Sold! $10K

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SOLD-nichesiteproject.comI decided to sell one of my niche websites. The decision to sell a website is a tough one!

Should I go for a big payday right now?

Or should I stay on the ship and ride out the journey?

To end the suspense, you can tell from the title of the post that, Yes, I sold the site. (Learn how to create an affiliate niche site using Amazon Associates program.)

The website that I am talking about is what I have referred to as Niche Site #2. That I have referenced in a couple posts already: here and here.

Financial Summary

Overall the website generated about $10,400 in profit about 5 months. Let’s review the full breakdown.


Selling the Site


Monthly Earnings Dec 2013


Monthly Earnings Jan 2014


Monthly Earnings Feb 2014


Monthly Earnings Mar 2014


Monthly Earnings Apr 2014


TOTAL Revenue



Initial Content

$200 (approximately)

Link Building from the HOTH


Listing Fee with Empire Flippers


Broker’s Commission for Empire Flippers (15% of the sale price)


TOTAL Expenses


See More Earnings Posts Here.

Net Profit


I am thrilled at the net profit on this site. It turned out to be a very good earner month over month. There is some very good potential for this site in the coming months too. I hope the new owner has great success with it.

As you can see, the majority of the expenses are directly related to selling the site. In the future, the $297 listing fee will be reduced to only $97 which is a great way to reduce the costs in the future when I list with Empire Flippers.

If you want to learn about how to create a website like the one I sold, be sure to check out the Niche Site Process.

History of the Site

When was the site started?

I started the site in September of 2013. I actually purchased the domain in August — it took me a bit to get started.

There was a minimal amount of content from September to October. I did a small amount of link building in the first six weeks or so. Traffic was pretty much non existent until November. I was very busy during those months working on other projects…I was actually focusing on another money site as well as my book.

In late November I started to work on this website again. In December, the traffic and sales started.

What is the keyword volume?

I can’t be too specific to protect the new owner since I sold the site. However I can say that there were less than 1000 searches per month for the keyword that generates the most traffic.

What is the keyword competitiveness value from Long Tail Pro Platinum?

Again, to protect the new owner I can’t be too specific about the details. I can reveal that the keyword competitiveness number is between 20 and 30.

Where did the content come from?

All of the content was outsourced through both TextBroker and oDesk. I did clean up the writing to make it flow better as well as adding some details.

How much time did you spend on the site?

I do a poor job keeping track of the exact amount of time that I spent. But if I had estimate, it was somewhere between 40 and 50 hours total.

How many links does the site have?

There are quite a few links to the website. Again, to protect the new owner, I will be vague. There are somewhere between 10 and 200 backlinks. You can assume a certain number of links from the HOTH, plus I am a proponent of blog commenting, so you can draw some conclusions there as well.

Did you use a Private Blog Network (PBN) for link building?

Yes, PBN was used for link building. You’ll also notice in the expenses that a HOTH package was used for some of the base link building. I can say with confidence that the main improvement in rankings are directly related with the PBN backlinks.

Why Sell a Site That's On The Rise?

Why would I sell when the income is growing? It was certainly a tough decision.

I believe the site is very much on the rise. Like many retail based search terms, the search volume as reported by the Google trends is nearly at a low point for the year. The retail season usually starts picking up in October and  really shows an increase of exact match searches from October to December over the last several years.

In other words the site has a huge of potential for later in the year. So why would I sell it?

There are a couple reasons…

I’ve never sold the site before and I think that’s probably a very good experience to be familiar with.

In addition, selling the site allows me to obtain 17 months of earnings right away. Obtaining, this income have time is going to allow me to expand more quickly through outsourcing.

Tips for Selling a Niche Site

I sold my site through Empire Flippers (a review will follow soon!). Empire Flippers fully vet a site before they accept it into their marketplace and require very thorough background information. These tips come directly from dealing with Empire Flippers but should apply no matter how you sell your site.


The main thing is to ensure all of the content is original. For me that was no issue since all of the content was originally written through contractors that I hired myself.

Be Organized

This includes traffic numbers revenue, and other details. Because I was very organize the process was quite sent and it didn’t take very long to complete my application with Empire Flippers.

I also had a pretty good idea about how much time I was spending on the site each week and month. Thankfully, it was a minimal amount of time which is far more attractive to potential buyers.

Clean Backlinks

Having good backlinks is very important regardless of who you sell your site with — even if you’re selling yourself.

You will need to be able to speak confidently about where the backlinks came from. Of course, the reason is because new owner does not want to have a website that will drop in the rankings  after purchasing it. Sure, high quality backlinks don’t guarantee anything but it does add a level of confidence for the potential buyers.

Again, because I was well organized it no problem to explain the backlink profile and speak intelligently about the relative security of the backlink profile.

I have the added benefit of Private Blog Network…and it’s really private too. (If you’re interested in learning about how to build your own PBN step by step, be sure to sign up for the priority list here.)


Overall, I’m thrilled that I sold my first website. It was a pretty quick process from the initial evaluation by Empire Flippers to the actual sale.

The website is still in the process of being transferred and the funds have not officially been released into my account. I expect that will happen within the next 7 days.

Everything went so well that I fully expect that I will sell another website this year!

Have you sold a website? If so, let me know how your experience was.

Do you have any tips to offer?

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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This makes their service perfect for both beginners wondering where to start, through to experienced portfolio owners looking to scale their operations

They also offer ‘done for you’ site builds and link building services.


Comments on this entry are closed.

  • Hi Doug,

    I’m feeling good to read your excellent article. I know that a niche site takes a time to rank in Google. But you have mentioned that you have created backlinks between 10-200, that’s good. But I think the backlinks creation totally depends on competitor’s site. If those sites have a lot of high-quality backlinks then we have to create backlinks more than that but be careful on quality.

    • Hi Zahidul, Thanks for the comment! Yes, it takes a while to rank nowadays – up to 6 months or more – for the competitive terms.

      I agree totally about the competitors backlinks, too. Excellent point.

  • Muhammad

    After more than one year of selling it how do you see the new owner ranking it? Did it kept the same ranks or decreased?
    Was the owner able to make it convert better or something?


  • Hello Doug,
    It great to read your new experience and Congrats for the new experience. I am building my very first niche site and looking for some good article writing and link building services. Seems you are recommending Hoth for link building. Can suggest some article writter or article writing service provider from where i don’t need to cleanup the articles to publish on my niche site !!

  • Hey Doug,

    I stumbled on this post a while ago and I bookmarked it for when I was ready to sell a niche site myself.

    In my last blogpost however, I thought this article would fit in perfectly. I hope you don’t mind that I linked to it.

    Feel free to have a look at the post here:

    Thanks again for this awesome piece!
    Looking forward to more of your posts!

  • Hey Doug,
    I have been following you for a while, along with HPD. I love niche sites and I built a few of them as an experiment. They are all on expired/deleted domains. My only problem is I don’t really know what to expect as I started this year.

    The site I am linking to from this comment is almost 6 months old and I wrote about 60 posts for it and it is getting 10-30 daily visitors without me touching it. It’s set up as an affiliate site and I so far sold 2 niche sites for HPD as an affiliate. However the earnings are not consistent. I have done no link building, except for some comments, and a guest post. I wrote some long-tail keyword blog posts that are ranking in Google.

    My request from you is if you could take a quick look in terms of what the best course of action for me would be – I see that you put considerably less content on your sites than I do and still get more earnings.

  • Zeeshan Ali

    Congratulations Doug Glad to hear that I’m a bit confused between which writer is best if I hire from Textbroker “Author-Level” 2 stars, 3 stars, 4 stars or 5 stars Please suggest me a good one it will be highly appreciated.
    Thanks for sharing this splendid experience.

    • I’d avoid text broker these days. The quality isn’t great for the prices, and if you get the higher quality content (4 star or 5 star), then it’s super expensive.

  • Do you have any suggestions for writers at affordable prices?

  • Kathy

    What! How come every time I look at empire flippers the cheapest website for sale is 30k? I’d like to buy a website on the 10-15k range but cant ever find that price range except in flippa which I don’t trust.

    • Kathy, I sold my site a couple years ago and Empire Flippers changed their lower price cutoff. I think the cheaper sites, even $30k, sell almost immediately. It’s pretty crazy.

  • Asheeth Srinivas Rayaprol

    Congrats bro… by the way i wanted to check out your Private blog network course that you were mentioned … well unfortunately the link is not working.. in fact it looks more of parked domain…

    • Yeah, I need to remove the references to that. It’s an old course and not relevant anymore.

  • Hey Doug.
    Thanks for this article. I recently sold my first ever website in Flippa fir $2500.
    I predicted that after Google released an update that affected my authority that I would end up just leaving the site to fade away.
    But after taking a step back from it the site started to recover in traffic terms pretty quickly which lead me to start believing in the quality of the site.
    I was working on larger sites and didnt have the time to push this site forward. But it was my first ever website and held a place in my heart. So I decided to sell it. I advertised it with a starting bid of $2500 after 29 days and much interest but no offers I received a bit in the last couple of hours for $2500.
    I’m glad someone is going to pick up the site and five it the love it deserves.
    I’m sure they’ll do very well out of it.

  • Got sent here from your email series… I was surprised that it was such an old story, but interesting anyway since I’ve heard you talk about selling in the past.

    If you could go back would you still sell?

    Also, how many sites do you run these days?

    Thanks for all the great content!

    • Ryan, thanks for checking it out — I need to update the post and email. I’ve sold a couple more sites since then… But yes, I’d still sell it. It was a great learning experience.

  • Isaiah

    Thanks, Doug for the awesome breakdown of the site cost and revenue. I have long notched the idea of starting a nice site project. Each time I’m about to take action, I get discouraged by unidentifiable reasons.

    I will take the bull by the horn before the end of 2019.