Keyword Golden Ratio: Rank in 24 HOURS. DATA DRIVEN LONG TAIL KEYWORDS to RANK in Google

KGR Formula: KGR= (# of allintitle results)/(search volume)

KGR Formula: KGR = (# of allintitle results)/(search volume)

Updated Nov 30, 2019. Getting organic Google traffic to your niche site is critical. Without it, people don’t read the great content you’ve written, click your affiliate links, or engage with your ads.

But convincing Google to pay attention to a new affiliate site is tough.

It can take 6+ months for new blog content to get out of the “Google Sandbox” and start ranking in a meaningful way.

If you don’t like crossing your fingers and waiting around, I developed a 100% white-hat method for getting organic traffic to your niche site — and fast.

It’s called the Keyword Golden Ratio (KGR), and it can help you rank in the top 50 (or better) within a few days.

(Yes, a few days — not months!)

What is the Keyword Golden Ratio? (KGR)?

The Keyword Golden Ratio is a data-driven strategy for finding long-tail keywords that are underserved on the internet (i.e. greater demand for the content than supply).

That’s why KGR has proven to be the #1 shortcut for getting fast results to a new site.

I created the KGR to find long tail keywords that hardly anyone else had content for.

Get my personal KGR Calculator Spreadsheet right here…

When you publish a new piece of content targeting a KGR phrase, your article should rank in the top 50 SERP results within a few days – sometimes HOURS.*

If your site already has a respectable amount of authority and it’s out of the Google Sandbox, over 6 months old, you can often rank in the top 15!

*We’ll talk about a few exceptions later in this article.

5 Reasons to Try KGR

The KGR is helpful for five main reasons.

1. Stay Motivated

Creating a successful niche site doesn’t happen overnight, but new website owners need to see small wins early to stay motivated. Seeing site visitors and sales (cha-ching!) early proves that all your hard work CAN pay off.

2. Prioritize Effort

Instead of throwing darts at thousands of keywords blindfolded, you can prioritize which keywords and content to publish first. KGR helps narrow down your list and target low-hanging fruit phrases for which you’ll actually be competitive.

3. Be Objective

Trusting your gut is fine for many things, but keyword research isn’t one of them. (At least, not early on.) Applying a consistent data-driven formula gives you realistic expectations for how every keyword phrase you target should actually perform.

4. Stand Out

Since calculating KGR is a manual process, most people (including your competitors) won’t bother. You’ll have access to rich data they can’t simply pull up on a free web tool in a couple minutes.

5. Leapfrog Competitors

Few things are more motivational than seeing your site rank above big-name competitors in Google’s SERP results.

My KGR Success Story

I’m making a wild claim with the KGR so I understand that I need to show you that it works. I tested the KGR on one of my Amazon Affiliate sites so I can share the earnings and the traffic boost.

In less than a year, the earnings went from $100 to $14,853.

The traffic increased by about 800%.

So it worked much better than I ever would have dreamed. I’ll be sharing some others’ success stories as well.

Here’s an overview and if you want to learn more, check out this blog post: 2-Step Process to 10x Your Amazon Niche Site Value.

  1. I published 20 KGR compliant product review articles. Traffic and earnings went up within a few weeks, then grew more.
  2. I published 200* more posts in 5 months with a bootstrapped approach.
  3. I published a few articles in the first month, then reinvested the revenue in more content. By the fifth month, I published about 60 articles.
  4. The site had some existing backlinks from blog commenting and guest posting.
  5. No link building or outreach was done during the 12 month period.

? It’s interesting if I can do it, but the real proof is when other people can repeat the process.

How to Calculate the KGR

One of the best things about the KGR formula is that it’s simple and (nearly) foolproof:

The Keyword Golden Ratio must be less than 0.25.

The ratio is:

The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

KGR Formula: KGR= (# of allintitle results)/(search volume)
  • If KGR is less than 0.25: You should rank in the top 100 once your page is indexed by Google.
  • If KGR is between .25 and 1: You should still rank in the top 250 pretty quickly.
  • If KGR is greater than 1: You know it’s a more competitive term even though the search volume is quite low (under 250).

If you’re just starting out, I strongly recommend sticking to the formula and targeting terms under 0.25.

Down the road, once your site is more established, you can experiment with higher search volumes.

Watch a FREE Training Session.

An Amazon Affiliate site made about $100 in Jan 2016, then $14,819 in Dec 2016.

WHY? What happened?

I published a BUNCH of KGR content.

Click here and a new tab will open. You’ll enter your name & email address, then you can watch the IN DEPTH Training for KGR Keyword Research.

This Golden Ratio is going to be your ticket to get fast results and that’s very important when you are getting started on your site.

Watch this video for a few success stories from the Niche Site Project Community…

Behind the Scenes of the KGR Formula

When I developed the KGR formula, I capped search volume at 250 because:

  1. Lower search volume terms can rank faster in Google, so a keyword with 250 searches will typically rank faster than a keyword with 2500 searches per month.
  2. Most people target keywords with higher search volumes since there is greater profit potential. That means there are fewer competitors in the game for long-tail keywords.

Remember, your sweet spot is a KGR score of less than 0.25.

Let’s look at a quick example to show why you can rank in the top 50 quickly for a KGR term:

If you have a KGR of 0.25 and a maximum search volume of 250, you end up with about 63 allintitle results. (Keep reading if you don’t know what “allintitle” means.)

That means that there are only ~63 pages on the internet targeting that keyword phrase by using it in the page title.

With a quality piece of content, you have a really good chance of ranking well amidst only 63 competing pages!

What is “Allintitle”?

Allintitle is an advanced Google search operator that shows the website results which have an exact combination of selected words within the meta title of a post.

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If you’re doing a lot of research at once, don’t be surprised if Google throttles your “allintitle” search and displays this Captcha form:

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Google does this to prevent automatic scraping of its data by web robots.

Simply check the box to prove you’re a human, and you’ll be allowed to continue searching.

Why 250 in the KGR?

My observation is that keyword phrases with higher search volumes have more competition and take longer to rank.

More Competition

There’s more competition because businesses can make more money if more people are searching for a keyword phrase. The market follows the money.

However, that means there are more competitors trying to get a piece of the pie.

Longer to Rank in Google

I haven’t tested this, but I have a hunch that higher volume search terms just take longer to move up in the Google ranks.

Years ago, you could start a site and rank #1 in Google in weeks for a keyword phrase that gets 9,000 searches per month.

Times have changed, and I believe that Google has slowed the ranking velocity so that it’s harder to reverse engineer the ranking algorithm.

Zig When Others Zag

By targeting a less competitive channel with low competition keywords, your content will be in a better position to rank fast.

How to Use Keyword Research Tools to Find KGR Terms

Now, let’s look at real examples of keywords that fit the KGR formula and one that doesn’t.

We’ll use an example of a niche that is very competitive — yes, even competitive niches will have KGRs terms.

I’m using KW Finder for the example in this article and in the video below, but you can use any keyword research tool, even free ones, that will give you a search volume.

?Check out KWFinder, GET 10% OFF by using my coupon code: “nichesiteproject” https://nichesiteproject.com/kwfinder *** I’m an affiliate so I get a commission if you sign up with my link. Thanks!

Here’s a video if you want to watch a demo.

1. Find relevant keyword ideas

One of my favorite ways to find KGR compliant terms is to use Google Autosuggest and format like one of these:

best (product-type) for (application or user-type)

or

best (product-type) with (feature)

? I share two other great formats in the next section.

You can do this manually, and it looks like this:

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Just start typing in the keyword phrase and pause between words. Google will show you what other people search for.

I like the vlogging topic since I enjoy YouTube so let’s go deeper on that phrase.

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If you click in the Google search field, then you’ll see related searches. I think the specificity of the “flip screen” is good so lets see what the search volume is with KWFinder.

And if we look at “best vlogging camera with flip screen,” see the other format with a feature at the end.

However, you can save a lot of time and effort by using a keyword tool like KWFinder with advanced filtering options.

First, enter your search phrase with US and English selected (or whatever is appropriate for you).

Then click on the “Find Keywords” button.

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We care about the Search Volume and Keyword Difficulty (KD), but the other metrics aren’t important.

You’ll now see the unfiltered list of results — quite a few, 496, in this case. And that’s really too many to deal with so we’ll filter to refine the list.

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2. Filter out keywords with search volume higher than 250

We can get rid of a lot of noise by removing the higher search volumes.

Just enter “250” for the max search volume.

And while we’re at it, I’ll filter to include the word “best” so we have mostly buyers terms.

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Now we have a much shorter list of 76 keyword phrases with search volumes in the KGR range.
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Let’s check out “best camcorder for vlogging.” You can hover over the row and click to copy the full keyword phrase to save time.

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3. Find the number of websites with exact match titles

Next, you need to check the allintitle, the advanced Google Search command.

Type in allintitle: and the search phrase with no spaces and no quotes.

Don’t use quotes because that will lower the number of results and throw off your calculations.

blankGoogle returns the number of results, which can be used for your KGR formula.

We see there are 37 results, so we can plug that into the formula.

KGR = (allintitle results) divided by (search volume)

KGR = 37 ➗ 190 = 0.195

The result is less than 0.25, so we have our first KGR compliant term!

Want to see me do this process? Check out my demo of the KGR with KWFinder on YouTube.

KWFinder also shows great metrics for each keyword, so you can do competition analysis without leaving the app.

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That’s a massive time saver!

Let’s look at another keyword phrase on the list. It’s very common to find many KGR terms at the same time.

“Best camera for blogging and vlogging” gets 60 searches per month.

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Just copy the keyword phrase again, then head to Google to check the allintitle.

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KGR = (allintitle results) divided by (search volume)

KGR = 14 ➗ 60 = 0.23

Another winner! You might not believe it if you’re just getting started with keyword research, but I found those two in about 5 minutes while I was writing this post.

Once you get started and learn the mechanics, you’ll be able to find them really quickly too.

A Keyword Phrase That Doesn’t Fit The KGR

I saw a keyword phrase that had a very low keyword difficulty number.

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So checked the allintitle results.

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If we plug it into the KGR formula, then we have a ratio under .025.

KGR = (allintitle results) divided by (search volume)

KGR = 37 ➗ 460 = 0.08

So is this a KGR compliant keyword? Should we go for it?

It’s not a KGR keyword because the search volume is over 250. By definition, it’s not KGR.

However, it’s a great keyword where the searcher is trying to find information to solve a specific problem. There isn’t much competition based on the allintitle results.

So I would look at the Google results and if the competition looked reasonable, I would definitely target this keyword.

? I don’t suggest you rule out keywords with a dogmatic view of the keyword golden ratio.

What’s the BEST Keyword Golden Ratio Format?

It’s one of the most common questions I get. So here’s a demo of some common formats for the KGR.

Let’s focus on buying type keywords, which are the best for affiliate sites. Those are the money-making keywords that people use when they want to make a purchase in the near future.

By Application

People can use products for many different things. So searchers use specific phrases to find the most relevant content.

Format:

Best [product] for [application]

Example:

Best DSLR for landscape photography

By User Type

Different user types can use the same products, and they’ll likely have different things that are important to them.

Format:

Best [product] for [user type]

Example:

Best DSLR for teens

By Price Range

Other searchers use pricing as a guide. Some people have a set budget for a specific product, and some people always want the cheapest or most expensive product.

Format:

Best [product] under [application]

Example:

Best DSLR under $500

? Be careful with mentioning prices on your Amazon Affiliate site. It’s against the Terms of Service to list the price of a product unless it’s pulled from the Amazon Advertising API to ensure it’s accurate. 

Using SEM Rush to Find KGR Terms from Competitors

You all know I’m a big fan of SEM Rush. I think they are a great tool to use to find Keyword Golden Ratio (KGR) terms.

When I first started experimenting with the KGR, I used SEM Rush almost exclusively to find the terms. In the video, I share the best ways to filter the massive amount of data you can get from SEM Rush so it’s manageable.

Here is a link to SEM Rush **It’s an affiliate link and I get a commission if you use it and buy a paid plan. If so, thanks!

The KGR Masterclass – It’s FREE

I put together a Masterclass with my friend, Alex (WP Eagle), on YouTube. It’s totally free 🙂 and there are 10 total videos. Here is what we cover:

  1. Introduction
  2. Keyword Golden Ratio Success Stories & Demo of the KGR Spreadsheet
  3. Find Keywords using keywords everywhere
  4. Keyword Golden Ratio Using SEM Rush
  5. Find Keywords using Answer the Public
  6. Reasons why 250 is in the keyword golden ratio
  7. How long should affiliate content be?
  8. Best Keyword Golden Ratio Format
  9. Keywords you should avoid
  10. Case Study: 200 KGR Posts in 5 Months

Check out all 10 of the videos over on YouTube.

Potential KGR Pitfalls

The KGR is a fantastic tool and can help you get traffic to your new niche site fast. But it’s not all rainbows and unicorns.

Here are some things to consider when using the Keyword Golden Ratio.

1. Keyword Stuffing

If Google is trying to return relevant results for searchers, it must help to cram your keyword phrase into your blog post as often as possible… right?

Wrong.

Overusing a keyword phase is called “keyword stuffing,” and Google does NOT reward it.

KGR-compliant terms are usually longer than normal keyword phrases, often four or more words.

Using long-tail keyword phrases over and over can be really unnatural to the reader.

For example, it would be weird if you wrote the “best ballpoint pen for journaling” more than a couple of times within your blog post.

Pro Tip: Use a KGR phrase once in the title and once more in the main content. That’s it. Don’t overdo it.

To make your copy sound more natural, sprinkle in other partial match keywords and related phrases and keywords instead.

Pro tip: Don’t pay attention to keyword density metrics in the Yoast SEO plugin. The Keyword Golden Ratio is an advanced technique, and Yoast results don’t take that into account.

2. Keywords That Don’t Rank

Sometimes a KGR term doesn’t rank well, even if all the metrics told you it should.

Why is that?

Google is really good at knowing what the end user (i.e. the searcher) is interested in.

Before targeting a KGR-compliant term, you should Google the term and see if any other affiliate sites show up on page one of the SERP results.

You’ll see what Google is delivering to the searcher for that term – and that’s what is the user’s “search intent” is likely to be.

If Google returns mostly e-commerce sites in the results, searchers tend to like those results better than affiliate sites.

So you may not want to target that term after all.

If you see YouTube videos in the majority of the results, that means searchers usually want to see a video.

If the term happens to be medical or health related, then you’re likely to see big authoritative sites like Mayo Clinic, WebMD, medical journals, and others with a huge amount of trust in the medical field.

Pro Tip: Google tells you which types of sites are ranking in the search results. All you have to do is look carefully to find affiliate-friendly terms.

If you don’t see any sites that are similar to yours, that’s a bad sign. Even a KGR with great metrics is likely NOT going to rank in those scenarios.

3. Difficulty Finding KGR-Complaint Terms

Finding great keywords is a skill, and it’s one that you can get better at with practice.

Don’t get discouraged if finding KGR terms is hard at first.

Using tools like KWFinder can make it much easier, of course, but you still have to put the time in for your site to grow.

That’s actually part of the beauty of the KGR — competitors can’t simply buy a tool that churns out KGR-compliant terms.

4. Only Trying One KGR-Compliant Post

The KGR method works really well at scale, and I suggest you try at least 20 KGR terms on your site to begin.

Historically, about 5% of KGR terms perform better than expected, 15% worse than expected, and 80% rank somewhere in the top 30-50 SERP results in a short time frame.

The 80% tend to move higher in rankings over time, depending on the quality of the content, your site’s authority, and relative competition.

If you only publish a single KGR compliant post, it may not rank. You might think the entire method is a failure.

However, if you publish enough KGR posts to give it a fair shake, you’ll see the magic!

5. Listening To People That ?NEVER? Tried

You should try the KGR yourself. There’s quite a few people out there — let’s call them internet trolls. They have their own agenda and incentives.

The only way to really know if the KGR can work is if you try it yourself. So don’t just believe me about the KGR and don’t believe the naysayers either.

Fire up your keyword research tool and start looking. The cost of trying it is very low so don’t miss out because some internet troll said:

? “That can’t work because [fill – in – uninformed – reason]…”

KGR Frequently Asked Questions

If you have questions about the specifics, you are not alone.

Read the Frequently Asked Questions about the KGR.

Have questions? Ask in the comments below.

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

165 comments… add one
  • Gino Platania

    Hello Doug,
    KGR is brilliant. Thanks for exposing this opportunity to us.
    I use KGR phrases for blog titles EXACTLY as I’ve found them without consideration as to whether they are grammatically correct or not. For example the KGR phrase, Engine Oil Grades For Diesel Engine, sounds weird. It is grammatically incorrect. If you were creating a blog post around this KGR, would you change it for the title or just keep it as is?

    Reply
  • Amanda

    How do you find local monthly searches? I’ve never heard of that before.

    Are there any free keyword tools like Ubersuggest that we can use? All of the tools you mention in the videos require payment after a couple of free searches, and I haven’t even been able to find 1 KGR term from the free searches…

    Feeling really confused as to how this all works. I watched the videos but it seems there are a lot of pieces left out?

    Reply
  • Jason E Koslow

    Hi Doug,

    Trying to digest all of this. What is a Local Monthly Search? Not sure what local means or why it would matter?

    Reply
    • Vishal Singh

      It simply means in your country. The same keyword might have a search volume in different countries.

      Reply
  • Abhishek kumar

    KGR is the easiest way to rank high in low time. I used KGR for my bolg post and when I index my site, some of my keywords are already in 19 position 20 positions, and some of them under 50.

    Reply
  • Jason Of Florida

    Amazing! I first learned about you on your podcast. There’s lots of great content here and I’m really enjoying getting caught up and learning! Thank you for doing the legwork!

    Reply
  • mrussell chariot

    hey doug, how are you? i think you are all well & hope you are doing well.i’m a new affiliate marketer.i have been working this field for one year.recently i have known of your KGR technic.it’s a great formula & so effective i think.but i have faced one technical problem.the problem is defined allintitle results.after two or three days allintitle results dramatic changed.allintitle result 8 going to 12 or 9 going to 6. what can i do? how i can find any KGR keyword proper ways. please give me a proper solutions if you have known.

    thanks
    mrussell chariot

    Reply
    • Doug Cunnington, PMP

      Thanks for the support. I normally just check once, but people have commented about the same issue. It seems to flucuate based on the IP address and location sometimes. Other times it’s just different values.

      I always ask: why are you checking a value more than one time?

      Reply
  • DarkCoder

    Hi. Wanted to ask.is KGR still useful in 2019-2020 considering how google search algo changed and how it shows result. Thank You

    Reply
    • Doug Cunnington, PMP

      Yes, seems to be working fine. The KGR is ultra specific, delivering very specific info to the searcher.

      Reply
  • Lee Walder

    Wow Doug! Been reading and digesting your KGR info for a while now but having this ‘extra’ info has suddenly cleared a few things up for me – so I want to say a big thank you. It’s really appreciated.

    Reply
  • Artem

    Hi Doug,

    Great article – thank you!

    Just one question: say, when you find a KGR keyword, but you see that there are no results in top 10 (even though there are results in “allintitle” search), do you usually skip these keywords or not?

    For example, the KGR is “best chair for back pain” (not a real example, just made up), but the top 10 SERP has results from big authority sites with just “Best chair in 2019” words in title. Would you still go for such a keyword in this case?

    Thanks in advance!

    Reply
  • Sean

    “And if we look at “best vlogging camera with flip screen,” see the other format with a feature at the end.”????

    Reply
    • Doug Cunnington, PMP

      Sean, what’s your question here? You just quoted something then added 4 question marks. Can you clarify?

      Reply
      • Tim

        Hey Doug,

        Perhaps he is referring to the other formats for finding the best affiliate site keywords that you mentioned toward the end of the post: the ones you highlighted in the blue boxes.

        Thank you for this post and Ratio by the way. I’m excited to try it out.

        Reply
  • George Benson

    Kudos for this article.

    I have a very important question. I run a niche site about Incontinence.

    I have a KGR 0.21 compliant keyword to write about. Only 8 results showed on allintitle command.

    However when I search for this keyword normally without allintitle command, the results are from Authority sites like mayoclinic, healthline, WebMD etc. Not a single result from allintitle shows up on the first page.

    Why is it so because I think the keywords of the title tag of the post should rank without allintitle.

    Why is this so Doug.

    Thanks

    Reply
    • Doug Cunnington, PMP

      It’s because it’s a medical or health related term so I suggest you skip that keyword (or entire niche) unless you’re qualified.
      Allintitle is an advanced search command so it’s a tool to help us find the KGR value.

      Reply
  • Purwanto

    Using KGR on my new blog, less 2 month domain age, some of keywords rank 12-15 in less than 10 minutes after content published. Thank you Doug!

    Reply
  • sabiha afroze

    Hi Doug, a Very interesting and informative article you wrote. I have two quick questions. As per your KGR formula if I choose a KW(keyword) and SV(search volume) 250 and as per ahrefs KD is pretty high in that case what’s your opinion? on the other hand, a one KW SV is high but KD is low can we take this kw?

    Thanks

    Reply
    • Jeff

      I think he has said you should filter it to 250 maximum.

      Reply
  • heros

    hello Doug,
    just wish to confirm do you count omitted results on allintitle during the kgr calculation?

    Reply
  • Qi

    Hi Doug,

    Thank you for your informative article that points the way for beginners like me. But I have a question about that:

    “If Google returns mostly e-commerce sites in the results, searchers tend to like those results better than affiliate sites. So you may not want to target that term after all.”

    In this case, isn’t it just that there is less competition for this keyword?

    Because I saw that there is an affiliate website with only 15 DA ranked among the top three among some e-commerce websites with DA60 or higher.

    Hope to get your reply, thanks in advance.

    Reply
    • Doug Cunnington, PMP

      I can’t say for sure on that exact keyword, but I encourage you to experiment. If you have an idea to try, do it!

      I personally stick to the statement that you quoted…but I’m not saying my way is the only way.

      Reply
  • Blaz

    Hello,
    I’ve listened to one of the podcast from Authority Hacker and it was mentioned that it is better to focus on “traffic” metric which is in Ahrefs and shows the traffic that a ranking page gets from a keyword instead of search volume, so to calculate KGR, would you recommend “traffic” or search volume?

    Reply
    • Doug Cunnington, PMP

      Hey Blaz, Use the search volume exactly how I describe. Or feel free to experiment, but if you use the traffic metric I’m not sure what you’ll be calculating. So if you dig the method that AH is describing! Those are smart dudes and I expect it’ll work just fine.

      These are all tools that you can use, so use them as appropriate.

      Reply
  • Blaz

    OK, thank you and I have an additional question. You’ve mentioned to look for 20-100+ KGR keywords in “the niche site process” pdf, so should 50% of keywords be informational and 50% promotional within this range of keyword numbers?

    Reply
  • JP

    Hey Doug!
    Having great results with KGR so far.
    What about the title can I write the title: “kgr + ultimate guide or full guide or something like that” or should i just put the KGR in the title alone without any other words?
    Thanks

    Reply
    • Doug Cunnington, PMP

      JP, great! You can add in other words to improve the title as long as you have the main KGR phrase in there.

      Reply
  • Steve

    The number of allintitle results can give a false positive or a false negative. I have tried this using over 50 test keywords and the initial result could state 300. However, when you scroll down to the Google page pagination and start clicking on the higher page numbers, those 300 results can come down to then show 17 results or 6 results. So what result are we actually using?

    Reply
    • steve

      Example:-

      If i use allintitle:Best baseball cards – i initially get About 24,000 results.

      But if i scroll down to the Google page pagination (shows me that there are 7 pages) and then click on page 7, i am then told that there are 63 results.

      Is it 24,000 results or is it 63 results?

      Reply
    • Doug Cunnington, PMP

      Yeah, don’t scroll down to get the number….use the one at the top.

      Reply
  • Paul Foulkes

    Hey Doug – you obviously know Anthon hayes has developed a tool to find KGR kws.
    Ive been using this however the data is all over the place. Do you actually endorse this product as on his sales page he has all your data that you post on your pages ETC.
    Ive been testing it for the last two weeks while waiting on the absolutely terrible support and the KGR results its bringing back are no where near what your spreadsheet shows
    If you DONT endorse this it would be great to hear or if so then the tool needs fixing and Anthony and support are no where to be seen so maybe thats something that needs addressing.
    your input would be valuable thanks

    Reply

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