Improving Content For Authority & Niche Sites

Alright. You’ve got some content already up on your site…

You’re happy with it, however, you want more traffic.

Right — everyone wants more traffic.

Or maybe your rank on google hasn’t improved and you want it to rank better.

A great way for you to improve these things is improving your content.

Watch my video to learn what I do or read below if video isn’t your thing.

So, how do I improve my content?

The not-so-straight answer is this – It really depends.

The Keyword Golden Ratio is one of the easiest ways to incorporate into your content to improve it.

If you’re not familiar with KGR, check out this video.

My usual process for improving my content looks like this:

  • I publish a large amount of content
  • I let the content sit a little for at least 2 months. I do this because rankings move and I want to just publish a lot of content and see what works well first.
  • After a while, I come back to it and look at what’s ranking not quite number one but it’s in the top 20.
  • I use SEMrush to pull that data but you can go to Google Search Console and get the same kind of data.
  • After that, I prioritize that list – I like to start with the highest ranking content first, which means that I’ve started with the content that’s ranking number two. Then I go back and assess that content and figure out what can be done in order to improve it.

3 things you can do to improve your content

  1. Add more products to your reviews

Let’s assume that we’re talking about a product review, affiliate type of article. I like to take a look at the products that are listed. Usually, for my first post, I’ll just have one product. For example, post-it notes.

When I come back to improve it, I can go over to Amazon and find 5-10 other products that fit the mould for that particular review. I add the products in and write a mini review for each one of those products.

The mini reviews covers the features, a couple of advantages and disadvantages in a short bulleted list and a few other specifics.

The cool thing about mini reviews is – even if you do that at a minimum, you’re probably looking at about 150 words. If you just spend a little more time on these reviews, you can end up with about 400 words for each one of those mini reviews. So, if you put 5 products in there you have another 2,000 words without trying.

Personally, I usually publish KGR articles that are about 1,000 words long.

If you add another 2,000 words, you’ve got a lot more content and you’re suddenly at 3,000 words. By doing this, you end up with a lot more long tail keywords which is awesome.

  1. Add more content by creating a more thorough buyer’s guide

You can do this with the help of The Research Paper Method (RPM), which I’ve talked about before. If you haven’t read about it yet, click here.

RPM is basically researching the topic and looking at the best content for that topic (like our example – post-it notes).

You check out the manufacturer’s site, read forums to find out what people are really worried about, maybe check out Facebook groups to get more information about what kind of trouble people are having with the product, go to Wikipedia, etc. Then you can develop a very tight outline. Don’t change the existing page that much, just clean up some of it and add to it.

If you do it this way, you’ll end up with a really nice outline and you’ll be combining all the best resources on the internet about that particular topic.

You can write the content yourself if you want to. I usually hire a writer and give them the outline, as well as the resources that I used and as a result, they come up with great content. At this point, you’ll be adding a massive amount of content.

For Project Go White Hat I expanded the post from 2,000 words to about 8,000 and as a result, the traffic went up within by 40% within 45 days, and so did the revenue. (Here’s the story of selling a niche site for $235,000.)

  1. Add more multimedia, keyword rich alt tags and alt captions in the file name

When I say multimedia, I mean images, graphics, and videos that are relevant to your topic. Normally, I include 2-4 images (Creative Commons) and one YouTube video but you can include as many as you want.

Why should you include videos?

Because that way you’re able to draw people in so that they stay on your page longer. It’s a good sign to Google when traffic stays longer on your site since Google understands the relevance to the topic of the video.

I usually rename the images to something that’s keyword rich or relevant to the topic in some way. Don’t stuff too many keywords in there though.

You can also include a keyword rich alt description for the image and a keyword rich caption.

These are the small details that make a difference when you put them together.

Some questions to ask yourself are these:

  • Are you brand-loyal to the video for the embedded YouTube videos?
  • How long does it take for a new keyword to rank?
  • I created a 2,000 words post with KGR and Google is ranking an existing post for the KGR keyword now. Should I be concerned or just give it time?
  • If you have a website in a specific language that already has a good authority in the country, do you think that an English version created in a new directory would have better chances to rank in a new subdomain?

If you’d like to know the answers to these questions, check out the video below. The Q & A starts here.

Your thoughts? Leave a comment and let me know:

  1. How long do you wait to improve your content?
  2. Did I miss anything when talking about ways to improve your content?
Join the NSP YouTube community! Don’t miss out on my future live streams, tutorials and demos – subscribe to my YouTube channel here.

Free Workshop on Keyword Research, Including the Keyword Golden Ratio

Watch it now.

Doug Cunnington

I want to show people how to create and monetize niche websites by helping them achieve their goals with project management best practices.

Show 10 Comments
  • Owen March 7, 2018, 7:37 am

    Hey Doug,

    for point 1, are you saying that your product review, affiliate type of article is 1000 words for only one product, and each new product is around 150 words? it’s kinda unbalanced isn’t it? do you have an example?

    • Doug Cunnington March 7, 2018, 8:38 am

      Owen, no specific example but check out the youtube channel for tear downs.
      It’s purely an example, too, so for 1000 words I would have 1-2 products max. However, I know more people do the ultra short 150 words and that’s why I mention that.

  • Parth Galhotra March 7, 2018, 7:41 am

    Great article like always. I loved your “Golden Keyword Ratio” method. I am currently working on it.

    I have a question, this might sound a bit off topic but I am curious to know about it.

    I have found a keyword in German language, as I don’t know how to write german. Can I write content in English and then translate it into German with any online tool? Will it work? Or is it required to get your content written properly without using any translation services.

    Looking forward for your answer.

    Thanks 🙂

    • Doug Cunnington March 7, 2018, 8:39 am

      Parth, cool!
      No clue. So you should try it and let me know. I expect it’ll be off and sound funny. 🙂 But it’s worth a test.

  • Mike March 7, 2018, 2:06 pm

    I like to do all of the above you said in your email but one thing I find to help out a lot is to add jump-to anchor links for on-page navigation(assuming there is a lot of content). This seems to help the CTR and helps people interact with your site in a positive way that google seems to like.

  • Peter Nyiri March 8, 2018, 12:07 pm

    Hi Doug,
    I am really happy about this post, I have been looking for answers along these lines. I have one question. How do you get a post to rank for more than one keyword? Is there a way to control this?

  • Reidod March 12, 2018, 12:47 am

    Great article Doug, as an input I`ll say that geolocation on every content piece (if apply) and optimize social media sharing increase the KGR!

  • Anne May 5, 2018, 4:38 am

    It does work. Sometimes you need to give it time though. I improved a post from 1.2K into a very very good 4K post (not even an affiliate post – just a solid informational post). Google’s first reaction was to kick it *down* the SERP’s by about 20 places. Took it 2-3 weeks to balance out at which point it pushed it up 10 places. I’m still waiting for more though. My post is hands down better than anything that’s currently in the top 10. The #1 post for the term is under 1000 words long and pretty old. I’m sure Google will figure this out eventually 😉

  • Marco Diversi June 11, 2018, 1:19 am

    do you have a nice guide talking about how to find keywords that rank quick?

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