You might remember last month the earnings dropped from the stellar December stats. The drop in earnings was not totally surprising for a couple reasons – 1) the retail season skews the normal sales and earnings quite a bit, and 2) the site dropped in the rankings a few spots in January.
Well, February marked another drop in earnings. Again, the earnings drop can mainly be attributed to a drop in the rankings. The drop in February had more of an impact on the earnings.
It isn’t clear exactly why the rankings dropped but my hunch is that a number of sites in the tiered linking structure were removed. I do have a full action plan in progress right now…
Here are the February earnings…
Overall Earnings by Month
Cumulative Earnings by Month
Earnings Summary in Table Form
Why the HUGE drop in earnings?
Good question. Well, the drop in earnings is directly related to the traffic decline. The traffic decline is related to the rankings drop in January and February.
I can’t say for sure why the rankings dropped. Initially, it seemed like my anchor text distribution was high for my target keywords. It is about 12%. However, when you look at other sites in the niche, my website was well within the range that my competition was in. It is possible that the anchor text is an issue but it is unlikely.
As I mentioned above, the most likely candidate for the drop is losing backlinks. Every now and then, web 2.0 free blogs are removed or deleted for inactivity. Considering that I have not logged into any of the web 2.0s in months, that is highly possible.
Do your methods still work?
Yes, absolutely. I can confidently say that because I have another site that is ranking and making money as well. In fact, the new website surpassed the site above in February. 🙂 I used the same methods, processes, and link building strategies as the site above.
I haven’t shared any of the earnings for the other site…let’s call it site #2. Overall, it’s doing well and it proves that even a new site can rank with the process.
In addition, there are a few people that I coached over the last couple months. I have witnessed success by others using the processes too. It’s pretty awesome to see others find success too!
One of the reasons for the drop in rankings is a lack of focus. It happens. The website was on autopilot…
I didn’t add any new content.
I didn’t add any new backlinks.
I am happy to have a path forward with next steps.
There are many blogs that publish full income reports. Is that something that you are interested in for this website?
Of course, I have been tracking the initial money site since last fall as you can see from this article.
Would tracking individual money sites (just like in this post) be less interesting than the full reports? I talked with some of my trusted advisors recently (thanks guys! you know who you are) and they reminded me how inspiring income reports can be.
If you want to see income reports of some kind, just let me know in the comments below. I value your input.