Getting Guest Posts isn’t as easy as everyone says it should be. This post breaks down the parts that people usually leave out in their “Guest Posting Tutorials.”
So you want to run a White Hat site and you’re having a hard time. You aren’t alone.
Get all the templates I use for guest posting here. Be sure to customize them in your own words…
They make it sound so easy, and you know what…I make it sound easy too, but it’s not.
I know for a fact it’s hard because I tried and failed over and over again. I said, “Guest posting doesn’t work. I’d rather build a Private Blog Network.”
That is, until I received my first Google penalty. It made me very sad. Then, it happened again.
I didn’t like that feeling so I changed my methods…Things got better.
That actually brings me to the first and most important part of executing a successful guest posting campaign.
Survival of the Fittest – Adjust. Adapt. Change.
Adaptability is the key to success. That’s not just for niche sites – It applies to everything.
If you try something and it doesn’t work, then you try again and it fails, again, you better rethink your approach.
You’ll often see that you should look for guest posting opportunities by searching for certain footprints. Advanced searches like this:
- Your Keyword “guest post”
- Your Keyword “write for us”
Unfortunately, that’s exactly what everyone else is searching for. One of two things will happen:
- Those sites get so many emails about posting that it’s likely they’ll ignore your email. If you do get to post on one of those sites, then your post will probably get lost in a sea of spammy guest posts. Do you even want to be mixed in with that kind of a site? No way – not me!
- Or, it’s a competitor’s site. Fat chance getting a guest post published on your direct competitor.
What should you do to adapt?
Here is what I did… (And I cover even more in my Five Figure Niche Site course.)
First, stop looking for the specific keyword or niche. Instead look to what I call “shoulder niches,” niches that are related but will almost never be direct competitors.
- Example: You sell fly fishing lures. You should contact outdoor, camping, or hiking sites.
Second, make up your own footprint to look for. The idea is to find sites that will publish your guest post, but I hated being in the same crowded channel as other would-be guest posters. So, I looked for sites that published recently and had a healthy reader base, based on getting comment on blog posts.
- Example: Search for “leave a comment” and “camping outfitter.” (That’s just an arbitrary example – I don’t know if it’ll work well. The point is to find your own.)
If you are wondering why one would search for “leave a comment” to get a guest post, here’s why…
Become a Friend
The number one thing you can do to improve your guest posting abilities is to be friends with the blogger. At least an “online friend.”
One of the best ways to connect with a blogger is to leave comments on their blog. Bloggers may get a LOT of emails – I know I do and I don’t even have a very big blog. But even bloggers with a huge reader base will do their best to reply to comments.
If you comment a few times, they’ll remember you.
If you sign up for their email list and reply back with a reasonable compliment and/or question, then you’re in. BUT be careful, if you ask a non specific question that’s basically a time waster, it’s not going to work. People are busy so don’t waste their time.
Once you have a relationship with the blogger, you can ask about guest posting. At that point, don’t use one of my canned templates – put it in your own words – after all, you’re friends with that blogger now!
Get Used To Rejection
Look, the reality is that you’ll hear “NO” 7 to 9 TIMES more YES. It’s a real bummer.
You have to push past that and keep trying. Adapt as needed. Just remember that you’ll get this type of a response:
- People will ignore your email.
- People will tell you they write their own content.
- People will ask if you really read their blog.
- People will ask you to pay.
- People will tell you maybe in the future.
When you get rejected, do this…
Send More Emails
Commit to send at least 100 emails
In a lot of ways, it’s a numbers game. Sometimes people email me asking about what they can do to actually get accepted to guest post. When I probe further, I find out that they’ve only sent 8 emails.
So, I tell them to send more emails, reach out to more people. If you’re working on getting some guest posts, commit to send at least 100 emails. That is the way to get some feedback on your approach and start adjusting, adapting, and changing.
What about you??
Leave a comment and tell me:
- What are your tips for guest posting?
- What issues do you have with guest posting?