I shot a short video on my iPhone for my niche site case study.
The video was viewed 25,666 times on Facebook within two days.
Here is how it started.
I wanted to post a video on Facebook and share it with an active community in the niche.
It was about 90 seconds total, and I edited it to about 60 seconds in iMovie.
I have an interest in the topic, so it’s easy for me to shoot these videos.
I got the idea Smart Passive Income. Pat Flynn did an experiment where he posted a video directly on Facebook and he also posted on YouTube.
Pat stated the theory like this:
The theory is that when you upload a video directly to Facebook, the video will be shown to a higher percentage of fans, while also resulting in more shares, likes, engagement, and of course, views. The reason for this is because FFF:
Facebook Favors Facebook.
Then, Mari Smith on Social Media Examiner recently explained:
Video views on Facebook have gone up exponentially in the last 6 to 12 months. Preferential exposure is being given to videos that are directly uploaded into Facebook, as opposed to being linked in from YouTube or Vimeo. These videos must be opened in a separate YouTube or Vimeo app, rather than just being viewed directly within the news feed.
Pat’s experiment showed that the Facebook video perform way better than sharing a Youtube video on Facebook. Pat stated:
It’s easy to see that Facebook, by far, crushed YouTube in terms of views and engagement. In a perfect world, I’d be able to A/B test directly on Facebook with a YouTube link versus a direct upload – but even without that it’s easy to see (especially when compared to the engagement and views on my previous video from 2 weeks ago), that we should all be posting videos directly to Facebook to reach the most people possible.
Based on Pat’s experiment I decided to give it a try with a short video that I shot.
The group that I shared the video with is very active and has between 100,000 and 200,000 members in the community.
One aside…the Facebook community is very active. A lot of people post pictures all day long.
Very few people post videos, and most of the videos are low quality – shaky with bad sound.
Here are the stats from the group.
Almost 300 likes and 62 comments. It was the first time I posted in the group, too.
The group is passionate and welcoming to everyone.
The Stats From the Facebook Page
Here are the stats from the Facebook Page for my niche site. The post was not boosted, but the reach is still pretty good.
The reach is totally organic. The likes and comments are low, but the shares are very promising.
It’s nice that people watch the video, but who cares if no one looks at the website.
The Traffic Impact
Yes! It worked.
There are more people going to the niche site as a direct result of the video. There are a few people signing up for the email list, too.
That is the real goal, in this case: attract traffic using high-quality content and offer the visitor a content upgrade in exchange for an email address.
It is a little early to tell if the process will provide an ROI. It only took a short amount of time to get the video done, and there was no ad spend.
Even if the visitors don’t convert directly to customers, that is okay. It still gets the website name and the Facebook page out in front of new eyes.