Failed Projects, #1 – Expired Domain Case Study

The idea was to test to see if expired domains would rank faster than new domains.

The plan was to create 4 new niche sites in 2 different niches. They would be launched in pairs and have similar content (length, topics, quality, etc…). The only difference was whether the site was created on a new domain or an expired domain.

I had high hopes for the overall project since I expected all 4 of the sites would rank eventually. They all cracked the top 50 at some point but it never panned out.

In September of 2014, most all of my sites got hit with a thin content penalty. OUCH! I spent about 5 months working on the sites and thousands of dollars. It was a massive hit to the portfolio of sites I was building.

It made me look at how I was approaching my projects. I’m still having trouble doing some of the things I learned.

  1. Don’t work on too many things at once. Focus. I’m getting better at this and haven’t started a new site in a while. In fact, I vowed to NOT start a new site in 2016. So far, so good!
  2. Short cuts don’t work. If they did, then everyone would take the short cut. The short cut is to do things the long way.
  3. Documenting a case study is great, but it’s better if you know the results at the end. I have some case study material right now, but I’m not publishing anything right now. I’ll wait until it’s done and then release it. Then, a person can get the results of the case study in one sitting instead of over 6 months. It takes longer – it’s the long way.

Do expired domains rank faster? I think they do based on what I saw and what people told me. Even better would be to buy a site that’s never expired and build your site on an existing blog.

1 comment… add one
  • Doug,

    Useful info Doug.The main problem with picking with expired domains is fining whether that has any google penalty attached to it. If there is any penalty,even if the domain is very aged,that may not help much right?

    Is there a way to find whether the domain has got google penalty or not?

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