Keyword Golden Ratio: DATA DRIVEN LONG TAIL KEYWORDS to RANK in Google

The Keyword Golden Ratio is a Keyword Research concept I developed to find long tail keywords in a data-driven way.

The concept is simple but I made the formula accessible by making it simple and nearly foolproof.

Get my personal KGR Calculator Spreadsheet right here…

These keywords can often be ranked in the top 10 in less than a day if you follow this rule:

The Keyword Golden Ratio must be less than 0.25.

The ratio is:

The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.

You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast.

Watch a FREE Training Session.

An Amazon Affiliate site made about $100 in Jan 2016, then $14,819 in Dec 2016.

WHY? What happened?

I published a BUNCH of KGR content.

Click here and a new tab will open. You’ll enter your name & email address, then you can watch the IN DEPTH Training for KGR Keyword Research.

And, when the ratio is over 1 then you know that it’s a more competitive term even though the search volume is quite low, under 250.

This Golden Ratio is going to be your ticket to get fast results and that’s very important when you are getting started on your site.

Watch this video for a description…

Want to Watch Me Find a KGR Term?

It’s one of the most common questions I get. So here’s a demo of some common formats for the KGR.

Why 250 in the KGR?

Using SEM Rush to Find KGR Terms from Competitors

You all know I’m a big fan of SEM Rush. I think they are a great tool to use to find Keyword Golden Ratio (KGR) terms.

When I first started experimenting with the KGR, I used SEM Rush almost exclusively to find the terms. In the video, I share the best ways to filter the massive amount of data you can get from SEM Rush so it’s manageable.

Here is a link to SEM Rush **It’s an affiliate link and I get a commission if you use it and buy a paid plan. If so, thanks!

The KGR Masterclass – It’s FREE

I put together a Masterclass with my friend, Alex (WP Eagle), on YouTube. It’s totally free 🙂 and there are 10 total videos. Here is what we cover:

  1. Introduction
  2. Keyword Golden Ratio Success Stories & Demo of the KGR Spreadsheet
  3. Find Keywords using keywords everywhere
  4. Keyword Golden Ratio Using SEM Rush
  5. Find Keywords using Answer the Public
  6. Reasons why 250 is in the keyword golden ratio
  7. How long should affiliate content be?
  8. Best Keyword Golden Ratio Format
  9. Keywords you should avoid
  10. Case Study: 200 KGR Posts in 5 Months

Check out all 10 of the videos over on YouTube.

Have questions? Ask in the comments below.

KGR Frequently Asked Questions

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

120 comments… add one
  • Alzufri Sep 11, 2017 @ 8:16

    Hi Doug, thanks for using videos to explain KGR. I open your email and clicking this post link right away because I’m waiting for your new post about KGR. I have few questions, Doug:

    – What if I use Global Monthly Search instead of Local Monthly Search? What’s the impact and differences in ranking result?

    Currently, I’m doing keyword research with your KGR method for my foreign site.

    Thanks for your answer, Doug.

    • Laila Sep 12, 2017 @ 22:43

      I have the same question

      • Alzufri Sep 13, 2017 @ 10:42

        Well, looks like we have same low class questions here and even worse asked by noob people like us.

        So, Doug prefer to go with that expert guy comment who own LinkHero below and the one that need backlink no matter where it came from even from Internet Marketing niche like this

        Oookay, I’m a noob and I’m outta here.

        • Doug Cunnington Sep 13, 2017 @ 12:09

          For the people who happened to be reading along – Alzufri sent me a rude email for not replying to his comment fast enough.

          Sorry – Alzufri – It was a fine question and one that I didn’t think of. I just got back from vacation so it took a little time to reply to your question. In fact, I thoughtfully reflected on your question so I could give you the best answer possible.

          Anyway, that’s what Alzufri’s comment is all about. Yep, I could delete it, but this seems a bit more fun. Right? 🙂

      • Doug Cunnington Sep 13, 2017 @ 12:04

        Thanks for asking, too, Laila.

        • Laila Sep 15, 2017 @ 20:48

          Thanks for your answer.
          I was just listening your YT video”The Niche Site Content Plan That Attracts Massive Traffic Without Backlinks” and Penny there said that she is using an excel spreadsheet template and hours work now takes 10 minutes to find KGR (it starts at 1:15:20 in the video).You also say that it’s possible to create a hyperlink and it does the search for you. I’m not too familiar with excel or hyperlinks, do you have any videos about how to do it or could you guide me to resource that would explain how to do that.
          Thanks for your time, Doug. It’s really appreciated.

    • Doug Cunnington Sep 13, 2017 @ 12:04

      Hey Alzufri – thanks for reading!

      I’m not sure about using the GMS vs the LMS. I haven’t tried it but I assume it’s pretty close to the same type of data. But it depends on the number of searches that come from LMS and where they come from.

      I’d probably focus on the LMS. But let me know how it turns out.

  • Sammy Sep 11, 2017 @ 11:32

    Hi Doug,

    Thanks for this, I’m having great results with the KGR, it really works!

    I have one question, do you go for keywords that are plurals of high volume keywords?

    For example, best dog bed may have a LMS of 12000, but best dog beds may have a LMS of 250 and be KGR compliant.

    Would you still go for this or will Google just treat them as the same?

    • Doug Cunnington Sep 13, 2017 @ 7:40

      Sammy – thanks for reading.

      do you go for keywords that are plurals of high volume keywords?
      No, I don’t. Normally, plurals are treated as the same as the singular.

  • Michelle Sep 12, 2017 @ 0:30

    Hey Doug,

    Thanks for the explainer videos. Short and sweet and they made your point!

    Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?

    Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?


    • Doug Cunnington Sep 13, 2017 @ 7:46

      Michelle, thanks for watching! Shorter seems to be better.

      Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?
      Uh, did I say that? I’ll have to rewatch. When did I say that?

      0 is less than .25 so you SHOULD GO FOR THAT.

      Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?
      No. Not at all. I go for whatever I deem worthy.
      But if you’re launching a site the KGR is great to get early traffic. It’s a good way to target low competition keywords.

  • Karl Sep 17, 2017 @ 2:02

    Hi Doug, great work you are doing here. Thumps up. I want to ask that with a completely new site. And I only publish Kgr contents without backlinks and no blog commenting. Will I still rank for those keywords.

    • Doug Cunnington Sep 26, 2017 @ 6:58

      Karl, thanks!
      Maybe…you should get some links, at some point.

  • Dan Oct 4, 2017 @ 17:41


    I am trying to rank for a KW that has 90 total searches and only 10 in the allintitle for results, yet my site is not showing up in the search results when I search for the term. However, when I search for the allintitle, my site is number 2. Any idea why it is not showing up in a normal search?

    • Dan Oct 4, 2017 @ 17:43

      post was published on 09/01/2017 and updated last on 09/272017.

      • Doug Cunnington Oct 12, 2017 @ 5:22

        Thanks for the extra info. That’s plenty of time… have you tried any other terms?

    • Doug Cunnington Oct 12, 2017 @ 5:21

      It could be on page SEO or the age of your site. Hard to say.

  • Bryon Oct 5, 2017 @ 17:19

    Hi Doug, fantastic info throughout your site and YT.

    What are your thoughts re: buying a site w/ some sales and fixing it vs. starting from scratch? Bit of a head start…

    Do you regularly search for them? Seems you’ve done this twice (or more).


    • Doug Cunnington Oct 12, 2017 @ 5:23

      Thanks Bryon!
      Yeah, an establish site is great if you have the capital…but be sure you have a plan to learn the ropes of affiliate marketing.

      Hope that helps

  • Ty Criswell Oct 6, 2017 @ 11:43

    Hey Doug,
    I’m just starting to publish KGR posts on my site. Currently I’m not really getting any traffic as it is a new site. I’ve got a list of about 40 keywords that I’m going through. I’ll let you know how it works out. Thanks for the help!

  • Aigars Oct 10, 2017 @ 8:03

    Hello! I’m huge fan of all staff what you do & share Doug Cunnington. I also learn a lot from your webinars and blog articles. I using KGR also and had great results, but on question, how can I calculate KGR if google shows 0 searches but people search for this term?

    Google shows this term in suggested searches.

    Any suggestions? In my niche there is a lot of this type of keywords.

    • Doug Cunnington Oct 12, 2017 @ 5:13

      I normally go for it with an LMS of 0 if it’s an auto suggest term. I assume people won’t go for terms like that.

      Thanks for the support!

  • Michael Oct 22, 2017 @ 7:17

    I learned about you on Facebook. And I must say you are such a great teacher.

    I was just about to mess up on my new project when a friend of mine shared the KGR video with me. And I am more confident that I will see some great results after implementing this method

  • John Nov 14, 2017 @ 4:46

    Ive reading your blogs for a while and really interested to try it…Ive tried KGR method and find a few long tail keywords. The question is, how to put it into an article? Is it a must to put it(keyword that found using KGR) at the tittle of my article. Any tips maybe?

    sorry, noob question too..:D

    • Doug Cunnington Dec 17, 2017 @ 13:25

      John, thanks for reading!

      The KW needs to be in the title, yes.

  • Dan Jan 4, 2018 @ 14:34

    Hi Doug, thank you for the useful information about KGR.
    I started doing the research and have 2 questions:
    – Assuming i find a keyword with less than 0.25 – does is matter how many links (or referring domains) the top 5 sites have? let’s say the KGR for keyword X is very low, but the top 5 sites have tens of links. would it still work?
    – Let’s say that there only 2 allintitle sites for keyword X and the KGR is less than 0.25 – does it make sense that none of the 2 sites is ranked at the top 10? or top 20? wouldn’t you expect to se these 2 sites, which follow exactly the KGR rules, at the top?
    Many thanks and Happy New Year

    • Doug Cunnington Jan 5, 2018 @ 7:58

      Good questions. The answer to most good questions is, “It depends.”

      Certain KW phrases will not work well, like health terms since the big sites dominate. Like webMD.

      But to really answer your question, I don’t know. You’ll just have to try it. I can tell it the KGR work very well

  • steven Feb 27, 2018 @ 10:24

    Bro, is there any keyword research tool that can do that?
    i have a list of 500 longtail keywords I want to find the golden ratio of. doing it manually is very time-consuming

    • Doug Cunnington Feb 27, 2018 @ 10:28

      No, manual is the best way.
      But my friends at Humanproof Designs do a service for which I’m an affiliate. Check it out here. So I’d get a commission if you buy through my link.

  • Evan Feb 28, 2018 @ 9:39

    Hey Doug!

    Just wanted to say thanks for all of the amazing content and, in particular, for the KGR. You’re right that too many ‘experts’ out there make affiliate marketing sound easy, or like it’s perfect for lazy people. I really like your no-shortcuts approach, it’s refreshing.

    I have a niche site in fitness that’s been up for about 10 months or so. I worked hard on it in the beginning and then got distracted with my full time job. But it’s performing pretty well — $1500 in January (a big month for fitness), and around $700 in February of 2018.

    I’m ready to scale it up and make a real run at this thing. I wrote a ton of content this month and am just now starting to experiment with KGR. Which leads me to my question:

    When you write a piece of KGR compliant content and rank, say, in the top 30 for a low volume keyword… what can you expect to happen over the course of a couple of weeks? Even ranking 15-20 seems like it’s way too buried to get any traffic. Are you counting on eventually surfacing to the top because your content is super relevant to the keyword phrase, or are you hoping to get a few visits here and there from hyper-long tail searches that may fit your content?

    Thanks for the time! I’ll let you know how my KGR stuff performs as I try it out myself 🙂

    • Doug Cunnington Feb 28, 2018 @ 11:18

      It moves up because it’s so relevant and targeted…and since you’re getting traffic, I bet your content will rank better faster.

  • Shakil Feb 28, 2018 @ 10:10

    Hi Doug,

    Shakil here.

    I am a big fan of yours.Specially your KGR formula.

    I have a question. I want to create a amazon affiliate niche website.
    “where to buy a tv” this is a buyer intent keyword I know that but “where to buy a tv,fridge(bla bla) near me” is this keyword good for a amazon affiliate niche site??? Waiting for your reply.

    • Doug Cunnington Feb 28, 2018 @ 11:17

      Hey, thanks!
      Not really…they’re obviously trying to get it locally.

  • Parth Galhotra Apr 9, 2018 @ 2:56

    Hi Doug,

    I have found a keyword which has a KGR score lesser than 0.25.

    Google is showing 7 search results when I use the “allintitle:” tag but my question is the sites ranking on that keyword are authority ones. Such as Amazon, eBay & Flipkart.

    Can I outrank them ?

    Thanks & Regards

    • Doug Cunnington Apr 12, 2018 @ 17:54

      Parth – I don’t know. Maybe.
      That’s a really hard question to answer. 🙂 So try it and report back!

    • Ty Criswell Apr 12, 2018 @ 20:11

      It’s going to be really hard to say what will happen with that one, especially because those seem to be ecommerce intent pages. Will your page be content based? Whether you rank or not depends on what style google is ranking for the term.

  • Andrew Apr 16, 2018 @ 17:33

    Hi Doug,

    Such a great article, had been feeling a bit lost with my SEO for a side project I am running and this kgr strategy has given me some hope. I knew i had to target longtail keywords but I had no method to do this. Very grateful to have found your article, looking forward to more great content in the future, Cheers.

  • Chris Johns May 9, 2018 @ 1:36

    Hello, Doug. You are really awesome and you teach us a lot of good stuff. I have one question and i really need to your opinion. Do you think KGR will work good with Clickbanck niche site?

    Keep the good work up.


    • Doug Cunnington May 16, 2018 @ 20:45

      Yeah, Chris, it should work just fine. It’s a principle that should work for most KW research.

  • Reza Jun 16, 2018 @ 9:58

    Hey Doug,

    In your post, you said that if the KGR is between 0.25 and 1, the post should rank in the top 250 when it’s indexed.

    Do you have any experience targeting the keywords with KGR in this range? How hard is it compared to the ‘real’ KGR (below 0.25)?

    • Doug Cunnington Jun 16, 2018 @ 11:54

      Reza – I do have experience but only with a few sites. There are a lot of variables, like the competition, age of you site, # of links to your site, quality of links to your site, and quality of your content.

      So it really depends…the better your site, the faster it will rank.

      • m Dec 18, 2018 @ 1:41


        sorry I am still a little confused here. please check my understanding here.
        1. if the keyword has more than 250 search volume and a very low KGR, e.g. a keyword that is Allintitle: 46, search volume: 880, KGR 0.052 (the spreadsheet cell turns green), do we proceed?
        2. if the keyword has a KGR value between 0.25 to 1, it’s STILL ok to proceed, just that it will take longer?
        3. we should avoid keywords >1, right?
        4. when we do the search volume, can we go by global search volume instead of local? I am using keywordanywhere plugin and i dun have options to check keyword research in my specific countries (and my ecommerce targets global as well)

        thanks for your advice!

        • Doug Cunnington, PMP Dec 18, 2018 @ 10:48

          Hi M – So just to be clear, I’ve never said NOT to publish content that is a higher search volume. But I know you’re asking about KGR content so let’s push forward…

          1. if the keyword has more than 250 search volume and a very low KGR, e.g. a keyword that is Allintitle: 46, search volume: 880, KGR 0.052 (the spreadsheet cell turns green), do we proceed?
          It’s NOT a KGR if the search volume is over 250. That’s part of the formula. Sure, you can go for it, but it might not rank as well or as fast. Sometimes it does, sometimes it doesn’t.

          2. if the keyword has a KGR value between 0.25 to 1, it’s STILL ok to proceed, just that it will take longer?
          Sure, you can do whatever you think is best. It might take longer, yes. It might not ever rank…but you can give it a shot. Basically, you should always try things and test things.

          3. we should avoid keywords >1, right?
          No, not necessarily. But they aren’t KGR terms…

          4. when we do the search volume, can we go by global search volume instead of local? I am using keywordanywhere plugin and i dun have options to check keyword research in my specific countries (and my ecommerce targets global as well)
          No, you should use Local Search volume…and the KGR will be the most accurate for the US.

  • David Jun 26, 2018 @ 5:11

    Hello Doug
    The videos have been very useful.
    When trying this method long tail keywords comply more often. The SEO program (Yoast) I use suggests that I should have the key word appear in my content more than I have been able to achieve. Long tail keywords are more difficult to place at a higher percentage in content than shorter keywords.
    Which is more important?
    Getting the right keyword but have less frequency in the content or choosing a less compliant keyword that has a greater frequency on the content.

    Kind regards


    • Doug Cunnington Jun 27, 2018 @ 11:31

      Hi David, thanks for the support!
      Yoast sucks for that sort of thing. It’s a tool made for the basics and if you’re using the KGR, then you’re doing advanced KW research.

      My advice is to totally ignore Yoast – use it for some of the advanced features (like noindexing category archives or editing the htaccess file).

  • Rahman kim Jun 27, 2018 @ 6:27

    Hy Diugh, Thanks for the KGR method.
    Really new to know about it.
    Just simple ask.
    Is KGR still work in 2018?
    Thanks for your respond

  • Marsha Kelly Jul 15, 2018 @ 18:09

    Awesome info! As an affiliate marketer, I appreciate your unique KW research method. Really excited to try it.
    Got a question. What about the images in the results number?
    My niche is very visual, thus many of the keyword phrases have a large number of results of allintitle that are images. So it is dramatically increasing the KGR out of range. How do you compensate for this?
    Thanks for your help.

    • Doug Cunnington Jul 20, 2018 @ 9:02

      Good question…. I have no idea, Marsha. I think I’d make sure to have images targeting the KW phrase.
      Then, test and adjust once you have more data.

  • Eugen Jul 24, 2018 @ 11:28

    Hi Doug,

    There is a situation and I hope you might be able to help me. I have found a great KGR keyword with very low competition and nice 0,06 ratio. Then after this, I have actually found a KW related to the topic that has 0,25 ratio.

    The issue is that both kws are related to the same article and I would only create a duplicate content by writing one for each KW. So, I thought I might somehow incorporate them into one article, but obviously, I want to focus on the KW with 0,06 ratio and then maybe incorporate the other one into the text somehow?

    Would be glad to read your thoughts on how to deal with the situation where you have 2 KGR keywords that are actually related to the same topic.

    Thank you very much,
    New fan of your blog

    • Eugen Jan 7, 2019 @ 11:22

      Hi Doug,

      Just a follow up to ask if you have seen the question? Can you please advise.


  • Jack Jul 24, 2018 @ 14:14

    Hi Doug Cunnington, I have a technical question to you. I have used kgr keyword recently in one of my product. When I search allintitle:keyword at google then my online product comes up. But when I search just the keyword in google then my online product url does not comes up. So People will not search by this format “allintitle:keyword” because people do not understand the all in title matter. People just search keyword so whats the benefit of using kgr while url does not comes up by searching keyword ?

  • Varun Sharma Jul 25, 2018 @ 5:07

    Hi Doug, one quick clarification regarding the KGR – do we use our search term in quotes “how to do seo” OR how to do seo without quotes? Look forward to your response. Thanks

    • Doug Cunnington Jul 25, 2018 @ 17:09

      Hey Varun, don’t use quotes. It’s a more strict formula without the quotes.

      • Varun Sharma Jul 27, 2018 @ 13:20

        Thanks Doug for the clarification. You will see my website very soon on the Top of my niche. Credit goes to you for the terrific information.
        See you at the Top.

  • meer Jul 29, 2018 @ 23:39

    Hi Doug, I have read & watch your post and youtube all latest KGR videos, but I have one question that is when I search on google list of my site keywords. keyword everywhere shows on this keyword”NO Search Volume” in this keyword. would you please help me how to do keyword research on this problem.

    • Doug Cunnington Jul 30, 2018 @ 8:34

      Hey Meer, can you restate your question?
      It means 0 searches per month so I don’t know what you asking. You can target the keyword or not…those are the 2 options.

  • meer Jul 30, 2018 @ 10:09

    Thank you for your response, I have selected example “Mx player app download free for android” this keyword doesn’t show any search volume, but when I search allintile: About 246 results (0.77 seconds) so how to calculate KGR on this keyword?

    • kakra Oct 21, 2018 @ 10:10

      Hey meer,In my humble opinion.I will suggest you to work on keyword having some search volume.Zero search volume mean either the keyword is seasonal or no one is interested or may be the keyword has lost its worth .Let suppose you ranked a keyword.Zero search volume mean no one come to your site.No visitor mean no money.

      • Doug Cunnington Oct 24, 2018 @ 10:32

        The one thing to add is that if a 0 search volume KW is autosuggested, then you should go for it.

  • Chad Aug 21, 2018 @ 21:22

    Google keyword planner always gives me a range such as 10-100 avg monthly searches, how do you use this range when determining the KGR?

  • Tejas Narendra Rane Oct 21, 2018 @ 0:00

    Hello Sir,
    I want to ask that should I use the same allintitle “title” in my SEO title post while creating a blog? Let’s say I am searching “How to make a chocolate cake” in allintitle, then should I need to use the same title in my blog post or Can i change that title?
    Please explain that .

    • Doug Cunnington Oct 24, 2018 @ 10:30

      Yes, you can use that as the title. You can also change it up a bit if you want. As long as you have all the words (i.e. allintitle) you should be fine.

  • kakra Oct 21, 2018 @ 7:23

    Thanks for introducing the KGR is a a manual Labor.One thing more SemRush /Ahrefs are super expensive to buy.

    • Doug Cunnington Oct 24, 2018 @ 10:31

      Thanks for checking out the KGR! And SEMRush is expensive so you do have to make sure you can get enough value from it.

  • Fassih Fayyaz Nov 24, 2018 @ 1:18

    Thanks for introducing the KGR formula.This technique is amazing. Thank you very much,
    New fan of your blog,

  • nathaniel arce jr. Nov 24, 2018 @ 9:57

    Hi. is KGR also good for Clickbank products?

    • Doug Cunnington, PMP Nov 26, 2018 @ 10:00

      Yes, it will work for any keywords. Your monetization is independent of the keywords.

  • TA Abby Nov 28, 2018 @ 17:39

    Hi Doug,
    What can you advise I do in a situation where the niche I found has very low search volume and for some keywords zero search volume. Do I progress with this niche or just look for another with large search volume but fish out the KGR terms.
    The low search volume is making me feel that there are not enough market in that niche. What do you think



    • Doug Cunnington, PMP Nov 29, 2018 @ 8:45

      It’s hard to say without more info, but you should probably keep looking for something more promising.

  • Rifat Nov 29, 2018 @ 4:03

    Hi doug,
    I am new to you KGR formula. Want to know more. But the link of IN DEPTH Training for KGR Keyword Research is not working. It shows WJ 25 closed down. Could you please take any steps for this?


    • Doug Cunnington, PMP Nov 29, 2018 @ 8:46

      Rifat, Doh! Thanks for the heads up. I fixed up the link and should find all the old links to fix them up.

  • Trevor Dec 19, 2018 @ 3:00

    I want a recommendation from you. On the keyword “Epson Support” based on your KGR Method, will it rank in 1st page?

    • Doug Cunnington, PMP Dec 28, 2018 @ 10:27

      I have no idea — you’ll have to check the search volume and competition. Every keyword is different! The only way to really know is to try it yourself.

  • Md.Jahidul Alam Dec 20, 2018 @ 20:47

    Thanks for your video on KGR.How can i find “The number of google results that have the keyword phrase in the title” ?
    Please suggest me

  • Munir Hossen Feb 20, 2019 @ 5:45

    Hey Dough,I am a huge fan of you. Thanks for your precious guidelines to create an amazon affiliate niche site using KGR. Thanks for your invaluable video posts on youtube regarding KGR. I have a query; do I need to maintain the KGR approach on my informative articles’ keywords as well? Please, let me know this fact. Anyway, thanks for everything you are doing…

  • John Feb 25, 2019 @ 16:20

    Hey Doug!
    Thanks for all the great information and advice!
    I have a new site, I just registered the domain about a week ago and I am adding articles.
    I am going to do 100 articles initally.
    Most of the keywords are KGR compliant, but some are just LTK with low search volume.
    How long do you think it will take before I start seeing traffic? 6 months?

  • Anirban Feb 26, 2019 @ 7:45

    Hey Doug,
    I have been following your KGR formula for a while and decided to go for it. The issue is, Google is returning different results for “Allintitle” (with a capital ‘A’) versus “allintitle” (with a small ‘A’). In my case, I found a couple of KGR terms using “Allintitle” but they all failed using “allintitle”. I am confused! Shouldn’t they both give the same results or are they really different?


  • Mahfuz Mar 27, 2019 @ 22:49

    Definitely this is a good strategy. But, I have a question for you. Nichepursuit and other marketer said for focusing SERP 1st page competitor. Like: If you finding the keyword find at least 3 domain in SERP 1st page then you can choose this keyword.

    But, when I finding KW by KGR strategy I find .25 ratio keyword. But, when I analysis the top 10 I do not find any website which are below DA under 30.

    My question is, If i find a keyword which is KGR below .25 but SERP 1st page I do not find any Domain Authority Under 30, Can i take this keyword??


    • Doug Cunnington, PMP Mar 28, 2019 @ 15:44

      Yes, you can pick it. The KGR is different than what other people suggest so you can’t really apply their rules and guides if you’re following the KGR.

      Give it a shot!

  • borisimo Apr 5, 2019 @ 19:44

    How do you determine the KGR now that keyword planner returns a range in the monthly search volume? Am I missing something?

    • Doug Cunnington, PMP Apr 10, 2019 @ 11:03

      You have to use a different tool. Check out the other videos on the page or on YouTube.

  • Deepak Apr 14, 2019 @ 12:48

    Dear Doug

    Thank you for the very helpful content and the concept of KGR. I do have a question.

    Google sometimes omits results and shows only limited results. It usually shows the following message

    “In order to show you the most relevant results, we have omitted some entries very similar to the 76 already displayed.
    If you like, you can repeat the search with the omitted results included.”

    It’s usually the multiple pages from amamzon, ebay and craigslist that google wants to avoid repeating andwhen you repeat the search it can become 1000s more, what number should we include in these situations?

    76 or the 1000s?

    Look forward to your thoughts on this

  • Paul Apr 24, 2019 @ 0:45

    Hey Doug,

    After reading quite a lot recently about your formula I’ve just started a new site using the KGR for my initial keywords. I’ve got a pretty solid list of terms to send to my writers – all hitting the magic ratio. 🙂

    I was just wondering as for many of my keywords the “allintitle:” is good but a regular search shows some pretty strong pages ranking for the term just by the fact that they are authority sites and contain a partial match of the keyword (so wouldn’t show in “allintitle:” search).

    Once you’ve found a term, do you assess what the competition looks like without the “allintitle:” or do you just push on knowing that this is about initially establishing a page in the SERPs and then look to use link building later to rank the page top 10?

    • Doug Cunnington, PMP Apr 25, 2019 @ 13:37

      Paul, glad you’re checking it out for yourself.

      Yes, you should always check what is ranking. However, it’s not necessarily the authority of the site or if it meets some criteria for an “authority site.” It’s about searcher intent and what the SERP is telling you. So if you see all YouTube videos, then you can imagine that videos are what the people want.

      But you have the general idea and once you publish some content you’ll have an even better feeling for what’s working.

  • Michael Joseph Apr 27, 2019 @ 6:06

    Thanks a lot, Doug Cunnington, your KGR formula works best for me, I got a ton for low comp kw and ranking well in search engines.


  • Vikash Malik May 6, 2019 @ 12:53

    Hi Doug

    Thanks a lot for the great work. Your videos are wonderful. I have just started blogging and have found a list of KGR words. I have a list of 50 KGR words for a particular topic. How many you think i should stuff in my article? Any average numbers of KGR words like 10-20 per article or something like that? I will appreciate your response. Thank you

  • Nabiullah May 8, 2019 @ 4:16

    Hi Doug
    Thanks for the great keywords research method but i have some questions i hope you will clear my all doubts.

    1.How many keywords should be targeted in the 1000 words article including related keywords and focus keywords ?
    2.How many time focus keywords should use in the 1000 words article ?
    3.Is the keywords have low volume searches e.g 20,30 ,10 why we target these keywords because it have very low searches and only we will get 1-10 traffic in a week from these keywords if we rank.
    I know these questions are foolish type but as a beginner i need all these information I will appreciate your response. Thank you

  • Kevin May 22, 2019 @ 9:35

    Hey Doug, I’m really getting on board with the KGR!! I have a question though… can you add other words in the article title to help it make sense? For example, if the keyword is “Best ballpoint pen for bullet journaling”, could you have the title be “What is the best ballpoint pen for bullet journaling while laying in bed”. Maybe not the best example, but I think you get my question. Thanks!

    • Doug Cunnington, PMP May 22, 2019 @ 19:29

      Great! Yes, you can add words.
      Give it a try and report back.

      • Kevin Jun 3, 2019 @ 9:04

        Thanks! I thought so, but wanted to get your thoughts as well. I’ll report back when I get some data.

        I have another question… you say that 50% of the site content should be affiliate reviews and the other 50% should be information articles. You listed these 3 criteria for the information content:
        1. Go to Google and search for existing blogs or websites in the niche. Find the 2-3 most popular websites, then see what they write about.
        2. Find popular forums on the niche and see what questions people are asking.
        3. Go to Quora or Ask The Public to see more Q&A.

        So, my question is, should I be doing keyword research for the informational content as well? If so, would it be KGR type (just maybe the non-buyer type keywords)?

        OR, is the whole idea to just have the informational articles on the site for the sole purpose of satisfying google? And, therefore, visitors would need to search around on the site to find those articles vs going directly to them based on serp result?

        So I guess the bottom line is, should visors be finding the informational posts in the google serps?

        Thanks so much,

  • Madee Jun 8, 2019 @ 0:39

    Thanks for doing what you do, Doug! Working on my first niche site since June 01 and I’m so excited. Just a question — when should I apply for an Amazon Associates account?

    • Doug Cunnington, PMP Jun 11, 2019 @ 13:15

      Madee, I suggest that you apply when you get about 10-15 visitors per day. Then, you should be able to make the required sales pretty quickly.

  • Saswati Bhattacharya Jun 8, 2019 @ 2:24

    Hi Dough,
    Awesome technique. I am trying for myself. One issue i am facing is i am finding it very difficult to find kgr terms in my niche in my target country. With lot of effort i found around 30 kgr terms. Once i am over with those…what should be my next steps. Should i go for liitle higher kgr terms ?

    • Doug Cunnington, PMP Jun 11, 2019 @ 13:14

      You should publish content around those terms. 🙂 30 is quite a few so you’re in good shape.

      • Jorge Bravo Jun 23, 2019 @ 7:47

        Are you meaning, that we can have post with no KGR around the KGR posts?

        • Doug Cunnington, PMP Jun 24, 2019 @ 16:19

          No, that’s not what I meant, but you can post non KGR posts.

          I’m telling you that 30 is a great start so start publishing content. Why do you think you need more right now? I’m sure once you publish some content that you’ll be able to find more keywords. 🙂

          So get started and stop looking for keywords.

  • Ramunas Jun 8, 2019 @ 17:46

    Nice post dude, I should learn much more then I was expecting.

  • Nick Jun 26, 2019 @ 6:27

    Sorry, this is probably a dumb question, but what exactly does LMS mean in SEO terms? Thanks a lot for your invaluable tips. These free extensions really helped me a lot.

  • Pankaj Jul 29, 2019 @ 2:02

    In reply to one of your replies above –” Generally, you want to put 1 KGR per post.”
    1 –i have a problem here. say a KGR is “low carb diet for pcos”
    however there are many more diet recomendations for pcos (keto, intermittent fastig for pcos ) ,
    2– If we continue to write for each we will build loads of pages . 3–Wont it be a good idea to write Diet for Pcos as a topic and incorporate KGR’s in it.
    4 –or do u advice writing individullay for each KGR and then linking them to Diet for pcos page –additional work required
    5 — if we have relevent 40 more KGRS term for “low carb diet for pcos” — should we leave the rest 40 ??

    • Pankaj Jul 29, 2019 @ 2:24

      also can you suggest how to write content for KGR as it is already narrowed topoc. how to use KGR in it

  • Touhid Aug 6, 2019 @ 21:29

    Hi Doug

    Thanks for your KGR tool.
    I am new at KGR and posted about 10 articles, which shows in top 50 results.

    My content length is 1000 -1200 words and used Keyword (Long tail) in title, heading and 2/3 times in content.

    That means, i m using 4/5 times Keyword, So, is it right ? Or any suggestion?


  • Ns Amin Aug 29, 2019 @ 9:04

    Hi Doug,
    At first I want to thank you for sharing such a great information with us. I’m a newbie blogger and I want to ask you some question. If my site age was 2 month & I only publish kgr targeted content without any social or backlinks. Is there any possibility to rank number #1 on google ?

    • Doug Cunnington, PMP Aug 30, 2019 @ 11:17

      Thanks for checking it out.
      Yes, it’s possible. Doing some promotion is better.

  • Kristin Sep 1, 2019 @ 3:30

    Hi Doug,
    I’ve noticed inconsistency when using ALLINTITLE. When I refresh a page, the number for ALLINTITLE changes. For example I see the number 16.000, after refreshing the number changes to 40, the next time 100, then 16.000. Do you know the reason and what to do?

    • Doug Cunnington, PMP Sep 3, 2019 @ 9:33

      Kristin, I’ve heard about this some but haven’t seen it as much as other people. Geography and changing IP addresses seem to impact this.

      Usually, I just check once and move on. Perhaps that’s why I don’t see it. So why do you check more than once?

      That said, going with the first result would be viable.

  • melexchi izu Sep 3, 2019 @ 10:01

    Can a site of 2 months rank above other big sites when they also have a strong SEO power?

  • Shubham Holkar Sep 9, 2019 @ 13:09

    Thanks for the tips on SEMrush tool, its good but paid for better features

  • Will Oct 2, 2019 @ 9:08

    Hi Doug

    This is really great. Couple of questions from me:

    1) When looking at keyword planner, search volume is set in a range. For example, 10-100. Which number do I put in the equation?

    2) Search strings – can’t seem to copy from google. The address bar is just the keyword and no link. Any advice here?


    • Doug Cunnington, PMP Oct 2, 2019 @ 20:58

      Will, thanks for the comment. You’ll need to use a different KW Research tool now. The Keyword Planner just gives ranges now.

      I’m not sure what you mean about #2 though.

  • chris Oct 6, 2019 @ 15:09

    Hi Doug,
    I am currently checking out all your KGR related info.(website /youtube /.webinar…)
    I just wonder if there is a search query:
    “the best product” with a KGR of 3,98 (50volume/199allintitle)
    “the best product up to xx€” has a KGR of 0,02 (0/0)  
    Should I go for that? Can it rank? Even with the ominous zero volume..

  • AG Oct 9, 2019 @ 13:58

    Hi Doug,

    Thanks for sharing KGR formula!

    Is there any free tool instead of Keywords Everywhere? That can be added as an extension in chrome.


  • Samsul Huda Oct 12, 2019 @ 23:56

    Thanks for sharing KGR formula!
    I have used it for my niche site and got the result withing one weak….Now my content live on 2nd page.

    Very effective formula …

  • Gino Platania Oct 14, 2019 @ 12:21

    Hello Doug,
    KGR is brilliant. Thanks for exposing this opportunity to us.
    I use KGR phrases for blog titles EXACTLY as I’ve found them without consideration as to whether they are grammatically correct or not. For example the KGR phrase, Engine Oil Grades For Diesel Engine, sounds weird. It is grammatically incorrect. If you were creating a blog post around this KGR, would you change it for the title or just keep it as is?


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