Aged Site Case Study

Updated Oct 2, 2019 at 11 AM.

The premise of this case study is to:

Buy a pre-made site and outsource as much of the work as possible to hit a positive ROI as soon as possible. 

This page will serve as the raw notes page as the case study progresses. I’ll add links to other posts, podcast episodes, and YouTube videos about the case study.

Be sure to check out my special links below for discounts with some companies.

The general process will be:

  • Buy the site and migrate to my hosting.
  • Order more Keyword Golden Ratio Keywords. 25 informational keywords, 25 product oriented keywords.
  • Hire Content Refined (CR) to improve content
  • Use KWFinder to prioritize the 50 KGR keywords.
  • Hire Content Development Pros (CDP) to write, format, and draft the content in WordPress.
  • Comment on blogs using Okay Relax (a VA service).
  • Get guest posts using The HOTH and Loganix to get backlinks.

Have questions for me? Send an email to or you can leave me a voicemail. (406) 813-0613

Podcast & YouTube

I’m coving the case study in audio and video but not all the same topics. So for maximum information, you have to listen and watch it all. It’s just a happy accident since I don’t record everything in both formats.

Doug.Show Podcast

It’s best if you just subscribe.

Apple Podcasts | Stitcher | Spotify | Overcast | Google Podcasts

Doug Cunnington YouTube

  1. AGED SITE CASE STUDY. Fastest Way To START MAKING MONEY? #AmazonAffiliateCaseStudy. Also the intro to the ASCS but totally different than the podcast.
  2. SiteGround Hosting. I sign up and show you my general configuration. Full Disclosure: if you’ve signed up for hosting before, it’ll be boring-ish. So watch at 2x speed.
  3. Super Fast Sales. I talk about seeing a few sales coming through in days.
  4. Links and My General Approach. I talk about blog commenting and guest posting, then how I’m outsourcing it.
  5. Blog Commenting for traffic and backlinks. I show you how I comment on blogs for links.
  6. $13,000 down the drain? BUDGET & BREAKEVEN Point. I talk about what I’ve spent and generally how I’m approaching the budget.
  7. How to CREATE Custom Google Analytics Reports to TRACK Results.
  8. Q&A Session For ASCS. I answer questions from the fine viewers.
  9. RANK IN GOOGLE. links matter for niche sites. A lot of people only focus on content, but I think links matter a lot if you want to get traffic quickly.


As fast as possible!

I’ve been testing the various companies for the last few months, including 60 posts from CDPs and Content Upgrades from CR.

I already have the KGR keywords from HPD and need to hire CDPs to get moving on the content.

Aside: I’m taking time off this summer and want to have all the pieces in place before I kick up my feet. The goal is to grow the business while I’m literally not working — off the grid.


The site got traffic on day 1 in my possession – FAR exceeding my expectations.

The first sale on Amazon came in already, making me feel like a damn genius.

Is it a fluke? Dunno…

I don’t think so —

Check out July 2019 earnings.

August Earnings – First $100 Month

September Earnings – 50% Drop in Earnings

Traffic Growth – Google Analytics

I share the growth in traffic and compare month over month.

August compared to July – 25% Growth

September compared to August – 14% Growth

Content Improvement Results – 17% Increase

My friends at Content Refined upgraded 5 of the posts.

Some of the posts increase, some went down.

I need to review the posts that went down and see if there is anything obvious that I need to fix.

Outsourcing Resources

Here are the companies that I’ll be using for the case study.

*Affiliate links below. I get a commission if you buy after using my links. Thanks if you do! It helps me create more helpful and interesting content. Also, I buy dog treats for Georgie and “beer-treats” for me. Which is really just beer. Cheers!

Human Proof Designs

I bought the aged site and the keyword golden ratio compliant keywords here. GET 5% OFF with HPD by using my discount code DOUGREF5OFF

Content Refined

Content supplier and content improvement services.

Content Development Pros

High volume content supplier. Learn more here & Save 10% by using my affiliate link.

Be sure to work with my Account Manager: Tim Wilson (ext: 364) or email “(Att: Tim Wilson)”

CDP published 50 posts in 30 days for me while I was on vacation. Definitely go for the 5-Star, premium level content.


Link building through guest posting.

Loganix: Link Building Services

More guest posting and I decided to try them out after I saw that Brian Dean from Backlinko has a testimonial on their site. The excellent part is YOU approve the site that your guest post goes on.

Okay Relax VA Service

For blog commenting. Learn more about the service. If you sign up through my link, then I’ll share my Blog Commenting Job Aide for my VA. Just send me the confirmation email so I can verify on my end.

Site Ground Hosting

I move the site to SG immediately. I’m using SG for just about all my hosting needs now.

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).