Case Study Update: Early Link Building

106I can’t believe it’s already March! It seems like it was just yesterday when I announced the new case study but it’s been over a month now.

We have made some good progress in the last month, too.

That includes the first few sales on Amazon – the sales are meager but it’s great to see that the plan is working already.

If you’re just joining the case study or you want to see what our overall plan is, check out the Niche Site Process right here.

Let’s get to the link building and it’s very old school…

Blog Commenting

149I know what you’re thinking, “Blog commenting is so 2008.”

I still like blog commenting a lot because it works. Keep in mind that I am talking about real, manual blog comments on real, active blogs.

The result is that you build relationships with the bloggers in the niche and you get a backlink in the process.

The backlink is typically a no-follow link and that is just fine. A no-follow link is part of a normal backlink profile.

And, blog comments are a natural part of a backlink profile.

The Results

Let’s check out some of the backlinks that have stuck. Here is a screenshot from

This is after about 2 weeks of blog commenting.

This is after about 2 weeks of blog commenting.

The important part is traffic. Here is the snapshot over the last two weeks.

The traffic isn't major but there is a clear increase.

The traffic isn’t major but there is a clear trend.

The Commenting Plan

Sign up to see the video about finding 1,000s of blogs to comment on that are relevant to your niche.

About two weeks ago, my wife and I started the blog commenting campaign. My interest was re-kindled after a coaching student of mine was really getting awesome results from blog commenting. (Good Job, Dave!)

Dave followed my advice of doing 5 to 10 comments per day for 30 days. Sure, he may have missed a few days here and there but after 30 days it adds up!

The traffic to Dave’s site went from 1-2 per day to 10, then 20, then 30 or more. That’s a big deal considering Dave bought his domain just around the New Year.

My wife and I have been doing about 10 to 25 comments per day since February 17th. I think we may have missed a day here or there but again. It does add up over time.

The ahrefs chart above shows over 300 backlinks but the metric that I track is referring domains. That reflects the number of backlinks that matter in my opinion.

You can see the number of referring domains - That's the metric that I track.

You can see the number of referring domains – That’s the metric that I track.

You can see about 38 referring domains so our campaign has been pretty successful so far. Some of the traffic is from the actual blogger checking out our site but that isn’t super helpful or targeted.

However, it’s great to have a lot of different websites link to your niche site.

We will keep going with the plan of 10 to 25 comments per day for at least another two weeks. There is a very good chance that we will keep it up for even longer.

It’s a tedious process, and one that most niche site owners won’t do. That makes it a clear differentiator in the Google rankings.

When we move to steps 2 and 3 for link building, these blog comments will be the perfect foundation for pushing this site up in the rankings. (Step 2 is the Platinum Package from The HOTH & Step 3 is PBN Links.)

What do you think of blog comments? Are they still effective in your opinion?

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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19 comments… add one
  • Russell Lobo Mar 2, 2015 @ 14:23

    Super one. But these days when I work on blog posting I face the problem that the comments are via Disqus like you have here so though I comment only on relevant websites and actually read the post before commenting, there’s no backlink love coming my way. Any suggestions?

    • Doug cunnington Mar 3, 2015 @ 4:31

      Hey Russell – that’s a good point. It depends on your goal – if you’re after backlinks, then you should probably not comment on Disqus powered blogs. They are better for traffic, like Yaro mentioned.

      If you’re after backlinks, then you can look for blogs that may be less relevant but that will actually have a backlink. So, you can search with some advanced google searches to look for those.

      • Russell Lobo Mar 3, 2015 @ 4:36

        Thanks Doug,
        Actually I’m more focused on traffic so as Yaro and you suggested even the Disqus ones should be good for me as long as I am in touch with my relevant audience.
        Thanks a ton for the reply Doug 🙂

  • Yaro Mar 2, 2015 @ 17:51

    Hey Russel,
    Even without backlink commenting will bring traffic to you. I am getting great traffic from commenting on blogs with Disqus. If people interested about your opinion then they will would like to learn more about you and what are you doing.
    Just be an expert in your niche.

  • Neale Mar 2, 2015 @ 20:27

    I’m all for blog commenting, it works beyond a doubt. I would question your logic about “X comments per day for X amount of time”
    why not just randomize it, do a few when you think about it, bunching them all together is so un natural.

    • Doug cunnington Mar 3, 2015 @ 4:36

      Hey Neale – Thanks and good point. It actually works out that way generally – random.

      1. Not all comments are approved.
      2. Not all comments are approved in a timely manner.
      3. We do a range of comments from about 10 – 25.
      4. We probably missed a day at some point.
      5. It’s likely that Google crawls the sites at a different rate, i.e. not all the backlinks are found right away.

      So, in general, it’s random. In fact, if you told me we absolutely had to get 10 new comments per day, it would be nearly impossible since we don’t control a few other factors.

      At least, that’s what I tell myself… 🙂

  • Dave Nicosia Mar 3, 2015 @ 23:23

    It’s really nice to hear somebody else talk about this. I get people emailing me quite often asking me how I go about backlinking my sites. When I tell them my main boost in the beginning is due to blog commenting and that it really works for me, they often think I’m crazy I bet. So far nobody has said, “cool, I’m gonna try that too”. I basically just do it randomly over the course of a month. I think I’m gonna start outsourcing and have somebody build me a list of related blogs/blog posts I can comment on for each site to help speed up the process and have nice lists of blogs to go off of. I’d never outsource the actual commenting though.

    • Doug cunnington Mar 6, 2015 @ 4:38

      Hey Dave, thanks!

      It’s not glamorous or new… and you don’t get to buy anything new so people don’t seem to be interested in commenting.

      Check out the video I did on commenting. It makes the process of finding blogs pretty easy.

  • Dawn Mar 6, 2015 @ 1:04

    Hi Doug, I just bought your NSP 2015 Course and I’m really enjoying using it as a start-to-finish guide for my new project. You mention the advantages to using an aged domain. Do you recommend buying an expired domain as long as the domain history is clean? Would you prioritize an aged domain (say two or three years) with a good-enough url over a shiny new brandable new domain?

    p.s. I’ve been doing more blog commenting on an existing service site and I’ve already seen my traffic rise. Thanks again!

    • Doug cunnington Mar 6, 2015 @ 4:33

      Hey Dawn – Thanks for support!

      Yes… as long as the expired domain is really clean. I would check most records at

  • Tom Attenborough Mar 9, 2015 @ 20:38

    Hey Doug,

    Interesting stuff. I’m currently also building out a Niche site but haven’t done any blog commenting as of yet. My plan was to do around 10 or so just to get some basic links going to the site but you’re obviously taking a much more aggressive approach. Maybe it’s something I should look into as well.

    I’m curious to know where your traffic is coming from? Is it people actually clicking on the links in the comments or is it Google traffic?

    • Doug cunnington Mar 12, 2015 @ 3:49

      It is a diverse mix right now…but the heart of your question is around organic traffic.

      About 16% is from Google but I expect that to go up.

      30% is referral – that isn’t targeted & it is likely they aren’t buyers.

      Good point, Tom!

  • John Mar 12, 2015 @ 1:44

    how are you Doug,

    Yes i believe blog commenting is still working as long as the post is related to your website niche.. glad to hear you are making few sales already…. yes its march once again… time fly by so fast.. hope to hear more of your studies

    • Doug cunnington Mar 12, 2015 @ 4:01

      Hey John – I am doing well. Do you have any tips on how you do commenting?

      Hope things are going well!

  • Keeru Apr 1, 2015 @ 23:41

    Blog commenting damn works well. I have many of my sites ranking in low keyword competition with just a few links from relevant blogs and some social signals. No doubt about it. I am live proof who experienced the power of blog commenting.

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