Niche Site Project Management – A Complete Guide to Creating an Amazon Associate Website Using Project Management Methodology

A Complete Guide to Creating an Amazon Associate Website Using Project Management Methodology

I want to share some of the Niche Site Project Management book with you.  I picked a couple sections that serve as part of the introduction of the book and lay out the foundation.  In addition, I discuss the phases that were referenced in the recent post about timelines.

This is an update for this post.

Back when I wrote the book, which was not even that long ago, it was taking about 2 – 3 months to get a brand new website to the first page. Sometimes, you could get a site to #1 in that timeframe if the competition in the niche was low to moderate.

Nowadays (July/August of 2014), it’s taking more like 4 – 6 months to get a site to rank unless you are using some automated link building tools which I don’t recommend for money sites. If you target long tail keywords upfront, you can drive organic traffic to your site even if you can’t rank your primary keyword as quickly.


Several people were asking about getting more information about the book. Here is one of the sections that talks about why I focus on Amazon Associate websites. If you’re interested in checking out the book, you can find it here.

I am very excited about how the book is coming along. I have received great feedback from my editor and have a few other people taking a look at the draft now.

All of the alpha purchasers will get a coaching package along with it. The coaching could include but won’t be limited to keyword research, competition analysis, fine tuning an existing niche website, or general advice on getting started.


Why the Amazon Associate Program?


People trust Amazon

I personally make most of my purchases on Amazon. The prices are fantastic. The supply chain is nothing short of remarkable. Also, I’m not a huge fan of a crowded retail store, so shopping on Amazon just works for me – and a LOT of other people agree.

Amazon has a very high conversion, anecdotally almost double the average conversion rate of other online sales. We can expect ~3 – 6% conversion rate from people that click over to Amazon when we have highly targeted traffic. My conversion rate is just about 6% which I am thrilled about.

What about Adsense?

Adsense is a great program and can be a good first step into the niche website realm. Adsense might be the only way to monetize some niches, but in other cases it is not the most profitable option. The Amazon Associate program is a great compromise between AdSense and selling your own products.

How to Use This Guide

The organization of each chapter is: an introduction paragraph, the main content, and a summary. Some chapters have checklists or exercises to complete.

  • The introduction to each chapter provides an overview of the chapter.
  • The main content discusses the details of the topic.
  • The summary restates the most important topics in the chapter.
  • The checklists and exercises are tools to use while working on your affiliate niche site project. They will help you understand when you are ready to move to the next phase of the process to ensure success.

The keyword research section uses a case study – a real, untapped niche – so look forward to that in the text.


Before we begin in detail, let’s familiarize ourselves with the phases of creating a niche site from start to finish. The timeline on the next page (Figure 1) shows the relationship of the phases.


Planning – Define and refine the objectives, and plan the course of action to achieve the objectives for your Niche Site.

Keyword and Product Research – A critical component of the process that forms the foundation of your niche site project. In this phase you identify candidates for the overall subject matter of your Niche Site.

First Page Competition Analysis – Goes hand in hand with keyword research and has the power to dictate the success of your website. This helps narrow down your potential keywords based on the overall competition.

Buying a Domain and Hosting – Setting up the online real estate for your new website.

Content Creation – Creating your original content, including the critical front page and your initial set of product reviews.

Amazon Associates – Applying to the Amazon Associates program, and once accepted, adding the Affiliate Links. The links direct your visitors to the products they want to purchase.

Promotion, Outreach, and Link Building – The way to improve your search engine rankings and end up on the front page, or even number one, for your key search terms.

Adding More Content and Optimizing for Conversion – Fine tune your content and affiliate links to attract more traffic and increase sales.

Targeting Related Products – Use your strong domain to expand beyond your initial keywords and attract additional visitors.

Backlink Profile Analysis & Advanced Link Building – Analyze the blend of your backlinks and build additional links to enhance your site’s rankings and strength.


If you’re interested in checking out the book, you can find it here.

Free Workshop on Keyword Research, Including the Keyword Golden Ratio

Watch it now.

Doug Cunnington

I want to show people how to create and monetize niche websites by helping them achieve their goals with project management best practices.

Show 8 Comments
  • steve wyman December 2, 2013, 7:22 am


    Nice outline. The time line looks ok.

    My current process is to keyword research and verify during one week (but i have time :-))for somebody working 4 weeks makes sense

    Looking forward to the Alpa

    • Doug Cunnington December 2, 2013, 7:59 am

      Hey Steve –
      Thanks… There is definitely some opportunity for compressing the schedule. Content creation is another area where the amount of time could be shortened.

      • stevewyman December 2, 2013, 8:02 am


        Well that depends upon how much outsourcing of the actual content you do.

        I spend most time finding and grouping keywords then generate writing orders.

  • Roberto December 2, 2013, 2:23 pm

    I’ve just wanted to tell you: GREAT JOB! almost 3000$ in one month from just 1 amazon niche site. Sir, you’re awesome!

  • February 18, 2014, 1:36 pm

    What is your niche site and for what keyword you rank it
    Thank You

    • Doug cunnington February 19, 2014, 10:02 am

      Hey Raphael – Thanks for asking. I will keep that information private.

  • mike April 2, 2018, 4:31 pm

    hey doug,
    You have me looking forward to building my first affiliate site. Also where can i get a copy of your book?

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