The Keyword Golden Ratio: Best Keyword Research to RANK in Google

The Keyword Golden Ratio is a Keyword Research concept I developed after combining ideas from some very smart people. The concept is simple but I made the formula accessible by making it simple and nearly foolproof.

Get my personal KGR Calculator Spreadsheet right here…

Watch this video for a description or scroll down to read about the KGR formula.

These keywords can often be ranked in the top 10 in less than a month if you follow this rule:

The Keyword Golden Ratio must be less than 0.25.

The ratio is this…

The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.

You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast.

Watch a FREE Training Session.

An Amazon Affiliate site made about $100 in Jan 2016, then $14,819 in Dec 2016.

WHY? What happened?

I published a BUNCH of KGR content.

Click here and a new tab will open. You’ll enter your name & email address, then you can watch the IN DEPTH Training for KGR Keyword Research.

And, when the ratio is over 1 then you know that it’s a more competitive term even though the search volume is quite low, under 250.

This Golden Ratio is going to be your ticket to get fast results and that’s very important when you are getting started on your site.

Want to Watch Me Find a KGR Term?

It’s one of the most common questions I get. So here’s a demo of some common formats for the KGR.

Using SEM Rush to Find KGR Terms from Competitors

You all know I’m a big fan of SEM Rush. I think they are a great tool to use to find Keyword Golden Ratio (KGR) terms.

When I first started experimenting with the KGR, I used SEM Rush almost exclusively to find the terms. In the video, I share the best ways to filter the massive amount of data you can get from SEM Rush so it’s manageable.

Here is a link to SEM RushΒ **It’s an affiliate link and I get a commission if you use it and buy a paid plan. If so, thanks!

The KGR Masterclass – It’s FREE

I put together a Masterclass with my friend, Alex (WP Eagle), on YouTube. It’s totally free πŸ™‚ and there are 10 total videos. Here is what we cover:

  1. Introduction
  2. Keyword Golden Ratio Success Stories & Demo of the KGR Spreadsheet
  3. Find Keywords using keywords everywhere
  4. Keyword Golden Ratio Using SEM Rush
  5. Find Keywords using Answer the Public
  6. Reasons why 250 is in the keyword golden ratio
  7. How long should affiliate content be?
  8. Best Keyword Golden Ratio Format
  9. Keywords you should avoid
  10. Case Study: 200 KGR Posts in 5 Months

Check out all 10 of the videos over on YouTube.

Have questions? Ask in the comments below.


Want a Profitable Affiliate Site?

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Doug Cunnington, PMP

I show people how to create Affiliate Sites using project management and a proven, repeatable framework. I love creating systems, using templates, and brewing beer (but not at the same time).

Show 71 Comments
  • Alzufri September 11, 2017, 8:16 am  ξ˜‰

    Hi Doug, thanks for using videos to explain KGR. I open your email and clicking this post link right away because I’m waiting for your new post about KGR. I have few questions, Doug:

    – What if I use Global Monthly Search instead of Local Monthly Search? What’s the impact and differences in ranking result?

    Currently, I’m doing keyword research with your KGR method for my foreign site.

    Thanks for your answer, Doug.

    • Laila September 12, 2017, 10:43 pm  ξ˜‰

      I have the same question

      • Alzufri September 13, 2017, 10:42 am  ξ˜‰

        Well, looks like we have same low class questions here and even worse asked by noob people like us.

        So, Doug prefer to go with that expert guy comment who own LinkHero below and the one that need backlink no matter where it came from even from Internet Marketing niche like this

        Oookay, I’m a noob and I’m outta here.

        • Doug Cunnington September 13, 2017, 12:09 pm  ξ˜‰

          For the people who happened to be reading along – Alzufri sent me a rude email for not replying to his comment fast enough.

          Sorry – Alzufri – It was a fine question and one that I didn’t think of. I just got back from vacation so it took a little time to reply to your question. In fact, I thoughtfully reflected on your question so I could give you the best answer possible.

          Anyway, that’s what Alzufri’s comment is all about. Yep, I could delete it, but this seems a bit more fun. Right? πŸ™‚

      • Doug Cunnington September 13, 2017, 12:04 pm  ξ˜‰

        Thanks for asking, too, Laila.

        • Laila September 15, 2017, 8:48 pm  ξ˜‰

          Thanks for your answer.
          I was just listening your YT video”The Niche Site Content Plan That Attracts Massive Traffic Without Backlinks” and Penny there said that she is using an excel spreadsheet template and hours work now takes 10 minutes to find KGR (it starts at 1:15:20 in the video).You also say that it’s possible to create a hyperlink and it does the search for you. I’m not too familiar with excel or hyperlinks, do you have any videos about how to do it or could you guide me to resource that would explain how to do that.
          Thanks for your time, Doug. It’s really appreciated.

    • Doug Cunnington September 13, 2017, 12:04 pm  ξ˜‰

      Hey Alzufri – thanks for reading!

      I’m not sure about using the GMS vs the LMS. I haven’t tried it but I assume it’s pretty close to the same type of data. But it depends on the number of searches that come from LMS and where they come from.

      I’d probably focus on the LMS. But let me know how it turns out.

  • Sammy September 11, 2017, 11:32 am  ξ˜‰

    Hi Doug,

    Thanks for this, I’m having great results with the KGR, it really works!

    I have one question, do you go for keywords that are plurals of high volume keywords?

    For example, best dog bed may have a LMS of 12000, but best dog beds may have a LMS of 250 and be KGR compliant.

    Would you still go for this or will Google just treat them as the same?

    • Doug Cunnington September 13, 2017, 7:40 am  ξ˜‰

      Sammy – thanks for reading.

      do you go for keywords that are plurals of high volume keywords?
      No, I don’t. Normally, plurals are treated as the same as the singular.

  • Michelle September 12, 2017, 12:30 am  ξ˜‰

    Hey Doug,

    Thanks for the explainer videos. Short and sweet and they made your point!

    Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?

    Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?


    • Doug Cunnington September 13, 2017, 7:46 am  ξ˜‰

      Michelle, thanks for watching! Shorter seems to be better.

      Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?
      Uh, did I say that? I’ll have to rewatch. When did I say that?

      0 is less than .25 so you SHOULD GO FOR THAT.

      Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?
      No. Not at all. I go for whatever I deem worthy.
      But if you’re launching a site the KGR is great to get early traffic. It’s a good way to target low competition keywords.

  • Karl September 17, 2017, 2:02 am  ξ˜‰

    Hi Doug, great work you are doing here. Thumps up. I want to ask that with a completely new site. And I only publish Kgr contents without backlinks and no blog commenting. Will I still rank for those keywords.

  • Dan October 4, 2017, 5:41 pm  ξ˜‰


    I am trying to rank for a KW that has 90 total searches and only 10 in the allintitle for results, yet my site is not showing up in the search results when I search for the term. However, when I search for the allintitle, my site is number 2. Any idea why it is not showing up in a normal search?

    • Dan October 4, 2017, 5:43 pm  ξ˜‰

      post was published on 09/01/2017 and updated last on 09/272017.

      • Doug Cunnington October 12, 2017, 5:22 am  ξ˜‰

        Thanks for the extra info. That’s plenty of time… have you tried any other terms?

    • Doug Cunnington October 12, 2017, 5:21 am  ξ˜‰

      It could be on page SEO or the age of your site. Hard to say.

  • Bryon October 5, 2017, 5:19 pm  ξ˜‰

    Hi Doug, fantastic info throughout your site and YT.

    What are your thoughts re: buying a site w/ some sales and fixing it vs. starting from scratch? Bit of a head start…

    Do you regularly search for them? Seems you’ve done this twice (or more).


    • Doug Cunnington October 12, 2017, 5:23 am  ξ˜‰

      Thanks Bryon!
      Yeah, an establish site is great if you have the capital…but be sure you have a plan to learn the ropes of affiliate marketing.

      Hope that helps

  • Ty Criswell October 6, 2017, 11:43 am  ξ˜‰

    Hey Doug,
    I’m just starting to publish KGR posts on my site. Currently I’m not really getting any traffic as it is a new site. I’ve got a list of about 40 keywords that I’m going through. I’ll let you know how it works out. Thanks for the help!

  • Aigars October 10, 2017, 8:03 am  ξ˜‰

    Hello! I’m huge fan of all staff what you do & share Doug Cunnington. I also learn a lot from your webinars and blog articles. I using KGR also and had great results, but on question, how can I calculate KGR if google shows 0 searches but people search for this term?

    Google shows this term in suggested searches.

    Any suggestions? In my niche there is a lot of this type of keywords.

    • Doug Cunnington October 12, 2017, 5:13 am  ξ˜‰

      I normally go for it with an LMS of 0 if it’s an auto suggest term. I assume people won’t go for terms like that.

      Thanks for the support!

  • Michael October 22, 2017, 7:17 am  ξ˜‰

    I learned about you on Facebook. And I must say you are such a great teacher.

    I was just about to mess up on my new project when a friend of mine shared the KGR video with me. And I am more confident that I will see some great results after implementing this method

  • John November 14, 2017, 4:46 am  ξ˜‰

    Ive reading your blogs for a while and really interested to try it…Ive tried KGR method and find a few long tail keywords. The question is, how to put it into an article? Is it a must to put it(keyword that found using KGR) at the tittle of my article. Any tips maybe?

    sorry, noob question too..:D

  • Dan January 4, 2018, 2:34 pm  ξ˜‰

    Hi Doug, thank you for the useful information about KGR.
    I started doing the research and have 2 questions:
    – Assuming i find a keyword with less than 0.25 – does is matter how many links (or referring domains) the top 5 sites have? let’s say the KGR for keyword X is very low, but the top 5 sites have tens of links. would it still work?
    – Let’s say that there only 2 allintitle sites for keyword X and the KGR is less than 0.25 – does it make sense that none of the 2 sites is ranked at the top 10? or top 20? wouldn’t you expect to se these 2 sites, which follow exactly the KGR rules, at the top?
    Many thanks and Happy New Year

    • Doug Cunnington January 5, 2018, 7:58 am  ξ˜‰

      Good questions. The answer to most good questions is, β€œIt depends.”

      Certain KW phrases will not work well, like health terms since the big sites dominate. Like webMD.

      But to really answer your question, I don’t know. You’ll just have to try it. I can tell it the KGR work very well

  • steven February 27, 2018, 10:24 am  ξ˜‰

    Bro, is there any keyword research tool that can do that?
    i have a list of 500 longtail keywords I want to find the golden ratio of. doing it manually is very time-consuming

    • Doug Cunnington February 27, 2018, 10:28 am  ξ˜‰

      No, manual is the best way.
      But my friends at Humanproof Designs do a service for which I’m an affiliate. Check it out here. So I’d get a commission if you buy through my link.

  • Evan February 28, 2018, 9:39 am  ξ˜‰

    Hey Doug!

    Just wanted to say thanks for all of the amazing content and, in particular, for the KGR. You’re right that too many ‘experts’ out there make affiliate marketing sound easy, or like it’s perfect for lazy people. I really like your no-shortcuts approach, it’s refreshing.

    I have a niche site in fitness that’s been up for about 10 months or so. I worked hard on it in the beginning and then got distracted with my full time job. But it’s performing pretty well — $1500 in January (a big month for fitness), and around $700 in February of 2018.

    I’m ready to scale it up and make a real run at this thing. I wrote a ton of content this month and am just now starting to experiment with KGR. Which leads me to my question:

    When you write a piece of KGR compliant content and rank, say, in the top 30 for a low volume keyword… what can you expect to happen over the course of a couple of weeks? Even ranking 15-20 seems like it’s way too buried to get any traffic. Are you counting on eventually surfacing to the top because your content is super relevant to the keyword phrase, or are you hoping to get a few visits here and there from hyper-long tail searches that may fit your content?

    Thanks for the time! I’ll let you know how my KGR stuff performs as I try it out myself πŸ™‚

    • Doug Cunnington February 28, 2018, 11:18 am  ξ˜‰

      It moves up because it’s so relevant and targeted…and since you’re getting traffic, I bet your content will rank better faster.

  • Shakil February 28, 2018, 10:10 am  ξ˜‰

    Hi Doug,

    Shakil here.

    I am a big fan of yours.Specially your KGR formula.

    I have a question. I want to create a amazon affiliate niche website.
    “where to buy a tv” this is a buyer intent keyword I know that but “where to buy a tv,fridge(bla bla) near me” is this keyword good for a amazon affiliate niche site??? Waiting for your reply.

  • Parth Galhotra April 9, 2018, 2:56 am  ξ˜‰

    Hi Doug,

    I have found a keyword which has a KGR score lesser than 0.25.

    Google is showing 7 search results when I use the “allintitle:” tag but my question is the sites ranking on that keyword are authority ones. Such as Amazon, eBay & Flipkart.

    Can I outrank them ?

    Thanks & Regards

    • Doug Cunnington April 12, 2018, 5:54 pm  ξ˜‰

      Parth – I don’t know. Maybe.
      That’s a really hard question to answer. πŸ™‚ So try it and report back!

    • Ty Criswell April 12, 2018, 8:11 pm  ξ˜‰

      It’s going to be really hard to say what will happen with that one, especially because those seem to be ecommerce intent pages. Will your page be content based? Whether you rank or not depends on what style google is ranking for the term.

  • Andrew April 16, 2018, 5:33 pm  ξ˜‰

    Hi Doug,

    Such a great article, had been feeling a bit lost with my SEO for a side project I am running and this kgr strategy has given me some hope. I knew i had to target longtail keywords but I had no method to do this. Very grateful to have found your article, looking forward to more great content in the future, Cheers.

  • Chris Johns May 9, 2018, 1:36 am  ξ˜‰

    Hello, Doug. You are really awesome and you teach us a lot of good stuff. I have one question and i really need to your opinion. Do you think KGR will work good with Clickbanck niche site?

    Keep the good work up.


    • Doug Cunnington May 16, 2018, 8:45 pm  ξ˜‰

      Yeah, Chris, it should work just fine. It’s a principle that should work for most KW research.

  • Reza June 16, 2018, 9:58 am  ξ˜‰

    Hey Doug,

    In your post, you said that if the KGR is between 0.25 and 1, the post should rank in the top 250 when it’s indexed.

    Do you have any experience targeting the keywords with KGR in this range? How hard is it compared to the ‘real’ KGR (below 0.25)?

    • Doug Cunnington June 16, 2018, 11:54 am  ξ˜‰

      Reza – I do have experience but only with a few sites. There are a lot of variables, like the competition, age of you site, # of links to your site, quality of links to your site, and quality of your content.

      So it really depends…the better your site, the faster it will rank.

  • David June 26, 2018, 5:11 am  ξ˜‰

    Hello Doug
    The videos have been very useful.
    When trying this method long tail keywords comply more often. The SEO program (Yoast) I use suggests that I should have the key word appear in my content more than I have been able to achieve. Long tail keywords are more difficult to place at a higher percentage in content than shorter keywords.
    Which is more important?
    Getting the right keyword but have less frequency in the content or choosing a less compliant keyword that has a greater frequency on the content.

    Kind regards


    • Doug Cunnington June 27, 2018, 11:31 am  ξ˜‰

      Hi David, thanks for the support!
      Yoast sucks for that sort of thing. It’s a tool made for the basics and if you’re using the KGR, then you’re doing advanced KW research.

      My advice is to totally ignore Yoast – use it for some of the advanced features (like noindexing category archives or editing the htaccess file).

  • Rahman kim June 27, 2018, 6:27 am  ξ˜‰

    Hy Diugh, Thanks for the KGR method.
    Really new to know about it.
    Just simple ask.
    Is KGR still work in 2018?
    Thanks for your respond

  • Marsha Kelly July 15, 2018, 6:09 pm  ξ˜‰

    Awesome info! As an affiliate marketer, I appreciate your unique KW research method. Really excited to try it.
    Got a question. What about the images in the results number?
    My niche is very visual, thus many of the keyword phrases have a large number of results of allintitle that are images. So it is dramatically increasing the KGR out of range. How do you compensate for this?
    Thanks for your help.

    • Doug Cunnington July 20, 2018, 9:02 am  ξ˜‰

      Good question…. I have no idea, Marsha. I think I’d make sure to have images targeting the KW phrase.
      Then, test and adjust once you have more data.

  • Eugen July 24, 2018, 11:28 am  ξ˜‰

    Hi Doug,

    There is a situation and I hope you might be able to help me. I have found a great KGR keyword with very low competition and nice 0,06 ratio. Then after this, I have actually found a KW related to the topic that has 0,25 ratio.

    The issue is that both kws are related to the same article and I would only create a duplicate content by writing one for each KW. So, I thought I might somehow incorporate them into one article, but obviously, I want to focus on the KW with 0,06 ratio and then maybe incorporate the other one into the text somehow?

    Would be glad to read your thoughts on how to deal with the situation where you have 2 KGR keywords that are actually related to the same topic.

    Thank you very much,
    New fan of your blog

  • Jack July 24, 2018, 2:14 pm  ξ˜‰

    Hi Doug Cunnington, I have a technical question to you. I have used kgr keyword recently in one of my product. When I search allintitle:keyword at google then my online product comes up. But when I search just the keyword in google then my online product url does not comes up. So People will not search by this format “allintitle:keyword” because people do not understand the all in title matter. People just search keyword so whats the benefit of using kgr while url does not comes up by searching keyword ?

  • Varun Sharma July 25, 2018, 5:07 am  ξ˜‰

    Hi Doug, one quick clarification regarding the KGR – do we use our search term in quotes “how to do seo” OR how to do seo without quotes? Look forward to your response. Thanks

    • Doug Cunnington July 25, 2018, 5:09 pm  ξ˜‰

      Hey Varun, don’t use quotes. It’s a more strict formula without the quotes.

      • Varun Sharma July 27, 2018, 1:20 pm  ξ˜‰

        Thanks Doug for the clarification. You will see my website very soon on the Top of my niche. Credit goes to you for the terrific information.
        See you at the Top.

  • meer July 29, 2018, 11:39 pm  ξ˜‰

    Hi Doug, I have read & watch your post and youtube all latest KGR videos, but I have one question that is when I search on google list of my site keywords. keyword everywhere shows on this keyword”NO Search Volume” in this keyword. would you please help me how to do keyword research on this problem.

    • Doug Cunnington July 30, 2018, 8:34 am  ξ˜‰

      Hey Meer, can you restate your question?
      It means 0 searches per month so I don’t know what you asking. You can target the keyword or not…those are the 2 options.

  • meer July 30, 2018, 10:09 am  ξ˜‰

    Thank you for your response, I have selected example “Mx player app download free for android” this keyword doesn’t show any search volume, but when I search allintile: About 246 results (0.77 seconds) so how to calculate KGR on this keyword?

    • kakra October 21, 2018, 10:10 am  ξ˜‰

      Hey meer,In my humble opinion.I will suggest you to work on keyword having some search volume.Zero search volume mean either the keyword is seasonal or no one is interested or may be the keyword has lost its worth .Let suppose you ranked a keyword.Zero search volume mean no one come to your site.No visitor mean no money.

      • Doug Cunnington October 24, 2018, 10:32 am  ξ˜‰

        The one thing to add is that if a 0 search volume KW is autosuggested, then you should go for it.

  • Chad August 21, 2018, 9:22 pm  ξ˜‰

    Google keyword planner always gives me a range such as 10-100 avg monthly searches, how do you use this range when determining the KGR?

  • Tejas Narendra Rane October 21, 2018, 12:00 am  ξ˜‰

    Hello Sir,
    I want to ask that should I use the same allintitle “title” in my SEO title post while creating a blog? Let’s say I am searching “How to make a chocolate cake” in allintitle, then should I need to use the same title in my blog post or Can i change that title?
    Please explain that .

    • Doug Cunnington October 24, 2018, 10:30 am  ξ˜‰

      Yes, you can use that as the title. You can also change it up a bit if you want. As long as you have all the words (i.e. allintitle) you should be fine.

  • kakra October 21, 2018, 7:23 am  ξ˜‰

    Thanks for introducing the KGR is a a manual Labor.One thing more SemRush /Ahrefs are super expensive to buy.

    • Doug Cunnington October 24, 2018, 10:31 am  ξ˜‰

      Thanks for checking out the KGR! And SEMRush is expensive so you do have to make sure you can get enough value from it.

  • Fassih Fayyaz November 24, 2018, 1:18 am  ξ˜‰

    Thanks for introducing the KGR formula.This technique is amazing. Thank you very much,
    New fan of your blog,

  • nathaniel arce jr. November 24, 2018, 9:57 am  ξ˜‰

    Hi. is KGR also good for Clickbank products?

  • TA Abby November 28, 2018, 5:39 pm  ξ˜‰

    Hi Doug,
    What can you advise I do in a situation where the niche I found has very low search volume and for some keywords zero search volume. Do I progress with this niche or just look for another with large search volume but fish out the KGR terms.
    The low search volume is making me feel that there are not enough market in that niche. What do you think



    • Doug Cunnington, PMP November 29, 2018, 8:45 am  ξ˜‰

      It’s hard to say without more info, but you should probably keep looking for something more promising.

  • Rifat November 29, 2018, 4:03 am  ξ˜‰

    Hi doug,
    I am new to you KGR formula. Want to know more. But the link of IN DEPTH Training for KGR Keyword Research is not working. It shows WJ 25 closed down. Could you please take any steps for this?


    • Doug Cunnington, PMP November 29, 2018, 8:46 am  ξ˜‰

      Rifat, Doh! Thanks for the heads up. I fixed up the link and should find all the old links to fix them up.

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