Using Adsense on Multiple Websites: Ultimate Guide

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My friend, Ron Stefanski, wrote this post. He’s a display ad specialist and makes most of his money from Adsense. Take it away, Ron…

Using AdSense on your website is easy enough, but when it comes to using your account on more than one website, you may encounter problems.

If you are having issues putting Google Adsense on multiple websites that you own, you’ve come to the right place.

This post will reveal everything you need to know, including Google’s policies for AdSense as well as the pros and cons of having different websites on the same account. In it,

I’ll also show you how to set up AdSense on multiple websites so you can avoid some of the most common issues.

The Process of Applying for Adsense

When it comes to applying, and getting approval for AdSense, many people are confused as to how the process works.

If you’re applying for the first time, getting approval can be a bit tricky. However, if you already have a site that has been approved for Google Adsense, then it’s usually pretty simple to get your other websites onto your Adsense account.

In this section, I share some of the most important things that you must do in order to get approval quickly. But first:

How long does it take to get approved for Google Adsense? 

You can get Adsense approval in as little as 24-48 hours. As long as there are no issues with your site, and if you’ve followed the steps outlined below to help you get approved quickly, you will receive an email from Google ‘temporarily’ approving your website and explaining the additional steps you need to follow to meet the rest of the verification process.

What can you do to get quick approval?

Listed below are some of the most important things you must do in order to give your website the best chance of getting approved.

1. The Quality of Your Website Matters

Google’s number one goal is to provide the absolute best user experience for searchers. The last thing they want to do is approve websites that are low-quality or spammy-looking. It’s crucial that you go over your website and improve every aspect of it that you can before applying for Adsense.

When you create a website, realize that you need to act like an online entrepreneur and not just simply someone who is doing this as a hobby on the side.  Quality is crucial and could make or break your chances of being accepted to Google.

Some of the things you can focus on including the following:

2. Sometimes Website Age Matters As Well

While this doesn’t apply everywhere, it’s something that you should keep in mind. Sometimes, the age of your website is taken into consideration when approving for Adsense.

For instance, in some countries, like India and China, Google rules state that websites have to be at least six months old before they can apply for Adsense.

3. You Must Be Over 18 Years Old

In order to manage a Google Adsense account, you must be at least 18 years of age. When filling out the application, make sure you enter your correct age where it asks for your birth date.

If you’re under 18, simply ask a parent or guardian to put their name on the account. Just keep in mind that all checks will be made out to the person you choose, so make sure you trust them with your money.

4. Remove Other Ads When Applying

If you’re getting rejected and you’ve determined that it’s not because of any of the other reasons listed here, you may want to remove all the other ads on your site before trying again.

Google says that it’s alright to use other ad networks together with Adsense, but when you apply, someone reviews your website, and if there are too many ads on it, it may come across as spammy, or they may decide that it looks like you already have enough ads on your site.

So take off all the ads, and once you’ve been approved for Adsense, you can then put the ads back on your site.

Google Policies for Adsense

All website owners are required to adhere to Google’s policies regarding Adsense accounts. It’s important to understand these rules if you want to get approval for your account. Failure to comply with any of the policies listed below will result in Google denying your application or disabling ads on your site.

Your Adsense account may also be revoked at any time if you fail to adhere to Google policies after you’ve been approved. If this happens, you won’t be eligible for any further participation in Google’s Adsense program.

  • Invalid clicks and impressions: Clicks on your Google ads must come from genuine interest from users.
  • Encouraging clicks/views (non-rewarded inventory): Except for rewarded inventory, you cannot ask others to view or click your ads, or make use of any deceptive implementation tactics to get clicks or views.
  • Content policies: You should not add AdSense code on any pages with content that violates Google’s Publisher Policies.
  • Abusive experiences: You may not place Adsense on websites containing abusive experiences.
  • Authorized inventory (ads.txt): If you opt to use ads.txt on your domains, you must ensure that the sites are included as authorized sellers of the inventory.
  • Traffic sources: You cannot place Google ads on web pages that get traffic from specific sources. For instance, you may not send unwanted emails, participate in programs where users are paid to click, or display ads due to the action of a software application.
  • Ad behavior: You are allowed to make changes to the AdSense code as long as the modifications don’t harm advertisers or artificially inflate the performance of your ads.
  • Ad placement: You are permitted to experiment with ad placements and formats. But, you cannot place AdSense code in inappropriate places, like emails, pop-ups, or software.
  • Site behavior: Websites showing Google ads need to be simple for users to navigate.
  • Technical requirements: There are additional technical specifications to assist you in providing a quality user experience.

You should not that there are exceptions to the policies that may be permitted, but only if you get authorization from Google.

Also, since Google’s policies can change at any given time, it’s important to check for updates on a regular basis, as it is your responsibility as a publisher to keep up with all the latest changes to Google’s Terms and Conditions.

Having Websites on the Same Adsense Account – Pros vs Cons

Having multiple websites on one Adsense account comes with its own set of pros and cons. Consider these carefully before deciding if it’s worth it.


  • It’s a simple and effective passive income model for those with multiple websites
  • It’s scalable. You can use one account to place ads on many different sites
  • It makes it easy to manage everything from one place


  • Your account can be terminated in an instant if you break Google’s rules
  • If one site violates the Terms of Use, you can’t use the account on any of your other sites

As you can see, using one Adsense account for multiple websites offers you a lot of conveniences when it comes to managing the account, but it also comes with the major drawback of risking ads on all your sites if one of them violates Google’s Adsense policies.

How I Setup Adsense

Using a single Adsense account with multiple websites is simple, as long as all your sites are following Google’s guidelines closely.

I personally prefer this method because it allows me to control all websites in one interface and it’s much more scalable when you have a portfolio of websites like I do.

Once you’ve been approved for Adsense, all you need to do is to take the code provided on your account and place it on any page on your website that complies with the program’s policies. To get another site added to the account, you’ll need to go to the left navigation menu and click “sites”.

From there, you just need to add a new site with the button on the top right.

When you add a new website, it’ll typically take between 48-72 hours to get AdSense approval for the new site.  Your old website will not be impacted, the review will strictly be for a new website you submit.

That said, it’s definitely a good idea to submit a new website that follows all guidelines so that you don’t somehow accidentally trigger a review of an older website you already have approved for Adsense.

Finally, it’s important to note that Google constantly reviews sites displaying Adsense in order to ensure that they continue to comply with their program policies.

If your site is found to be in violation of any of the terms, you risk having your account suspended or permanently revoked.

Always err on the side of caution.  I am familiar with all of the Adsense policies and I’ve chosen to educate myself to make sure I’m never getting close to violating their rules.


When used effectively, Adsense is a great platform for making money with your websites. If you have multiple sites, it’s great that you’re able to use one account on all of them to make it easier for you to manage everything from one convenient account.

Just remember to keep up to date with Google’s policies so you can keep all your websites compliant and avoid getting your account suspended.

Finally, keep in mind that although Adsense is a great way to make money, it’s not the only way to succeed.  For example, plenty of people (like Doug and myself) figure out a course they want to make, choose an online course platform, shoot/record everything they need for the course, and sell that to make revenue instead.

There are plenty of ways to make a viable (and profitable) online business.  Adsense is a very low maintenance way of doing it, but it’s just scratching the surface of what’s possible.

Ron Stefanski is an internet entrepreneur and marketing professor at National Louis University who has a passion for helping people create and market their own online business.  You can learn more from him by visiting OneHourProfessor.comYou can also connect with him on YouTube or Linkedin.

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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