It is time for another earnings report. After receiving some feedback from the most important stakeholder – you, the readers – I see that income reports with real income amounts are very interesting to read.
I added even more charts, tables, and screenshots.
Let me know if you like the extra details – just leave a comment below.
If you are new to Niche Site Project, you might be wondering why I am sharing these earnings from the Amazon Associate program.
Here is why…
You, the readers, are investing time here by reading content. You might even be taking action based on what you learn here. (I hope you are!)
I present ideas, strategies, and methods that I am executing. I owe it to you let you know what is working and what is not working. It is my responsibility to be transparent and honest with you, and to let you know how I am performing each month.
This month we see the effects of the traffic and rankings issues for my main money site. The drop is significant when you consider the exceptional earnings back in 2013. Overall, the cumulative earnings are impressive and I’m proud to publish the figures even with the smaller earnings in March.
That said, I spent a pretty decent chunk of time and effort working on improving the rankings to my main money site. Did it work?
Generally, yes, but only a little bit. The site was ranking from #10 – #13 for a while in February. In March, the site made it up to #7 – #8 for a couple days before settling back to #10.
There is a nice addition in this report for March – a second money site will be featured too. I mentioned the income for this Amazon Affiliate last month but skipped over some details. The second site will get some more attention since I will break down the figures for both sites.
Let’s get to the report for March!
Let’s look at the cumulative earnings for both of the websites that we are tracking here.
Main Money Site – Cumulative Lifetime Earnings
I can’t believe the stats.
Second Money Site – Cumulative Lifetime Earnings
This site is coming along nicely. The earnings keep coming and the traffic is slowly growing…
More on the traffic later.
Now, let’s take a look at the monthly earnings for both sites…
Main Money Site – March Only Earnings
Here we see the earnings are respectable for one month. However, there is another drop from the February earnings.
Second Money Site – March Only Earnings
Overall, I’m thrilled to see the consistent earnings on this second website. In February, the site earned about $640.
Let’s check out all this data in another form – tables and charts. We’ll be able to see the growth over time as well as the decline in some cases. 🙂
I can’t believe over 3,000 items were shipped since last August.
Overall Amazon Earnings (Both websites)
Next, let’s look at the main money site all by itself.
Overall Amazon Earnings (Main Money Site)
And, here we can review the new, second money site. I like the trajectory on this…Very consistent.
Overall Amazon Earnings (Second Money Site)
The traffic has been an ongoing issue with the main site…You might remember the issues with rankings in January and again in February.
I’ve tried to repair the issue but it is not apparent if that will work. I still have a respectable spot at around #10 – it’s the first page but it might as well be page 3.
That drop that you see is when I had a small issue with the 301 redirect. Whoops!
Main Money Site Traffic – March 2014
Main Money Site Visitor Engagement – March 2014
We can see the visitor stats are much lower than we like to see. That bounce rate is pretty high.
At one time the bounce rate was around 69% which really isn’t great either.
Main Money Site Traffic – March vs. Feb 2014
The traffic is much lower overall. It’s not hard to see in this graph. The rankings have been relatively consistent, aside from the 301 problems…
However, don’t forget that this particular niche has the lowest search volume annually during this time of the year.
Second Money Site Traffic – March
It looks like we are averaging over 100 visitors per day. On the weekends, more people seem to be visiting peaking close to 200.
Nice… I did not include a comparison graph for this site but I can say that the visitors overall for February versus March are just about even.
Overall, March went pretty well. The end result is positive earnings and a few lessons learned.
What did I learn?
You can’t always pull a site back up in the rankings with killer backlinks. I thought that I would be able to pull my main money site back up over the fold on the first page of the search results by now.
However, my strategy of adding more links and content has not provided much of an impact. Some other external factor must be coming into play – something that I haven’t accounted for.
I took some drastic action with the 301 redirect tactic. It was a good learning experience! But it didn’t work…at least, the site didn’t improve in the rankings as dramatically as I hoped.
The biggest thing is that I realized I need to take more massive action.
The lack of rankings improvement inspired me to do something a little bit bigger.
Something that is outside of my comfort zone and that is overwhelming in many ways.
This is exactly why I kicked off the Expired Domain Case Study.
I am confident in my project management system. It will be challenging but I will be able to start 4 new sites.
This one should be interesting. Stay tuned…