How to Improve Keyword Golden Ratio Post Ranking

I got a question about Keyword Golden Ratio

“My brand new site is 3 weeks old and the KGR is ranked at 16. How do I move it up in the search? Any tips?”

If you are unfamiliar with Keyword Golden Ratio (KGR). It’s essentially the supply and demand for keywords. You can rank your keywords without backlinks.

Get my personal KGR Calculator Spreadsheet right here…

The KGR is this…

The number of Google results that have the keyword phrase in the title divided by the local monthly search volume (LMS), where the LMS is less than 250.

If the KGR is less than 0.25, then you should rank in the top 50 or so when your page is indexed.

You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast. You can learn more about the Keyword Golden Ratio here.

Get my personal KGR Calculator Spreadsheet right here…

So, because this ratio helps to rank your site in Google, it makes it SUPER important when you are trying to get traffic to your site.

And of course, in turn, get more sales and have a profitable site.

In my video How to Improve KGR Post Ranking, I answer a question about this ratio. Or keep reading…

The question was this:

“My brand new site is 3 weeks old and the KGR is ranked at 16. How do I move it up in the search? Any tips?”

That’s a specific question but these ideas will help even if your site is older or if your post is ranking higher or lower…

Be Patient

As time goes on, in my experience the ranking will move up a little bit. Even if you don’t do anything to build links.

So, I wouldn’t worry about that too much. It’s only been 3 weeks and that’s NOTHING.

I know when my first site was three weeks old, it was a total, utter MESS. You should be in this for the long haul. Your patience will be rewarded.

Engage With the Community

Next, and the most important tip is not to do more research, but to engage.

We can think about engagement in terms of this:

Engagement -> Increased Site Traffic -> Profit

When you are trying to get traffic to your site and improve your ranking, engaging in the community is a key component for this.

Finding blogs that are in your niche that aren’t direct competition. Go comment on those blogs and get some links.

Add More Content or Improve Content

This will be the MOST effective thing to do in the short term. You can use the RPM or FAQ Method to help get your creative juices flowing.

Both are fool proof outlining methods. You can use the outlines to write the content yourself or hire a writer.

If you add more content, you get at least 3 benefits:

  1. Help the visitor get more information.
  2. The post may rank for more long tail keywords, thus bringing more traffic even if the rankings don’t move…yet.
  3. It’s a sign to Google that the content is being appended, updated, and improved. Longer blog posts tend to rank higher in the search results.

Promote the Post, i.e. Get Backlinks

You should build backlinks if you’re less patient. The backlinks will send good, positive ranking signs to Google so you can rank faster, at least potentially.

Reach out to the people that you found in your blog commenting campaign and ask for a guest post. If you are having trouble with guest posting, you’re not alone, but keep at it and you’ll find that it’s not impossible.

More tips on the KGR

Watch my video here for a in depth conversation about KGR and my #1 tip on how to improve it.

Remember, these things do take time. Focusing on the keywords, content, and engagement will only increase your likelihood of success.

Keyword Research Questions

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About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

41 comments… add one
  • Subham

    Thanks for the info yes I am using your method but it a different way what I do found some big sites related to my niche and check all the ranking keywords and set some filter like keyword difficulty 0 to 1 and number of words should be 3.

    But my question is what I do post more informational post but do you think I should add more kgr content which will be promotional.

    Note: my site is 6 and half months old and I am making around $250 per months have only 36 post average length 2k words plus.

    • Doug Cunnington

      Great work on your site!

      Publish both info and product reviews…I say 50/50.

      • subham

        Thanks for your replay but what I am asking should I add the review post around the KGR formula

  • Asad Nadeem

    I wrote like 13 money articles by believing in low competition keywords from these keyword tools and then I wrote only one by following the KGR formula. Guess what? The KGR post made more money than all those 13 combined. Crazy but true. Thanks Doug!

  • Evan

    Hey Doug, thanks for this! Great stuff as always.

    My site is coming up on a year and made just under $900 in March, which was exciting. In late Feb and March I poured a ton of time into writing KGR content and am very interested to see the results.

    I know you and others have mentioned that there’s a bit of a split with KGR stuff… a few will do amazingly well, a few will do about what you expect, and a few will flop. I’m new to experimenting with KGR but have a bit of a working theory on how to avoid/predict the flops:

    I think any article where you’re too laser focused on the keyword phrase and not seeing the forest for the trees, so to speak, has big flop potential. A term might be KGR compliant because it’s a funky or weirdly phrased version of a much more common query that already has competitive search results. “Greatest ball point pen,” for example might fit KGR because ‘greatest’ is kind of a unique term, but for the few users that do use that search phrase, results like “top” and “best” will fit what they’re looking for just fine, making it a more competitive term than it might seem based on pure KGR. Pretty sure I made this mistake with at least 1-2 of my KGR attempts: biting on a semantically unique keyword that was actually a competitive keyword in disguise.

    On the other hand, I’ve run across a few keywords that don’t technically fit KGR, but the standard Google results aren’t relevant and the majority of allintitle results are pure crap (keyword spam articles). I’ve gone after 1-2 of those and am starting to see some results doing that.

    I think a good gut check on KGR articles is how hard they are to write. When you have to really dig and search around to find the info, it’s a good sign there’s a lot of value in your efforts. When there are a lot of places to pull from and you’re just switching up a few keywords, beware.

    Sorry for the novel! Thanks for all your great guidance.

    • Pete

      This is spot on.
      My (still somewhat limited) experience has revealed Evan to be absolutely correct. KGR is a great tool and a guideline, but a little common sense and intelligence can make a world of difference.

      • Doug Cunnington

        Totally, Pete.

        I’d say this:

        We should ALL apply common sense & intelligence to everything. And yeah, for the KGR, too. 😉

        • Pete

          If only it were that easy for people to do that!

    • Doug Cunnington

      Yes! You nailed it.
      Well said, Evan.

  • Japheth

    I have been following your posts and YouTube videos on the KGR method and I must admit that it works!!! Great work Doug.

  • Anil Agarwal

    Great post as always Doug,
    Honestly, building a successful authority site is never easy, especially of you’re aiming to be getting search engine traffic whereby you must be ranking on the first page of the search engine result pages (SERPs).

    They have been a lot of tips and tricks on how best to beat the competition without much efforts, and while some of the strategies does work, most other ones are often a total waste of time.

    I heard about your Keyword Golden Ratio (KGR) just recently from a friend. In fact, he also sent me your video tutorial on how to go about the entire process and honestly man, I was totally blown away when i saw the opportunities there. My friend is also already doing well with this approach.

    I’ve already started testing this on my new site, waiting to see how things turns out.

    Meanwhile, what will be your advice in the ratio of informational and product review posts on a blog? I’ve heard some people saying it should be 50/50,what do you think about that? Please I’ll love to see your own take on this, and why.

    Thanks a lot for this informative post, I’ll sure share it with my audience right away.

  • Joe

    Hlo Doug
    I have been watching your videos in YouTube , I loved it.
    I am a student from India . I am about to start niche (my first site) . I chose my niche as personal care. I going to use kgr method.
    Thanks for your videos

  • Jon

    Another great post, Doug. Thanks

  • Bravo

    Thank you for providing such a great formula for finding low competition keywords. I didn’t give it a try yet but that makes sense. I must give it a try and will post my stats here.

  • Garret

    This is spot on, i was total newbie when i started to implement KGR, and got results in short time. Thanks for providing some more useful tips.

  • Derek M

    Hi Doug,

    About the KGR….

    I have seen many keywords that are fully compliant with the Keyword golden ratio have say 200 searches and allintitle about 6..but…

    This is my question…

    There are a high number of competing sites (according to various research tools) and keyword difficulty is quite high in Ahrefs like 45… which makes me question should I go after such a search term and surely the KGR is also dependent on not just the number of competing sites (as per standard keyword research tool) and the strength of the other sites that you are competing against for that particular KGR keyword.

    In this case is a the KGR, which you can imagine is incredibly low (0.03) and thus on paper easy to rank for but the competing sites have a strong backlink profile (on average 50-60 backlinks to get ranked in top 10). Would you advise on going after such KGR keywords and ignoring the strength and number of competing sites?

    • Doug Cunnington

      Great question, Derek.

      In short, if your site is new(ish), then respect the competition.

      If you have an established site, then you can go for it. I’m assuming you have some backlinks and existing rankings.

      You shouldn’t ever ignore the competition…always check before you publish something.

  • Agnes

    Hi Doug,
    I am one of your followers and I must say that the KGR method works perfectly well. I a number of ranking keywords since I started using the KGR method.
    Thanks a lot!

  • sumon

    Hey Doug, Nice article its very helpful for me i also follow this . Can you tell me which plugin/ or code you used for social share button . its very kind of me . thank you in advance.

    • Doug Cunnington

      Hey Sumon, I don’t have a social sharing plugin that I use often. I’ve used the Sumo version in the past… Hope that helps.

  • hridoy gomes

    Hello Doug

    how many reviews content should be on the niche site? and how much informational content should be in a niche site?

    doug please give the tips how can I get my amazon associates to account approved. please share it.

    • Doug Cunnington

      Hey, Go read the FAQ here.

      To get approved, be sure you have some informational content. And don’t violate the Operating Agreement rules…like using images, listing prices, listing reviews, and so on…those are the most common that I see.

  • Andro

    Hi Doug,
    I’ve been your follower since 2016. Would like to ask If you search for a keyword, is it in global search or local?


    • Doug Cunnington

      Andro, thank you for the support!
      Generally, local — like for the geography that you’re targeting. US, AU, DE, UK, and so on…

  • Hamza Riaz

    Is KGR Still Working In 2018?

    • Doug Cunnington, PMP

      Hi Hamza, Yes! I get emails every day saying how it’s working for people.
      So give it a try yourself, then shoot me an email to let me know how it’s working.

  • Asen

    Hey Doug,

    I have a question for KGR. The method you describe relies on the search volume and on the number of pages containing that exact keyword. It also targets low search volume (below 250).
    My question is: what is the difference between looking at keywords from a regular keyword research tool like Jaaxy for instance and looking at the KGR ratio that needs to be less than 0.25. I mean, can I achieve the exact same effect by targeting low search volume keywords with the lowest competition possible without evaluating the KGR? Thanks!

    • Doug Cunnington, PMP

      Hey Asen, Good question.
      I’m not sure since all tools have some different algorithm for the competition. So it’s worth a try, but the KGR gives you something outside of the tool which I think is valuable. Anyone can use the info from a tool.

  • Rhys Faulkner

    Hi there, Thanks for adding valuable content on kgr technique. My concern is that can we use the kgr tenchnique for finding lsi keywords and will it be possible to get the same result as you did. I found many topics that are on medium competition but they give some rich low competition and low searched lsi keywords.

    My second question is that i am using kwfinder for keyword research tool so will the kgr technique be effective with this tool or not?

    It will be an honor for me if you clear all my concerns ?

    Rhys Faulkner

  • Mac

    Hi Doug,

    If I am writing a short blog less than 500 words but is KGR compliant, would it advisable to do? The article is about how to do specific thing, and the keyword has shown 3 websites in allintitle searches.

    Or should I combine this short info blog post into one big article? Thanks

    • Scout Dawson

      I wouldn’t write a post under 500 words regardless of KGR, it’s considered “thin” content and likely won’t rank.

      Aim for 1,500-2,000 words per post if you can.

  • Scout Dawson

    Since WP comment links are “nofollow”, does that even count as backlinks? I’ve read that it doesn’t count at all these days.

    • Doug Cunnington, PMP

      They are links by definition, but it’s up to you to figure out if they matter. I say the might help and other people say the opposite — so you should test it for yourself.

  • Rob Jones

    Great content. very informative. when i find a KGR shall i use that keyword for the title of my article/post? or just have it written in the article?

    on a side note, what WP theme do you use 🙂 having trouble picking one. thanks


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