Best Product Comparison Table for WordPress

It has been well established that a product comparison table boosts conversions.

Especially for niche sites. (Just getting started? Read up on how to build Amazon Affiliate Sites.)

You can ignore any speculation on my part, and look to major corporations.

Amazon, for example…

Search for a major product line in Amazon, like HD TVs, DSLRs, etc…

You will see a table like this:


Amazon definitely knows how to optimize for conversions.
Let’s look at a few things…

  1. “Old School” Plugins – TablePress and Websimon
  2. The “New School” Table Plugin – Azon Tables
  3. Dynamic Tables – Drag and Drop
  4. Your Choices (with alternatives)

“Old School” Table Plugins (for WordPress)

I learned a bunch from Spencer Haws and Perrin at Niche Pursuits. In both of the niche site projects that they conducted, a large product table was a key component of the success.


Spencer used the old plugin called TablePress, and talked about it at length here. That link takes you to a full, how-to post discussing tables for niche sites.

The good part is that TablePress is super simple to use and setup. It is also free.

My main gripe with TablePress is that it looks like an old HTML implementation of a table. The styling looks basic to me. If you’re good at CSS, then you can most likely make the table look great.


And if you good at CSS, you already knew that! I don’t know CSS so I am stuck with the default style.

Websimon Tables

Later, Perrin told me about a nicer looking plugin called, Websimon. I used it on a few sites and I really do like the way it displays.

Unfortunately, it looks like the plugin isn’t supported anymore and is a bit of a security risk.

But it does look great…


Azon Tables

I am an affiliate for Azon Tables so I will get a commission if you purchase the plugin. And, if you do, I really appreciate the support!

Azon Tables is a new plugin on the market by a rather unknown web developer that goes by Alchemy Coder. He reached out to me with a free copy of the plugin – confident I would feel it was good enough to add to my best product comparison table for wordpress post here.

And it’s great — easy to set up and use. The basic steps are …

  • Step 1 – Install the Azon Tables Plugin and activate it
  • Step 2 – Save your Amazon API Credentials
  • Step 3 – Choose your columns
  • Step 4 – Search Amazon in your WP Dashboard, and insert your chosen products
  • Step 5 – Embed yout comparison table with the shortcode in any page or post
  • Step 6 – (Optional) Adjust the settings and styles

Following that outline you’ll have some Amazon API driven product comparison tables on your site in no time, and hopefully you’ll see an increase in your conversions right away.

Azon Tables WordPress Plugin Features

The plugin solves most of the issues that people cite for plugin features.

  • Connects to the Amazon API
  • Amazon Associate Operating Agreement Compliant
  • Auto-Updating Prices
  • Amazon Compliant Product Images
  • Create Unlimited Product Comparison Tables
  • Use on Unlimited Websites
  • Lots of Table Settings
    • Column Sorting
    • Table Searching / Filtering
    • Pagination of Results
    • Responsive Column Visibility Toggles
    • Tables Utilize Browser Memory
  • Add Affiliate link covering any table cell of data
  • Search Amazon Right within your WP Dashboard
  • Works with Any WordPress Theme

Azon Tables Looks & Works Great on ALL Screen Sizes

As more and more of your website traffic is coming from mobile devices such as smartphones and tablets, you’ll be glad you built your comparison tables with Azon Tables.

Azon Tables responsive settings are like no other plugin I’ve seen before. These comparison table are fully mobile optimized.

The main way that Azon Tables makes your tables display perfectly on all screen sizes, is by hiding certain columns on certain screen sizes. You can create as many columns of data specifications as you would like, then hide columns of your choosing for various screen sizes. The hidden information can then be toggled open and closed spo the visitor does not lose any important information.

Example of an Azon Table

Here is a product comparison table built with Azon Tables and all information below was pulled automatically with the Amazon API. The prices are auto-updating, the images are compliant, the columns are sortable, the “features” are displayed or hidden by clicking the blue plus or minus, it is searchable, filterable, and has multiple pages of results.

Azon Tables Conclusion

If you are an Amazon Associate and looking to add Amazon Compliant product comparison tables to your WordPress sites, then Azon Tables is well worth the money. Once you build a table or two, you’ll be cranking them out fast and increasing your conversions.

They are great looking and will definitely add to the slickness of your affiliate sites. There is also a 30 day money back guarantee so you have nothing to lose.

Check it out here via my affiliate link.

Conclusion and Alternatives

We can all agree that tables that compare products have a positive impact to conversions.

  • People can see critical information faster.
  • People can compare various products more easily.
  • People will linger on your site longer in many cases.

Here are your main options

  1. If you have the resources, check out Azon Tables.
  2. If you have limited resources, use the TablePress plugin. It is free and simple to use. Any table is better than not having one.
  3. THIS IS WHAT I DO, currently. If you want another option, like if you tried TablePress and thought the interface was bad, you can use old, yet FAST HTML. Go to an HTML table generator and build one by hand. It is just as easy to use as TablePress and it will be less load on you website. (Having fewer plugins on you WP installation is a good thing.)

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

Featured or Mentioned on
24 comments… add one
  • Dave Nicosia Oct 6, 2015 @ 6:57

    Hey Doug, This is Dave here – creator of WP CompPEAR. Thanks for including my new plugin in your Best Comparison Table Roundup!

    I also just wanted to note that WP ComPEAR is just in version 1.0.0 and this is just the start. I didn’t want to overload it with unwanted or confusing options and settings, but I’ll push out new features quickly based on real user feedback.

    So if anybody decides to purchase WP ComPEAR during this sale, (which is the cheapest it will ever be right now) … please share your feedback with me on it and we can make it the ultimate product comparison plugin!

    P.S. Ask any of my customers, I offer the BEST support and customer service I possibly can, every time, for every customer.

  • Al-Amin Kabir Oct 6, 2015 @ 21:33

    Thanks for the great product recommendation, Doug. I loved the design of the comparison table. Drag and drop feature makes it much easier to create a table from front-end.

    However, I found one issue WPCompear, the comparison table isn’t responsive.

    • Dave Oct 7, 2015 @ 7:04

      I’ll be releasing an update soon after the launch sale for WP ComPEAR and fully responsive tables will be included in it, along with some new options.

      WP ComPEAR is brand new and on version 1.0. It still hasn’t been through multiple rounds of feedback and updates/optimization yet. I’ll be updating it regularly based off user feedback.

      The real benefit of buying it now is that you will get lifetime updates and support for an EXTREMELY low price in exchange for being an early adopter. It’s the lowest price it will ever be between 10/6/2015 – 10/19/2015.

  • Ahmed Oct 7, 2015 @ 1:28

    Hi Doug,

    Thanks for the round up. I am using the tables provided by Thrive Content Builder. It’s good stuff.

  • Xavier Oct 26, 2015 @ 9:39

    Hi Doug,

    Dave’s product looks awesome, probably the best plugin out there to build comparison tables. It looks like it’s missing a few features that would really help like having a “Select options” field or a Boolean (Yes/No) with icons rendering. Other than that, great job, I’ll be happy to purchase it once I see those features.


    • Doug Cunnington Nov 9, 2015 @ 12:14

      Hey Xavier, Thanks for the comment. I am not 100% sure what Dave plans to add, but I know WP ComPEAR will be continuously improved upon.

    • Dave Nicosia Nov 9, 2015 @ 12:34

      Hi Xavier, thanks for the comment! WP ComPEAR is just in it’s first iteration right now, and I am continuously adding new features and upgrades to it. My plan is to release it in it’s basic form, obtain genuine user feedback, and improve it and add new features based off what my customers really want. I’ve pushed out 2 small updates with optimizations already, and I’m working on a larger update with new features too.

      I love you idea of the boolean fields with icons – I’ll add it to my list of updates for sure. I’m not exactly sure what you mean by “select option” though …

      Just so everybody knows, I’m offering lifetime updates and support for now as the plugin is in it’s early stages – but once it has grown more, that will be reduced to 1 year of updates and support included in the initial purchase, with additional years available on a yearly renewal basis.

      So buying it now grandfathers you in to the lifetime updates and support! That’s my gift for being an early adopter and helping to improve the plugin through feedback.

      One other thing to note is that WP ComPEAR does not focus on just tables, it has 3 different comparison tool display options – with a 4th one I’m planning coming in a future update. – so it may never have all of the options that plugins focusing on only tables have. But he, we’ll see what my customers want!

      • michael Mar 20, 2016 @ 14:56

        Do you have a link to buy Dave? The market is crying out for a quality wo plugin comparison table and if you keep up the good work and improve on it i’m sure you will make loads of it, hell I will promote it on my blog once its up and running.

        For a user, I just want to be able to slide and add what products I want to compare with and it seems your plugin does that. But let’s let me buy it and I’ll come back to you with feedback

        • Dave Nicosia Mar 21, 2016 @ 8:29

          Sure Michael – Here is Doug’s link where you can grab WP ComPEAR:

          Looking forward to your feedback! I’m constantly collecting user feedback so I can make updates and add new features based off what my users really want the most.

  • Mohammad Rashid Nov 24, 2015 @ 2:20

    Hi Dave,

    Are the product prices will auto update?


    • Dave Nicosia Jan 19, 2016 @ 7:25

      Hi Mohammed,
      The prices do not auto-update because WP ComPEAR does not connect to Amazon in any way. You crate your own fields and fill them out manually. WP ComPEAR isn’t just another Amazon plugin, it can be used to compare anything!

  • Jenny Dec 12, 2015 @ 15:03

    I think this is one of best wordpress table for affiliate site, also for niche sites.
    Doug thanks for this article

  • Maz Jan 14, 2016 @ 5:40

    Hi, do you have any coupon code for this awesome plugin? Thanks and happy new year.

    • Doug Cunnington Jan 19, 2016 @ 7:17

      Hey Maz, Happy New Year. No, there isn’t a code that I know of. Sorry.

    • Dave Nicosia Jan 19, 2016 @ 7:23

      Hi Maz,

      There are not currently any specials going on, but a single site license is only $20 right now with lifetime updates and support – extremely low already!

  • James Blond Sep 27, 2016 @ 12:49

    Hey guys,
    do you know how many products you can use in one Slide? Can I have 10 on desktop?

  • Sheena Mahtab Nov 22, 2016 @ 14:25

    I still love the Tablepress.

    Its simple and do the work for me.

    At least, for WP sites, TablePress still rules. 🙂

  • Haseeb Kibria Dec 24, 2016 @ 7:49

    The WPCompear Plugin doesnt seem to be working with Thrive Content Builder. Any suggestion?

    • Doug Cunnington Dec 27, 2016 @ 8:36

      Hey Haseeb, Send an email to both support teams and see what they say.
      BUT why do you need to use them both? Maybe you should just use the one that’s the best fit for what you need.

      • Matt Hagens Jan 6, 2017 @ 8:16

        I’m trying to use WPCompear with Thrive Content Builder and it doesn’t work. Anyone have luck using it with TCB?

  • Alchemy Coder Nov 26, 2017 @ 11:17

    Hey Doug. Thanks for letting me post this here in the comments! I’m Alchemy Coder and I have a new Comparison Tables plugin option for anybody to try. It pulls all images, prices, and data from the Amazon API, is 100% responsive, and has a lot of settings & styling options. It’s feature rich.

    So if Compliance with the Amazon Affiliate TOS is important to you, check it out …

    Azon Tables (Affiliate Link)

    Questions? I’ll answer them here if Doug doesn’t mind

  • Gill Aug 11, 2018 @ 8:53

    Oh wow I love the HTML generator – thanks Doug!

  • Brad Apr 16, 2019 @ 17:49

    Is the Azon Tables plug-in still being supported as of 2019? I ask there’s a message on the main Azon Tables sales page saying that the site will be taken down soon? If so, Doug might want to consider updating this info.

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