of affiliate marketing.

      Hope that helps

  • Ty Criswell

    Hey Doug,
    I’m just starting to publish KGR posts on my site. Currently I’m not really getting any traffic as it is a new site. I’ve got a list of about 40 keywords that I’m going through. I’ll let you know how it works out. Thanks for the help!

  • Aigars

    Hello! I’m huge fan of all staff what you do & share Doug Cunnington. I also learn a lot from your webinars and blog articles. I using KGR also and had great results, but on question, how can I calculate KGR if google shows 0 searches but people search for this term?

    Google shows this term in suggested searches.

    Any suggestions? In my niche there is a lot of this type of keywords.

    • Doug Cunnington

      I normally go for it with an LMS of 0 if it’s an auto suggest term. I assume people won’t go for terms like that.

      Thanks for the support!

  • Michael

    I learned about you on Facebook. And I must say you are such a great teacher.

    I was just about to mess up on my new project when a friend of mine shared the KGR video with me. And I am more confident that I will see some great results after implementing this method

  • John

    Ive reading your blogs for a while and really interested to try it…Ive tried KGR method and find a few long tail keywords. The question is, how to put it into an article? Is it a must to put it(keyword that found using KGR) at the tittle of my article. Any tips maybe?

    sorry, noob question too..:D

  • Dan

    Hi Doug, thank you for the useful information about KGR.
    I started doing the research and have 2 questions:
    – Assuming i find a keyword with less than 0.25 – does is matter how many links (or referring domains) the top 5 sites have? let’s say the KGR for keyword X is very low, but the top 5 sites have tens of links. would it still work?
    – Let’s say that there only 2 allintitle sites for keyword X and the KGR is less than 0.25 – does it make sense that none of the 2 sites is ranked at the top 10? or top 20? wouldn’t you expect to se these 2 sites, which follow exactly the KGR rules, at the top?
    Many thanks and Happy New Year

    • Doug Cunnington

      Good questions. The answer to most good questions is, “It depends.”

      Certain KW phrases will not work well, like health terms since the big sites dominate. Like webMD.

      But to really answer your question, I don’t know. You’ll just have to try it. I can tell it the KGR work very well

  • steven

    Bro, is there any keyword research tool that can do that?
    i have a list of 500 longtail keywords I want to find the golden ratio of. doing it manually is very time-consuming

    • Doug Cunnington

      No, manual is the best way.
      But my friends at Humanproof Designs do a service for which I’m an affiliate. Check it out here. So I’d get a commission if you buy through my link.

  • Evan

    Hey Doug!

    Just wanted to say thanks for all of the amazing content and, in particular, for the KGR. You’re right that too many ‘experts’ out there make affiliate marketing sound easy, or like it’s perfect for lazy people. I really like your no-shortcuts approach, it’s refreshing.

    I have a niche site in fitness that’s been up for about 10 months or so. I worked hard on it in the beginning and then got distracted with my full time job. But it’s performing pretty well — $1500 in January (a big month for fitness), and around $700 in February of 2018.

    I’m ready to scale it up and make a real run at this thing. I wrote a ton of content this month and am just now starting to experiment with KGR. Which leads me to my question:

    When you write a piece of KGR compliant content and rank, say, in the top 30 for a low volume keyword… what can you expect to happen over the course of a couple of weeks? Even ranking 15-20 seems like it’s way too buried to get any traffic. Are you counting on eventually surfacing to the top because your content is super relevant to the keyword phrase, or are you hoping to get a few visits here and there from hyper-long tail searches that may fit your content?

    Thanks for the time! I’ll let you know how my KGR stuff performs as I try it out myself 🙂

    • Doug Cunnington

      It moves up because it’s so relevant and targeted…and since you’re getting traffic, I bet your content will rank better faster.

  • Shakil

    Hi Doug,

    Shakil here.

    I am a big fan of yours.Specially your KGR formula.

    I have a question. I want to create a amazon affiliate niche website.
    “where to buy a tv” this is a buyer intent keyword I know that but “where to buy a tv,fridge(bla bla) near me” is this keyword good for a amazon affiliate niche site??? Waiting for your reply.

  • Parth Galhotra

    Hi Doug,

    I have found a keyword which has a KGR score lesser than 0.25.

    Google is showing 7 search results when I use the “allintitle:” tag but my question is the sites ranking on that keyword are authority ones. Such as Amazon, eBay & Flipkart.

    Can I outrank them ?

    Thanks & Regards

    • Doug Cunnington

      Parth – I don’t know. Maybe.
      That’s a really hard question to answer. 🙂 So try it and report back!

    • Ty Criswell

      It’s going to be really hard to say what will happen with that one, especially because those seem to be ecommerce intent pages. Will your page be content based? Whether you rank or not depends on what style google is ranking for the term.

  • Andrew

    Hi Doug,

    Such a great article, had been feeling a bit lost with my SEO for a side project I am running and this kgr strategy has given me some hope. I knew i had to target longtail keywords but I had no method to do this. Very grateful to have found your article, looking forward to more great content in the future, Cheers.

  • Chris Johns

    Hello, Doug. You are really awesome and you teach us a lot of good stuff. I have one question and i really need to your opinion. Do you think KGR will work good with Clickbanck niche site?

    Keep the good work up.


    • Doug Cunnington

      Yeah, Chris, it should work just fine. It’s a principle that should work for most KW research.

  • Reza

    Hey Doug,

    In your post, you said that if the KGR is between 0.25 and 1, the post should rank in the top 250 when it’s indexed.

    Do you have any experience targeting the keywords with KGR in this range? How hard is it compared to the ‘real’ KGR (below 0.25)?

    • Doug Cunnington

      Reza – I do have experience but only with a few sites. There are a lot of variables, like the competition, age of you site, # of links to your site, quality of links to your site, and quality of your content.

      So it really depends…the better your site, the faster it will rank.

      • m


        sorry I am still a little confused here. please check my understanding here.
        1. if the keyword has more than 250 search volume and a very low KGR, e.g. a keyword that is Allintitle: 46, search volume: 880, KGR 0.052 (the spreadsheet cell turns green), do we proceed?
        2. if the keyword has a KGR value between 0.25 to 1, it’s STILL ok to proceed, just that it will take longer?
        3. we should avoid keywords >1, right?
        4. when we do the search volume, can we go by global search volume instead of local? I am using keywordanywhere plugin and i dun have options to check keyword research in my specific countries (and my ecommerce targets global as well)

        thanks for your advice!

        • Doug Cunnington, PMP

          Hi M – So just to be clear, I’ve never said NOT to publish content that is a higher search volume. But I know you’re asking about KGR content so let’s push forward…

          1. if the keyword has more than 250 search volume and a very low KGR, e.g. a keyword that is Allintitle: 46, search volume: 880, KGR 0.052 (the spreadsheet cell turns green), do we proceed?
          It’s NOT a KGR if the search volume is over 250. That’s part of the formula. Sure, you can go for it, but it might not rank as well or as fast. Sometimes it does, sometimes it doesn’t.

          2. if the keyword has a KGR value between 0.25 to 1, it’s STILL ok to proceed, just that it will take longer?
          Sure, you can do whatever you think is best. It might take longer, yes. It might not ever rank…but you can give it a shot. Basically, you should always try things and test things.

          3. we should avoid keywords >1, right?
          No, not necessarily. But they aren’t KGR terms…

          4. when we do the search volume, can we go by global search volume instead of local? I am using keywordanywhere plugin and i dun have options to check keyword research in my specific countries (and my ecommerce targets global as well)
          No, you should use Local Search volume…and the KGR will be the most accurate for the US.

  • David

    Hello Doug
    The videos have been very useful.
    When trying this method long tail keywords comply more often. The SEO program (Yoast) I use suggests that I should have the key word appear in my content more than I have been able to achieve. Long tail keywords are more difficult to place at a higher percentage in content than shorter keywords.
    Which is more important?
    Getting the right keyword but have less frequency in the content or choosing a less compliant keyword that has a greater frequency on the content.

    Kind regards


    • Doug Cunnington

      Hi David, thanks for the support!
      Yoast sucks for that sort of thing. It’s a tool made for the basics and if you’re using the KGR, then you’re doing advanced KW research.

      My advice is to totally ignore Yoast – use it for some of the advanced features (like noindexing category archives or editing the htaccess file).

  • Rahman kim

    Hy Diugh, Thanks for the KGR method.
    Really new to know about it.
    Just simple ask.
    Is KGR still work in 2018?
    Thanks for your respond


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