When you combine techniques, you’ll often end up with a better and more effective process.
Combining two techniques that work well but are overused can be a great way to help you get traction.
Click here to watch my YouTube video on the topic. It’s a Live Session so a bit long winded.
Are guestographics a new concept?
Infographics have been around for a while and they were quite popular about 4 or 5 years ago when I was just starting to get into online marketing.
The idea was to create an infographic – an image, a visual representation of a blog post (like a poster), which would convey complex information in an easy-to-consume format.
Marketers started using them in their blog posts and adding code so that the image could be shared by other bloggers, as long as it was linked back.
At its core, it was a link building strategy – people would let you publish their content, as long as you gave them credit through the backlink. Soon enough, the marketing world was saturated with this method, thanks to marketers launching infographic campaigns.
As a result, it’s effectiveness weakened and that’s when Brian Dean from Backlinko (to my knowledge) coined the name Guestographic and came up with the idea to combine infographics with guest posting.
What does a Guestographic Campaign look like?
This is the exact process as laid out by Brian Dean:
Step 1: Publish an Awesome Infographic
Step 2: Simple (But Effective) Link Prospecting
Step 3: Show Them Your Infographic
Step 4: Bribe Your Prospects With Free Content
Step 5: Get Your Contextual Links
You write a short, mini paragraph intro to accompany the infographic, where you insert the link. If the blogger wants to expand the content, he can easily just add a sentence or two, and publish the content.
This means that you get the link and the blogger gets the content. Additionally, you can list the references of your information on the infographic, since people are more likely to share it that way.
My Infographic Campaign: Trying out new things and failing at them
I decided to try an infographic campaign strategy. And it went okay, not great, though.
Keep in mind because of the saturation, it’s very unlikely that bloggers will be interested in promoting you. The less it’s used in your niche, the better. I get pitches all the time and I’m just not interested.
In my infographic campaign, my content would get shared on Twitter or Pinterest, and then nothing happened. I didn’t get much traffic at all, so it really depends on who is doing the sharing. I didn’t have much luck with the guestographic offer either.
What did I learn?
- If I had taken the time to figure out which influencer had mainly active followers, although a smaller following perhaps, I think I would have gotten better results.
- Another reason for not succeeding at this strategy is that I only tried it once. If I had stuck with the strategy and refined the process, I would have done a much better job at it.
In contrast, on another project, I used this long infographic that looked terrible and took 30 minutes to put together. This one took off on Pinterest and about a year ago it had around 21,000 pins. We didn’t promote it at all! With improvement, the results would have been even better.
So the moral of the story is – just pick a strategy, implement it, refine and continue trying until you get satisfying results. You’ll never know if something will work unless you do it.
Personally, I’m not into guestographics that much, but there are plenty of people that are get positive results using this method.
Questions from the YouTube Live Stream
- When you say nothing happened in your campaign, can you explain what you were expecting to happen?
- I expected to get more traffic and maybe backlinks from people that found the information helpful.
- Aren’t most branding strategies like that – no immediate action or return?
- Sometimes, yes, but I was expecting more traffic on a shorter timeframe. The case studies illustrated that and suggest that it will happen fast. That’s one of the reasons case studies can be misleading since they rarely show repeatability by others.
If you’d like to see me answer to these questions, check out this video. It’s about 9 minutes in.
Your thoughts? Leave a comment and let me know:
- What do you think about the guestographic strategy?
- Have you tried the guestographic strategy and if so, how did it go?
- What do you think is the biggest reason for failing at this strategy?
- Have you ever combined and implemented different strategies? If so, what were they and what kind of results did it give you?