How To Make An Amazon Affiliate Website: The Ultimate Guide

Here is the full roadmap. This is the Definitive Guide to Create Successful Amazon Niche Sites and it was created with project management in mind.

Here is the full roadmap. This is the Definitive Guide to Create Successful Amazon Niche Sites and it was created with project management in mind.

[updated Oct 2019] This is the framework that you’ve been looking for…

This resource is for people that are new to Niche Site Project – and even for the long time affiliate marketers that want to learn more.

This page serves as an informational jumping off point for all things related to Amazon Affiliate Marketing with a sprinkle of project management.

I’ll tell you about:

  • Affiliate Marketing
  • The Amazon Associate Program
  • The high level process and Roadmap
  • Examples of real affiliate niche sites

Then, I’ll point you to deeper explanations of the process and the roadmap. This page is like an intro and table of contents for the process of creating an Amazon Affiliate Site.

Get all my personal templates & systems for niche sites.

Intro Affiliate Marketing

Here is how affiliate marketing works:

If you recommend a product and someone makes a purchase after using your affiliate link, you get a commission.

The concept is very simple, but it may be new to you. I was right there with you — see, I found the Smart Passive Income Podcast in 2013. I didn’t know a thing about affiliate marketing, or anything related to making money online.

There are a lot of affiliate programs available to marketers. For example, you can work with a big market place like Shareasale who help match up marketers with retail companies.

There are also marketplaces that have a focus on information products and software, like Clickbank or Commission Junction.

Lastly, there are programs with big retailers, like Walmart, Target, and Amazon… My favorite is Amazon.

The Amazon Associate Program

I love Amazon. For most things, I prefer to order online versus going to a physical retail location. And maybe that’s why I like the Amazon Associate program so much.

The official name of the affiliate program is called the Amazon Associate Program.


  • People buy a lot of things on Amazon.
  • You get a commission for all the products in someone’s order, not just the item that you link to.
  • Amazon has extremely diverse range products.
  • You can market the products using a blog, YouTube, and several social media type platforms.


  • Lower commission rate than some other programs.
  • Many rules to follow in the Operating Agreement.
  • You can’t use email marketing directly.

Here is the official page for the Amazon Associate Program.

Here are the latest commission rate percentages.

This is the Definitive Guide to Create Successful Amazon Niche Sites

This guide is a roadmap that will help you navigate your way to a profitable Niche Site. (See some examples of Amazon Affiliate sites here to get in the mood…)

There is a ridiculous amount of information out there about niche sites. A lot of it is really old and out of date. This page is up to date and I take the time to make changes as time goes on and things change. (I actually got started by following Pat Flynn’s Niche Site Duel – the first one – a full 3 years after it started! Whoops!)

It’s different from other guides because I use Project Management Best Practices to continuously improve the process. I’m a certified Project Management Professional — by the Project Management Institute.

I’ve been a PMP since 2008, and let me tell you a couple of things about my experience.

  • I worked as a management consultant for a few years.
  • I found my way into project management after working on testing, development, requirements, etc… teams.
  • I’m process and system oriented.

So I try to use templates and make things repeatable. I realized that was missing from most of the material out there on affiliate marketing. It seems like most online marketers don’t start in IT, but a lot of IT people like the idea of online marketing.

This page is here to help you locate the resources you need to master this niche site stuff.

And by “stuff” I mean…

How to Build an Amazon Affiliate Website: Niche Site Process

This is the same process that I used to create my niche sites. I studied Pat Flynn (Smart Passive Income) and Spencer Haws (Niche Pursuits) when I started in mid 2013.

As a reference point, this is the process I used to create a site that made over $31,000 in 2016.

Then over $70,000 in 2017.

Also, I sold a site in 2017 for $235,000. (I covered selling the site on my blog series called Project Go White Hat.)

Wonder how much Amazon Affiliates can make?

I’m only mentioning these data points to add credibility to my process. I didn’t just make up a roadmap for the process — I tested it extensively and students and readers have also.

Check out some success stories on YouTube. (opens in YouTube)

When I started learning about niche sites, there were some so-called experts that really weren’t practitioners. They were just well studied people who started blogs and didn’t really know what they were talking about. So I accepted some advice from people didn’t know what they were doing and most likely just wanted to pitch software and tools to make affiliate commissions. It was like getting directions from an out of towner.

I knew that Pat Flynn and Spencer Haws were experts and practitioners of affiliate marketing. So I studied their processes, implemented them, and put my own spin on the whole thing using my project management expertise.

It’s the same process that countless other niche site owners have used, too.

The process works for a niche site on two-way radios or puppy collars or blenders and anything in between.

The process works because it follows a precise set of phases that you execute in a specific order.

I removed ineffective steps or if there is no ROI or a low ROI for a task, then we don’t do it. Learn the Steps of the Niche Site Process for Amazon Affiliate Websites. The following roadmap outlines the Niche Site Process, or NSP for short.

Print out the roadmap and study it. Post it next to your desk. If you plan on building out a niche website then you’ll reference the NSP often.

When you learn new concepts and tactics, like keyword research & outsourcing, you’ll need to remind yourself where you are in the NSP.

Otherwise, you could be wasting money and, more importantly, wasting your time.

A word of caution: There isn’t much value in understanding how to do keyword (KW) research and competition analysis alone.

There is enormous value (and profit) in understanding how to use these niche selection strategies within the overall Niche Site Process.

That applies to anything in the NSP – You must understand where a step fits within the process, not just how to do it.

To keep the topic focused, we’re mainly considering niche site monetized using the Amazon Associate, the affiliate program for Amazon.

Here are the steps:

Some of the steps may be totally new to you. Don’t worry!

Let’s review each one of the steps right here on this page. Then, I will point out resources that are available to learn more. You’re going to be an expert compared to 99% of the people out there.

Some of the resources are freely available on the Niche Site Project blog. Other resources are for sale in training courses.

That’s right…I sell some stuff. And, there are affiliate links on this page, and at no additional cost to you, I will earn a commission if you decide to make a purchase.

Dig into this Niche Site Process page.

Review it carefully and pay close attention…

I will reveal the exact system that I use to create profitable Amazon Affiliate websites.

Let’s start at the beginning: Selecting a Niche and Keyword Research

If you’d rather have a summary explained to you, check out this video that covers this page at a high level.


BONUS: The Perfect Amazon Affiliate Review

The graphic below shows you just how to write the perfect Amazon Product review your niche website.
blank(See Large Version Here)

Embed This Image On Your Site (copy code below):

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Thanks & References

Here are some other great resources for Amazon Niche Sites:

  • Link to the Amazon Associate Program
  • This is Rohit Palit’s Definitive Guide on Amazon SitesHow I Build, Scale & Flip Amazon Affiliate Niche Sites and Earn 5 Figures Monthly. It goes really in depth and is about 12,000 words long. It’s a must read since Rohit covers each of the following topics:
    • How Much Money Is There to be Made?
    • What is an Amazon Affiliate Niche Site?
    • Finding a Suitable Niche for Your Site
    • Choosing a Domain Name
    • Choosing a Fast Web Host
    • Setting Up Your Niche Site
    • Content Strategy for Your Niche Site
    • On-Page Optimization for Your Niche Site
    • Link Building for Your Niche Site
    • Setting Up Social Media Profiles
    • Conversion Rate Optimization (CRO) Strategies for Niche Sites
    • How I Scale Up My Niche Sites
    • How I Flip My Niche Sites
  • Jon Dykstra runs the Fat Stacks blog and he’s one of the best writers in the Niche Site and Online Entrepreneur space. He’s a former attorney so that’s probably the reason – he thinks and writes clearly. His guide called, How to Make Money with Amazon Affiliate Websites, is a great one because Jon doesn’t actually have any Amazon Niche Sites in his portfolio. Why is that a good thing? He’s not emotionally attached to the ideas so he’s coming at the topics from a nonfiction, journalistic angle. He covers the following:
    • What is an Amazon Affiliate Website?
    • Can you promote other merchants besides Amazon?
    • Why are these sites doing well now?
    • Examples of Amazon Niche Sites
    • Keyword Research for Amazon Affiliate Website Examples
    • Structuring Your Amazon Niche Affiliate Website
      • Website Structure
      • Sample Website Structure Diagram
      • Pages vs./and/or Posts?
      • Popular “Reviews” Web Page Structure
      • Key Website Features to Include
    • Choosing a Domain Name for an Amazon Niche Site
    • 2 Plans of Attack
      • 1. Start with a product line
      • 2. Start with a niche
    • Traffic Sources
    • Benefits of Amazon Affiliate Websites
    • Cons of Amazon Affiliate Websites
    • Growing an Amazon Affiliate Site into a Monster Business
      • 1. Dominate the overarching niche
      • 2. Incorporate e-commerce
      • 3. Launch dozens of these sites
      • 4. All of the above (not easy)
  • Here is the guide by a Brent Hale of Income Addon called, Amazon Affiliates: What I’ve Learned From Selling Over $8,000,000 in Products as an Amazon Associate. He covers 19 points that give you a great background about Brent’s experience which is extensive!
  • This is a great and very thorough guide by Al-Amin Kabir, founder of Marketever. Al-Amin has grown into a prominent thought leader in the Amazon Niche Site space. He goes over all these topics and I consider his guide a great resource.
    • What is an Amazon Affiliate Niche Site?
    • Find A Profitable Niche
      • Browse Through Amazon Category
      • How To Steal Profitable Niche Keyword?
      • Find Niche Idea With Posts
      • Check iWriter Profiles’ To Get Niche Site Idea
      • Find Niche Idea From Subdomains and Categories
    • Proper Keyword Research and Competition Analysis
    • Picking the Right Domain Name
      • Exact Match or Brandable Domain?
      • Domain Extension [Hint: Go for .com]
      • How To Get A Brandable Domain Name Idea?
      • Domain Name Suffix You Can Use
    • Purchasing Super-Fast Web Hosting
    • Setting Up The Site (CMS, Themes, Plugins & Configurations)
      • What’s The Best Theme For Amazon Niche Site?
      • Plugins To Install On Your Amazon Niche Site
    • Setup Mandatory Pages / Menu
    • Proper Content Creation and Publishing
      • Write Exactly What The Audience Is Searching For
      • Content Format [Hint: Write At-Least 700 Word Reviews]
      • Don’t Forget On-Page SEO
      • Some Other Content Considerations To Take Into Action
    • Creating Social Media Profiles
      • Social Media Strategy For Small Niche Site
      • Social Media Strategy For Larger Niche Site
      • Do I need paid social media promotion?
    • High-Quality Link Building
    • Optimizing Conversion Rates
      • Split Test A Lot
    • Scaling Up Your Site
  • Here is the guide by Spencer Haws at Niche Pursuits. I pretty much learned by watching his case studies and studied them. It’s one of the most comprehensive guides out there.
  • Here is an interview from Stream SEO. In the post (8k per month with Amazon Affiliate Websites), Servando talks to a guy named Zach. It’s a decent interview, but there are some areas with poor grammar like, “Hey Zach, whats going up?” Maybe that actually does mean something, but it sounds awkward to me. Servando also recommends Market Samurai in the post which is borderline irresponsible since that tool is no longer the best in class for Keyword Research. It sounds like Zach is netting about $5,000 – $8,000 per month after expenses so it’s a good read regardless.
  • This is a great post by Mike at Niche Site Azon called How I Made $32,000 in 12 Months with Amazon Niche Sites (And Why They Still Work). It’s well written and spells out why niche sites are great. One part that I really like is how Mike calls out the authority site project at Niche Pursuits that turned out to be a bust.
  • My buddy, Jon Haver of Authority Website Income, wrote this post called, How to Setup Amazon Affiliate Websites on WordPress. It focuses on the tools that he uses and how he sets up pages and sites. He also has a guide here about things that will get your site banned by Amazon, complete with a checklist.
  • Here is the Niche Pursuits Guide to Increase Amazon Affiliate Earnings. Spencer covers 16 different ways to improve the earnings.
  • Pixel’s Marketers Post had some examples of niche sites.
  • CloudLiving has 5 examples of Amazon sites.

And if you missed it, you can get about 15,000 keywords here. Click here. That’s over 1000 keywords per site on this page.

About the author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

81 comments… add one
  • Lewis Ogden

    Monster guide Doug – this is the kind of stuff I wish I had available when I first started out all those years ago! It would have saved me a lot of wasted time and money spent on crappy WSO courses!

    Great job, it would be great if you were to keep this updated to the latest goings on in SEO and niche site building, that way it would remain relevant not matter when someone reads it.

    • Doug cunnington

      Thanks, @cloudincome:disqus. I will be trying to keep it up to date – definitely.

      If you have any resources at Cloud Income that would be relevant, let me know and I’ll link it up.

  • scott masse

    Wow Doug talk about giving away the state secrets!

    • Doug Cunnington

      Scott, thanks for checking it out! It’s all about execution. I can tell you the process, give you niche and all the keywords, and pay for hosting – it’s all in the work and execution.

  • Brian Jackson

    Wow one of the best articles I have read in a while. I have a couple projects I am finishing up… but then I’m diving head on into this 🙂

  • RJ Bryan

    This is a strong guide. I Sumo what you are using here? or is that hello bar that pops up on the top the post? Ive been using mail chimp, and have above 5 subscriber from a small niche site- no lead magnet, just a subscription box on the top right corner- I have send anything to them lol- I honestly didn’t expect subscribers yet- So i cant do the auto series and don’t think its worth the investment yet- the site has small earning at this point. Any ideas? pointers?

    • Doug cunnington

      Hey RJ – thanks! It took a little while to put it all together.

      The bar at the top is sumome – It is pretty good overall.

      I would hold off for now on the auto responder part…how much traffic do you get at that site?

      • RJ Bryan

        Hey Doug,
        It gets a few thousand impressions and a few hundred clicks per month according to webmaster- its been about 9 months and made its 1st amazon sale at the end of Nov. 2014 (6 months in).

        P.S. I just reread my comment, its suppose to say “… I haven’t sent anything to them”

  • Isagani Esteron

    Hi, I found this to very useful and starting to make niche sites again.

    I do have one question though about domain names.

    I think I read before that using brand new domain names takes a minimum of 6 months for keywords to start showing on google? Is this true?

    I wouldn’t mind 2-3 months but 6 months is a bit too long.

    What is your experience with brand new domain names?

    • Doug Cunnington

      Hey, thanks for the comment.

      KWs will show up sooner but it can take 6 months to get significant traffic for a specific KW. You can make the situation better by working on lower volume KWs and long tails.

      Yep, 6 months is a long time!

  • Carlin

    This is an incredible guide. Thanks for sharing your process!

  • sanu dutta

    Great One Doug!
    I really prefer going with Web 2.0s rather than PBNs.
    I took a niche idea from your 51 keywords list and seeing some good results.

    I’ll keep you posted about the site. 🙂

    Thanks & Cheers!

    • Doug Cunnington

      Hey Sanu, Thanks for the comment and good luck with your site.

      Why do you like web 2.0s over PBNs??

  • Diego

    Nice! Thanks!

  • Billal Sarker

    Hi, nice writing on niche site startup. I am going to write a 12 parts tutorial on Niche Site Startup. Here is my index: I’ve described.

    Will you please check it? May I ask your opinion, please? For your kind information, I will not write anything out of my experience.

    Thanks again for your nice writing on Niche Site Startup. I think, its help me to write my mega tutorial. Also, I’ve read all comments. That’s helped me to find out many thing.

  • Tim

    Doug, you blog is a source of inspiration to new guys like me in the nche site project. Highly educative with practical guide that cannot be found in most competing sites like this.
    Please Doug i need a comprehensive guide on building a successful niche from start to finish. Hoping to here from u soonest.

  • Santam

    Hi Doug,
    Great guide. I must say it seems quite impossible for someone to get success with niche sites who is on a tight budget due to the huge cost involved in maintaining PBNs. Coz PBNs are the most powerful. And maintaining them with a low budget is not possible.
    Your thoughts please…

    • Doug Cunnington

      Hey Santam, Thanks for reading it!

      You could do white hat outreach instead of a PBN. That would be totally free.

  • David

    Wow, Doug, thanks for sharing. Found this post with a simple google search and boy, am I stoked I found it!

    After reading I had to bookmark to use as a future reference!

    Thanks again for sharing the state secrets.

  • Michael

    Great article Doug, I know that I read it a long time ago but it keeps popping up as I am searching for different things. Right now I am looking for effective autoresponders for amazon affiliate review sites. Most of the information out there that mentions autoresponders and email sequences is irrelevant to a amazon affiliate review site that focuses on one type of product. Do you have any resources that are a little more specific?

  • Jesse

    Doesn’t get more barebones than that Doug! Excellent guide. Grabbed a couple new tools I hadn’t heard of like TextBrokers! Cheers!

  • Peter Mesu

    That was quite meaty, I Will put up a niche site very soon and see how it turns out to be. I have already exausted a lot about creating amzon affiliate niche site and I think the time ripe for me to also wet my feet.

  • YeSo

    Hi Doug,
    Thanks for sharing such valuable information.
    I’m working on my first amazon affiliate niche site. I’m working on only one product review for now and will add more later. What theme would be better Ultimate Azon or Thrive Rise? Looks like you have experience with both. My product review will have a lot of pictures.

    • Doug Cunnington

      Hey YeSo, Sure. Thanks for checking out the post!

      If you will be building a site with a lot of different product types, then Ultimate Azon may fill up with product types. That means cordless drills, saws, hammers, screwdrivers, etc… They are different products, not different models of the same product. You can still use UAT but you miss out on same functionality.

      Thrive is awesome and all the themes are clean. However, I see a lot of sites that use many of the thrive themes – I think a lot of people following along with the niche pursuits “niche site project 3” will be using it too. The point is we may be saturated with the look of Thrive.

      You asked 1 question so I’ll answer: If it were me, I would go with UAT.

      Either one of them is great and Thrive has some great features for non Amazon Affiliate sites.

      Hope that helps!

    • Doug Cunnington

      I would go with Ultimate Azon.

  • Zach

    This was truly amazing. I’m almost done with the process, and I am glad I had your guide to follow. It makes it so much simpler for someone who always has a million questions.

    Thanks for taking the time to do this!

  • Jaswinder

    Very nice and detailed information on the topic.

    I started my Ease Bedding Niche six months ago. I get around 20-25 Visitors from organic traffic a day and sometimes even more.

    I get a lot of visitors from Pinterest, few from Facebook, google+, stumble Upon and Reddit as well!

    I am having sales couple of times a week.


  • Mijael


    Tnks for the post! The most dificult part for me is linkbuilding! Its totally killing me! I have 1 month with my affiliate store and I already got my 3 first sales!

    I have an answer: Do you think that geo-localized links are important in the first months for the proyect? I have an spanish site and see that I have like 25% of trafic from US or MX that doesn’t convert into buyers.. Or you wait until yo have a big audience?

    Tnks! And sorry about my english!

    • Doug Cunnington

      Hey Mijael, Thanks for the comment.

      I’d wait until you have a big audience and focus on link building until you have that traffic. Good luck!

  • Samwel Dollah

    At first I thought you would ask for cash in the middle of the content, then you didn’t. Do you know how much gurus charge for such info? I just don’t know how to thank You But May The Almighty God Guide you and protect your family.

    • Doug Cunnington

      Hey Samwel, Well. Thanks! That sort of a strange thing to say, but I’ll allow it.


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