Amazon Affiliate Website: The Ultimate Guide & 17 PROFITABLE Examples

UPDATED: May 9, 2017

NSP-process-Header-575W.jpegHow to Build a Profitable Amazon Affiliate Website

This is the roadmap that you have been looking for…

This resource is for people that are new to Niche Site Project – and even for the long time veterans out there that don’t know where to find all the outstanding content. It’s divided into TWO main sections:

  1. The Niche Site Process – A 7 Step Guide for building a successful Amazon Affiliate site, keep scrolling…
  2. Amazon Affiliate Website Examples (Click here to see the examples)- Complete with traffic and keyword data

This is the Definitive Guide to Create Successful Amazon Niche Sites

It’s a roadmap of sorts that will help you navigate your way to a Niche Site. (See some examples of Amazon Affiliate sites here to get in the mood…)

There is a ridiculous amount of information out there about niche sites. A lot of it is really old and out of date. This page is up to date and I take the time to make changes as time goes on and things change. (I actually got started by following Pat Flynn’s Niche Site Duel – the first one – a full 3 years after it started! Whoops!)

It’s different from other guides because I use Project Management Best Practices to continuously improve the process. (I’m a certified Project Management Professional – recognized by PMI.)

This page is here to help you locate the resources you need to master this niche site stuff.

And by “stuff” I mean…

The Niche Site Process

This is the same process that Pat Flynn & Spencer Haws use to build out their niche sites, like Security Guard Training HQ and The Best Survival Knife Guide. It works for Adsense, Amazon, or other affiliate based niche sites.

It’s the same process that countless other niche site owners have used, too.
NSP-Process-Flow-720w.jpg

The process works for a niche site on two-way radios or puppy collars or blenders and anything in between.

It even works to start an authority site – since a niche site should be the testing grounds for an authority site.

The process works because it follows a precise set of phases that you execute in a specific order.

I removed ineffective steps. If there is no ROI on a task, then we don’t do it.

This is what they leave out on other blogs.

Read this page carefully. Read it multiple times and commit it to memory.

Learn the Steps of the Niche Site Process for Amazon Affiliate Websites

The following flowchart outlines the Niche Site Process, or NSP for short.

Download the PDF version of the flowchart.

Print out the PDF and study it. Post it next to your desk. If you plan on building out a niche website then you’ll be referencing the NSP often.

When you learn new concepts and tactics, like keyword research & outsourcing, you’ll need to remind yourself where you are in the NSP. Otherwise, you could be wasting money and, more importantly, wasting your time.

A word of caution: There isn’t much value in understanding how to do keyword (KW) research and competition analysis alone.

There is enormous value (and profit) in understanding how to use these niche selection strategies within the overall Niche Site Process.

That applies to anything in the NSP – You must understand where a step fits within the process, not just how to do it.

To keep the topic focused, we’re mainly considering niche site monetized using the Amazon Associate, the affiliate program for Amazon.

Here is the flowchart of the Niche Site Process

NSP Process Flow 720w

Click for the Full Sized Image.

Here are the steps:

  • Select a Niche or Market
  • Build Out the Framework
  • Develop a Content Management Plan
  • Execute a Link Building Campaign
  • Execute an Outreach & Promotion Campaign
  • Execute an Email Marketing Campaign (if desired)
  • Continue Growing the Niche Site or Transition to an Authority Site (if desired)

Some of the steps may be totally new to you. Don’t worry!

Let’s review each one of the steps right here on the this page. Then, I will point out resources that are available to learn more. You’re going to be an expert compared to 99% of the people out there.

Some of the resources are freely available on the Niche Site Project blog. Other resources are for sale in training courses.

That’s right…I sell some stuff. And, there are affiliate links on this page, and at no additional cost to you, I will earn a commission if you decide to make a purchase.

Dig into this Niche Site Process page.

Review it carefully and pay close attention…

I will reveal the exact system that I use to create profitable Amazon Affiliate websites.

Let’s start at the beginning: Selecting a niche…

If you’d rather have a summary explained to you, check out this video that covers this page at a high level.

Step 1 – Selecting Your Niche

nsp select niche

This is the most important phase of the process. Every single part of the process is dependent on choosing a niche that targets a group of willing buyers.

You can’t make the process work if you don’t have a commercially viable niche or market.

I like to say, “You need to intercept a customer on the way to make a purchase on Amazon.”

The people visiting your website will be buying something no matter what – so you just need to help them make that buying decision.

You must determine three things to confidently create a niche site monetized with Amazon.

  • Are products in the niche available on Amazon?
  • Is the niche big enough?
  • Is the competition level acceptable?

The first one is easy. You can simply head over to Amazon and search for some products in the niche or market.

Within a few moments, you’ll know exactly what products are out there, plus you can quickly see some related items on the product pages. In less than an hour, you should be able to generate a list of dozens of products on Amazon.

The second one is more involved. To determine if the niche is big enough, you need to use some keyword research tools like the Google Keyword Planner or Long Tail Pro.

Look for:

  • 500 – 10,000 Exact Match Local Searches (your market may vary but I target the US) for the main KW
  • Other niche sites in the top 25 in the Google search results
  • Active blogs
  • Active Facebook Pages
  • Active Forums
  • Active Email Newsletters Active associations, professional or amatuer

These are all general guidelines, and there are many niches that are exceptions. You don’t need to find each of the points above but the more you find the better.

So, if the target keyword doesn’t have a search volume over 500, it might still be a viable niche.

Consider a high priced item like a chest freezer – you don’t need to sell as many to earn significant commissions. In addition, you can find dozens of Secondary KWs that can really add up and may be easy to rank in Google.

Third is the gauging the competition level, and this one is challenging. Each niche and set of KWs is treated a little differently with Google.

Some markets are so profitable that they are fiercely competitive – like website hosting or the real estate industry.

Consider the first page of the Google Search Results for your primary KW. That’s right, just the top 10 results.

Within the top 10 results, look for:

  • KWs in the Title of the page
  • KWs in the URL of the page
  • 3 or more results with less than 40 backlinks
  • 3 or more results with a MOZ Page Authority (PA) less than 30
  • 1 or more niche sites
  • 1 or more forum posts
  • 1 or more Q & A Sites (like Yahoo! Answers)

Again, these are very good guidelines but I have seen great niches that didn’t meet the criteria exactly. I’ve also seen niches that looked fantastic as far as the competition but turned out to be hard to monetize.

Spend a lot of time on this phase because everything depends on finding a viable niche.

The Niche Site Process starts with the right niche and keywords.

Your actual niche website begins with the right framework: a domain name, hosting, and a theme.

Step 2 – Build Out the Framework

nsp build framework 1

Luckily, this portion is less of an art and more of a science. That is to say, I can treat this section rather mechanically – I can finish this step and build out the infrastructure in less that 60 minutes.

Yeah, I know some people will disagree with me. These are essential steps but nothing is set in stone after you build out the framework.

The steps to set up the infrastructure are to:

  • Select a Domain Name
  • Set up a Hosting Account
  • Select a WordPress Theme

The days are long gone where you need to find an exact match domain name. An exact match domain is where the domain is the exact KW phrase that you are targeting.

I don’t recommend using exact match domains anymore.

As recent as the fall of 2013, it was still good to pick a partial match domain name. A partial match domain has 1 or more words from the KW phrase in the domain name.

If you can find an available partial match, be sure to check that it was not used previously since it could have a bad history that you don’t want to be associated with. By “bad history,” I meant that maybe the previous owner built a bunch of spammy links and the domain is penalized (i.e. blacklisted) in Google’s eyes. It’s best to pick a domain name that is brandable and clever.

Choose something that is easy to spell and not confusing to say aloud. Like, don’t use a number because you have to explain if it’s the digit or the word spelled out…and don’t use hyphens…

And, so on…

Find a reliable host with good support like Blue Host or MDD Hosting. If you’re starting out go for the basic, shared account.

When you get more traffic, then you can upgrade your hosting plan so your niche site will load more quickly.

Please don’t agonize over selecting a WordPress Theme. You can change it later if you need to. I recommend using one of the default WordPress themes.

Why?

All the WordPress themes are free, fast, and it looks pretty good out of the box.

You’ll have other things to worry about that are WAY more important than the theme.

So, save yourself the hassle of battling with the minutiae of customizing a theme.

Or, get a premium theme from Thrive Themes.

I’ve seen terrible looking sites do really well and make thousands per month. And I’ve seen beautiful sites never make a dime. It’s about delivering useful and valuable content to the visitor, and that’s in the next section.

Once you have the domain, hosting, and the theme squared away, you can move on to content.

It seems simple – because it is – but don’t let that fool you. You should spend a little time planning things before jumping in.

Step 3 – Content Management Plan for Amazon Affiliate Websites

nsp content mgmt

Remember our goal of intercepting a customer on the way to Amazon? Keep that in mind throughout this section…

Here are the steps:

  • Create a list of topics
  • Write the content or outsource it
  • Publish the content

List of Topics

How do you figure out what to write about? And, what if you don’t know much about the topic?

It isn’t difficult once we break it down. If you don’t know much about the topic, well…

…You’re going to need to spend 2 – 3 hours researching your niche on Wikipedia and other reputable websites or publications. (If you spend that small amount of time studying up on a topic, you’ll be an expert compared to 90% of the population.)

50% of your content needs to target our goal of intercepting a would-be buyer on the way to Amazon.

What does that mean?

In two words: Product Reviews.

This portion of your content reassures the visitor that the he or she should buy the particular product. (That’s assuming it’s a quality product based on the Amazon reviews – we don’t want to market products that are low quality.)

If you don’t own the product and don’t have a way to actually physically hold it, then here is what to do:

  1. Read the product description on Amazon
  2. Read all you can at the manufacturers website. Download the user’s manual – it’s a goldmine of information.
  3. Read some reviews on Amazon – Five of the 5 star reviews, Five of the 3 star reviews, and five of the 1 star reviews.
  4. Search for forum posts or review websites that have reviews for the specific product.

Using that strategy, you’ll have the information for the technical specifications and all the product details, real owners giving their feedback, and what other reviewers thought about the product.

The other 50% of the content should be general topics about the niche. It’s super easy these days to find popular ideas.

Go to Google and search for existing blogs or websites in the niche. Find the 2-3 most popular websites.

Then head over to buzzsumo.com and quicksprout.com. Enter the website and you’ll see a section with the most popular posts as determined by how much the posts were shared.

That’s more than enough to get you started on the non-review content.

Creating the Content

You can write the content yourself and that’s what I recommend to start out with. It’s cheaper.

Sure, it takes more time but if you don’t have a budget to spend, writing content is the perfect way to hustle and save some money.

In addition, you’ll learn more about the niche and community around the topic. That’s totally worth the effort early on.

You can also outsource the content to contractors. Companies like Text Broker and iWriter are completely oriented around content creation so they are a tad more expensive.

The benefit is that getting content from Text Broker and iWriter is hands off once you place your order. The other main option for outsourcing is oDesk/Elance. The prices are cheaper in most cases.

The downside is that you have to spend more time managing the writer, including creating a job post, sorting through candidates, and hiring. It isn’t hard to hire someone on oDesk but it takes you through the full HR lifecycle – hiring to firing.

Publish the Content

Publishing the content is a straightforward process. You need to get the content in WordPress so it can be posted.

The 80% of the content that is some kind of product review should have Amazon Affiliate links. I like to immediately (or as soon as possible) publish about 10 product review pages, plus one big piece of pillar content.

After that, keep publishing new content over some regular interval, like once a week, every two weeks, or monthly.

The interval isn’t very important but be consistent and stick to the schedule. Now that you have some content, you need backlinks to that content so your visitors and search engines can find it.

Step 4 – Link Building Plan for Niche Sites

nsp content mgmt 1

If you understand and execute this step, you’ll be far ahead of most of your competitors.

There is a lot of noise out there about link building. There are internet-age snake oil salesman that will promise you the world with #1 rankings in 24 hours, then close up shop once they make the sale.

The approach I outline doesn’t have any shortcuts. Guess what – it takes time and you are going to have to put in the work.

(Yes, you can outsource link building, but it’s really important to understand the process first hand. You can’t effectively outsource a task if you don’t fully understand the process.)

A basic link building campaign includes:

  • Social Profiles
  • Blog Commenting
  • GRAY HAT: Web 2.0 Free Blogs – This isn’t a strategy that I implement anymore. It works for other people very well, but Google frowns on these kinds of links.

Let’s look at social profiles.

A social profile is a page on a site like Twitter, Pinterest, or Facebook that has fields that you can fill in with your niche site’s information. Mainly, the thing we care about is your website URL. It will be a backlink to your site, which is great! However it will be a nofollow link.

You should be thinking, “If it’s nofollow, then why the heck are we doing this??”

There are 3 main reasons:

  1. It makes your site look like a real site, not a site with thin content. How many great sites do you see that don’t have social profiles? Probably none.
  2. The profiles can help you network with other bloggers that may let you guest post on their site.
  3. A nofollow link is still valuable, even though it’s less valuable than a dofollow link.

These are fast to set up, too.

Personally, I’m not much for social sites. I don’t know exactly why…other than maybe Facebook. It’s a HUGE distraction. There is an endless feed of interesting posts that are there to capture my attention. So, I guess that’s why since every social media platform is there to distract the users.

The reason I’m telling you that is because you should still set up these social profiles even if you don’t intend on using the social sites. Later you can use them if you want. For example, in 6 months you may find that you want to start publishing videos on YouTube. Your profile will be ready for you to start publishing right away.

What sites should you set up profiles for? Here’s my baseline for social profiles:

  1. Google Plus
  2. YouTube
  3. Facebook
  4. Twitter
  5. Pinterest
  6. Delicious
  7. Gravatar
  8. LinkedIn

And if you know of other social sites, then go for it. Set up those profiles too. The main thing to remember is to add your URL to the profile so you have a link on the profile page.

You don’t need to worry about setting up a fancy wallpaper image, logo, or profile image. You can simply use Canva to create one universal image that you’ll use everywhere for your social profiles.

Blog Commenting

After you publish 2 articles, it’s time to start blog commenting. These are genuine, real comments on real blogs, related to the topic and niche. The target blogs are highly relevant and that’s important!

These are not the spammy, automated backlinks that are pushing Ray Bans or Uggs. You know what I’m talking about…

Blog comments are normally no-follow and that is fine. It’s quite normal for a website to have a healthy percentage of no-follow backlinks.

Make 5 – 10 comments every day for a month. Not all of the comments will be approved so you need to make a lot of comments.

This is really important about the comments to get the highest number of approved comments:

  • Do not put a URL in the actual comment text since it is far less likely to be approved.
  • Put a name in the “Name” field, not your keyword phrase.
  • Put your URL in the “Website” field.

Your link should have the anchor text of the name you enter with a target URL of the website you enter.

Web 2.0 Blogs

This step consists of creating a free blog, publishing niche relevant content, and adding links to your niche site. The blogs are free platforms like wordpress.com, blogger.com, or blog.com – and there are countless others.

Note: Building websites like this violates the Google Webmaster Guidelines but is in no way illegal. It does mean that Google frowns upon the approach. If you took the Web 2.0 blog seriously, you could actually make it a valuable resource to the niche. Large media companies do the same thing by creating smaller websites and funneling traffic back to the main site.

At a minimum, you should:

  • Create a blog on the three platforms I listed above.
  • Publish 3 to 6 originally written posts on each one that are related to the niche of your site.
  • Add 1 or 2 links to your website from about half of the posts on the Web 2.0 blogs.
  • Include 2 to 3 links to other websites in the niche that are non-competitive in each of the posts on the Web 2.0 blogs. (For example, Wikipedia, About.com, CNN, NY Times, or other big media outlets.)

When it’s time to take your link building to the next level, here are some more advanced strategies.

An advanced approach includes:

  • Tiered Link Building to the Web 2.0 Blogs.
  • Private Blog Network links
  • Wikipedia backlinks

Tiered Backlinks

I don’t know how to use automated link building tools, and I would NEVER recommend them for linking to your money site. But some people like to build a lot of links to the Web 2.0 properties.

The Web 2.0 blogs provide a layer of insulation from the automated backlinks. You can outsource this part to fiverr. Most contractors at fiverr can deliver the backlinks in about a week or less. After Penguin 4 rolled out in the Fall of 2016, I expect these kind of tiered, spammy links to lose their effectiveness.

Private Blog Networks (PBNs)

A private blog network (PBN) is a collection of expired domains that you use for link building to your niche site.

An expired domain is a domain that was owned in the past and had content – the website was cared for. But for some reason the original owner decided not to continue caring for the website.

A PBN is extremely powerful because you control the content and you control the links within the domain. This means that you can create or alter the content so it relates specifically to your niche.

In addition, an expired domain is likely to pass along a good amount of link juice to any website with a link from it. Link juice can be thought of as ranking power (moz.com reference) – so an expired domain can pass more ranking power than a brand new domain.

Setting up a PBN is not simple. I wouldn’t recommend that you try to build a PBN if you are just getting started. It’s too overwhelming.

However, once you’re established then a PBN can be a HUGE asset and game changer.

Wikipedia Backlinks

If you Google just about any general term or phrase, it’s safe to assume that you will see a Wikipedia page in the top 10 results. Wikipedia is highly trusted and highly esteemed by Google.

Wikipedia backlinks are super valuable, hard to get, and can actually drive significant traffic.

Imagine having your niche site listed as a reference for a highly trafficked Wikipedia entry. That’s passing some link juice!

Wikipedia backlinks are no-follow but no one will argue that these backlinks are not valuable.

The process is simple:

  1. Create valuable, epic level content for your niche site.
  2. Make sure that the content has solid, true information that can be used as reference material in Wikipedia.
  3. Keep the content free of affiliate links or any kind of commercial content.
  4. Create a Wikipedia account.
  5. Make some edits over 1 to 2 weeks by helping out on the “backlog” – Wikipedia Backlog list. You can see they need lots of help!
  6. Edit your target article in Wikipedia that’s related to your niche.
  7. Add a reference to your article that is on your niche site.

Step 5 – Outreach, Promotion, and Guest Posting for Amazon Affiliate Websites

nsp outreach promotion

When you publish new content, you should let your followers on social media know about it. You can drive early traffic to your website this way. If you effectively network with the influencers in your niche they can share it – if it’s worthy.

Outreach and promotion steps can include:

  • Twitter
  • Facebook
  • Guest Posting

Twitter

Even if you have a small following, you can still tweet your followers to let them know about your new content. In the early days of your niche site, Twitter is a pretty fast way to get traffic.

If you don’t have a Twitter profile for your niche site yet, you should create one. Right out of the gates, you need to make sure this is set up right. (Thanks to Amy Schmittauer from Savvy Sexy Social for the tips.)

  • Choose a Twitter account name that is niche relevant. Try to make it memorable and not confusing.
  • Be sure you have an avatar, or profile picture for your account. Accounts that don’t have pictures looks like spammers.
  • Completely fill out your profile. You can add a link back to your niche site so definitely take advantage of that.

Here are a couple quick tips on getting started on Twitter if you don’t have a big following yet:

  • Find your fans (or potential fans) by searching for the influencers in your niche. Start following whoever is following the influencers.
  • Interact with the influencers by sharing their content and interacting with them.
  • Interact with your new followers.
  • Share and retweet helpful tips, resources, how-to guides, and quotes, and so on…
  • If a person follows you, then follow them back.
  • Post 5 – 6 times a day since the Twitter feed moves fast. Use a tool like, Buffer to make this easier to manage.

Facebook

The same ideas apply to Facebook as Twitter. It’s a good way to get the word out about your site and become active in the niche’s community.

If you don’t have a Facebook profile for your niche site yet, you should create one. Here are the prerequisites:

  • Create your page. You can probably choose the “Company, Organization, or Institution” page type. It’s not super important at this time – choose whatever is the most relevant.
  • Add the details about your niche site to the Facebook page.
  • Add a profile image & a Timeline Cover image. Again, these images go a long way to make sure that the page does not look spammy.

Here are a couple quick tips on getting started on Facebook if you don’t have many “likes” yet:

  • Notify your network about your new page. Tell you mom and dad, all your cousins, aunts, uncles, and your neighbors. Just get the word out!
  • Ask them to like the page.
  • Share content from the influencers in your niche.
  • Interact with the influencers by commenting on their posts.
  • Post quotes with custom graphics – these are hugely popular. Add some of your own quotes in the mix for good measure.
  • This helps to establish you and your niche site as authoritative.

Guest Posting

Guest Posting is more advanced for sure. Most likely, you will need to have cut your teeth on either Twitter or Facebook networking so that you’ll have some options for guest posting.
Get my guest posting outreach templates right here
Not all of your content will be worthy of this kind of outreach. Keep that in mind.

Let’s say you have created some killer content for your niche site that is NOT a product review. Instead it’s the Definitive Guide to <some-really-awesome-topic-in-your-niche>. It’s literally the best information on the topic, too.

You want links to your Definitive Guide. The steps aren’t too hard to understand but the execution requires focus. Here’s what to do:

  • Pick 5 – 10 influencers to research. (You can pick more influencers if you want. You’re like a lion hunting for dinner – your success rate will be low but you have to go on the hunt.) They should be people that you have already networked with on Twitter, Facebook, or directly emailed them by replying to one of their email broadcasts.
  • Go to quicksprout.com & enter the influencer’s domain name.
  • Find the most popular content based on the number of social shares.
  • Develop a theme for a guest post that covers one of the top 5 most popular posts on the influencer’s site. Add a twist to that topic by adding your personal expertise. You get extra credit if you can reference your Definitive Guide directly – that’s the overall goal.
  • Contact the person directly using the previous method of contact (in the first step). Pitch the idea of the guest post.
  • Don’t be discouraged by a “No.” Many people are very protective of guest posting on their sites. Go on to the next person.
  • Repeat as needed.

Guest posting is simple in theory but harder in practice. It takes time, patience, and practice.

Finding target blogs and networking is addressed by the blog commenting campaign from before. The rest is just straightforward work that must be done.

For me the biggest hurdle was to come out of my shell and ask for a guest post. It’s scary.

Why? Because people will reject you.

In fact, I’ll tell you right now that about 50% of the people will ignore you.

Probably another 25% will rudely tell you, “No Way…I write my own content. Good DAY”

About 20% will tell you, “no thanks but maybe sometime in the future…”

And, if I did my math right, 5% will say, “yes! It’s a great idea! Please write that guest post!”

It’s a numbers game. I don’t have a sales background at all, but this is pretty similar to selling. Think of it like this:

If you want to hear 1 “yes” you need to hear about 9 “No’s”.  It’s not personal when someone tells you no. Well, those rude people will try to make it personal but I suggest you ignore them.

Step 6 – Email Marketing

nsp email marketing

Many people build their whole businesses around email marketing. It is hugely successful when it is done the right way.

A friend just told me about why he’s working on email list building right now. He developed a successful niche website. In a single year the site had over 100,000 unique visitors. He was NOT capturing email addresses.

A conservative estimate of email opt-ins would be about 2% – so that’s 2,000. Imagine if you could email about 2,000 people that were interested in a specific niche to let them know about a cool product from Amazon.

Pretty cool, eh?

I didn’t get into building an email list for a while. I knew it could be powerful but honestly, I wasn’t ready yet. We can only focus on a certain number of new things at one time, and it’s usually fewer than we think too. Anyway, it took a little while to get started.

Here are the steps:

  • Create a lead magnet
  • Set Up Aweber (or another email provider)
  • Write an Autoresponder Series to build trust and authority
  • Install Sumo Me Application
  • Send Out Broadcast Emails Regularly

There is a lot of information related to building an email list. We could write entire books and develop entire course on each of the steps. We will keep it high level here.

Create a lead magnet

This should be directly related to the niche or topic. Don’t give away a free iPad if your niche site is about 2-Way Radios. The lead magnet should attract people interested in the topic so a better option would be “The Top Five 2-Way Radio Resources (the best one is free).”

The lead magnet should be short, to the point, and provide value to the would-be subscriber in less than 5 minutes.

Set Up Aweber (or another email provider)

Aweber is a common platform and you can get a trial month for $1. Mail Chimp is another popular option that is free up to a certain number of subscribers. However, the free Mail Chimp account lacks the autoresponder feature. (We’ll get to that in a minute.)

There are other more advanced email providers, like Infusionsoft, that have WAY more functionality. It’s too much for most people and it’s very expensive, too.

Stick to Aweber and you’re going to be fine. Aweber integrates well with nearly any app, platform, etc… that you may use.

Write an Autoresponder Series to build trust and authority

An Autoresponder Series is a set of emails that is sent to your subscribers automatically. Once you set it up, the emails are sent out to the subscriber automatically and you can specify when they are sent.

For example, if a new person signs up, they will receive the 1st email in the series. Then you can configure the 2nd email to arrive 2 days later in the morning, the 3rd email to be sent 4 days later in the evening, and so on…

Write 3 to 5 emails for the autoresponder.

  • The 1st email should introduce the new subscriber to your brand/niche site. Be sure to explain what they should expect in the emails and how often they will receive emails.
  • The rest of the emails should provide some value related to the niche.
  • You can provide the content directly within the email or link to a specific page on your niche site. I like to do a combination of the two.

Install SumoMe Application

This is a free suite of tools that help you build your email list. They develop new tools all the time.

I personally use the List Builder, Scroll Bar, Share, and Smart Bar. They boosted my opt-in rate significantly.

Again, it’s free so there is no reason NOT to use the SumoMe Tools.

Send Out Broadcast Emails Regularly

You should send out a broadcast email on a regular basis. You can decide the interval but I suggest keeping it to either:

  • Once a day
  • Once a week
  • Once every two weeks
  • Once a month

It’s probably best to pick once a week or every two weeks. It’s interesting to note that daily emails can be a little annoying, but if they are done correctly, then you will make more sales.

It’s true that more people will unsubscribe if you send more frequent emails. However, you actually don’t want to have people on your email list that are not engaged. If someone is actually making a decision to unsubscribe then at least they’ve taken some action.

The broadcast emails can serve a couple purposes like:

  • Driving traffic to your newest posts
  • Publicizing a sale price for a product
  • Continue to add value related to the niche.

Step 7 – Continue Growing or Transition to an Authority Site

There is no hard and fast rule for the transition. It might happen over time, slowly without much intention.

However, if you truly want to grow your niche site quickly you need to realign your goals and process. Your actions will change if you are moving to an authority site.

Just like “Niche Site” is an ambiguous term, “Authority Site” isn’t a term that people all interpret the same way. Let’s just define something specific:

An authority site has a loyal reader base that likes the site due to the high quality content and the great user experience.

Let’s list out a couple possibilities:

  • An affiliate site
  • A dropshipping site
  • A combination of an affiliate and dropshipping site.

It is time to transition once the niche site is earning consistently with a steady stream of traffic. The revenue needs to be at a level where not only the costs are covered (you have to be covering your costs!) but where you can reinvest the revenue into the business.

The reinvestment will be in the form of more high quality content, actual products and inventory, or a stronger marketing campaign. Any combination of the three is acceptable – and they’re all required after a certain point.

If you’ve developed a Twitter, Facebook, or other social following, then you may already be moving to an authority site. Now, you can realign your efforts to drive your site safely to the authority site territory.

Take Action

The Niche Site Process is about about building an unstoppable Niche Site by helping visitors make a buying decision.

This is the exact process that I use for every niche site that I start.

I know why you are frustrated. You’re frustrated because you didn’t have a system.

You knew about all the pieces of this puzzle…

…keyword research, competition analysis, creating content, building links, and even private blog networks.

You don’t know WHEN to start link building. You don’t know HOW the keyword research works together with the content management plan. You don’t know the RIGHT ORDER to complete the Niche Site Process.

Every one of the skills and tactics are useless without a system.

I’ve held nothing back.

The whole process is here for you.

Application of the process to your existing niche site will grow your revenue.

Applying the process over and over again will make you unstoppable.

What are examples of Amazon Affiliate Websites?

Looking for examples of Amazon Affiliate Sites? You’re in the right place!

Let’s look at some real examples of actual Amazon Affiliate Websites. You’ll have a chance to get 1,000s of keywords that they rank for.

Disclaimer: I have sites out there and have lots of friends with sites so I’ve taken great care to NOT out anyones sites. I consider it a professional courtesy. 🙂 So, if one of your sites is listed here and you would like to have it removed, let me know.

See how to create an Amazon Affiliate Site using the Niche Site Process. (It’s at the top of this page but opens in a new window…)

I’ve researched and scoured the web for sites that are public, meaning they have already been given as examples. Or the sites are large media companies rather than normal people like you and me.

Information about each site

I pulled information for each site to analyze what’s going on. Click here if you want over 15,000 keywords (about 1,000 keywords for each of the sites featured) – Just enter your email address and I’ll send them to you.

  • Founded: When was the website started. I looked up the Whois information.
  • Keywords Ranking in the 1-100: I checked the SEMRush report to see what keywords are ranking.
  • Number of estimated visitors: This data is just an estimate. I used the SEMRush Report and Similar Web for this stat. The estimated numbers of visitors varies A LOT. Take these numbers with a grain of salt. This post isn’t about the accuracy of the estimates or how SEMRush or Similar Web make the estimates. The estimates can give you a general idea about the scope and magnitude of the traffic, NOT the exact number.
  • Domain Authority: The MOZ statistic. It’s not my favorite metric, but it’s the standard even though the backlink index as MOZ is very much behind it’s competitors.
  • Trust Flow: The Majestic SEO statistic. I guess I don’t have a favorite metric, but some people really like the Majestic stats so I included it here.
  • Number of Indexed Pages: I used the advanced search query “site:” to see what is indexed in Google.
  • Avg Time On Site: SimilarWeb provides this stat and I’m not sure about the accuracy.
  • Pageviews Per Visitor: SimilarWeb provides this stat and I’m not sure about the accuracy.
  • Bounce Rate: SimilarWeb provides this stat and I’m not sure about the accuracy.

** If you have other things that you think would be helpful to cover, let me know in the comments at the bottom. For example, I’m thinking of doing a “video teardown” of each site where I can add my commentary about the site. **

Amazon Affiliate Site Examples

These are divided into 2 sections to illustrate how a niche site can grow. I’ll refer to them with the creative terms “Big” and “Small.”

Small Sites:
small-sitesThese are more traditional niche sites. They may still have lots of content, but a lot of times the site will only have a few dozen pages. The small sites are most likely owned and operated by one person. The person may have a portfolio of sites like Rob Atkinson or Dave Fox.

They don’t have to be the “small, micro-niche sites” that you heard about from 2009 – they can have hundreds of pages. The can also be what some people call “Authority Sites.” So called “authority sites” are really just niche sites that have grown up – more content, more authority, and ongoing improvements.

These sites are normally monetized through Amazon solely. Sometimes it’s an authority site that sells it’s own products primarily, and they also have products refer visitors to Amazon to purchase.

Most people are interested in the smaller more traditional, niche sites. They are more approachable and can give you a great idea about what these sites look like. If you already established a profitable niche site, then the “Big Sites” should be inspirational to you.

Big Sites

big-sitesSome of the big sites are staggeringly HUGE. Many of the sites are mostly monetized through Amazon Associates, but they might also have other affiliate offers. For example, Home Depot or NewEgg have affiliate programs that these sites can work with. Several of the sites listed are going to be making profits in the multiple SEVEN FIGURES and more. It sounds like a crazy claim, but when see some of the sites and understand the size, scope, and the staff that supports the sites, you’ll agree.

These are essentially media companies. They have big, significant staff – staff writers, editors, directors, HR departments – and they are big ass companies. With a budget, you could grow a smaller site into a big site fast. But as you’ll see in the examples, you’ll need to have the skills to hire and manage a team. The big sites were founded by people that worked in the media industry – they’re Professionals and know exactly what they are doing.

Let’s get to the Amazon Affiliate Examples…

Small Amazon Affiliate Website Examples

small-sites


Car Seat Answers  – carseatanswers.com

  • Founded: June 2013
  • Keywords Ranking in the 1-100: 4,941
  • Number of Estimated Visitors Monthly:
    • SEMRush: 4,600
    • SimilarWeb: 16,300carseatanswers_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 13
  • Trust Flow: 4
  • Number of Indexed Pages: 47 results
  • Avg Time On Site (SimilarWeb): 00:01:19
  • Pageviews Per Visitor (SimilarWeb): 2.45
  • Bounce Rate (SimilarWeb): 27.94%


Overview and Traffic

Traffic is estimated to be 4,600 to 16,300 per month. That’s a pretty big range.

CSA ranks for 4,941 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a clean theme and it’s simple. I like it a lot since it shows off the products and demonstrates the creator didn’t complicate choosing a theme.

Do they use a Persona?

Yes, but it is a weak about page. It states the site was created by a “stay at home dad with 2 daughters.” It may be true, but a reader of the site won’t develop any emotional attachment to that. It adds a touch of credibility, but not much. I’d add an image of the family to make it all more believable.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 2.5 pages per visit and spend about 1:19 minutes there. The bounce rate is really low indicating that users are looking for more information on the site. Great engagement overall.


Kitchen Faucet Divas – www.kitchenfaucetdivas.com

  • Founded: May 2013
  • Keywords Ranking in the 1-100: 1,325
  • Number of Estimated Visitors Monthly:
    • SEMRush: 1,200
    • SimilarWeb: 13,900kitchenfaucetdivas_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 16
  • Trust Flow: 0
  • Number of Indexed Pages: 63 results
  • Avg Time On Site (SimilarWeb): 00:01:21
  • Pageviews Per Visitor (SimilarWeb): 2.0
  • Bounce Rate (SimilarWeb): 50.9%


Overview and Traffic

Traffic is estimated to be 1,200 to 13,900 per month. It’s strange that the TF is 0 and the DA is very low, too, at 16.

KFD ranks for 1,325 keywords which is one of the lowest totals on this list. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use an older theme that reminds me of the days when I had more hair, like 2009. (Not much more hair, but more.) The header image looks like it was created by a low grade Fiverr contractor. So, I’d say the site is due for a redesign from an aesthetic point of view. (Compare KFD to CSA from above…)

BUT sometimes a basic and dated design will convert better. You never know until you test it out. The site may look like it does because conversions or high. Or, the owner might just be lazy – We’ll never know.

Do they use a Persona?

Yes, but it’s weak like the last one. This time it’s a mother of two that likes to cook. Again, it’s slightly credible and adding an image would go a long way.

Visitor Engagement?

SimilarWeb tells us that visitors go to 2 pages per visit and the bounce rate is great at about 50%.


Live Longer Running – www.livelongerrunning.com

  • Founded: Sept 2013
  • Keywords Ranking in the 1-100: 963
  • Number of Estimated Visitors Monthly:
    • SEMRush: 1,000
    • SimilarWeb: 8,600livelongerrunning_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 18
  • Trust Flow: 0
  • Number of Indexed Pages: 25
  • Avg Time On Site (SimilarWeb): 00:00:50
  • Pageviews Per Visitor (SimilarWeb): 1.83
  • Bounce Rate (SimilarWeb): 60.79%


Overview and Traffic

Traffic is estimated to be 1,000 to 8,600 per month.

LLR ranks for 963 keywords – another low overall count. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a clean theme that looks modern and simple. It’s oriented towards reviews and the site features a left hand sidebar with star ratings. The images seem to be broken on many of the pages. The reviews are very short overall and that’s probably why LLR ranks for so few keywords.

Do they use a Persona?

No, the site doesn’t even have an about page. It’s too bad since runners would usually look for some credible sources. I run myself and like to hear about what other runners are into. I would definitely add an about page with definitive running credentials.

Visitor Engagement?

SimilarWeb tells us that visitors go to almost 2 pages per visit and only spend about 50 seconds on the site. However, the bounce rate is good overall.


Pick My Shaver – pickmyshaver.com

  • Founded: Sept 2013
  • Keywords Ranking in the 1-100: 6,472
  • Number of Estimated Visitors Monthly:
    • SEMRush: 4,200
    • SimilarWeb: 57,000pickmyshaver_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 18
  • Trust Flow: 13
  • Number of Indexed Pages: 63
  • Avg Time On Site (SimilarWeb): 00:01:04
  • Pageviews Per Visitor (SimilarWeb): 1.72
  • Bounce Rate (SimilarWeb): 38.20%


Overview and Traffic

Traffic is estimated to be 4,200 to 57,000 per month.

PMS ranks for 6,472 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

The theme is clean, modern, and showcases the images well. I like the homepage design for a niche site.

Do they use a Persona?

No. The about page refers to a team of people that are into shavers. I’ve mentioned it a few times already: adding an image of a person makes the site seem more credible.

Visitor Engagement?

SimilarWeb tells us that visitors go to under 2 pages per visit and only spend about 1 minute there. The bounce rate is excellent at under 40%.


Luxury Shaves – luxuryshaves.com

  • Founded: Feb 2013
  • Keywords Ranking in the 1-100: 4,229
  • Number of Estimated Visitors Monthly:
    • SEMRush: 3,100
    • SimilarWeb: 20,200luxuryshaves_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 41
  • Trust Flow: 6
  • Number of Indexed Pages:
  • Avg Time On Site (SimilarWeb): 00:01:05
  • Pageviews Per Visitor (SimilarWeb): 1.93
  • Bounce Rate (SimilarWeb): 46.57%

Overview and Traffic

This site was sold for $25,000 recently and was covered in the success story with Dom Wells. If you take a look at the backlink profile, you’ll notice that there are a LOT of gray hat (i.e. spammy) backlinks.

Traffic is estimated to be 3,100 to 20,200 per month.

LS ranks for 4,229 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

Do they use a Persona?

Yes, the site still has Dom as the creator even though he sold it.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 2 pages per visit. And spend about 1 minute on the site.


Thank Your Skin  – www.thankyourskin.com

  • Founded: August 2014
  • Keywords Ranking in the 1-100: 25,346
  • Number of Estimated Visitors Monthly:
    • SEMRush: 29,700
    • SimilarWeb: 295,900thankyourskin
  • Domain Authority: 28
  • Trust Flow: 14
  • Number of Indexed Pages: 177 results
  • Avg Time On Site (SimilarWeb): 00:00:40
  • Pageviews Per Visitor (SimilarWeb): 1.32
  • Bounce Rate (SimilarWeb): 84.21%

Overview and Traffic

This site was created by Tung Tran as a case study. Thanks to Tung for letting me feature the site on this list. You can get all the updates at Cloud Living. The cool part is that we can see the real stats and see how they compare to SEM Rush and Similar Web.

Even more interesting is that we can see the earnings for the site. The gross revenue for the site was:

  • July: $2,790.56
  • August: $3,291.10
  • September: $5,259.53

You’ll notice that the domain was originated in August 2014 but it looks like there wasn’t any traffic until about one year later. Tung mentions in his updates that he started the project, but didn’t follow through and stopped working on it. Lucky for us he started working on it again.

Traffic is estimated to be 29,700 to 295,900 per month. That’s a pretty HUGE range. The actual traffic in September of 2016 is 156,804 sessions by 134,517.

The bounce rate is 78.85% as reported on Google Analytics and the session duration is 1:10. So the REAL stats are much better than what Similar Web reports.

TYS ranks for 25,346 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a clean theme from Thrive Themes. I like it a lot since it shows off the products and demonstrates the creator didn’t complicate choosing a theme.

Do they use a Persona?

No. The About page mentions they will have 3 weekly updates and they’re dedicated to skin care. Personally, I think having a picture of the founder – even a stock image lends to a more trust worthy site. BUT Tung knows what he’s doing and the traffic is coming to the site and converting.

Visitor Engagement?

There is good visitor engagement overall. I’d like to see visitors stay on the site longer, but maybe they are just moving over to Amazon quickly.


100 Days of Real Food – www.100daysofrealfood.com

  • Founded: May 2010
  • Keywords Ranking in the 1-100: 99,996
  • Number of Estimated Visitors Monthly:
    • SEMRush: 161,000
    • SimilarWeb: 827,900100daysofrealfood_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 64
  • Trust Flow: 32
  • Number of Indexed Pages: About 1,180 results
  • Avg Time On Site (SimilarWeb): 00:01:23
  • Pageviews Per Visitor (SimilarWeb): 1.53
  • Bounce Rate (SimilarWeb): 75.23%


Overview and Traffic

This site is really a food and personal blog that’s grown up. It’s been around for a long time in internet years. There is some monetization with Amazon, but it’s more of a blog than most of the other sites on this list. That said, check out the cool “shopping” section of the site.

Traffic is estimated to be 161k to 827k per month. I would not be surprised if they have 1M + visitors per month if you consider social traffic. She has about 1.2M Facebook fans.

100 Days ranks for 99,996 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that looks to be proprietary. It looks clean and customized. There is a tabbed interface that delivers a large amount of data – everything you’d want to know about a product.

Do they use a Persona?

Yes, and if you want to see the gold standard for an About page, then study this one.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 1.5 pages per visit and only spend about 1:23 minutes on the site. I suspect that’s due to the food blog aspect where people check out a recipe and then bounce.

BIG Amazon Affiliate Website Examples

big-sitesThe big take aways on these sites is that they’ve been around for awhile overall, some more than 5 years. Keep that in mind when you look at the traffic stats and the amount of content. If you have years of work dedicated to a site and a team working on it, you can imagine that you’ll have a beast on your hands.


Baby Gear Lab – babygearlab.com

  • Founded: Feb 2010
  • Keywords Ranking in the 1-100: 72,513
  • Number of Estimated Visitors Monthly:
    • SEMRush: 283,000
    • SimilarWeb: 502,800babygearlab_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 39
  • Trust Flow: 32
  • Number of Indexed Pages:
  • Avg Time On Site (SimilarWeb): 00:02:31
  • Pageviews Per Visitor (SimilarWeb): 2.24
  • Bounce Rate (SimilarWeb): 61.21%

Overview and Traffic

This site gets a staggering amount of traffic, estimated to be 283k to 500k per month. I would not be surprised if they have 1M + visitors per month if you consider social traffic.

BGL ranks for 72,513 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that looks to be proprietary. It looks clean and customized. There is a tabbed interface that delivers a large amount of data – everything you’d want to know about a product.

Do they use a Persona?

Yes, the site was founded by Juliet Spurrier, MD, the “Mom-in-Chief”. That’s great to build up goodwill towards the site. If you read the about page, you’ll enjoy some excellent copywriting that tells you you’re in the right place. If you’re looking for a great about page for your site, look at this page.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 2 pages per visit. That’s outstanding! They also spend about 2 minutes and 30 seconds on the site. I’m a little surprised the bounce rate is at 61% since most users check out more than 2 pages.


Dog Food Advisor – www.dogfoodadvisor.com

  • Founded: July 2008
  • Keywords Ranking in the 1-100: 89,672
  • Number of Estimated Visitors Monthly:
    • SEMRush: 469,000
    • SimilarWeb: 1,300,000dogfoodadvisor_com_-_organic_search_positions_%f0%9f%94%8a-amazon-affiliate-site-example
  • Domain Authority: 61
  • Trust Flow: 17
  • Number of Indexed Pages: About 8,100 results
  • Avg Time On Site (SimilarWeb): 00:03:37
  • Pageviews Per Visitor (SimilarWeb): 3.71
  • Bounce Rate (SimilarWeb): 55.45%

Overview and Traffic

Traffic is estimated to be 469k to 1.3M per month. I would not be surprised if they have 1.5M ++ visitors per month.

DFA ranks for 89,672 keywords in the top 100. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

DFA has a simple and clean interface. It’s a great example of a straightforward theme with a no-frills homepage. It’s just some text links and that’s it. They have an image of a puppy – CUTE! But they didn’t waste time or resources on trying to make a fancy landing page.

They do have an active blog that publishes often.

Do they use a Persona?

Yes, the site was founded by Mike Sagman (another doctor, dentist), the Managing editor. The about page is another great example of how to write a great about page.

Mike also reveals the team working on the site:

  • two dedicated research assistants
  • an experienced social media admin
  • one extraordinarily knowledgeable veterinarian

Visitor Engagement?

SimilarWeb tells us that visitors go to almost 4 pages per visit. That’s outstanding! They also spend about 3 minutes and 30 seconds on the site. That makes sense since a visitor is looking to buy dog food.


Outdoor Gear Lab – outdoorgearlab.com

  • Founded: Feb 2010
  • Keywords Ranking in the 1-100: 190,529
  • Number of Estimated Visitors Monthly:
    • SEMRush: 524,000
    • SimilarWeb: 2,500,000outdoorgearlab_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 48
  • Trust Flow: 30
  • Number of Indexed Pages: About 3,520 results
  • Avg Time On Site (SimilarWeb): 00:03:36
  • Pageviews Per Visitor (SimilarWeb): 3.87
  • Bounce Rate (SimilarWeb): 47.15%

Overview and Traffic

You’ll notice that the name is really similar to the Baby site. Well, the sites are owned by the same people.

Traffic is estimated to be 524k to 2.5M per month. That’s a HUGE range, but in any case that’s a whole lot of traffic.

OGL ranks for 190,529 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that is exactly the same as the Baby Gear Lab site.

Do they use a Persona?

Yes, this one is super similar to the Baby Gear Lab. Chris McNamara is the Founder and Editor-in-Chief. He’s a climber and outdoorsman so that builds a lot of credibility for the site overall.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 3.75 pages per visit which is a lot. But “outdoor people” are obsessive and they love gear. I know this because I am one! If you start checking out one product, you’ll see another interesting product and so on… And, people spend a decent amount of time on the site. All that leads to a bounce rate under 50%.


The Wirecutter – thewirecutter.com

  • Founded: Sept 2011
  • Keywords Ranking in the 1-100: 580,682
  • Number of Estimated Visitors Monthly:
    • SEMRush: 1,000,000
    • SimilarWeb: 10,300,000thewirecutter_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 69
  • Trust Flow: 37
  • Number of Indexed Pages: About 1,250 results
  • Avg Time On Site (SimilarWeb): 00:01:34
  • Pageviews Per Visitor (SimilarWeb): 1.75
  • Bounce Rate (SimilarWeb): 64.25%

Overview and Traffic

The Wirecutter was created by Brian Lam, the former Editorial director at Gizmodo. Gizmodo is a big tech blog and is owned by Gawker Media so Brian is no stranger to publishing great content. You can see this site focuses on home items and you can see the long form content.

Traffic is estimated to be 1M to 10.3M per month. Again we have a massive range, 10x in this case. For our purposes, it doesn’t matter much since they get so much traffic.

TWC ranks for 580,682 keywords. I don’t think I have that many words on my sites! Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a simple theme and have a mostly text-based homepage. The key thing that The Wirecutter has going on is the very thorough and high quality reviews. The reviews are written by experts in the field, whatever field that might be, and they even explain why they are qualified in each post. Great credibility.

Do they use a Persona?

No. They have a great about page for a review site though. It’s framed around actually reviewing and testing the products. Again, this adds credibility just like have real, actual experts review the products.

Visitor Engagement?

SimilarWeb tells us that visitors go to less 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.


The Sweet Home – thesweethome.com

  • Founded: March 2010
  • Keywords Ranking in the 1-100: 340,948
  • Number of Estimated Visitors Monthly:
    • SEMRush: 631,000
    • SimilarWeb: 3,300,00thesweethome_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 55
  • Trust Flow: 28
  • Number of Indexed Pages: About 702 results
  • Avg Time On Site (SimilarWeb): 00:01:57
  • Pageviews Per Visitor (SimilarWeb): 1.92
  • Bounce Rate (SimilarWeb): 64.23%

Overview and Traffic

The Sweet Home was created by Brian Lam after the Wirecutter. BUT if you look at the Whois Dates and information, it looks like the dates don’t line up. The Sweet Home is the exact same model overall and gets millions of visits.

Traffic is estimated to be 631k to 3.3M per month. I would not be surprised if they have 5M + visitors per month if you consider social traffic.

TSH ranks for 340,948 keywords. So it’s not as big as The Wirecutter so it seems as though Brian and team did start it after The Wirecutter as the Lifehacker article explains. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

Do they use a Persona?

No. It’s the same “about us” layout as The Wirecutter. Expert reviews by people that actually tested the products.

Visitor Engagement?

Overall the engagement is a slightly higher that The Wirecutter, if we are only looking at the raw stats. SimilarWeb tells us that visitors go to just under 2 pages per visit in just under 2 minutes.


ThisIsWhyImBroke – thisiswhyimbroke.com

  • Founded: May 2011
  • Keywords Ranking in the 1-100: 171,359
  • Number of Estimated Visitors Monthly:
    • SEMRush: 351,000
    • SimilarWeb: 2,900,000thisiswhyimbroke_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 55
  • Trust Flow: 23
  • Number of Indexed Pages: About 27,800 results
  • Avg Time On Site (SimilarWeb): 00:02:00
  • Pageviews Per Visitor (SimilarWeb): 2.34
  • Bounce Rate (SimilarWeb): 66.81%

Overview and Traffic

This is a creative take on the affiliate model. It’s a bunch of cool stuff with images and a short description. Then, it sends you to the product page via an affiliate link. Simple and light on the content. It’s the polar opposite of Baby Gear Lab, Outdoor Gear Lab, The Wirecutter, & The Sweet Home, which all feature long form content.

The site has been featured all over the place, including the New York Times and Time’s Top 50 Sites 2014. Note that the site was founded in 2011 and it took a few years to get all the recognition.

Traffic is estimated to be 351k to 2.9M per month. I expect the site gets much more traffic from social channels. This site is ultra sharable.

The site ranks for 171,359 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a great interface or theme that features an endless scroll. If you start looking, you’ll keep looking until you realize you’re wasting your time.

Do they use a Persona?

No, but they present a team on the homepage. The site was founded by Adam Freedman and he has 3 other people and one dog working with him.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 2 pages per visit and spend about 2 minutes on the site.


Gear Patrol – gearpatrol.com

  • Founded: March 2007
  • Keywords Ranking in the 1-100: 402,182
  • Number of Estimated Visitors Monthly:
    • SEMRush: 470,000
    • SimilarWeb: 3,800,000

gearpatrol_com_-_organic_search_positions-amazon-affiliate-site-exampleDomain Authority: 66

  • Trust Flow: 51
  • Number of Indexed Pages: About 28,900 results
  • Avg Time On Site (SimilarWeb): 00:01:57
  • Pageviews Per Visitor (SimilarWeb): 2.18
  • Bounce Rate (SimilarWeb): 56.27%

Overview and Traffic

Traffic is estimated to be 470k to 3.8M per month. Gear Patrol actually provides this information so that advertisers have an idea about the reach that Gear Patrol has.

  • Founded 2007
  • AUDIENCE
  • Uniques Visitors 1,900,000
  • Pageviews 6,000,000
  • Facebook 110,000
  • Twitter 43,500
  • Instagram 53,000

Check out the Buying Guides. As you imagine, you’ll have many products listed and all sorts of information about buying those products.

GP ranks for 402,182 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a very clean and slick looking theme.

Do they use a Persona?

No. This is a straight up media company. The about page has a short video and the charter idea is this:

“Gear Patrol is an award-winning digital, social and print publication that reaches nearly two million young, affluent men seeking inspiration for a life well lived.”

Visitor Engagement?

SimilarWeb tells us that visitors go to just over 2 pages per visit and spend just under 2 minutes on the site.


Best Reviews – bestreviews.com

  • Founded: Jan 2003
  • Keywords Ranking in the 1-100: 168,715
  • Number of Estimated Visitors Monthly:
    • SEMRush: 108,000
    • SimilarWeb: 3,500,000bestreviews_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 52
  • Trust Flow: 21
  • Number of Indexed Pages: About 337 results
  • Avg Time On Site (SimilarWeb): 00:00:56
  • Pageviews Per Visitor (SimilarWeb): 1.7
  • Bounce Rate (SimilarWeb): 62.55%

Overview and Traffic

Traffic is estimated to be 108k to 3.5M per month. I expect that traffic would be on the high end given the fact that Best Reviews runs a lot of Google Ads.

BGL ranks for 72,513 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

They use a very clean theme that focuses on content. Just like The Sweet Home and The Wirecutter, the reviews are serious. Every review is thorough and they team (yes, TEAM) that worked on the review is listed at the end of the review.

Do they use a Persona?

No. They state their mission as:

“To arm consumers with clarity and confidence to simplify their purchasing decisions.”

They explain the expert reviews and even showcase testers in white lab coats. If that doesn’t add credibility, then I don’t know what does! Just to make sure, they have a listing of 20 BIG news outlets that they’ve been featured on at the end of the About Us page.

Visitor Engagement?

SimilarWeb tells us that visitors go to about 1.7 pages per visit and spend less than a minute there. That’s on the short side and maybe that’s due to the traffic coming to the site via ads.


Top Ten Reviews – www.toptenreviews.com

  • Founded: June 2003
  • Keywords Ranking in the 1-100: 1,264,053
  • Number of Estimated Visitors Monthly:
    • SEMRush: 2,100,000
    • SimilarWeb: 16,400,000toptenreviews_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 84
  • Trust Flow: 62
  • Number of Indexed Pages: About 28,200 results
  • Avg Time On Site (SimilarWeb): 00:01:46
  • Pageviews Per Visitor (SimilarWeb): 2.15
  • Bounce Rate (SimilarWeb): 57.95%

Overview and Traffic

Traffic levels are very high to say the least, but the estimates are varying. Traffic is estimated to be 2.1M to 16.4M per month. I would not be surprised if they have 20M + visitors per month if you consider social traffic.

Top Ten Reviews ranks for 1,264,053 keywords. Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

Do they use a Persona?

No! This site is owned by a big media company called Purch that has 350 employees. They have many, many other brands in the conglomerate and you can see them here. It’s the kind of company that has a CEO, CFO, CTO, etc… and it’s not some bullshit title.

But they do have a rigorous testing and review process. It’s impressive overall and like many of the other top sites, Top Ten Reviews does hands on testing.

Visitor Engagement?

SimilarWeb tells us that visitors go to over 2 pages per visit, spending under 2 minutes total.


Tom’s Hardware – tomshardware.com

  • Founded: Sept 1997
  • Keywords Ranking in the 1-100: 1,657,024
  • Number of Estimated Visitors Monthly:
    • SEMRush: 1,400,000
    • SimilarWeb: 63,900,000 (What??!)tomshardware_com_-_organic_search_positions-amazon-affiliate-site-example
  • Domain Authority: 88
  • Trust Flow: 72
  • Number of Indexed Pages: About 1,590,000 results
  • Avg Time On Site (SimilarWeb): 00:02:34
  • Pageviews Per Visitor (SimilarWeb): 2.89
  • Bounce Rate (SimilarWeb): 58.31%

Overview and Traffic

The site was started in 1997, which is crazy to think about. I used to visit Tom’s back in the day when I used to build my own PCs. That’s pre-2007 when I moved over to Macs.

Okay, the traffic estimates are staggeringly wide and I have no idea how much traffic they get. But given the fact they rank for so many keywords and have over 1.5M pages indexed, I’d say the 64M visitors a month is a closer estimate.

Tom’s Hardware ranks for 1,657,024 keywords. That’s absolutely amazing! Check out 1,000+ keywords the site ranks for here. (Just enter your email address & you’ll get the reports/CSV.)

There is a forum with 2.1M members so that accounts for the huge amount of content. You can imagine the great long tail keywords that come out of a forum – and the content is written in the exact words of people searching for information.

Do they use a Persona?

Not really, even though “Tom” is a real person. The site is also owned by Purch like Top Ten Reviews, but this Tom’s was someone’s blog. Here is an excerpt from the About Us page:

Tom’s Hardware has its name and roots in Dr. Thomas Pabst, who was one of the first people to bring technology journalism to the internet, as early as 1996.

Back in these early days, the site was still called “Tom’s Hardware and Performance Guide” and its domain was sysdoc.pair.com — pair.com being a Pittsburgh-based hosting company. Today’s domain, tomshardware.com, was added on September 11, 1997, followed by additional language versions over time, including German, Japanese, Polish, French, Chinese, Italian, Turkish and others — some operated by Tom’s Guides Publishing, Inc., and others based on franchise agreements.

Visitor Engagement?

SimilarWeb tells us that visitors go to just under 3 pages per visit. The thing is there is a forum with over 2M members so the engagement is high even if most of the people aren’t active in the forums.


Thanks & References

Thanks to Will at One Man’s Brand and Lewis at Cloud Income for some of the inspiration for this post.

Here are some other great resources for Amazon Niche Sites:

  • Link to the Amazon Associate Program
  • This is Rohit Palit’s Definitive Guide on Amazon SitesHow I Build, Scale & Flip Amazon Affiliate Niche Sites and Earn 5 Figures Monthly. It goes really in depth and is about 12,000 words long. It’s a must read since Rohit covers each of the following topics:
    • How Much Money Is There to be Made?
    • What is an Amazon Affiliate Niche Site?
    • Finding a Suitable Niche for Your Site
    • Choosing a Domain Name
    • Choosing a Fast Web Host
    • Setting Up Your Niche Site
    • Content Strategy for Your Niche Site
    • On-Page Optimization for Your Niche Site
    • Link Building for Your Niche Site
    • Setting Up Social Media Profiles
    • Conversion Rate Optimization (CRO) Strategies for Niche Sites
    • How I Scale Up My Niche Sites
    • How I Flip My Niche Sites
  • Jon Dykstra runs the Fat Stacks blog and he’s one of the best writers in the Niche Site and Online Entrepreneur space. He’s a former attorney so that’s probably the reason – he thinks and writes clearly. His guide called, How to Make Money with Amazon Affiliate Websites, is a great one because Jon doesn’t actually have any Amazon Niche Sites in his portfolio. Why is that a good thing? He’s not emotionally attached to the ideas so he’s coming at the topics from a nonfiction, journalistic angle. He covers the following:
    • What is an Amazon Affiliate Website?
    • Can you promote other merchants besides Amazon?
    • Why are these sites doing well now?
    • Examples of Amazon Niche Sites
    • Keyword Research for Amazon Affiliate Website Examples
    • Structuring Your Amazon Niche Affiliate Website
      • Website Structure
      • Sample Website Structure Diagram
      • Pages vs./and/or Posts?
      • Popular “Reviews” Web Page Structure
      • Key Website Features to Include
    • Choosing a Domain Name for an Amazon Niche Site
    • 2 Plans of Attack
      • 1. Start with a product line
      • 2. Start with a niche
    • Traffic Sources
    • Benefits of Amazon Affiliate Websites
    • Cons of Amazon Affiliate Websites
    • Growing an Amazon Affiliate Site into a Monster Business
      • 1. Dominate the overarching niche
      • 2. Incorporate e-commerce
      • 3. Launch dozens of these sites
      • 4. All of the above (not easy)
  • Here is the guide by a Brent Hale of Income Addon called, Amazon Affiliates: What I’ve Learned From Selling Over $8,000,000 in Products as an Amazon Associate. He covers 19 points that give you a great background about Brent’s experience which is extensive!
  • This is a great and very thorough guide by Al-Amin Kabir, founder of Marketever. Al-Amin has grown into a prominent thought leader in the Amazon Niche Site space. He goes over all these topics and I consider his guide a great resource.
    • What is an Amazon Affiliate Niche Site?
    • Find A Profitable Niche
      • Browse Through Amazon Category
      • How To Steal Profitable Niche Keyword?
      • Find Niche Idea With TheSweetHome.com Posts
      • Check iWriter Profiles’ To Get Niche Site Idea
      • Find Niche Idea From TopTenReviews.com Subdomains and Categories
    • Proper Keyword Research and Competition Analysis
    • Picking the Right Domain Name
      • Exact Match or Brandable Domain?
      • Domain Extension [Hint: Go for .com]
      • How To Get A Brandable Domain Name Idea?
      • Domain Name Suffix You Can Use
    • Purchasing Super-Fast Web Hosting
    • Setting Up The Site (CMS, Themes, Plugins & Configurations)
      • What’s The Best Theme For Amazon Niche Site?
      • Plugins To Install On Your Amazon Niche Site
    • Setup Mandatory Pages / Menu
    • Proper Content Creation and Publishing
      • Write Exactly What The Audience Is Searching For
      • Content Format [Hint: Write At-Least 700 Word Reviews]
      • Don’t Forget On-Page SEO
      • Some Other Content Considerations To Take Into Action
    • Creating Social Media Profiles
      • Social Media Strategy For Small Niche Site
      • Social Media Strategy For Larger Niche Site
      • Do I need paid social media promotion?
    • High-Quality Link Building
    • Optimizing Conversion Rates
      • Split Test A Lot
    • Scaling Up Your Site
  • Here is the guide by Spencer Haws at Niche Pursuits. I pretty much learned by watching his case studies and studied them. It’s one of the most comprehensive guides out there.
  • Here is an interview from Stream SEO. In the post (8k per month with Amazon Affiliate Websites), Servando talks to a guy named Zach. It’s a decent interview, but there are some areas with poor grammar like, “Hey Zach, whats going up?” Maybe that actually does mean something, but it sounds awkward to me. Servando also recommends Market Samurai in the post which is borderline irresponsible since that tool is no longer the best in class for Keyword Research. It sounds like Zach is netting about $5,000 – $8,000 per month after expenses so it’s a good read regardless.
  • This is a great post by Mike at Niche Site Azon called How I Made $32,000 in 12 Months with Amazon Niche Sites (And Why They Still Work). It’s well written and spells out why niche sites are great. One part that I really like is how Mike calls out the authority site project at Niche Pursuits that turned out to be a bust.
  • My buddy, Jon Haver of Authority Website Income, wrote this post called, How to Setup Amazon Affiliate Websites on WordPress. It focuses on the tools that he uses and how he sets up pages and sites. He also has a guide here about things that will get your site banned by Amazon, complete with a checklist.
  • Here is the Niche Pursuits Guide to Increase Amazon Affiliate Earnings. Spencer covers 16 different ways to improve the earnings.
  • Pixel’s Marketers Post had some examples of niche sites.
  • CloudLiving has 5 examples of Amazon sites.

And if you missed it, you can get about 15,000 keywords here. Click here. That’s over 1000 keywords per site on this page.

BONUS: The Perfect Amazon Affiliate Review

The graphic below shows you just how to write the perfect Amazon Product review your your niche website.

How_To_Write_The_Perfect_Amazon_Review

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