A Timeline and Notes on Dependency

I was talking with an aspiring food blogger the other day…

And I realized how clueless some bloggers are about creating a timeline and determining dependencies with their tasks. This food blogger was concerned about finding the right hosting company and WordPress theme and he didn’t even have a specific focus for his site.

The Timeline

I followed this general timeline for the website featured on Niche Pursuits. As you can see, some tasks can happen in parallel, like first page analysis and keyword research.  Another example of parallel tasks is content creation and link building.

There are some tasks that have to happen in order. You can’t buy your domain until after you select your niche, and you can’t select your domain until you do keyword research.  This kind of relationship is called a dependency.

A dependency is the relationships among tasks which determine the order in which activities need to be performed.


Here is an example that is not as obvious: you need to have your website up with some decent content before you apply for the Amazon Associate program. This is critical to ensure that the program approves your application quickly.  Applying to Amazon Associates is a task that is dependent on having your website setup with a sufficient amount of content.


Our aspiring food blogger did not realize that he should figure out what he will blog about before worrying about the hosting and WordPress theme. He was distracted by a future concern, and this could keep him from accomplishing his goals.

Do you have any comments on the timeline?  Is my timeframe too long?  Too short?  


Aside: This timeline covers about 12 weeks, but there are opportunities to compress, or shorten the schedule.  Depending on your budget, you can  use a service like TextBroker to create a HUGE amount of content in a short amount of time.

5 comments… add one
  • John Devlin

    Hi Doug,

    Big fan of yours aswell as spencer and the other guys, I have my own business which pretty much takes care of itself so when reading about the niche sites I thought I would give it a go.

    Where around 1 month in, site has 20 pages with 13 more being published in next 7 days.

    We are ranking for 10+ search term which 2 or 3 first or second page although the fluctuation is still huge.

    We have 40 + links built with the 100 mark should complete by this week, google has only picked up 3 thus far.

    Site is all set up for amazon. I havent went overboard on style of site as this may end up a waste of money. Its clean basic and fresh looking for now.

    My question – What now? Do I just wait? I have started a second site but that will be in the same position within 2 weeks.

    Any bits of advice? not to speed up as I know that is impossible but is there any thing I could be doing? besides more content

    My site has been in position 63 for main keyword for around 4 days now.

    • Hi John,
      Thanks a bunch.

      Basically, you need to keep doing what you are doing. You can probably relax the velocity that you are adding content but you need to keep building links. The strategy for that is up to you but from 30 days to about 60-90 days, you need to keep adding content and adding links.

      It might be a good time to really analyze where your competition gets their links. Get the same links, and then get more.

      If you are ranked 63 for the main keyword after 30 days, I would say that is pretty good!

      Let me know if that helps. If you have other questions, don’t hesitate to ask!
      Thanks again,

  • Good points. Having a timeline is absolutely critical. And not so much more the aspect of getting results in 12 weeks (or whatever time-frame you choose), but more-so from the fact that you need to lay out the tasks in front of you. As you mentioned, keyword research has to happen before you have content, which is also a prerequisite to getting an Amazon account. If you never lay out all these tasks in front of you, then you have no where to go!

    I can speak from experience on this. With my first niche site, I had no timeline and no plan really. And as you can expect, the site did nothing! Once I came up with a plan and started to focus on it, that’s when I started to get better and better results.

    My two cents: The timeline does seem a bit aggressive. For example: Most of us niche website builders outsource our articles to VA’s. It takes at least a week or two before you start getting any of your articles back. Once you you post them, it’s good to give them a week or two to become indexed by Google before you start building your base links, and then another week or two until you start building the deeper links.

    • Hey MMD –
      Great points. A person can and should review the timeline at regular intervals. If changes are needed, then take action to correct the timeline. Any number of factors can impact that timeline and once you have it mapped out, you can determine the downstream impacts.

      Yes, the timeline is aggressive in some areas. Other areas can be compressed. The specific niche might even have an impact on how long you should be link building (or how many links are needed).

      Do you use any particular tools to map out your timeline or tasks?

      Thanks again for the good points!

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