5 Conversion Tips for Amazon Associate Sites

About Doug Cunnington: I show people how to create Affiliate Sites using project management and a proven, repeatable framework. I love creating systems, using templates, and brewing beer (but not at the same time).

13 comments… add one
  • Hieu Nguyen Oct 20, 2014 @ 5:41

    I already used all your tips on my sites, but didn’t have the idea to test including vs not including images on the comparison table. Will definitely try this.
    Thanks Doug.

  • Trampolines Oct 2, 2015 @ 1:51

    Well, everything seems fine but not including images in comparison table is a major drawback because comparison are used exactly for that – regardless if someone is comparing specs or just want`s to find nicest product out there. People mostly want to see images, as picture is saying thousand words. So while not including images will increase CTR it will most certainly decrease your bounce rate. And this is something you shouldn`t want to achieve.

  • Todd Connelly Aug 7, 2016 @ 6:56

    Hey Doug… A good post, I say. I use Dave’s theme on one of my Amazon affiliate sites and it’s great to work with. It’s currently getting about an 9% conversion rate. However, I don’t have the CTA above the fold, I’ll have to give it a try and see what improvements I get. Thanks for sharing and keep grinding!

  • Taylor Feb 20, 2017 @ 8:34

    Hey Doug,

    Have you ever looked into a service like ours, Geniuslink, to increase Amazon conversion by geo-localizing your links? Since Amazon is actually 14 different storefronts and 12 different Associates Programs worldwide, sending all of your site visitors to Amazon.com means sending a lot of international site visitors to an Amazon store where they’re unlikely to buy. Using dynamic links that direct each reader to their “local” Amazon store can have a significant impact on your conversion rate if you have international traffic. It’s an easy way to pick up revenue that’s being left on the table :).


  • Nate Alger Mar 21, 2017 @ 8:27

    Hi Doug,

    Great tips, I am going to test out the CTA’s above the fold and update some of my posts. Definitely sounds like a great to intercept very ready to buy buyers.

  • Jub Bryant Aug 9, 2017 @ 8:17

    Hey Doug,

    I’m gonna try implement the CTA above the fold.

    In terms of comparison tables, is there a best place to put them or is it all the usual, test yourself?

    Would be cool to see you analyse an affiliate article (that’s not yours)

    • Doug Cunnington Aug 14, 2017 @ 7:02

      Hey Jub, I think the top quarter of the post is best for the table. So people can see the summary fast. And, yes, test. 🙂

  • foxesera May 22, 2018 @ 0:04

    i just launched my new affiliate site on amazon. please suggest me call to action button for more conversion.

    • Doug Cunnington May 22, 2018 @ 17:13

      Hey, it depends on what your conversion rate was before. 🙂 But “see on Amazon” works well.

  • Khalid Jun 26, 2018 @ 6:27


    I have a Affiliate site that conversation rate in around 4%, is it okay?

    • Doug Cunnington Jun 27, 2018 @ 11:29

      Hey, that seems low but it depends on how much traffic you get. If you’re targeting non buyers keywords, that could be fine…

  • Derek M Sep 10, 2018 @ 21:14

    I found my CTR 3x when I added emotive text below my CTA. I really need to look into the effect of one theme Vs another in relation to conversion testing. Have you got a link to that theme so I can do some split testing and get back to you with the results?

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