Alright. You’ve got some content already up on your site…
You’re happy with it, however, you want more traffic.
Right — everyone wants more traffic.
Or maybe your rank on google hasn’t improved and you want it to rank better.
A great way for you to improve these things is improving your content.
Watch my video to learn what I do or read below if video isn’t your thing.
So, how do I improve my content?
The not-so-straight answer is this – It really depends.
The Keyword Golden Ratio is one of the easiest ways to incorporate into your content to improve it.
If you’re not familiar with KGR, check out this video.
My usual process for improving my content looks like this:
- I publish a large amount of content
- I let the content sit a little for at least 2 months. I do this because rankings move and I want to just publish a lot of content and see what works well first.
- After a while, I come back to it and look at what’s ranking not quite number one but it’s in the top 20.
- I use SEMrush to pull that data but you can go to Google Search Console and get the same kind of data.
- After that, I prioritize that list – I like to start with the highest ranking content first, which means that I’ve started with the content that’s ranking number two. Then I go back and assess that content and figure out what can be done in order to improve it.
3 things you can do to improve your content
- Add more products to your reviews
Let’s assume that we’re talking about a product review, affiliate type of article. I like to take a look at the products that are listed. Usually, for my first post, I’ll just have one product. For example, post-it notes.
When I come back to improve it, I can go over to Amazon and find 5-10 other products that fit the mould for that particular review. I add the products in and write a mini review for each one of those products.
The mini reviews covers the features, a couple of advantages and disadvantages in a short bulleted list and a few other specifics.
The cool thing about mini reviews is – even if you do that at a minimum, you’re probably looking at about 150 words. If you just spend a little more time on these reviews, you can end up with about 400 words for each one of those mini reviews. So, if you put 5 products in there you have another 2,000 words without trying.
Personally, I usually publish KGR articles that are about 1,000 words long.
If you add another 2,000 words, you’ve got a lot more content and you’re suddenly at 3,000 words. By doing this, you end up with a lot more long tail keywords which is awesome.
- Add more content by creating a more thorough buyer’s guide
You can do this with the help of The Research Paper Method (RPM), which I’ve talked about before. If you haven’t read about it yet, click here.
RPM is basically researching the topic and looking at the best content for that topic (like our example – post-it notes).
You check out the manufacturer’s site, read forums to find out what people are really worried about, maybe check out Facebook groups to get more information about what kind of trouble people are having with the product, go to Wikipedia, etc. Then you can develop a very tight outline. Don’t change the existing page that much, just clean up some of it and add to it.
If you do it this way, you’ll end up with a really nice outline and you’ll be combining all the best resources on the internet about that particular topic.
You can write the content yourself if you want to. I usually hire a writer and give them the outline, as well as the resources that I used and as a result, they come up with great content. At this point, you’ll be adding a massive amount of content.
For Project Go White Hat I expanded the post from 2,000 words to about 8,000 and as a result, the traffic went up within by 40% within 45 days, and so did the revenue. (Here’s the story of selling a niche site for $235,000.)
- Add more multimedia, keyword rich alt tags and alt captions in the file name
When I say multimedia, I mean images, graphics, and videos that are relevant to your topic. Normally, I include 2-4 images (Creative Commons) and one YouTube video but you can include as many as you want.
Why should you include videos?
Because that way you’re able to draw people in so that they stay on your page longer. It’s a good sign to Google when traffic stays longer on your site since Google understands the relevance to the topic of the video.
I usually rename the images to something that’s keyword rich or relevant to the topic in some way. Don’t stuff too many keywords in there though.
You can also include a keyword rich alt description for the image and a keyword rich caption.
These are the small details that make a difference when you put them together.
Some questions to ask yourself are these:
- Are you brand-loyal to the video for the embedded YouTube videos?
- How long does it take for a new keyword to rank?
- I created a 2,000 words post with KGR and Google is ranking an existing post for the KGR keyword now. Should I be concerned or just give it time?
- If you have a website in a specific language that already has a good authority in the country, do you think that an English version created in a new directory would have better chances to rank in a new subdomain?
If you’d like to know the answers to these questions, check out the video below. The Q & A starts here.
Your thoughts? Leave a comment and let me know:
- How long do you wait to improve your content?
- Did I miss anything when talking about ways to improve your content?