What Should You Do If You Have Similar Keyword Golden Ratio Terms?

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People are using the Keyword Golden Ratio and they’re getting great results. The results I saw for my own niche sites are ridiculous.

Get my personal KGR Calculator Spreadsheet right here…

For reference, I started adding KGR content in June 2016 and increased the value of one niche site by over 10x.

Sure, December and the retail season skew the results. BUT since the retail season is annual, you can expect that people will buy more stuff. So the income will go up — the retail season will come again this year in November and December.

I get screenshots and results all the time from readers that take action with the Keyword Golden Ratio.

If you don’t know the Keyword Golden Ratio, it’s this:

Keyword Golden Ratio = (number of allintitle results)/(Local Monthly Search Volume)

*where the LMS is 250 or less

If you need more explanation, here are a few videos:

  1. Keyword Golden Ratio for Amazon Affiliate Sites. This video breaks down the concept of the KGR.
  2. Demo of the KGR. This video shows an over-the-shoulder demo of finding a real KGR term.
  3. Why 250 for local monthly searches? Here’s the explanation of why the formula is capped at 250 for local monthly searches.
  4. Keyword Research for Amazon Affiliate Sites. This is a FULL training session, a webinar, that covers more KW research, plus some in-depth examples of the KGR.

The Dilemma of the Keyword Golden Ratio

Students of Five Figure Niche Site asked me about what to do when you find similar keyword phrases.

That happens a lot when you’re going deep on a specific topic dealing and trying to find KGR compliant keywords.

Last week, I got a question from a listener of the Human Proof Designs Podcast. I was a guest on the show (Thanks, Dom!) and talked about the KGR in the 2-part series. (part 1 & part 2)

Lashay asked this:

I know you said on the Human Proof Podcast that if keywords are similar you still make separate articles for them. I found an awesome keyword to go after (how to *** *** *** ***) under .25 and then found another great keyword (how to *** ***) under .25,

Would you make separate articles for these if they are this closely related?

And for single product reviews, if you find keywords very closely related like

  • Surround Air XJ-3800
  • Surround Air XJ-3800 Review
  • Surround Air XJ-3800 Intelli-Pro
  • Surround Air XJ-3800 Intelli-Pro Air Purifier
  • Surround Air XJ-3800 Intelli-Pro Air Purifier Review
  • Surround Air XJ-3800 Intelli Pro HEPA Air Purifier

Would you group those together?

Before I answer the question, let’s talk about why Lashay and others have this question.

What’s The Issue With Publishing Multiple Articles on Similar Topics?

There are two main reasons it’s a problem:

  1. It’s hard to write unique content on really similar topics. There is no way around it. And if you write it yourself, you’ll have a hard time doing it. If you hire a writer, then the writer will think you’re a little silly to ask for such similar content.
  2. Google Panda might come after you. You’ll have content that’s verging on being a duplicate. Google Panda punishes your site in the search results if you have low-quality content on your site, and a factor in that equation is having duplicate content. (Spammy content and too many ads can also trigger Panda issues.)

The Panda impact is the most important thing to consider since it actually impacts rankings, traffic, and revenue.

Here’s What To Do…

If you’re not sure what to do, then you can almost always default back to this:

You should think about the visitor of your site.

There are lots of ways to do things, and if you look out for your customer, your visitor, then you’re probably making a good decision.

Here is what I do and let’s consider two scenarios…

If the content is super similar, then combine the KGR keywords into a single post.

Consider these three keyword phrases:

  • how to grow tomatoes
  • how to grow tomato plants
  • grow tomato plants how to

I’d group those three KW phrases into one post. Each of the visitors is really looking for the same information, but they’ve phrased it differently. The main thing is they are really looking for the same information.

If the content is similar but the content of the articles is different, then combine the KGR keywords into a single post.

Here are four more keyword phrases, but notice how they are different from one another.

  • best tomato plants for containers
  • best tomato plants for patios
  • best tomato plants for porches
  • best tomato plants for apartments

You should think about the visitor of your site.

Here the content would be different in each case, and it’s clear to see that.

When you think about the visitor, you can tell they are distinctly different people — people with different goals and constraints.

So you know that separating the keywords into different posts makes sense to the user.

Could you group the four keywords into one big post? 

Yes. BUT then you’re missing the concept of the Keyword Golden Ratio.

It’s all about the On-Page SEO — intentionally targeting a long tail keyword using the Meta Title.

So if you group the keywords, that’s cool….

That’s your choice, but you’re not publishing KGR compliant content.

KGR content is one (of many) ways to get traffic to your niche site, especially young sites with zero to few backlinks.

The Keyword Golden Ratio is one of the core ideas in Five Figure Niche Site (enrollment is closed for now but opens soon).

What about other scenarios?

I covered the two most common scenarios, and those cover the obvious questions about KGR content.

What did I miss? Leave me a comment if you have other questions about the KGR and publishing content.

Keyword Research Questions

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

46 comments… add one
  • Lisa

    I have some personal blogs and I am looking for some useful tips to increase my writing skills to gain the more traffic from clients. I think that your suggestions give me a lot creative thinking to write . Thank your so much for your experiences and sharing.


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