I decided to sell one of my niche websites. The decision to sell a website is a tough one!
Should I go for a big payday right now?
Or should I stay on the ship and ride out the journey?
To end the suspense, you can tell from the title of the post that, Yes, I sold the site. (Learn how to create an affiliate niche site using Amazon Associates program.)
The website that I am talking about is what I have referred to as Niche Site #2. That I have referenced in a couple posts already: here.
Overall the website generated about $10,400 in profit about 5 months. Let’s review the full breakdown.
- 1 Income
- 2 Expenses
- 3 When was the site started?
- 4 What is the keyword volume?
- 5 What is the keyword competitiveness value from Long Tail Pro Platinum?
- 6 Where did the content come from?
- 7 How much time did you spend on the site?
- 8 How many links does the site have?
- 9 Did you use a Private Blog Network (PBN) for link building?
- 10 Quality
- 11 Be Organized
- 12 Clean Backlinks
Selling the Site
Monthly Earnings Dec 2013
Monthly Earnings Jan 2014
Monthly Earnings Feb 2014
Monthly Earnings Mar 2014
Monthly Earnings Apr 2014
Link Building from the HOTH
Listing Fee with Empire Flippers
Broker’s Commission for Empire Flippers (15% of the sale price)
I am thrilled at the net profit on this site. It turned out to be a very good earner month over month. There is some very good potential for this site in the coming months too. I hope the new owner has great success with it.
As you can see, the majority of the expenses are directly related to selling the site. In the future, the $297 listing fee will be reduced to only $97 which is a great way to reduce the costs in the future when I list with Empire Flippers.
If you want to learn about how to create a website like the one I sold, be sure to check out the Niche Site Process.
When was the site started?
I started the site in September of 2013. I actually purchased the domain in August — it took me a bit to get started.
There was a minimal amount of content from September to October. I did a small amount of link building in the first six weeks or so. Traffic was pretty much non existent until November. I was very busy during those months working on other projects…I was actually focusing on another money site as well as my book.
In late November I started to work on this website again. In December, the traffic and sales started.
What is the keyword volume?
I can’t be too specific to protect the new owner since I sold the site. However I can say that there were less than 1000 searches per month for the keyword that generates the most traffic. (Use my how can you improve your keyword search results guide)
What is the keyword competitiveness value from Long Tail Pro Platinum?
Again, to protect the new owner I can’t be too specific about the details. I can reveal that the keyword competitiveness number is between 20 and 30.
Where did the content come from?
All of the content was outsourced through both TextBroker and oDesk. I did clean up the writing to make it flow better as well as adding some details.
How much time did you spend on the site?
I do a poor job keeping track of the exact amount of time that I spent. But if I had estimate, it was somewhere between 40 and 50 hours total.
There are quite a few links to the website. Again, to protect the new owner, I will be vague. There are somewhere between 10 and 200 backlinks. You can assume a certain number of links from the HOTH, plus I am a proponent of blog commenting, so you can draw some conclusions there as well.
Yes, PBN was used for link building. You’ll also notice in the expenses that a HOTH package was used for some of the base link building. I can say with confidence that the main improvement in rankings are directly related with the PBN backlinks.
Why would I sell when the income is growing? It was certainly a tough decision.
I believe the site is very much on the rise. Like many retail based search terms, the search volume as reported by the Google trends is nearly at a low point for the year. The retail season usually starts picking up in October and really shows an increase of exact match searches from October to December over the last several years.
In other words the site has a huge of potential for later in the year. So why would I sell it?
There are a couple reasons…
I’ve never sold the site before and I think that’s probably a very good experience to be familiar with.
In addition, selling the site allows me to obtain 17 months of earnings right away. Obtaining, this income have time is going to allow me to expand more quickly through outsourcing.
I sold my site through Empire Flippers (a review will follow soon!). Empire Flippers fully vet a site before they accept it into their marketplace and require very thorough background information. These tips come directly from dealing with Empire Flippers but should apply no matter how you sell your site.
The main thing is to ensure all of the content is original. For me that was no issue since all of the content was originally written through contractors that I hired myself.
This includes traffic numbers revenue, and other details. Because I was very organize the process was quite sent and it didn’t take very long to complete my application with Empire Flippers.
I also had a pretty good idea about how much time I was spending on the site each week and month. Thankfully, it was a minimal amount of time which is far more attractive to potential buyers.
Having good backlinks is very important regardless of who you sell your site with — even if you’re selling yourself.
You will need to be able to speak confidently about where the backlinks came from. Of course, the reason is because new owner does not want to have a website that will drop in the rankings after purchasing it. Sure, high quality backlinks don’t guarantee anything but it does add a level of confidence for the potential buyers.
Again, because I was well organized it no problem to explain the backlink profile and speak intelligently about the relative security of the backlink profile.
I have the added benefit of Private Blog Network…and it’s really private too.
Overall, I’m thrilled that I sold my first website. It was a pretty quick process from the initial evaluation by Empire Flippers to the actual sale.
The website is still in the process of being transferred and the funds have not officially been released into my account. I expect that will happen within the next 7 days.
Everything went so well that I fully expect that I will sell another website this year!
Have you sold a website? If so, let me know how your experience was.
Do you have any tips to offer?