Keyword Golden Ratio: Rank in 24 HOURS. DATA DRIVEN LONG TAIL KEYWORDS to RANK in Google

This post may contain affiliate links so I earn a commission. Please read my disclosure for more info.

Updated Jan 15, 2021. Getting organic Google traffic to your niche site is critical. Without it, people don’t read the great content you’ve written, click your affiliate links, or engage with your ads.

But convincing Google to pay attention to a new affiliate site is tough.

It can take 6+ months for new blog content to get out of the “Google Sandbox” and start ranking in a meaningful way.

If you don’t like crossing your fingers and waiting around, I developed a 100% white-hat method for getting organic traffic to your niche site — and fast.

It’s called the Keyword Golden Ratio (KGR), and it can help you rank in the top 50 (or better) within a few days.

KGR Formula: KGR= (# of allintitle results)/(search volume)

The Keyword Golden Ratio Formula is KGR = (# of allintitle results)/(search volume)

(Yes, a few days — not months!)

What is the Keyword Golden Ratio? (KGR)?

The Keyword Golden Ratio is a data-driven strategy for finding long-tail keywords that are underserved on the internet (i.e. greater demand for the content than supply).

That’s why KGR has proven to be the #1 shortcut for getting fast results to a new site.

I created the KGR to find long tail keywords that hardly anyone else had content for.

Get my personal KGR Calculator Spreadsheet here.

When you publish a new piece of content targeting a KGR phrase, your article should rank in the top 50 SERP results within a few days – sometimes HOURS.*

If your site already has a respectable amount of authority and it’s out of the Google Sandbox, over 6 months old, you can often rank in the top 15!

*We’ll talk about a few exceptions later in this article.

5 Reasons to Try KGR

The KGR is helpful for five main reasons.

1. Stay Motivated

Creating a successful niche site doesn’t happen overnight, but new website owners need to see small wins early to stay motivated. Seeing site visitors and sales (cha-ching!) early proves that all your hard work CAN pay off.

2. Prioritize Effort

Instead of throwing darts at thousands of keywords blindfolded, you can prioritize which keywords and content to publish first. KGR helps narrow down your list and target low-hanging fruit phrases for which you’ll actually be competitive.

3. Be Objective

Trusting your gut is fine for many things, but keyword research isn’t one of them. (At least, not early on.) Applying a consistent data-driven formula gives you realistic expectations for how every keyword phrase you target should actually perform.

4. Stand Out

Since calculating KGR is a manual process, most people (including your competitors) won’t bother. You’ll have access to rich data they can’t simply pull up on a free web tool in a couple minutes.

5. Leapfrog Competitors

Few things are more motivational than seeing your site rank above big-name competitors in Google’s SERP results.

My KGR Success Story

I’m making a wild claim with the KGR so I understand that I need to show you that it works. I tested the KGR on one of my Amazon Affiliate sites so I can share the earnings and the traffic boost.

In less than a year, the earnings went from $100 to $14,853.

The traffic increased by about 800%.

So it worked much better than I ever would have dreamed. I’ll be sharing some others’ success stories as well.

Here’s an overview and if you want to learn more, check out this blog post: 2-Step Process to 10x Your Amazon Niche Site Value.

  1. I published 20 KGR compliant product review articles. Traffic and earnings went up within a few weeks, then grew more.
  2. I published 200* more posts in 5 months with a bootstrapped approach.
  3. I published a few articles in the first month, then reinvested the revenue in more content. By the fifth month, I published about 60 articles.
  4. The site had some existing backlinks from blog commenting and guest posting.
  5. No link building or outreach was done during the 12 month period.

? It’s interesting if I can do it, but the real proof is when other people can repeat the process.

How to Calculate the KGR

One of the best things about the KGR formula is that it’s simple and (nearly) foolproof:

The Keyword Golden Ratio must be less than 0.25.

The ratio is:

The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

KGR Formula: KGR= (# of allintitle results)/(search volume)
  • If KGR is less than 0.25: You should rank in the top 100 once your page is indexed by Google.
  • If KGR is between .25 and 1: You should still rank in the top 250 pretty quickly.
  • If KGR is greater than 1: You know it’s a more competitive term even though the search volume is quite low (under 250).

If you’re just starting out, I strongly recommend sticking to the formula and targeting terms under 0.25.

Down the road, once your site is more established, you can experiment with higher search volumes.

Watch Me Do It

This Golden Ratio is going to be your ticket to get fast results and that’s very important when you are getting started on your site.

Watch this video for a few success stories from the Niche Site Project Community…

Behind the Scenes of the KGR Formula

When I developed the KGR formula, I capped search volume at 250 because:

  1. Lower search volume terms can rank faster in Google, so a keyword with 250 searches will typically rank faster than a keyword with 2500 searches per month.
  2. Most people target keywords with higher search volumes since there is greater profit potential. That means there are fewer competitors in the game for long-tail keywords.

Remember, your sweet spot is a KGR score of less than 0.25.

Let’s look at a quick example to show why you can rank in the top 50 quickly for a KGR term:

If you have a KGR of 0.25 and a maximum search volume of 250, you end up with about 63 allintitle results. (Keep reading if you don’t know what “allintitle” means.)

That means that there are only ~63 pages on the internet targeting that keyword phrase by using it in the page title.

With a quality piece of content, you have a really good chance of ranking well amidst only 63 competing pages!

Get the KGR Calculator Spreadsheet

What is “Allintitle”?

Allintitle is an advanced Google search operator that shows the website results which have an exact combination of selected words within the meta title of a post.

If you’re doing a lot of research at once, don’t be surprised if Google throttles your “allintitle” search and displays this Captcha form:

Google does this to prevent automatic scraping of its data by web robots.

Simply check the box to prove you’re a human, and you’ll be allowed to continue searching.

Why 250 in the KGR?

My observation is that keyword phrases with higher search volumes have more competition and take longer to rank.

More Competition

There’s more competition because businesses can make more money if more people are searching for a keyword phrase. The market follows the money. So improve your keyword search results.

However, that means there are more competitors trying to get a piece of the pie.

Longer to Rank in Google

I haven’t tested this, but I have a hunch that higher volume search terms just take longer to move up in the Google ranks.

Years ago, you could start a site and rank #1 in Google in weeks for a keyword phrase that gets 9,000 searches per month.

Times have changed, and I believe that Google has slowed the ranking velocity so that it’s harder to reverse engineer the ranking algorithm.

Zig When Others Zag

By targeting a less competitive channel with low competition keywords, your content will be in a better position to rank fast.

How to Use Keyword Research Tools to Find KGR Terms

Now, let’s look at real examples of keywords that fit the KGR formula and one that doesn’t.

We’ll use an example of a niche that is very competitive — yes, even competitive niches will have KGRs terms.

I’m using KW Finder for the example in this article and in the video below, but you can use any keyword research tool, even free ones, that will give you a search volume.

Check out KWFinder, GET 10% OFF by using my coupon code: “nichesiteproject” *** I’m an affiliate so I get a commission if you sign up with my link. Thanks!

Here’s a video if you want to watch a demo.

1. Find relevant keyword ideas

One of my favorite ways to find KGR compliant terms is to use Google Autosuggest and format like one of these:

best (product-type) for (application or user-type)


best (product-type) with (feature)

? I share two other great formats in the next section.

You can do this manually, and it looks like this:

Just start typing in the keyword phrase and pause between words. Google will show you what other people search for.

I like the vlogging topic since I enjoy YouTube so let’s go deeper on that phrase.

If you click in the Google search field, then you’ll see related searches. I think the specificity of the “flip screen” is good so lets see what the search volume is with KWFinder.

And if we look at “best vlogging camera with flip screen,” see the other format with a feature at the end.

However, you can save a lot of time and effort by using a keyword tool like KWFinder with advanced filtering options.

First, enter your search phrase with US and English selected (or whatever is appropriate for you).

Then click on the “Find Keywords” button.

We care about the Search Volume and Keyword Difficulty (KD), but the other metrics aren’t important.

You’ll now see the unfiltered list of results — quite a few, 496, in this case. And that’s really too many to deal with so we’ll filter to refine the list.

2. Filter out keywords with search volume higher than 250

We can get rid of a lot of noise by removing the higher search volumes.

Just enter “250” for the max search volume.

And while we’re at it, I’ll filter to include the word “best” so we have mostly buyers terms.

Now we have a much shorter list of 76 keyword phrases with search volumes in the KGR range.

Let’s check out “best camcorder for vlogging.” You can hover over the row and click to copy the full keyword phrase to save time.

3. Find the number of websites with exact match titles

Next, you need to check the allintitle, the advanced Google Search command.

Type in allintitle: and the search phrase with no spaces and no quotes.

Don’t use quotes because that will lower the number of results and throw off your calculations.

Google returns the number of results, which can be used for your KGR formula.

We see there are 37 results, so we can plug that into the formula.

KGR = (allintitle results) divided by (search volume)

KGR = 37 ➗ 190 = 0.195

The result is less than 0.25, so we have our first KGR compliant term!

Want to see me do this process? Check out my demo of the KGR with KWFinder on YouTube.

KWFinder also shows great metrics for each keyword, so you can do competition analysis without leaving the app.

That’s a massive time saver!

Let’s look at another keyword phrase on the list. It’s very common to find many KGR terms at the same time.

“Best camera for blogging and vlogging” gets 60 searches per month.

Just copy the keyword phrase again, then head to Google to check the allintitle.

KGR = (allintitle results) divided by (search volume)

KGR = 14 ➗ 60 = 0.23

Another winner! You might not believe it if you’re just getting started with keyword research, but I found those two in about 5 minutes while I was writing this post.

Once you get started and learn the mechanics, you’ll be able to find them really quickly too.

A Keyword Phrase That Doesn’t Fit The KGR

I saw a keyword phrase that had a very low keyword difficulty number.

So checked the allintitle results.

If we plug it into the KGR formula, then we have a ratio under .025.

KGR = (allintitle results) divided by (search volume)

KGR = 37 ➗ 460 = 0.08

So is this a KGR compliant keyword? Should we go for it?

It’s not a KGR keyword because the search volume is over 250. By definition, it’s not KGR.

However, it’s a great keyword where the searcher is trying to find information to solve a specific problem. There isn’t much competition based on the allintitle results.

So I would look at the Google results and if the competition looked reasonable, I would definitely target this keyword.

? I don’t suggest you rule out keywords with a dogmatic view of the keyword golden ratio.

What’s the BEST Keyword Golden Ratio Format?

It’s one of the most common questions I get. So here’s a demo of some common formats for the KGR.

Let’s focus on buying type keywords, which are the best for affiliate sites. Those are the money-making keywords that people use when they want to make a purchase in the near future.

By Application

People can use products for many different things. So searchers use specific phrases to find the most relevant content.


Best [product] for [application]


Best DSLR for landscape photography

By User Type

Different user types can use the same products, and they’ll likely have different things that are important to them.


Best [product] for [user type]


Best DSLR for teens

By Price Range

Other searchers use pricing as a guide. Some people have a set budget for a specific product, and some people always want the cheapest or most expensive product.


Best [product] under [application]


Best DSLR under $500

Be careful with mentioning prices on your Amazon Affiliate site. It’s against the Terms of Service to list the price of a product unless it’s pulled from the Amazon Advertising API to ensure it’s accurate. 

Using SEM Rush to Find KGR Terms from Competitors

You all know I’m a big fan of SEM Rush. I think they are a great tool to use to find Keyword Golden Ratio (KGR) terms.

When I first started experimenting with the KGR, I used SEM Rush almost exclusively to find the terms. In the video, I share the best ways to filter the massive amount of data you can get from SEM Rush so it’s manageable.

Here is a link to SEM Rush **It’s an affiliate link and I get a commission if you use it and buy a paid plan. If so, thanks!

The KGR Masterclass – It’s FREE

I put together a Masterclass on YouTube. It’s totally free 🙂 and there are 7 total videos.

Check out all 10 of the videos over on YouTube.

Potential KGR Pitfalls

The KGR is a fantastic tool and can help you get traffic to your new niche site fast. But it’s not all rainbows and unicorns.

Here are some things to consider when using the Keyword Golden Ratio.

1. Keyword Stuffing

If Google is trying to return relevant results for searchers, it must help to cram your keyword phrase into your blog post as often as possible… right?


Overusing a keyword phase is called “keyword stuffing,” and Google does NOT reward it.

KGR-compliant terms are usually longer than normal keyword phrases, often four or more words.

Using long-tail keyword phrases over and over can be really unnatural to the reader.

For example, it would be weird if you wrote the “best ballpoint pen for journaling” more than a couple of times within your blog post.

Pro Tip: Use a KGR phrase once in the title and once more in the main content. That’s it. Don’t overdo it.

To make your copy sound more natural, sprinkle in other partial match keywords and related phrases and keywords instead.

Pro tip: Don’t pay attention to keyword density metrics in the Yoast SEO plugin. The Keyword Golden Ratio is an advanced technique, and Yoast results don’t take that into account.

2. Keywords That Don’t Rank

Sometimes a KGR term doesn’t rank well, even if all the metrics told you it should.

Why is that?

Google is really good at knowing what the end user (i.e. the searcher) is interested in.

Before targeting a KGR-compliant term, you should Google the term and see if any other affiliate sites show up on page one of the SERP results.

You’ll see what Google is delivering to the searcher for that term – and that’s what is the user’s “search intent” is likely to be.

If Google returns mostly e-commerce sites in the results, searchers tend to like those results better than affiliate sites.

So you may not want to target that term after all.

If you see YouTube videos in the majority of the results, that means searchers usually want to see a video.

If the term happens to be medical or health related, then you’re likely to see big authoritative sites like Mayo Clinic, WebMD, medical journals, and others with a huge amount of trust in the medical field.

Pro Tip: Google tells you which types of sites are ranking in the search results. All you have to do is look carefully to find affiliate-friendly terms.

If you don’t see any sites that are similar to yours, that’s a bad sign. Even a KGR with great metrics is likely NOT going to rank in those scenarios.

3. Difficulty Finding KGR-Complaint Terms

Finding great keywords is a skill, and it’s one that you can get better at with practice.

Don’t get discouraged if finding KGR terms is hard at first.

Using tools like KWFinder can make it much easier, of course, but you still have to put the time in for your site to grow.

That’s actually part of the beauty of the KGR — competitors can’t simply buy a tool that churns out KGR-compliant terms.

4. Only Trying One KGR-Compliant Post

The KGR method works really well at scale, and I suggest you try at least 20 KGR terms on your site to begin.

Historically, about 5% of KGR terms perform better than expected, 15% worse than expected, and 80% rank somewhere in the top 30-50 SERP results in a short time frame.

The 80% tend to move higher in rankings over time, depending on the quality of the content, your site’s authority, and relative competition.

If you only publish a single KGR compliant post, it may not rank. You might think the entire method is a failure.

However, if you publish enough KGR posts to give it a fair shake, you’ll see the magic!

5. Listening To People That ?NEVER? Tried

You should try the KGR yourself. There’s quite a few people out there — let’s call them internet trolls. They have their own agenda and incentives.

The only way to really know if the KGR can work is if you try it yourself. So don’t just believe me about the KGR and don’t believe the naysayers either.

Fire up your keyword research tool and start looking. The cost of trying it is very low so don’t miss out because some internet troll said:

? “That can’t work because [fill – in – uninformed – reason]…”

KGR Frequently Asked Questions

If you have questions about the specifics, you are not alone.

Read the Frequently Asked Questions about the KGR.

What Should You Do If You Have Similar Keyword Golden Ratio Terms?

Students of Multi Profit Site asked me about what to do when you find similar keyword phrases.

That happens a lot when you’re going deep on a specific topic dealing and trying to find KGR compliant keywords.

Lashay asked this:

I know you said on the Human Proof Podcast that if keywords are similar you still make separate articles for them. I found an awesome keyword to go after (how to *** *** *** ***) under .25 and then found another great keyword (how to *** ***) under .25,

Would you make separate articles for these if they are this closely related?

And for single product reviews, if you find keywords very closely related like

  • Surround Air XJ-3800
  • Surround Air XJ-3800 Review
  • Surround Air XJ-3800 Intelli-Pro
  • Surround Air XJ-3800 Intelli-Pro Air Purifier
  • Surround Air XJ-3800 Intelli-Pro Air Purifier Review
  • Surround Air XJ-3800 Intelli Pro HEPA Air Purifier

Would you group those together?

Before I answer the question, let’s talk about why Lashay and others have this question.

What’s The Issue With Publishing Multiple Articles on Similar Topics?

There are two main reasons it’s a problem:

  1. It’s hard to write unique content on really similar topics. There is no way around it. And if you write it yourself, you’ll have a hard time doing it, even if you use an AI writing software like ShortlyAI to help you. If you hire a writer, then the writer will think you’re a little silly to ask for such similar content.
  2. Google Panda might come after you. You’ll have content that’s verging on being a duplicate. Google Panda punishes your site in the search results if you have low-quality content on your site, and a factor in that equation is having duplicate content. (Spammy content and too many ads can also trigger Panda issues.)

The Panda impact is the most important thing to consider since it actually impacts rankings, traffic, and revenue.

Here’s What To Do…

If you’re not sure what to do, then you can almost always default back to this:

You should think about the visitor of your site.

There are lots of ways to do things, and if you look out for your customer, your visitor, then you’re probably making a good decision.

Here is what I do and let’s consider two scenarios…

If the content is super similar, then combine the KGR keywords into a single post.

Consider these three keyword phrases:

  • how to grow tomatoes
  • how to grow tomato plants
  • grow tomato plants how to

I’d group those three KW phrases into one post. Each of the visitors is really looking for the same information, but they’ve phrased it differently. The main thing is they are really looking for the same information.

If the content is similar but the content of the articles is different, then combine the KGR keywords into a single post.

Here are four more keyword phrases, but notice how they are different from one another.

  • best tomato plants for containers
  • best tomato plants for patios
  • best tomato plants for porches
  • best tomato plants for apartments

When you think about the visitor, you can tell they are distinctly different people — people with different goals and constraints.

Here the content would be different in each case, and it’s clear to see that.

So you know that separating the keywords into different posts makes sense to the user.

Could you group the four keywords into one big post? 

Yes. BUT then you’re missing the concept of the Keyword Golden Ratio.

It’s all about the On-Page SEO — intentionally targeting a long tail keyword using the Meta Title.

So if you group the keywords, that’s cool….

That’s your choice, but you’re not publishing KGR compliant content.

KGR content is one (of many) ways to get traffic to your niche site, especially young sites with zero to few backlinks.

The Keyword Golden Ratio is one of the core ideas in Multi Profit Site (enrollment is closed for now but opens soon).

What about other scenarios?

I covered the two most common scenarios, and those cover the obvious questions about KGR content.

Keyword Research Questions

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

Comments on this entry are closed.

  • Alzufri

    Hi Doug, thanks for using videos to explain KGR. I open your email and clicking this post link right away because I’m waiting for your new post about KGR. I have few questions, Doug:

    – What if I use Global Monthly Search instead of Local Monthly Search? What’s the impact and differences in ranking result?

    Currently, I’m doing keyword research with your KGR method for my foreign site.

    Thanks for your answer, Doug.

    • Laila

      I have the same question

      • Alzufri

        Well, looks like we have same low class questions here and even worse asked by noob people like us.

        So, Doug prefer to go with that expert guy comment who own LinkHero below and the one that need backlink no matter where it came from even from Internet Marketing niche like this

        Oookay, I’m a noob and I’m outta here.

        • Doug Cunnington

          For the people who happened to be reading along – Alzufri sent me a rude email for not replying to his comment fast enough.

          Sorry – Alzufri – It was a fine question and one that I didn’t think of. I just got back from vacation so it took a little time to reply to your question. In fact, I thoughtfully reflected on your question so I could give you the best answer possible.

          Anyway, that’s what Alzufri’s comment is all about. Yep, I could delete it, but this seems a bit more fun. Right? 🙂

      • Doug Cunnington

        Thanks for asking, too, Laila.

        • Laila

          Thanks for your answer.
          I was just listening your YT video”The Niche Site Content Plan That Attracts Massive Traffic Without Backlinks” and Penny there said that she is using an excel spreadsheet template and hours work now takes 10 minutes to find KGR (it starts at 1:15:20 in the video).You also say that it’s possible to create a hyperlink and it does the search for you. I’m not too familiar with excel or hyperlinks, do you have any videos about how to do it or could you guide me to resource that would explain how to do that.
          Thanks for your time, Doug. It’s really appreciated.

    • Doug Cunnington

      Hey Alzufri – thanks for reading!

      I’m not sure about using the GMS vs the LMS. I haven’t tried it but I assume it’s pretty close to the same type of data. But it depends on the number of searches that come from LMS and where they come from.

      I’d probably focus on the LMS. But let me know how it turns out.

  • Sammy

    Hi Doug,

    Thanks for this, I’m having great results with the KGR, it really works!

    I have one question, do you go for keywords that are plurals of high volume keywords?

    For example, best dog bed may have a LMS of 12000, but best dog beds may have a LMS of 250 and be KGR compliant.

    Would you still go for this or will Google just treat them as the same?

    • Doug Cunnington

      Sammy – thanks for reading.

      do you go for keywords that are plurals of high volume keywords?
      No, I don’t. Normally, plurals are treated as the same as the singular.

  • Michelle

    Hey Doug,

    Thanks for the explainer videos. Short and sweet and they made your point!

    Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?

    Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?


    • Doug Cunnington

      Michelle, thanks for watching! Shorter seems to be better.

      Just to clarify…in your final video, you said if the number of local monthly searches is 170 but the all in title search comes up with a zero (0), you should NOT target this keyword?
      Uh, did I say that? I’ll have to rewatch. When did I say that?

      0 is less than .25 so you SHOULD GO FOR THAT.

      Do you just avoid all keywords with more than 250 local monthly searches because they are not valid for the KGR calculation or do you try and rank for them once you have targeted ALL the keywords with a KGR of 0.25 or less and less than 250 local monthly searches?
      No. Not at all. I go for whatever I deem worthy.
      But if you’re launching a site the KGR is great to get early traffic. It’s a good way to target low competition keywords.

  • Karl

    Hi Doug, great work you are doing here. Thumps up. I want to ask that with a completely new site. And I only publish Kgr contents without backlinks and no blog commenting. Will I still rank for those keywords.

    • Doug Cunnington

      Karl, thanks!
      Maybe…you should get some links, at some point.

  • Dan


    I am trying to rank for a KW that has 90 total searches and only 10 in the allintitle for results, yet my site is not showing up in the search results when I search for the term. However, when I search for the allintitle, my site is number 2. Any idea why it is not showing up in a normal search?

    • Dan

      post was published on 09/01/2017 and updated last on 09/272017.

      • Doug Cunnington

        Thanks for the extra info. That’s plenty of time… have you tried any other terms?

    • Doug Cunnington

      It could be on page SEO or the age of your site. Hard to say.

  • Bryon

    Hi Doug, fantastic info throughout your site and YT.

    What are your thoughts re: buying a site w/ some sales and fixing it vs. starting from scratch? Bit of a head start…

    Do you regularly search for them? Seems you’ve done this twice (or more).


    • Doug Cunnington

      Thanks Bryon!
      Yeah, an establish site is great if you have the capital…but be sure you have a plan to learn the ropes of affiliate marketing.

      Hope that helps

  • Ty Criswell

    Hey Doug,
    I’m just starting to publish KGR posts on my site. Currently I’m not really getting any traffic as it is a new site. I’ve got a list of about 40 keywords that I’m going through. I’ll let you know how it works out. Thanks for the help!

  • Aigars

    Hello! I’m huge fan of all staff what you do & share Doug Cunnington. I also learn a lot from your webinars and blog articles. I using KGR also and had great results, but on question, how can I calculate KGR if google shows 0 searches but people search for this term?

    Google shows this term in suggested searches.

    Any suggestions? In my niche there is a lot of this type of keywords.

    • Doug Cunnington

      I normally go for it with an LMS of 0 if it’s an auto suggest term. I assume people won’t go for terms like that.

      Thanks for the support!

  • Michael

    I learned about you on Facebook. And I must say you are such a great teacher.

    I was just about to mess up on my new project when a friend of mine shared the KGR video with me. And I am more confident that I will see some great results after implementing this method

  • John

    Ive reading your blogs for a while and really interested to try it…Ive tried KGR method and find a few long tail keywords. The question is, how to put it into an article? Is it a must to put it(keyword that found using KGR) at the tittle of my article. Any tips maybe?

    sorry, noob question too..:D

    • Doug Cunnington

      John, thanks for reading!

      The KW needs to be in the title, yes.

  • Dan

    Hi Doug, thank you for the useful information about KGR.
    I started doing the research and have 2 questions:
    – Assuming i find a keyword with less than 0.25 – does is matter how many links (or referring domains) the top 5 sites have? let’s say the KGR for keyword X is very low, but the top 5 sites have tens of links. would it still work?
    – Let’s say that there only 2 allintitle sites for keyword X and the KGR is less than 0.25 – does it make sense that none of the 2 sites is ranked at the top 10? or top 20? wouldn’t you expect to se these 2 sites, which follow exactly the KGR rules, at the top?
    Many thanks and Happy New Year

    • Doug Cunnington

      Good questions. The answer to most good questions is, “It depends.”

      Certain KW phrases will not work well, like health terms since the big sites dominate. Like webMD.

      But to really answer your question, I don’t know. You’ll just have to try it. I can tell it the KGR work very well

  • steven

    Bro, is there any keyword research tool that can do that?
    i have a list of 500 longtail keywords I want to find the golden ratio of. doing it manually is very time-consuming

    • Doug Cunnington

      No, manual is the best way.
      But my friends at Humanproof Designs do a service for which I’m an affiliate. Check it out here. So I’d get a commission if you buy through my link.

  • Evan

    Hey Doug!

    Just wanted to say thanks for all of the amazing content and, in particular, for the KGR. You’re right that too many ‘experts’ out there make affiliate marketing sound easy, or like it’s perfect for lazy people. I really like your no-shortcuts approach, it’s refreshing.

    I have a niche site in fitness that’s been up for about 10 months or so. I worked hard on it in the beginning and then got distracted with my full time job. But it’s performing pretty well — $1500 in January (a big month for fitness), and around $700 in February of 2018.

    I’m ready to scale it up and make a real run at this thing. I wrote a ton of content this month and am just now starting to experiment with KGR. Which leads me to my question:

    When you write a piece of KGR compliant content and rank, say, in the top 30 for a low volume keyword… what can you expect to happen over the course of a couple of weeks? Even ranking 15-20 seems like it’s way too buried to get any traffic. Are you counting on eventually surfacing to the top because your content is super relevant to the keyword phrase, or are you hoping to get a few visits here and there from hyper-long tail searches that may fit your content?

    Thanks for the time! I’ll let you know how my KGR stuff performs as I try it out myself 🙂

    • Doug Cunnington

      It moves up because it’s so relevant and targeted…and since you’re getting traffic, I bet your content will rank better faster.

  • Shakil

    Hi Doug,

    Shakil here.

    I am a big fan of yours.Specially your KGR formula.

    I have a question. I want to create a amazon affiliate niche website.
    “where to buy a tv” this is a buyer intent keyword I know that but “where to buy a tv,fridge(bla bla) near me” is this keyword good for a amazon affiliate niche site??? Waiting for your reply.

    • Doug Cunnington

      Hey, thanks!
      Not really…they’re obviously trying to get it locally.

  • Parth Galhotra

    Hi Doug,

    I have found a keyword which has a KGR score lesser than 0.25.

    Google is showing 7 search results when I use the “allintitle:” tag but my question is the sites ranking on that keyword are authority ones. Such as Amazon, eBay & Flipkart.

    Can I outrank them ?

    Thanks & Regards

    • Doug Cunnington

      Parth – I don’t know. Maybe.
      That’s a really hard question to answer. 🙂 So try it and report back!

    • Ty Criswell

      It’s going to be really hard to say what will happen with that one, especially because those seem to be ecommerce intent pages. Will your page be content based? Whether you rank or not depends on what style google is ranking for the term.

  • Andrew

    Hi Doug,

    Such a great article, had been feeling a bit lost with my SEO for a side project I am running and this kgr strategy has given me some hope. I knew i had to target longtail keywords but I had no method to do this. Very grateful to have found your article, looking forward to more great content in the future, Cheers.

  • Chris Johns

    Hello, Doug. You are really awesome and you teach us a lot of good stuff. I have one question and i really need to your opinion. Do you think KGR will work good with Clickbanck niche site?

    Keep the good work up.


    • Doug Cunnington

      Yeah, Chris, it should work just fine. It’s a principle that should work for most KW research.

  • Reza

    Hey Doug,

    In your post, you said that if the KGR is between 0.25 and 1, the post should rank in the top 250 when it’s indexed.

    Do you have any experience targeting the keywords with KGR in this range? How hard is it compared to the ‘real’ KGR (below 0.25)?

    • Doug Cunnington

      Reza – I do have experience but only with a few sites. There are a lot of variables, like the competition, age of you site, # of links to your site, quality of links to your site, and quality of your content.

      So it really depends…the better your site, the faster it will rank.

      • m


        sorry I am still a little confused here. please check my understanding here.
        1. if the keyword has more than 250 search volume and a very low KGR, e.g. a keyword that is Allintitle: 46, search volume: 880, KGR 0.052 (the spreadsheet cell turns green), do we proceed?
        2. if the keyword has a KGR value between 0.25 to 1, it’s STILL ok to proceed, just that it will take longer?
        3. we should avoid keywords >1, right?
        4. when we do the search volume, can we go by global search volume instead of local? I am using keywordanywhere plugin and i dun have options to check keyword research in my specific countries (and my ecommerce targets global as well)

        thanks for your advice!

        • Doug Cunnington, PMP

          Hi M – So just to be clear, I’ve never said NOT to publish content that is a higher search volume. But I know you’re asking about KGR content so let’s push forward…

          1. if the keyword has more than 250 search volume and a very low KGR, e.g. a keyword that is Allintitle: 46, search volume: 880, KGR 0.052 (the spreadsheet cell turns green), do we proceed?
          It’s NOT a KGR if the search volume is over 250. That’s part of the formula. Sure, you can go for it, but it might not rank as well or as fast. Sometimes it does, sometimes it doesn’t.

          2. if the keyword has a KGR value between 0.25 to 1, it’s STILL ok to proceed, just that it will take longer?
          Sure, you can do whatever you think is best. It might take longer, yes. It might not ever rank…but you can give it a shot. Basically, you should always try things and test things.

          3. we should avoid keywords >1, right?
          No, not necessarily. But they aren’t KGR terms…

          4. when we do the search volume, can we go by global search volume instead of local? I am using keywordanywhere plugin and i dun have options to check keyword research in my specific countries (and my ecommerce targets global as well)
          No, you should use Local Search volume…and the KGR will be the most accurate for the US.

  • David

    Hello Doug
    The videos have been very useful.
    When trying this method long tail keywords comply more often. The SEO program (Yoast) I use suggests that I should have the key word appear in my content more than I have been able to achieve. Long tail keywords are more difficult to place at a higher percentage in content than shorter keywords.
    Which is more important?
    Getting the right keyword but have less frequency in the content or choosing a less compliant keyword that has a greater frequency on the content.

    Kind regards


    • Doug Cunnington

      Hi David, thanks for the support!
      Yoast sucks for that sort of thing. It’s a tool made for the basics and if you’re using the KGR, then you’re doing advanced KW research.

      My advice is to totally ignore Yoast – use it for some of the advanced features (like noindexing category archives or editing the htaccess file).

  • Rahman kim

    Hy Diugh, Thanks for the KGR method.
    Really new to know about it.
    Just simple ask.
    Is KGR still work in 2018?
    Thanks for your respond

  • Marsha Kelly

    Awesome info! As an affiliate marketer, I appreciate your unique KW research method. Really excited to try it.
    Got a question. What about the images in the results number?
    My niche is very visual, thus many of the keyword phrases have a large number of results of allintitle that are images. So it is dramatically increasing the KGR out of range. How do you compensate for this?
    Thanks for your help.

    • Doug Cunnington

      Good question…. I have no idea, Marsha. I think I’d make sure to have images targeting the KW phrase.
      Then, test and adjust once you have more data.

  • Eugen

    Hi Doug,

    There is a situation and I hope you might be able to help me. I have found a great KGR keyword with very low competition and nice 0,06 ratio. Then after this, I have actually found a KW related to the topic that has 0,25 ratio.

    The issue is that both kws are related to the same article and I would only create a duplicate content by writing one for each KW. So, I thought I might somehow incorporate them into one article, but obviously, I want to focus on the KW with 0,06 ratio and then maybe incorporate the other one into the text somehow?

    Would be glad to read your thoughts on how to deal with the situation where you have 2 KGR keywords that are actually related to the same topic.

    Thank you very much,
    New fan of your blog

    • Eugen

      Hi Doug,

      Just a follow up to ask if you have seen the question? Can you please advise.


  • Jack

    Hi Doug Cunnington, I have a technical question to you. I have used kgr keyword recently in one of my product. When I search allintitle:keyword at google then my online product comes up. But when I search just the keyword in google then my online product url does not comes up. So People will not search by this format “allintitle:keyword” because people do not understand the all in title matter. People just search keyword so whats the benefit of using kgr while url does not comes up by searching keyword ?

  • Varun Sharma

    Hi Doug, one quick clarification regarding the KGR – do we use our search term in quotes “how to do seo” OR how to do seo without quotes? Look forward to your response. Thanks

    • Doug Cunnington

      Hey Varun, don’t use quotes. It’s a more strict formula without the quotes.

      • Varun Sharma

        Thanks Doug for the clarification. You will see my website very soon on the Top of my niche. Credit goes to you for the terrific information.
        See you at the Top.

  • meer

    Hi Doug, I have read & watch your post and youtube all latest KGR videos, but I have one question that is when I search on google list of my site keywords. keyword everywhere shows on this keyword”NO Search Volume” in this keyword. would you please help me how to do keyword research on this problem.

    • Doug Cunnington

      Hey Meer, can you restate your question?
      It means 0 searches per month so I don’t know what you asking. You can target the keyword or not…those are the 2 options.

  • meer

    Thank you for your response, I have selected example “Mx player app download free for android” this keyword doesn’t show any search volume, but when I search allintile: About 246 results (0.77 seconds) so how to calculate KGR on this keyword?

    • kakra

      Hey meer,In my humble opinion.I will suggest you to work on keyword having some search volume.Zero search volume mean either the keyword is seasonal or no one is interested or may be the keyword has lost its worth .Let suppose you ranked a keyword.Zero search volume mean no one come to your site.No visitor mean no money.

      • Doug Cunnington

        The one thing to add is that if a 0 search volume KW is autosuggested, then you should go for it.

  • Chad

    Google keyword planner always gives me a range such as 10-100 avg monthly searches, how do you use this range when determining the KGR?

  • Tejas Narendra Rane

    Hello Sir,
    I want to ask that should I use the same allintitle “title” in my SEO title post while creating a blog? Let’s say I am searching “How to make a chocolate cake” in allintitle, then should I need to use the same title in my blog post or Can i change that title?
    Please explain that .

    • Doug Cunnington

      Yes, you can use that as the title. You can also change it up a bit if you want. As long as you have all the words (i.e. allintitle) you should be fine.

  • kakra

    Thanks for introducing the KGR is a a manual Labor.One thing more SemRush /Ahrefs are super expensive to buy.

    • Doug Cunnington

      Thanks for checking out the KGR! And SEMRush is expensive so you do have to make sure you can get enough value from it.

  • Fassih Fayyaz

    Thanks for introducing the KGR formula.This technique is amazing. Thank you very much,
    New fan of your blog,

  • nathaniel arce jr.

    Hi. is KGR also good for Clickbank products?

    • Doug Cunnington, PMP

      Yes, it will work for any keywords. Your monetization is independent of the keywords.

  • TA Abby

    Hi Doug,
    What can you advise I do in a situation where the niche I found has very low search volume and for some keywords zero search volume. Do I progress with this niche or just look for another with large search volume but fish out the KGR terms.
    The low search volume is making me feel that there are not enough market in that niche. What do you think



    • Doug Cunnington, PMP

      It’s hard to say without more info, but you should probably keep looking for something more promising.

  • Rifat

    Hi doug,
    I am new to you KGR formula. Want to know more. But the link of IN DEPTH Training for KGR Keyword Research is not working. It shows WJ 25 closed down. Could you please take any steps for this?


    • Doug Cunnington, PMP

      Rifat, Doh! Thanks for the heads up. I fixed up the link and should find all the old links to fix them up.

  • Trevor

    I want a recommendation from you. On the keyword “Epson Support” based on your KGR Method, will it rank in 1st page?

    • Doug Cunnington, PMP

      I have no idea — you’ll have to check the search volume and competition. Every keyword is different! The only way to really know is to try it yourself.

  • Md.Jahidul Alam

    Thanks for your video on KGR.How can i find “The number of google results that have the keyword phrase in the title” ?
    Please suggest me

  • Munir Hossen

    Hey Dough,I am a huge fan of you. Thanks for your precious guidelines to create an amazon affiliate niche site using KGR. Thanks for your invaluable video posts on youtube regarding KGR. I have a query; do I need to maintain the KGR approach on my informative articles’ keywords as well? Please, let me know this fact. Anyway, thanks for everything you are doing…

  • John

    Hey Doug!
    Thanks for all the great information and advice!
    I have a new site, I just registered the domain about a week ago and I am adding articles.
    I am going to do 100 articles initally.
    Most of the keywords are KGR compliant, but some are just LTK with low search volume.
    How long do you think it will take before I start seeing traffic? 6 months?

  • Anirban

    Hey Doug,
    I have been following your KGR formula for a while and decided to go for it. The issue is, Google is returning different results for “Allintitle” (with a capital ‘A’) versus “allintitle” (with a small ‘A’). In my case, I found a couple of KGR terms using “Allintitle” but they all failed using “allintitle”. I am confused! Shouldn’t they both give the same results or are they really different?


  • Mahfuz

    Definitely this is a good strategy. But, I have a question for you. Nichepursuit and other marketer said for focusing SERP 1st page competitor. Like: If you finding the keyword find at least 3 domain in SERP 1st page then you can choose this keyword.

    But, when I finding KW by KGR strategy I find .25 ratio keyword. But, when I analysis the top 10 I do not find any website which are below DA under 30.

    My question is, If i find a keyword which is KGR below .25 but SERP 1st page I do not find any Domain Authority Under 30, Can i take this keyword??


    • Doug Cunnington, PMP

      Yes, you can pick it. The KGR is different than what other people suggest so you can’t really apply their rules and guides if you’re following the KGR.

      Give it a shot!

  • borisimo

    How do you determine the KGR now that keyword planner returns a range in the monthly search volume? Am I missing something?

    • Doug Cunnington, PMP

      You have to use a different tool. Check out the other videos on the page or on YouTube.

  • Deepak

    Dear Doug

    Thank you for the very helpful content and the concept of KGR. I do have a question.

    Google sometimes omits results and shows only limited results. It usually shows the following message

    “In order to show you the most relevant results, we have omitted some entries very similar to the 76 already displayed.
    If you like, you can repeat the search with the omitted results included.”

    It’s usually the multiple pages from amamzon, ebay and craigslist that google wants to avoid repeating andwhen you repeat the search it can become 1000s more, what number should we include in these situations?

    76 or the 1000s?

    Look forward to your thoughts on this

  • Paul

    Hey Doug,

    After reading quite a lot recently about your formula I’ve just started a new site using the KGR for my initial keywords. I’ve got a pretty solid list of terms to send to my writers – all hitting the magic ratio. 🙂

    I was just wondering as for many of my keywords the “allintitle:” is good but a regular search shows some pretty strong pages ranking for the term just by the fact that they are authority sites and contain a partial match of the keyword (so wouldn’t show in “allintitle:” search).

    Once you’ve found a term, do you assess what the competition looks like without the “allintitle:” or do you just push on knowing that this is about initially establishing a page in the SERPs and then look to use link building later to rank the page top 10?

    • Doug Cunnington, PMP

      Paul, glad you’re checking it out for yourself.

      Yes, you should always check what is ranking. However, it’s not necessarily the authority of the site or if it meets some criteria for an “authority site.” It’s about searcher intent and what the SERP is telling you. So if you see all YouTube videos, then you can imagine that videos are what the people want.

      But you have the general idea and once you publish some content you’ll have an even better feeling for what’s working.

  • Michael Joseph

    Thanks a lot, Doug Cunnington, your KGR formula works best for me, I got a ton for low comp kw and ranking well in search engines.


  • Vikash Malik

    Hi Doug

    Thanks a lot for the great work. Your videos are wonderful. I have just started blogging and have found a list of KGR words. I have a list of 50 KGR words for a particular topic. How many you think i should stuff in my article? Any average numbers of KGR words like 10-20 per article or something like that? I will appreciate your response. Thank you

  • Nabiullah

    Hi Doug
    Thanks for the great keywords research method but i have some questions i hope you will clear my all doubts.

    1.How many keywords should be targeted in the 1000 words article including related keywords and focus keywords ?
    2.How many time focus keywords should use in the 1000 words article ?
    3.Is the keywords have low volume searches e.g 20,30 ,10 why we target these keywords because it have very low searches and only we will get 1-10 traffic in a week from these keywords if we rank.
    I know these questions are foolish type but as a beginner i need all these information I will appreciate your response. Thank you

  • Kevin

    Hey Doug, I’m really getting on board with the KGR!! I have a question though… can you add other words in the article title to help it make sense? For example, if the keyword is “Best ballpoint pen for bullet journaling”, could you have the title be “What is the best ballpoint pen for bullet journaling while laying in bed”. Maybe not the best example, but I think you get my question. Thanks!

    • Doug Cunnington, PMP

      Great! Yes, you can add words.
      Give it a try and report back.

      • Kevin

        Thanks! I thought so, but wanted to get your thoughts as well. I’ll report back when I get some data.

        I have another question… you say that 50% of the site content should be affiliate reviews and the other 50% should be information articles. You listed these 3 criteria for the information content:
        1. Go to Google and search for existing blogs or websites in the niche. Find the 2-3 most popular websites, then see what they write about.
        2. Find popular forums on the niche and see what questions people are asking.
        3. Go to Quora or Ask The Public to see more Q&A.

        So, my question is, should I be doing keyword research for the informational content as well? If so, would it be KGR type (just maybe the non-buyer type keywords)?

        OR, is the whole idea to just have the informational articles on the site for the sole purpose of satisfying google? And, therefore, visitors would need to search around on the site to find those articles vs going directly to them based on serp result?

        So I guess the bottom line is, should visors be finding the informational posts in the google serps?

        Thanks so much,

  • Madee

    Thanks for doing what you do, Doug! Working on my first niche site since June 01 and I’m so excited. Just a question — when should I apply for an Amazon Associates account?

    • Doug Cunnington, PMP

      Madee, I suggest that you apply when you get about 10-15 visitors per day. Then, you should be able to make the required sales pretty quickly.

  • Saswati Bhattacharya

    Hi Dough,
    Awesome technique. I am trying for myself. One issue i am facing is i am finding it very difficult to find kgr terms in my niche in my target country. With lot of effort i found around 30 kgr terms. Once i am over with those…what should be my next steps. Should i go for liitle higher kgr terms ?

    • Doug Cunnington, PMP

      You should publish content around those terms. 🙂 30 is quite a few so you’re in good shape.

      • Jorge Bravo

        Are you meaning, that we can have post with no KGR around the KGR posts?

        • Doug Cunnington, PMP

          No, that’s not what I meant, but you can post non KGR posts.

          I’m telling you that 30 is a great start so start publishing content. Why do you think you need more right now? I’m sure once you publish some content that you’ll be able to find more keywords. 🙂

          So get started and stop looking for keywords.

  • Ramunas

    Nice post dude, I should learn much more then I was expecting.

  • Nick

    Sorry, this is probably a dumb question, but what exactly does LMS mean in SEO terms? Thanks a lot for your invaluable tips. These free extensions really helped me a lot.

  • Pankaj

    In reply to one of your replies above –” Generally, you want to put 1 KGR per post.”
    1 –i have a problem here. say a KGR is “low carb diet for pcos”
    however there are many more diet recomendations for pcos (keto, intermittent fastig for pcos ) ,
    2– If we continue to write for each we will build loads of pages . 3–Wont it be a good idea to write Diet for Pcos as a topic and incorporate KGR’s in it.
    4 –or do u advice writing individullay for each KGR and then linking them to Diet for pcos page –additional work required
    5 — if we have relevent 40 more KGRS term for “low carb diet for pcos” — should we leave the rest 40 ??

    • Pankaj

      also can you suggest how to write content for KGR as it is already narrowed topoc. how to use KGR in it

  • Touhid

    Hi Doug

    Thanks for your KGR tool.
    I am new at KGR and posted about 10 articles, which shows in top 50 results.

    My content length is 1000 -1200 words and used Keyword (Long tail) in title, heading and 2/3 times in content.

    That means, i m using 4/5 times Keyword, So, is it right ? Or any suggestion?


  • Ns Amin

    Hi Doug,
    At first I want to thank you for sharing such a great information with us. I’m a newbie blogger and I want to ask you some question. If my site age was 2 month & I only publish kgr targeted content without any social or backlinks. Is there any possibility to rank number #1 on google ?

    • Doug Cunnington, PMP

      Thanks for checking it out.
      Yes, it’s possible. Doing some promotion is better.

  • Kristin

    Hi Doug,
    I’ve noticed inconsistency when using ALLINTITLE. When I refresh a page, the number for ALLINTITLE changes. For example I see the number 16.000, after refreshing the number changes to 40, the next time 100, then 16.000. Do you know the reason and what to do?

    • Doug Cunnington, PMP

      Kristin, I’ve heard about this some but haven’t seen it as much as other people. Geography and changing IP addresses seem to impact this.

      Usually, I just check once and move on. Perhaps that’s why I don’t see it. So why do you check more than once?

      That said, going with the first result would be viable.

  • melexchi izu

    Can a site of 2 months rank above other big sites when they also have a strong SEO power?

  • Shubham Holkar

    Thanks for the tips on SEMrush tool, its good but paid for better features

  • Will

    Hi Doug

    This is really great. Couple of questions from me:

    1) When looking at keyword planner, search volume is set in a range. For example, 10-100. Which number do I put in the equation?

    2) Search strings – can’t seem to copy from google. The address bar is just the keyword and no link. Any advice here?


    • Doug Cunnington, PMP

      Will, thanks for the comment. You’ll need to use a different KW Research tool now. The Keyword Planner just gives ranges now.

      I’m not sure what you mean about #2 though.

  • chris

    Hi Doug,
    I am currently checking out all your KGR related info.(website /youtube /.webinar…)
    I just wonder if there is a search query:
    “the best product” with a KGR of 3,98 (50volume/199allintitle)
    “the best product up to xx€” has a KGR of 0,02 (0/0)  
    Should I go for that? Can it rank? Even with the ominous zero volume..

  • AG

    Hi Doug,

    Thanks for sharing KGR formula!

    Is there any free tool instead of Keywords Everywhere? That can be added as an extension in chrome.


  • Samsul Huda

    Thanks for sharing KGR formula!
    I have used it for my niche site and got the result withing one weak….Now my content live on 2nd page.

    Very effective formula …

  • Gino Platania

    Hello Doug,
    KGR is brilliant. Thanks for exposing this opportunity to us.
    I use KGR phrases for blog titles EXACTLY as I’ve found them without consideration as to whether they are grammatically correct or not. For example the KGR phrase, Engine Oil Grades For Diesel Engine, sounds weird. It is grammatically incorrect. If you were creating a blog post around this KGR, would you change it for the title or just keep it as is?

  • Amanda

    How do you find local monthly searches? I’ve never heard of that before.

    Are there any free keyword tools like Ubersuggest that we can use? All of the tools you mention in the videos require payment after a couple of free searches, and I haven’t even been able to find 1 KGR term from the free searches…

    Feeling really confused as to how this all works. I watched the videos but it seems there are a lot of pieces left out?

  • Jason E Koslow

    Hi Doug,

    Trying to digest all of this. What is a Local Monthly Search? Not sure what local means or why it would matter?

    • Vishal Singh

      It simply means in your country. The same keyword might have a search volume in different countries.

  • Abhishek kumar

    KGR is the easiest way to rank high in low time. I used KGR for my bolg post and when I index my site, some of my keywords are already in 19 position 20 positions, and some of them under 50.

  • Jason Of Florida

    Amazing! I first learned about you on your podcast. There’s lots of great content here and I’m really enjoying getting caught up and learning! Thank you for doing the legwork!

  • mrussell chariot

    hey doug, how are you? i think you are all well & hope you are doing well.i’m a new affiliate marketer.i have been working this field for one year.recently i have known of your KGR’s a great formula & so effective i think.but i have faced one technical problem.the problem is defined allintitle results.after two or three days allintitle results dramatic changed.allintitle result 8 going to 12 or 9 going to 6. what can i do? how i can find any KGR keyword proper ways. please give me a proper solutions if you have known.

    mrussell chariot

    • Doug Cunnington, PMP

      Thanks for the support. I normally just check once, but people have commented about the same issue. It seems to flucuate based on the IP address and location sometimes. Other times it’s just different values.

      I always ask: why are you checking a value more than one time?

  • DarkCoder

    Hi. Wanted to KGR still useful in 2019-2020 considering how google search algo changed and how it shows result. Thank You

    • Doug Cunnington, PMP

      Yes, seems to be working fine. The KGR is ultra specific, delivering very specific info to the searcher.

  • Lee Walder

    Wow Doug! Been reading and digesting your KGR info for a while now but having this ‘extra’ info has suddenly cleared a few things up for me – so I want to say a big thank you. It’s really appreciated.

  • Artem

    Hi Doug,

    Great article – thank you!

    Just one question: say, when you find a KGR keyword, but you see that there are no results in top 10 (even though there are results in “allintitle” search), do you usually skip these keywords or not?

    For example, the KGR is “best chair for back pain” (not a real example, just made up), but the top 10 SERP has results from big authority sites with just “Best chair in 2019” words in title. Would you still go for such a keyword in this case?

    Thanks in advance!

  • Sean

    “And if we look at “best vlogging camera with flip screen,” see the other format with a feature at the end.”????

    • Doug Cunnington, PMP

      Sean, what’s your question here? You just quoted something then added 4 question marks. Can you clarify?

      • Tim

        Hey Doug,

        Perhaps he is referring to the other formats for finding the best affiliate site keywords that you mentioned toward the end of the post: the ones you highlighted in the blue boxes.

        Thank you for this post and Ratio by the way. I’m excited to try it out.

  • George Benson

    Kudos for this article.

    I have a very important question. I run a niche site about Incontinence.

    I have a KGR 0.21 compliant keyword to write about. Only 8 results showed on allintitle command.

    However when I search for this keyword normally without allintitle command, the results are from Authority sites like mayoclinic, healthline, WebMD etc. Not a single result from allintitle shows up on the first page.

    Why is it so because I think the keywords of the title tag of the post should rank without allintitle.

    Why is this so Doug.


    • Doug Cunnington, PMP

      It’s because it’s a medical or health related term so I suggest you skip that keyword (or entire niche) unless you’re qualified.
      Allintitle is an advanced search command so it’s a tool to help us find the KGR value.

  • Purwanto

    Using KGR on my new blog, less 2 month domain age, some of keywords rank 12-15 in less than 10 minutes after content published. Thank you Doug!

  • sabiha afroze

    Hi Doug, a Very interesting and informative article you wrote. I have two quick questions. As per your KGR formula if I choose a KW(keyword) and SV(search volume) 250 and as per ahrefs KD is pretty high in that case what’s your opinion? on the other hand, a one KW SV is high but KD is low can we take this kw?


    • Jeff

      I think he has said you should filter it to 250 maximum.

  • heros

    hello Doug,
    just wish to confirm do you count omitted results on allintitle during the kgr calculation?

    • Doug Cunnington, PMP

      Hi! Don’t count the omitted results. Just use what’s listed at the top of the page.

  • Qi

    Hi Doug,

    Thank you for your informative article that points the way for beginners like me. But I have a question about that:

    “If Google returns mostly e-commerce sites in the results, searchers tend to like those results better than affiliate sites. So you may not want to target that term after all.”

    In this case, isn’t it just that there is less competition for this keyword?

    Because I saw that there is an affiliate website with only 15 DA ranked among the top three among some e-commerce websites with DA60 or higher.

    Hope to get your reply, thanks in advance.

    • Doug Cunnington, PMP

      I can’t say for sure on that exact keyword, but I encourage you to experiment. If you have an idea to try, do it!

      I personally stick to the statement that you quoted…but I’m not saying my way is the only way.

  • Blaz

    I’ve listened to one of the podcast from Authority Hacker and it was mentioned that it is better to focus on “traffic” metric which is in Ahrefs and shows the traffic that a ranking page gets from a keyword instead of search volume, so to calculate KGR, would you recommend “traffic” or search volume?

    • Doug Cunnington, PMP

      Hey Blaz, Use the search volume exactly how I describe. Or feel free to experiment, but if you use the traffic metric I’m not sure what you’ll be calculating. So if you dig the method that AH is describing! Those are smart dudes and I expect it’ll work just fine.

      These are all tools that you can use, so use them as appropriate.

  • Blaz

    OK, thank you and I have an additional question. You’ve mentioned to look for 20-100+ KGR keywords in “the niche site process” pdf, so should 50% of keywords be informational and 50% promotional within this range of keyword numbers?

  • JP

    Hey Doug!
    Having great results with KGR so far.
    What about the title can I write the title: “kgr + ultimate guide or full guide or something like that” or should i just put the KGR in the title alone without any other words?

    • Doug Cunnington, PMP

      JP, great! You can add in other words to improve the title as long as you have the main KGR phrase in there.

  • Steve

    The number of allintitle results can give a false positive or a false negative. I have tried this using over 50 test keywords and the initial result could state 300. However, when you scroll down to the Google page pagination and start clicking on the higher page numbers, those 300 results can come down to then show 17 results or 6 results. So what result are we actually using?

    • steve


      If i use allintitle:Best baseball cards – i initially get About 24,000 results.

      But if i scroll down to the Google page pagination (shows me that there are 7 pages) and then click on page 7, i am then told that there are 63 results.

      Is it 24,000 results or is it 63 results?

    • Doug Cunnington, PMP

      Yeah, don’t scroll down to get the number….use the one at the top.

  • Paul Foulkes

    Hey Doug – you obviously know Anthon hayes has developed a tool to find KGR kws.
    Ive been using this however the data is all over the place. Do you actually endorse this product as on his sales page he has all your data that you post on your pages ETC.
    Ive been testing it for the last two weeks while waiting on the absolutely terrible support and the KGR results its bringing back are no where near what your spreadsheet shows
    If you DONT endorse this it would be great to hear or if so then the tool needs fixing and Anthony and support are no where to be seen so maybe thats something that needs addressing.
    your input would be valuable thanks

  • zoe

    what if there are 0 allintitle results but just 10 search volume? should I go for it?

  • Marta

    Hi Doug!

    I am currently looking into keywords for the KGR formula. The issue I’m having is when I type the allintitle result for a keyword it comes up with 5 results, Great!

    However when I type in the same phrase without the allintitle at the beginning, it then states that there are 200,000 results with that phrase. It adds things such as 2020 and others to correlate to the phrase which had a small 200 search volume.

    Does this mean that this is what everyone sees when they search that phrase and if so how is it that my page gets views from the keyword when it is being hijacked.

    Please and Thank You for the clarity!

    • Doug Cunnington, PMP

      Marta, yes, that is correct.

      • Sagnik Banerjee

        then what does it mean? how can my site being a beginner’s site can rank over other popular sites where thousands of other sites are there but in allintitle only 5-6 results. basically when people willsearch they will not search allintitle, they will search in general then how this KGR is gonna work?

        • Doug Cunnington, PMP

          People don’t search with allintitle. You can rank because it’s an ultra long tail keyword.


    if the allintitle result is high. like above 100 or 200 or more, what should i do?

  • Theodore McIntyre

    Having a read only copy of your spreadsheet doesn’t do me any good.

    I’ve written twice asking for a working copy but my mail have gone unansered.

    Is it possible to get a working copy?



    • Doug Cunnington, PMP

      Ted – It literally says to make your own copy at the top. You can’t edit the master file.


    hello there,
    I am starting my new affiliate website with this method but I have one doubt.
    You have said don’t go with that KW which shows e-commerce website but where I have to see it, in google search or in allintitle search.
    for example:- if I search my KW on google I see some e-commerce and some good affiliate website but when I do allintitle i only see small affiliate so, should I go for that KW.

  • Josh

    Hey Doug,

    What are your thoughts on using “branded” KGR terms?

    • Doug Cunnington, PMP

      Josh, I’m not sure what you mean exactly, but I expect that it would work fine.

  • suraj maurya

    I Use KGR Terms and write more than 5 article and many of my articles are 2-3week or more than a month old but these posts are not ranking in google.
    But I use KGR terms more than two types in my article does it is the reason why my article is not ranking because I follow the Yoast Plugin suggestion.
    Please help me how can I resolve this issue

  • aziz haida

    A great method to rank fast. I have a question: will this method work for non-niche site; site covering multiple different topics ? Thanks

  • Saurabh

    Hi Dough, can you please share what should be the ideal length for KGR compliant article.

    • Doug Cunnington, PMP

      It depends on the topic, but 500 on the very low end and 5000 on the higher end. Around 2000 words should do well in general.

  • Heina

    Great article Doug.

    1- I think the only issue with this method would be that, sometimes you will create multiple pages targeting keywords with same concept/target audience, don’t you think?

    2- Can you share your advice on different keyword analysis tools as well? I find it hard to find one that is both affordable and useful

    • Doug Cunnington, PMP

      1. You might find keywords that are similar, yes. But you can tailor the content for the right audience and avoid duplication.

      2. I love KWFinder right now. Use my discount code for a 10% off. “nichesiteproject” and I get a commission. Also, Keywords Everywhere is a powerful, yet cheap option.

  • John

    This is legendary – thanks for putting it together. I have spent the whole evening on this for my niche. A quick word regarding the on-page tactics then for this? You just say one in the title and one in the main content and to ignore the Yoast metrics? (I find them a pain at times anyway) What about things like Alt-tags, H2s etc?? No need to use them with exact keywords?

  • Harsh Agrawal

    Hi Doug!

    After validating my keyword with KGR,when I am checking it on semrush,it is showing KD=50% TO 60%.How a keyword having such a high KD can rank .
    Please explain.

    • Doug Cunnington, PMP

      You should be targeting the keyword better than the competition – that’s the idea anyway. Do you find the KD value from SEM Rush accurate? If so, you should keep using it. If not, then you shouldn’t try to apply it elsewhere.

  • Justin

    Hi Doug, I have a question. When I type in allintitle: and the search phrase Google shows there are 47 results, and looking at the last page, it becomes 17. Here is the keyword (body wellness posture corrector review) if you want to check.
    So 17 is correct or 47?

  • Um Mishael


    Thanks for the detailed info. It really helped me a lot. My question is what if the allintitle doesn’t work for me. Like when I searched the term it showed 312 results approx but the titles weren’t exact match. I could see related keywords as well. Any ideas?