What Should You Do If You Have Similar Keyword Golden Ratio Terms?

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People are using the Keyword Golden Ratio and they’re getting great results. The results I saw for my own niche sites are ridiculous.

Get my personal KGR Calculator Spreadsheet right here…

For reference, I started adding KGR content in June 2016 and increased the value of one niche site by over 10x.

Sure, December and the retail season skew the results. BUT since the retail season is annual, you can expect that people will buy more stuff. So the income will go up — the retail season will come again this year in November and December.

I get screenshots and results all the time from readers that take action with the Keyword Golden Ratio.

If you don’t know the Keyword Golden Ratio, it’s this:

Keyword Golden Ratio = (number of allintitle results)/(Local Monthly Search Volume)

*where the LMS is 250 or less

If you need more explanation, here are a few videos:

  1. Keyword Golden Ratio for Amazon Affiliate Sites. This video breaks down the concept of the KGR.
  2. Demo of the KGR. This video shows an over-the-shoulder demo of finding a real KGR term.
  3. Why 250 for local monthly searches? Here’s the explanation of why the formula is capped at 250 for local monthly searches.
  4. Keyword Research for Amazon Affiliate Sites. This is a FULL training session, a webinar, that covers more KW research, plus some in-depth examples of the KGR.

The Dilemma of the Keyword Golden Ratio

Students of Five Figure Niche Site asked me about what to do when you find similar keyword phrases.

That happens a lot when you’re going deep on a specific topic dealing and trying to find KGR compliant keywords.

Last week, I got a question from a listener of the Human Proof Designs Podcast. I was a guest on the show (Thanks, Dom!) and talked about the KGR in the 2-part series. (part 1 & part 2)

Lashay asked this:

I know you said on the Human Proof Podcast that if keywords are similar you still make separate articles for them. I found an awesome keyword to go after (how to *** *** *** ***) under .25 and then found another great keyword (how to *** ***) under .25,

Would you make separate articles for these if they are this closely related?

And for single product reviews, if you find keywords very closely related like

  • Surround Air XJ-3800
  • Surround Air XJ-3800 Review
  • Surround Air XJ-3800 Intelli-Pro
  • Surround Air XJ-3800 Intelli-Pro Air Purifier
  • Surround Air XJ-3800 Intelli-Pro Air Purifier Review
  • Surround Air XJ-3800 Intelli Pro HEPA Air Purifier

Would you group those together?

Before I answer the question, let’s talk about why Lashay and others have this question.

What’s The Issue With Publishing Multiple Articles on Similar Topics?

There are two main reasons it’s a problem:

  1. It’s hard to write unique content on really similar topics. There is no way around it. And if you write it yourself, you’ll have a hard time doing it. If you hire a writer, then the writer will think you’re a little silly to ask for such similar content.
  2. Google Panda might come after you. You’ll have content that’s verging on being a duplicate. Google Panda punishes your site in the search results if you have low-quality content on your site, and a factor in that equation is having duplicate content. (Spammy content and too many ads can also trigger Panda issues.)

The Panda impact is the most important thing to consider since it actually impacts rankings, traffic, and revenue.

Here’s What To Do…

If you’re not sure what to do, then you can almost always default back to this:

You should think about the visitor of your site.

There are lots of ways to do things, and if you look out for your customer, your visitor, then you’re probably making a good decision.

Here is what I do and let’s consider two scenarios…

If the content is super similar, then combine the KGR keywords into a single post.

Consider these three keyword phrases:

  • how to grow tomatoes
  • how to grow tomato plants
  • grow tomato plants how to

I’d group those three KW phrases into one post. Each of the visitors is really looking for the same information, but they’ve phrased it differently. The main thing is they are really looking for the same information.

If the content is similar but the content of the articles is different, then combine the KGR keywords into a single post.

Here are four more keyword phrases, but notice how they are different from one another.

  • best tomato plants for containers
  • best tomato plants for patios
  • best tomato plants for porches
  • best tomato plants for apartments

You should think about the visitor of your site.

Here the content would be different in each case, and it’s clear to see that.

When you think about the visitor, you can tell they are distinctly different people — people with different goals and constraints.

So you know that separating the keywords into different posts makes sense to the user.

Could you group the four keywords into one big post? 

Yes. BUT then you’re missing the concept of the Keyword Golden Ratio.

It’s all about the On-Page SEO — intentionally targeting a long tail keyword using the Meta Title.

So if you group the keywords, that’s cool….

That’s your choice, but you’re not publishing KGR compliant content.

KGR content is one (of many) ways to get traffic to your niche site, especially young sites with zero to few backlinks.

The Keyword Golden Ratio is one of the core ideas in Five Figure Niche Site (enrollment is closed for now but opens soon).

What about other scenarios?

I covered the two most common scenarios, and those cover the obvious questions about KGR content.

What did I miss? Leave me a comment if you have other questions about the KGR and publishing content.

Keyword Research Questions

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

46 comments… add one
  • Lashay

    Awesome post Doug! This is an excellent explanation, especially the example with the 4 different tomato keywords. I have been coming into a lot of those lately while using the KGR method.

    This is my first time using the KGR method, so I was a little skeptical (thinking for some weird reason it wouldn’t work for me) but I published my first post today and it was already at the bottom of page 7 and it has moved up about 4 spots over the past few hours. With a DA of 1, I was shocked!

    Thanks so much Doug, looking forward to more teachings and blog posts!

  • Dominic Wells

    Pretty clear there, makes sense. I had forgotten the point of KGR compliant content there.

    • Doug Cunnington

      Dom, thanks for checking it out.

      Like I mentioned, KGR is something I do and there are other ways to focus on content. But if you use the KGR method, you can’t do it halfway.

  • Jonatan

    Thank you, useful article.
    I am facing a problem in a bigger picture situation.
    I would like to know how do you decide how broad your site will be, and which topics you will include and exclude.
    Also I am trying to do it on scale and train my VA’s to do it but I find it difficult, as each niche is a bit different.
    To clarify myself, let’s say I got 50-100 good kgr keywords, how do I decide on the site structure and categories?
    I am a bit confused so I am not sure I make my self clear 🙂
    Thanks anyway

    • Doug Cunnington

      Jonatan, Thanks for checking out the post!

      Interesting question, and I’ll take that idea for a YouTube video. 🙂

      Basically, here’s the short answer for each:

      I would like to know how do you decide how broad your site will be, and which topics you will include and exclude.
      I make it broad and flexible, but really I don’t decide too much ahead of time because you can’t. You don’t have enough info in the beginning so you need to be flexible.

      Also I am trying to do it on scale and train my VA’s to do it but I find it difficult, as each niche is a bit different.
      Do it one VA at a time. Probably one niche at a time. If you can’t scale ONE niche site team (of VAs), then how can you do more than one. So…GO SLOW.

      To clarify myself, let’s say I got 50-100 good kgr keywords, how do I decide on the site structure and categories?
      Do what makes sense for the visitor. And keep it simple.

      • Jonatan

        Thanks Doug for the reply
        Please let me know when you made the YouTube video, waiting for it 🙂

  • jesus

    I went after Hight volume KWs before, they are really hard to rank, even with 5.000 words articles, you can rank for many keywords like I did, but you won’t get that much traffic
    I did rank like 600 keywords with only 6 post or so, Not sure, according to semrush , Yet (0) traffic was coming from these post.
    Then, I did start looking for LTK, I have a post with 250 LMS and this is the only article bringing some cash into my pockets.
    KGR and LTK is the way to go guys. Trust what Doug is telling you here.

    • Doug Cunnington

      Hey Jesus, Awesome results!

      Great job taking action which is the key. Plus you are willing to adjust as you go.

      High volume KWs are harder to rank for and take a while, even if you have a big budget. So KGR is the hack to get your site ranking fast.

  • Stephen


    I was interested in this example you give, as I have something similar:
    best tomato plants for containers
    best tomato plants for patios
    best tomato plants for porches

    While readers will be looking for something different, the content might be very similar indeed – as you say ‘verging on being duplicate’. What steps would you take to differentiate the posts and minimise the risk of it being penalised?

    • Doug Cunnington

      Stephen, good question.

      So in that case you or the writer should focus on the last word—the differentiator in the content.

      Also if you have other content that’s definitely different, I believe the risk is lower.

  • Sam Simkiss

    I think you absolutely have to look at what the visitor is looking for. It can be a bit confusing at times to say the least, The first one is totally only one subject which is grow and nothing else .

    The second one is 4 singular subjects about where you are going to put them, Growing is not important. They probably know exactly how to grow already.

    Containers/Patios/Porches/Apartments (C/PPP). In this one the visitors are probably thinking not only where to put them but will they grow and what about shade and watering? How big or small can I use C? Are PPP suitable etc.

    I think the best way is to get out your pencil or pen and see if you can write down what they are really looking for, in your mind. Sometimes you have to do a bit more searching before you decide.

  • Duke Taber

    Hey Doug,

    I just wanted to thank you for exposing me to the KGR. I just started my first niche site, (not the one linked above for obvious reasons) 2 weeks ago. I have had my own blogs for 7 years now but never tried an Amazon niche site before.

    I know how to do keyword research the way most internet marketers say using LTP or KeywordTool I knew how to drive traffic using keyword research and SEO. However I had never heard of the KGR. So I started implementing it.

    In 11 days, I have 10 keyword in the top 100, 5 in the top 20, and 1 at #1 for Best “Keyword” under $”dollar amount” getting 110 searches per month.

    I just wanted to let you know that you helped someone else. It is much appreciated!

  • Roman

    Thank you, Doug. It is that I am doing! The best idea to everybody is to think about their visitors.

    Doug, you have more experience. I have noticed long ago, that most content from some of the writers is ranking good, but from others have some difficulties.
    Can you cover this topic in one of your new posts?

    • Doug Cunnington

      Hey Roman, thanks for reading!

      And yep, I can cover that in the future…but you should check on the keyword densities most likely.

  • Al

    Why does the LMS have to be less that 250.

    I have checked a few keywords that have the golden ratio less than .2 but when i plug the long tail keyword into Long Tail Pro I get a moderately high Keyword Competitiveness value.

    These numbers seem to be conflicting. please explain.

    • Doug Cunnington

      Hi Al,
      First, if it’s more than 250 you have more competition in sheer numbers. Plug in an LMS of 10000, 1000, 100, then you can see how many “allintitle” results that you have to compete with a KGR of 0.25.

      Second, the Keyword Competitiveness metric in Long Tail Pro sucks. It isn’t a good number to rely on for actual competition. (The KC number was helpful a few years ago…but if everyone uses the same data then it stops being very effective. The KGR is manual and the raises the price of admission so it’s not easily abused.)

      So with the KGR, you can ignore the KC number of LTP. Even better, you can just ALWAYS ignore the KC number.

      Hope that helps.

  • Stacy Russell

    Hi Doug,
    I’ve been reading your blog posts and watching your videos for several months.
    My husband owns a website design company and he has a company who does the SEO for his clients.
    I started a blog about 2 years ago on the side. My husband built it for me and let me loose. He’s helped me with updates but he’s got paying clients he has to work with. :). I’ve been learning things about SEO, content, social media and just soaking up anything that will help my site. We’ve actually had his SEO company working on my site to get ranking the last 7 months. They’ve done a great job on high volume keywords with content I already had for specific products.
    I’ve been working on individual blog posts and content to serve my niche.
    I’ve attempted the KGR formula before but the search volume was too high.
    Yesterday I listened to a new video of yours on Youtube and this time searched for keywords with lower search volume (like you’ve been saying all along!)
    I just used the formula on a new page and was ranked on page 1 in less than 20 hours! This content happens to be for one of the keywords for the main product I sell.
    I explained what I did to my husband and he was amazed.
    I’m pretty stoked to teach him something new. HA!
    Thanks for the great information. Keep up the good work.

    • Doug Cunnington

      Stacy, great to meet you. I’m glad it worked out so well for you!
      That’s amazing!

  • Tran Anh

    Hi Doug,
    I have one question,
    The example I have 2 keywords:
    1) Kohler cimarron toilets reviews ( LMS:70, allintitle:9=> KGR=0.13)
    2) Kohler cimarron reviews ( LMS:210, allintitle:345=>KGR=1.64)
    The 2 keywords are very close together, the second keyword under KGR is very competitive, but the first keyword is great, so should I target on the first keyword?

    • Doug Cunnington

      Hey Tran, They are similar…yep.
      Uh, yeah, go for the first one. It may still have trouble since they are so similar, but there’s only one way to find out.

      What made you ask that? One is WAY over 0.25 and the other is under 0.25.

    • Tran Anh

      I want to ask that when we get such type of keywords then we should target on it? For example, these two keywords
      KOHLER Wellworth Toilets Reviews (allintitle:4) and
      KOHLER Wellworth Toilet Review(allintitle:1050) .
      What key word do you choose in this case? or you will go out of them.
      I am really confused when applying KGR for these cases? I fear the competition of the second keyword will affect the competition of the first keyword, so in this case, the first keyword is also very competitive.
      what do you think?

      • Doug Cunnington

        Tran, I think you’re right… the competition of the 2nd impacts the first.

        Those two are really the same keyword for most purposes.

  • Augustus

    Hey Doug,

    I was just having this discussion with my friend earlier today. I usually index my article manually (submit URL to google) once I publish them. Then, i’ll input the keyword in my tracker to see where it debuts.

    My serp tracker is set to referesh every 2hours (I know it’s too frequent, I am just currently obsessed with rankings).

    I noticed, few hours after crawling, the tracker will pick up my URL and show it’s on a good position as expected of KGR complaint article, then a day or two later, the serp tracker will pick up similar URL (sometimes old article where I linked to the new one am tracking) or even the homepage for the keyword am tracking, it has been doing that one and off.

    I intend to give it three weeks or two to see if it continues, then I’ll need to look into what’s really happening. I am worried about content cannibalization as well. Although the keywords are different.

    Something like:
    Best mobile phone for deaf people
    best mobile phone for crippled people
    best mobile phone for blind people
    I guess you get the drift now?
    Same keyword different audience, something like that.
    I’ll just let it sit for two weeks, and probably stop crawling my contents after publishing them to see how it goes.

    Just wanted to share my experience, in case you have anything to say about it.

    Thanks for this wonderful post.


    • Doug Cunnington

      Augustus, thanks for reading and for taking action. Look up my training on YouTube cover keyword cannibalization…

  • Agnes

    Hi Doug,
    Your article is awesome. I now understand KGR and will take action.

  • Andy

    Hi Doug
    I need your opinion on these keywords.

    Let’s say I found great KGR (below 0.25) – widgets for dead parents, widget for deaf parents, widgets for the deaf, widgets for deaf mothers, widgets for the deaf parents.

    BUT the KGR for widget for the deaf (0.5), widgets for deaf (2.32), widget for deaf and hard of hearing (0.4), widgets deaf parents (3.7).

    Should I still go for it?

  • Emon

    “If the content is super similar, then combine the KGR keywords into a single post.”

    —— I need more information about this Doug! Let’s assume, I have 3 KWs: best mobile phone, best mobile phone for calling, best calling mobile phone – and I need to combine these KGR in a single post. My question is how to target them into the article? which KW should be used in TITLE and URL ? What about the rest 2 KWS? Where to put them? What will be the frequency, ration ……?

    Oh! Thanks for a great post!

    • Doug Cunnington

      Hey Emon – thanks for reading.

      Well, that’s all different than the Keyword Golden Ratio but that’s cool. There’s no right answer.

      I’d just use “best mobile phone” as the title and have subheadings & sections for the other two.

      See the KGR considers the Title and targeting…but if you put them together, then you’re just writing a longer “pillar” type post. Make sense?

  • Dave

    Hi Doug,

    First, I would like to thank you for sharing this method. I haven’t checked yet if KGR works for me but a lot of people are saying that they are and hopefully it will work for me too.

    My question is that, how will I rank the keyword following the KGR? Once I published this article that follows the KGR, you mentioned it will be in top 50, etc. but how will you move up on ranking and how will you be number 1 if you will not do any link building?

    Thanks man, really appreciate this.


    • Doug Cunnington

      Hey, it should move up over time.
      And you CAN build links if you want…or add more content to the post.
      Give it a shot!

  • Avneet Singh


    Great work. Is there any tool that can speed up the work or can assist us in finding the kgr keywords.

  • Alex

    I watched many of your videos and read some of your posts about KGR. I remarked that the examples you use have the same forme: best X for Y. Do KGRs have to be that way? can you give us more examples of KGRs that convert well without using the word “best”? Thanks, Doug.

    • Doug Cunnington

      Alex, thanks for watching.
      No, they can be in any format…so that’s totally up to you.

      If you’re looking for informational ideas, look for “how to”… But why don’t you want to find “Best X for Y” type keywords?

      • Alex

        Thanks for the response, Doug.
        For 3 reasons: first, I want KWs that convert well (How doesn’t). Second, I don’t want my articles to look spammy (all of them are best X for Y). Third, I don’t think that I can find a lot of them without avoiding repetition.

        • Alex

          *How to doesn’t

  • Pradeep

    will it work on tech blog keywords?????

  • Sarah

    Hey Doug, Are we not at all giving importance to the actual competition and high authority sites which show up for even longtail keywords without typing allintitle? Do we stick solely to the results of allintitle and calculations without getting concerned about big giants ranking for actual search?

    • Doug Cunnington, PMP

      Sarah, You should always check the competition. You should not stick solely to the KGR and calculations. 🙂 How’s that for being unclear…?

      Check the KGR, check the competition, and publish something if you think it’s a good idea.

  • Lisa

    I have some personal blogs and I am looking for some useful tips to increase my writing skills to gain the more traffic from clients. I think that your suggestions give me a lot creative thinking to write . Thank your so much for your experiences and sharing.


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