How to Write Content for Affiliate Marketing and Niche Sites

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If you’re anything like me, you may have an aversion to writing…

You hear experts talk about creating long form content and how you have to publish longer content if you want to compete in the Google results with your niche site. Or, that you need publish content often to compete.

Sometimes they leave out how to do it. Most of us aren’t writers by trade, and maybe you haven’t written anything for years.

If you’re anything like me, you may have an aversion to writing…

I recall a couple English teachers in high school that really gave me a complex about writing and grammar. I still don’t know where to put commas and stuff like that.

(I’m getting better at it but not great…like should this sentence have a comma in it?)

It turns out that you can be bad at grammar and still write content that people want to read.

I’ll tell you about 2 techniques that will help you create content without stressing you out! They are going to be straight to the point and without fluff.

These techniques assume that you already have some keywords to target. If you need some help on keywords, check out these 2 resources on keyword research:

  1. The Keyword Golden RatioSee my explanation on YouTube.
  2. Behind the Scenes: KW Research WebinarWatch it now, just enter your name and email address. You’ll be joining the email list and I’ll send you emails each week and a few promo emails, too.

The Research Paper Method

This technique is my “go-to” for new content. You simply split up the writing process into phases.

People often get distracted while they are writing and researching. That makes things take longer overall.

Here’s what you do for the Research Paper Method (RPM):

  1. Research Phase
    • Search Google for the main topic of your content. Normally, that’s the keyword phrase or the title of your article.
    • Spend 1 – 2 hours reading about the topic. Check out Wikipedia entries, read material from the manufacturers website, read the top blogs on the topic.
    • You’ll be an expert (relatively speaking) after researching for that long and have a good idea what to include in your content.
    • Log 2 – 5 of the resources to reference later.
    • Note: You may be thinking, “I can reader it faster and 1 – 2 hours is too much.” I recommend spending time on the research because it lays the foundation for the content. If you do a bad job on research, the whole process is impacted.
  2. Outline Phase
    • Create a half to 1-page outline. It should be pretty short.
    • Refer to your references to get an idea about how to organize the information. You shouldn’t copy them and shouldn’t need to, but you can see what works in their content. Manufacturers tend to do a MUCH BETTER job than bloggers or other niche sites.
    • Don’t try to write the content in the outline. Just write out the main idea for each of the paragraphs and sections.
    • The goal is to have an outline that’s good enough so a freelance writer can write the content. If you give them the reference material, then it’s a simple job for a competent writer.
  3. Writing Phase
    • Ideally, hire a writer. I use Upwork and you can get my templates here. If you provide the writer with the outline and references, they’ll be able to save a lot of time and they’ll appreciate the extra details.
    • If you write the content yourself, then you can use the outline to write the content. Since you outlined what you want in the content, it’s much faster to put your thoughts into sentences.
    • Regardless of who writes the content, be sure to edit. Even if the writer edits their own work, I expect a few mistakes from a freelance writer. Depending on your team, you may have a dedicated editor – that’s what I do.

The FAQ Method

This is one of my favorites, and it’s what I did for my very first niche site.

It’s crazy simple and I don’t even need to split it into phases.

Just write out all the questions you have about the topic in question. This is really easy if you don’t know anything about the topic or product line.

If you happen to be an expert on the topic, that makes this technique harder. You have the “curse of knowledge” so questions that beginners have are hard think of.

If that’s the case for you or if you just need more ideas, here are 3 ways to come up with common questions that people might have:

  1. Check out forums on the topic
    • Example: Home Brew Talk’s Beginners Beer Brewing Forum
  2. Read user’s manuals for the products. Most manuals are free to download and have a FAQ or troubleshooting section.
  3. Skim Books on the Topic. It’s good to get away from the laptop sometimes, so head out to your local bookstore or library. There are books on everything, and you can get some great ideas from the smart people that wrote books. If you can’t get out, here’s a great hack: Go do (publishers of the “Dummies” guides) and see what they have to say. Here is the Homebrewing Beer page.


How do you create content?

Leave a comment and let me know:

  • Do you ever have a hard time writing content?
  • How do you approach content?
  • Are my techniques helpful? Why or why not?

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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Niche Website Builders help their customers build and grow more profitable content sites. They offer a fully hands-off approach for all the services that they offer.For example, their content creation service includes their proprietary keyword research process, articles are written by in-house native English speakers, formatted using review templates that are proven to convert and uploaded to WordPress with affiliate links added so that all you need to do is review and click publish.This makes their service perfect for both beginners wondering where to start, through to experienced portfolio owners looking to scale their operationsThey also offer ‘done for you’ site builds and link building services.


Comments on this entry are closed.

  • You mention the simple ways, thanks for the great sharing.
    My question is can my written content rank on the google search then other marketers? I am confused!

    I have a niche site, I am new in this industry. I hired writer to write content to my that site, I did backlink for that site. But my site isn’t ranking at all.

    Can you please guide me something that I an apply to that site?

    • Khokon, thanks for reading!
      Yes, you can rank but you definitely need other things (backlinks and great on page SEO) in place.

      Also, you said you “did backlink” but most people underestimate how many links they need.

      So, you probably need more backlinks.

  • I really don’t like writing so I try and outsource it when I can. I provide a template to the writer with keywords and headings, but usually I end up disappointed with the end result. I guess providing them with references and what should go in each section will help.

  • I love your video on the “The Keyword Golden Ratio”.

    I used this strategy to grow a site from 0 to 4,200 visitors/month. I simply focused on super-low-competition keywords that had monthly search volumes of 10-1,000.

    Thanks Doug!

  • Hi, just wanted to quickly check with you on this peculiar issue I faced recently. A portion of the content on my site was a phrase rehash from my competitors website. And within a couple of months Google removed all backlinks (both genuine as well as spammy). Is it got anything to do with rehash content or a penalty for spammy links? This was part of the Feb 7 Google update?

  • Amir Najam Sethit

    Thank you for posting this blog. This features and guidance is beneficial to me.

  • fazy

    great question is how can i write a article on multiple keyword ? i have a 10 keywords with different searches but same intention like
    1)best_________ for beginners (270 searches)
    2)best____________ for beginners and intermediate.(160 searches)
    3)buy______________ for beginner.(90 searches)
    4)top______________ for beginner and intermediate player(110 searches)
    5)where to buy best__________ for beginner(50 searches)
    #so i am not disclosing my main keyword due to competition.
    now i write a different article on each keyword ? put these keyword in one article ?. so which keyword i put in title. i emailed you but you didnt reply