Keyword Research with Matt Allen

I asked Matt Allen, my friend and passive income expert, to help me out this week. He is a keyword research savant and has been making a splash in the niche site world over the last year. Matt has a good example of how successful internet marketers are using informal project management techniques without even knowing it.

I want to thank Matt for taking the time to help out this week.  Be sure to check out how to connect with Matt at the end of the article.



Matt Allen from

Matt Allen from

I admit, I know very little about project management as it applies to the traditional business world. Even as it applies to the world of internet marketing, I have no formal training on the principles of project management. When Doug approached me with his idea for this site and his proposal for me to contribute, I was very intrigued. After digging into some of the content already published on this site, I realized that I was already utilizing a few of the project management techniques that Doug talks about.

Building a Niche Site is a Major Project

Building and monetizing a niche website is a major project. Believe me, it is no easy task! There are many steps involved which can be thought of as mini-projects by themselves. Generally, some of the steps include:

  • Deciding on a topic or finding a niche to target – What interests you or what will be profitable?
  • Deciding on a monetization method – How is the site going to make money?
  • Choosing layout and design options – What will the site look like?
  • Getting content created – What will site viewers be looking for? What information do they want to see?
  • Getting traffic to the site – How will visitors find your site?

While you always need to keep the big picture in mind – it is best to focus on one thing at a time. Since keyword research is kind of my specialty, and usually the very first step – I would like to share a little bit of my knowledge on the topic.

Start with Keyword Research

Most people who build niche sites do so with the goal of attracting as much search engine traffic as possible. There certainly are other ways to get traffic, but organic traffic from the search engines is the most popular and usually the most lucrative. The reason search traffic is usually the most profitable is because searchers are looking for answers and your goal is to provide those answers for them as part of your monetization method.

So how do I know what people are searching for?

Are we just supposed to guess? Heck no! Google provides all of that data for us. And yes – Google is the only search engine we care about pleasing. Google completely dominates the search engine market share on a global basis. Most of your search traffic will come from Google. Any other search traffic that trickles onto your site is just a bonus. So – the use of the data that Google provides for us to determine what people are searching for and what we should build our site around is a process known as keyword research.

Do I need to pay for tools to do keyword research?

Is keyword research really that complicated? Keyword research can be complicated. It all depends how you approach it and whether or not you are willing to spend money on tools that will help you with the process. Keyword research can be done absolutely for free – using data provided in the Google Keyword Planner tool along with limited versions of other online tools for checking other stats. The process can be completed much faster and more accurately by using one of several paid tools. Two of the most popular are Long Tail Pro and Market Samurai. Of these two, I do have a favorite. I explain exactly why I think Long Tail Pro is better here.

The Basics of Doing Keyword Research

Doing keyword research for a brand new niche website can be looked at by itself as its own project. From a project management standpoint, you could break it up into the following steps:

  • Step 1 – Enter seed keyword. A seed keyword can be any word or phrase imaginable. Based on your seed keyword or keywords, the tool you are using will generate a list of related keywords along with a bunch of relevant statistics.
  • Step 2 – Filter or manually sort through list. From this list, you need to determine which keywords fit your desired metrics and require further analysis and investigation.
  • Step 3 – First page analysis. This is the most important step and the easiest to screw up if you don’t know what you are doing. When you find a keyword that you think you may want to target, you need to analyze the current top 10 results in Google (the first page) to determine how strong or weak the sites are and whether you think you can produce a page or site that can beat any or all of them.
  • Step 4 – Find related keywords. When you find a winning keyword, go back to Step 1 and enter it as the seed keyword to generate a list of keywords related specifically to it. From this list, determine which keywords (based on your metrics) you think you could target for secondary articles.

Doing proper and effective keyword research does take practice and may require some experimentation. Not every keyword you think will be a winner will rank as easily as you hope. The good news is, there are tons of niche site builders and bloggers out there who are doing these experiments and publishing their results for anybody to see. If you really want to master keyword research, experiment for yourself and follow the experts who have been doing it for awhile. This is what I have done, and after more than a year of doing serious keyword research – I would say that I am getting pretty good at it.

Keyword Research Not Your Thing?

Does this all sound too overwhelming or too time consuming? Does it not even sound fun or interesting to you? Not to worry. Keyword research is absolutely the most important step in building out a niche website that hopes to get traffic from search engines. If you get that step wrong, everything else you do won’t even matter. If you have no interest in doing your own keyword research or taking the time to learn how to do it properly, I can help. I offer a service where I will do your keyword research for you based on assumptions set by you. In addition to providing a whole bunch of keywords for you, I will also offer suggestions and guidance on exactly what to do with those keywords to give your site the best chance to rank highly in the search engines. If you think you might be interested, go here to see the sales page for my service – or click the button below.

Keyword Research Service

Thanks for reading and…

Good Day!

This post was written by Matthew Allen who blogs over at Dumb Passive Income. Matthew is a full time trucker – part time blogger and imaginary entrepreneur. He is the only known trucker who is blogging about creating passive income online.

Free Workshop on Keyword Research, Including the Keyword Golden Ratio

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Doug Cunnington

I want to show people how to create and monetize niche websites by helping them achieve their goals with project management best practices.

Show 8 Comments
  • Quinn November 22, 2013, 1:09 pm

    Hi Guys, I used Matts keyword service too! Mostly just because I like to outsource parts of my business. He clearly knows his stuff, but what I really liked was the extra mile he went to make sure I was happy and he also sent me some helpful notes on implementation. Great stuff. Cheers!

    • Matthew Allen November 23, 2013, 9:09 am

      Your keyword research project certainly was an interesting one Quinn! I’m always up for a good challenge. 🙂

  • Matthew Allen November 23, 2013, 9:08 am

    Hey Doug – thanks for reaching out and giving me the opportunity to share a little bit of my knowledge on your site. I think this site has awesome potential and will help steer a lot of people in the right direction when it comes to building niche websites.

  • MMD @ My Money Design November 24, 2013, 7:14 am

    If the first article I see on a new website is an interview with Matt Allen, then I know this must be the real deal!

  • yskan November 25, 2013, 8:41 am

    Thanks for the article.

    I would like to know how you determine the top10 SERPS.

    Do you use the method that Spencer is using too?

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