Simplicity – Removing Thrive Content Builder from a post

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I just migrated a post from Thrive Content Builder (TCB) to a regular WordPress post. The page size went from 2.1 MB to 1.5 MB.

The load time went form about 2.89 seconds to about 1.25 seconds which is about 56% faster. That’s a huge win for a pretty straightforward change.

I originally used TCB to make the page more interactive and have more bells and whistles. Things like icons, richer looking bulleted (unordered) lists, and some buttons that triggered popups. Well, turns out that stuff really didn’t matter all that much.

TCB is a slow, bloated interface, like all visual composers. They have their place like building landing pages fast, but holy shit every visual composer that I’ve used is such a pain. They are buggy and I’ll leave it at that.

The bad part is the post in question (The Niche Site Process) is one that I want to update often and even minor updates present an issue with TCB. So, it kept me from making updates. As I was making the updates this week, I thought I should check to see how hard it would be to actually make the migration.

I did the following which turned out to be SUPER easy.

  1. Viewed the post.
  2. Copied the post content and pasted the content in a Google Doc.
  3. Lightly edited to get rid of white space and TCB elements.
  4. Used a tool called (allows you to export from Google Docs to WP) to export to WP.
  5. Lightly edited to ensure it looked how I intended.
  6. Added some optin areas and Calls-to-Action that used to be TCB elements.
  7. Published the content.

It all took about 30 minutes. Now, I have a much small page that loads faster! I’m not scared of making updates to the post anymore.

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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Niche Website Builders help their customers build and grow more profitable content sites. They offer a fully hands-off approach for all the services that they offer.For example, their content creation service includes their proprietary keyword research process, articles are written by in-house native English speakers, formatted using review templates that are proven to convert and uploaded to WordPress with affiliate links added so that all you need to do is review and click publish.

This makes their service perfect for both beginners wondering where to start, through to experienced portfolio owners looking to scale their operations

They also offer ‘done for you’ site builds and link building services.

Comments on this entry are closed.

  • I’ve always avoided content builders like Thrive for the slow loading bloated pages like you said. So many people use Thrive.

    That’s why in my newest theme, Income Galaxy, I created a lightweight content builder that loads on the front end just as fast as a regular “post”. It doesn’t have all of the bells and whistles that Thrive has, but has enough to create compelling page layouts that load fast.

    Great daily post here Doug!

    • Dave! thanks for checking it out. (your comment was marked as spam at first but I found it…)

      Yep, and Thrive is exceptionally clunky. The more options you have the slower things are. There’s no way around it.

  • Jared Cox

    Hey Doug, happy to have found you covered this topic that is so hard to find information about (I’m guessing postive affiliate posts have flooded over the negatives of Thrive themes).

    I tried Thrive content builder (or Architech as it’s called now). Unless you have a blazingly fast internet connection, the fact is you end up spending a lot of time waiting on loading – which happens every time you add anything. Compare this to a WYSIWYG editor (basic wordpress) and a lot of these elements can be put in as a shortcode or CSS with no loading time at all.

    I’m been tuning in for the YouTube livestreams, or watch them after the stream (thanks for answering my two questions last week). One thing I got the gist of is that we should be spending more of our time writing amazing content than perfecting the ultimate page layout design.