How To Make An Amazon Affiliate Website: The Ultimate Guide

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Here is the full roadmap. This is the Definitive Guide to Create Successful Amazon Niche Sites and it was created with project management in mind.

Here is the full roadmap. This is the Definitive Guide to Create Successful Amazon Niche Sites and it was created with project management in mind.

[updated Jan 29, 2021] This is the framework that you’ve been looking for…

This resource is for people that are new to Niche Site Project – and even for the long time affiliate marketers that want to learn more.

This page serves as an informational jumping off point for all things related to Amazon Affiliate Marketing with a sprinkle of project management.

I’ll tell you about:

  • Affiliate Marketing
  • The Amazon Associate Program
  • The high level process and Roadmap
  • Examples of real affiliate niche sites

Then, I’ll point you to deeper explanations of the process and the roadmap. This page is like an intro and table of contents for the process of creating an Amazon Affiliate Site.


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Intro Affiliate Marketing

Here is how affiliate marketing works:

If you recommend a product and someone makes a purchase after using your affiliate link, you get a commission.

The concept is very simple, but it may be new to you. I was right there with you — see, I found the Smart Passive Income Podcast in 2013. I didn’t know a thing about affiliate marketing, or anything related to making money online.

There are a lot of affiliate programs available to marketers. For example, you can work with a big market place like Shareasale who help match up marketers with retail companies.

There are also marketplaces that have a focus on information products and software, like Clickbank or Commission Junction.

Lastly, there are programs with big retailers, like Walmart, Target, and Amazon… My favorite is Amazon.

The Amazon Associate Program

I love Amazon. For most things, I prefer to order online versus going to a physical retail location. And maybe that’s why I like the Amazon Associate program so much.

The official name of the affiliate program is called the Amazon Associate Program.

Pros

  • People buy a lot of things on Amazon.
  • You get a commission for all the products in someone’s order, not just the item that you link to.
  • Amazon has extremely diverse range products.
  • You can market the products using a blog, YouTube, and several social media type platforms.

Cons

  • Lower commission rate than some other programs.
  • Many rules to follow in the Operating Agreement.
  • You can’t use email marketing directly.

Here is the official page for the Amazon Associate Program.

Here are the latest commission rate percentages.

This is the Definitive Guide to Create Successful Amazon Niche Sites

This guide is a roadmap that will help you navigate your way to a profitable Niche Site. (See some examples of Amazon Affiliate sites here to get in the mood…)

There is a ridiculous amount of information out there about niche sites. A lot of it is really old and out of date. This page is up to date and I take the time to make changes as time goes on and things change. (I actually got started by following Pat Flynn’s Niche Site Duel – the first one – a full 3 years after it started! Whoops!)

It’s different from other guides because I use Project Management Best Practices to continuously improve the process. I’m a certified Project Management Professional — by the Project Management Institute.

I’ve been a PMP since 2008, and let me tell you a couple of things about my experience.

  • I worked as a management consultant for a few years.
  • I found my way into project management after working on testing, development, requirements, etc… teams.
  • I’m process and system oriented.

So I try to use templates and make things repeatable. I realized that was missing from most of the material out there on affiliate marketing. It seems like most online marketers don’t start in IT, but a lot of IT people like the idea of online marketing.

This page is here to help you locate the resources you need to master this niche site stuff.

And by “stuff” I mean…

How to Build an Amazon Affiliate Website: Niche Site Process

This is the same process that I used to create my niche sites. I studied Pat Flynn (Smart Passive Income) and Spencer Haws (Niche Pursuits) when I started in mid 2013.

As a reference point, this is the process I used to create a site that made over $31,000 in 2016.

Then over $70,000 in 2017.

Also, I sold a site in 2017 for $235,000. (I covered selling the site on my blog series called Project Go White Hat.)

Wonder how much Amazon Affiliates can make?

I’m only mentioning these data points to add credibility to my process. I didn’t just make up a roadmap for the process — I tested it extensively and students and readers have also.

Check out some success stories on YouTube. (opens in YouTube)

When I started learning about niche sites, there were some so-called experts that really weren’t practitioners. They were just well studied people who started blogs and didn’t really know what they were talking about. So I accepted some advice from people didn’t know what they were doing and most likely just wanted to pitch software and tools to make affiliate commissions. It was like getting directions from an out of towner.

I knew that Pat Flynn and Spencer Haws were experts and practitioners of affiliate marketing. So I studied their processes, implemented them, and put my own spin on the whole thing using my project management expertise.

It’s the same process that countless other niche site owners have used, too.

The process works for a niche site on two-way radios or puppy collars or blenders and anything in between.

The process works because it follows a precise set of phases that you execute in a specific order.

I removed ineffective steps or if there is no ROI or a low ROI for a task, then we don’t do it. Learn the Steps of the Niche Site Process for Amazon Affiliate Websites. The following roadmap outlines the Niche Site Process, or NSP for short.

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Print out the roadmap and study it. Post it next to your desk. If you plan on building out a niche website then you’ll reference the NSP often.

When you learn new concepts and tactics, like keyword research & outsourcing, you’ll need to remind yourself where you are in the NSP.

Otherwise, you could be wasting money and, more importantly, wasting your time.

A word of caution: There isn’t much value in understanding how to do keyword (KW) research and competition analysis alone.

There is enormous value (and profit) in understanding how to use these niche selection strategies within the overall Niche Site Process.

That applies to anything in the NSP – You must understand where a step fits within the process, not just how to do it.

To keep the topic focused, we’re mainly considering niche site monetized using the Amazon Associate, the affiliate program for Amazon.

Here are the steps:

Some of the steps may be totally new to you. Don’t worry!

Let’s review each one of the steps right here on this page. Then, I will point out resources that are available to learn more. You’re going to be an expert compared to 99% of the people out there.

Some of the resources are freely available on the Niche Site Project blog. Other resources are for sale in training courses.

That’s right…I sell some stuff. And, there are affiliate links on this page, and at no additional cost to you, I will earn a commission if you decide to make a purchase.

Dig into this Niche Site Process page.

Review it carefully and pay close attention…

I will reveal the exact system that I use to create profitable Amazon Affiliate websites.

Let’s start at the beginning: Selecting a Niche and Keyword Research

If you’d rather have a summary explained to you, check out this video that covers this page at a high level.

 


BONUS: The Perfect Amazon Affiliate Review

The graphic below shows you just how to write the perfect Amazon Product review your niche website.
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Embed This Image On Your Site (copy code below):

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Thanks & References

Here are some other great resources for Amazon Niche Sites:

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

Comments on this entry are closed.

  • Lewis Ogden

    Monster guide Doug – this is the kind of stuff I wish I had available when I first started out all those years ago! It would have saved me a lot of wasted time and money spent on crappy WSO courses!

    Great job, it would be great if you were to keep this updated to the latest goings on in SEO and niche site building, that way it would remain relevant not matter when someone reads it.

    • Doug cunnington

      Thanks, @cloudincome:disqus. I will be trying to keep it up to date – definitely.

      If you have any resources at Cloud Income that would be relevant, let me know and I’ll link it up.

  • scott masse

    Wow Doug talk about giving away the state secrets!

  • Brian Jackson

    Wow one of the best articles I have read in a while. I have a couple projects I am finishing up… but then I’m diving head on into this 🙂

  • RJ Bryan

    This is a strong guide. I Sumo what you are using here? or is that hello bar that pops up on the top the post? Ive been using mail chimp, and have above 5 subscriber from a small niche site- no lead magnet, just a subscription box on the top right corner- I have send anything to them lol- I honestly didn’t expect subscribers yet- So i cant do the auto series and don’t think its worth the investment yet- the site has small earning at this point. Any ideas? pointers?

    • Doug cunnington

      Hey RJ – thanks! It took a little while to put it all together.

      The bar at the top is sumome – It is pretty good overall.

      I would hold off for now on the auto responder part…how much traffic do you get at that site?

      • RJ Bryan

        Hey Doug,
        It gets a few thousand impressions and a few hundred clicks per month according to webmaster- its been about 9 months and made its 1st amazon sale at the end of Nov. 2014 (6 months in).

        P.S. I just reread my comment, its suppose to say “… I haven’t sent anything to them”

  • Isagani Esteron

    Hi, I found this to very useful and starting to make niche sites again.

    I do have one question though about domain names.

    I think I read before that using brand new domain names takes a minimum of 6 months for keywords to start showing on google? Is this true?

    I wouldn’t mind 2-3 months but 6 months is a bit too long.

    What is your experience with brand new domain names?

    • Doug Cunnington

      Hey, thanks for the comment.

      KWs will show up sooner but it can take 6 months to get significant traffic for a specific KW. You can make the situation better by working on lower volume KWs and long tails.

      Yep, 6 months is a long time!

  • Carlin

    This is an incredible guide. Thanks for sharing your process!