My last day of work was August 15th and I knew it was coming for 2 weeks. (I was laid off if you missed it.) So, I got my ass in gear starting on August 1st.
It is amazing what you can do when you focus and have limited distractions.
I started on a few critical things related to this niche site case study:
- Reviewed the keywords, especially the long tails. Lewis (Cloud Income) helped out there so check out his KW Research Guide, and Quinton (Cubicle Houdini) told me about a couple great ways to find keywords that I didn’t think about.
- Reviewed the link building process and where it was. I am looking at it as a 6 step process where you iterate over and over. Plus, I have been really into guest posting lately – pure outreach, like Perrin (Niche Pursuits). Perrin is ramping up his own site ($1,700 revenue last month!) In addition, I bought a Platinum HOTH Package to get things rolling. I actually linked up to a couple specific posts in a few Private Blog Network domains.
- Audited the on page SEO, and I asked for help from my Mastermind Group. You can develop a blind spot to your own work…It is really easy to do. I enlisted the help of some smart people who are really crushing it. I got some great feedback on 2 pages, then made changes to all the other pages based on that feedback. I made some bone headed mistakes – SEO 101 kind-of-stuff. The targeted KW may not have been mentioned in the meta description. D’oh!! After I made the changes, I re-indexed the pages in Webmaster Tools, or the Search Console.<!–more–>
Generally, everything is UP. Great! I was hoping to have more in the top 5, or even the top ten.
But I need more links to certain pages to make that happen. Here are some of the rankings, grouped by topic…
I already saw some movement after getting the HOTH package. They finished up on the Top Level links and will be drip feeding the Volume package over the next few weeks. Rob commented the other week about how the big movement comes a few weeks after the HOTH Team says they are finished.
I moved this site to it’s own Google Analytics account so I lost the history of traffic. You can see the traffic has been fairly even at about 50+ sessions per day.
The bounce rate is a little higher than I want and I am working on that. It would be great to have the bounce rate under 70%, but just getting it under 80% will be a great start.
You will see in the graph below that I was able to get under 80% for a few consecutive days. I need the trend to continue and obviously, that shows Google that visitors are enjoying the website more.
In June and July, the site only made a few bucks. It was pretty weak.
But we did okay in August!
I think building a niche website is a great and approachable way to get started making money online. This month it is $28 and who knows how much over November and December.
After getting laid off, I have a renewed interest and focus on this niche site. I am looking at my outreach campaign for more guest posting, and more likely, guestographics. I need to get traction on more links and more traffic. You can see from the charts above that there is a positive trend in the rankings.
My number one goal is to get more links to the right pages.
What do you think? Do you have any tips, comments, questions, or anything?