Just how many links does it take to rank…
It’s a common question. If we knew how many links we needed to get a site to rank it would make life so much easier!
We would just have a formula for how many links we need to rank a certain keyword for a certain page… So simple, right!?
Like all good questions, the answer is:
Every keyword and niche is different so there is no way a person can answer this question without deeper analysis.
The best way to get an idea is to analyze the competition. You can see how many internal and external links a URL has to get a rough estimate. But there are other factors in play which contribute to a page ranking in Google for a term.
So you can do some research to make an assumption about how many links are needed, but at best it’s just an educated guess.
Here are some of the main factors to research about the competition:
- Number of External links
- Authority of the external links
- Number of Internal links
- Authority of the internal links
- Length of the content
- Quality of the content
- Age of the URL
- Age of the internal & external links
For points 2 and 4, you can note the ranges of the authority so you can see how many links of a certain authority level you might need. You can use the metrics from Ahrefs, Majestic, Moz, etc… — Remember that all of the metrics are estimates so don’t treat them as gospel.
All this data can get you closer to an estimate of the number of links, but it’s just an educated guess. As you move forward building or obtaining links, you’ll have a better idea of what’s needed. You may find that the age of the links is a bigger factor than the number of links, or maybe the quality of the links is really important.
In project management, you often have to come up with some estimate based on incomplete data at the beginning of a project. You might have estimates that are certain from -50% to +150% which is a HUGE range. But you have to start somewhere, make assumptions, and get started.