The Content Plan That Grows Your Income Without Backlinks

This post may contain affiliate links so I earn a commission. Please read my disclosure for more info.

UPDATE: Jan 30, 2017. If you want to see the results of expanding the content on an existing site, then keep reading. I’ll present results from 2 sites where I added content and the traffic went up, and most importantly the revenue went up.

Additionally, the revenue didn’t just go up – The ROI is dramatic.

Get the Content Management templates here for free. You can start expanding your site today!

Content is the cornerstone of the growth in revenue and the traffic that drives it. Across the 2 sites over 250 posts were added over the past several months, leading to massive growth in traffic and revenue and without backlinks.

Check out these 2 graphics for the site that earned almost $15,000 in Dec 2016:

The content added is built around the Keyword Golden Ratio (explanation of KGR – opens in YouTube) and that’s content is monetized with the Amazon Affiliate tracking code in Yellow. The chart covers Jan – Dec 2016. You’ll notice that the long tail tail, i.e. KGR compliant, content makes about the same as the large search volume content. The KGR content can rank and get organic search traffic without the help of backlinks.

This post will answer most of the questions about content that I added.

Ready? Let’s get to it! In the video, I’ll tell you:

  1. What the team looks like. {org chart template}
  2. How I hire people from Upwork.
  3. The job posting {template} so you can use it.
  4. What to do if it doesn’t work out {template}.
  5. What my content manager does, i.e. the roles and responsibilities. {template}, for the rate of about $8 – $10 per hour.
  6. The content management tracking sheet {template}.
  7. Get the templates here. Just enter your email address and you’ll get access. **If you’re on the Niche Site Project email list already, go check your email because you should have a link to the templates already.

How Much Does Content Cost?

I invested about $4,000 in content for the site that made about $15,000 in December. $3,200 in content and $800 for editing. Then, the other site $14,670 (it hit $32,000 in Dec) had about $1,200 of content added.

Get the Content Management templates here for free. You can start expanding your site today!

Content isn’t necessarily cheap, but it’s not risky if you know the system works. When you think about starting a business, a niche site business is a VERY cheap way to do it. Imagine opening up a brick and mortar store – It’d cost hundreds of thousands of dollars.

If you wondering if I could have gotten the content for a cheaper price…

Then you’re missing the point. If it makes you feel better, then, YES, one could get the content for cheaper.

But the point is to make an investment (content in this case) and get a positive ROI (Amazon Affiliate commissions in this case). In both of these cases, adding content paid for the investment very fast and had a long lasting positive impact on the earnings. If you get too caught up on trying to get the best deal, you’re doing yourself a disservice.

If you have questions, ask in the comments below.

About the Author: Doug Cunnington is the founder of Niche Site Project. He shows people how to create Affiliate Sites using project management and a proven, repeatable framework. Doug loves creating systems, using templates, and brewing beer (but usually not at the same time).

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Niche Website Builders help their customers build and grow more profitable content sites. They offer a fully hands-off approach for all the services that they offer.For example, their content creation service includes their proprietary keyword research process, articles are written by in-house native English speakers, formatted using review templates that are proven to convert and uploaded to WordPress with affiliate links added so that all you need to do is review and click publish.

This makes their service perfect for both beginners wondering where to start, through to experienced portfolio owners looking to scale their operations

They also offer ‘done for you’ site builds and link building services.


Comments on this entry are closed.

  • Hi Doug,
    Thank you for the great post. I have a question, you stated the you publish 250 post for several month. I like to know do you post bulk post at a time or post everyday? I actually asking what was the schedule of posting.

  • Brian

    I find I spend a ton of time trying to format a post(tables/graphics) after its been written. Do you just publish it without lots of formatting and then improve any post that start getting traffing later on?

  • Brian

    Hi Doug
    I read thru everything but confused on types of keywords…are all your new golden keyword targeted posts for product based keywords like “best x for y” and other review related or just lots of non-competitive informational keywords that you somehow funnel to your produxt review posts? Like “how to attach a rainshower head” and link to best rainshower heads

    • Hey Brian, thanks for checking out the post!
      So, both kinds of keywords…mostly affiliate based review products. It can be the “best x for y” but can be anything. I have a few very highly trafficked pages that have a moderate search volume, but a MASSIVE long tail set of keywords. I don’t even know what they are…

      Anyway, any kind of keyword will do…

  • Doug:

    Great post and video! Really intersting topic.

    I have downloaded a copy of the templates that you provided (thank you) but I see that in the hiring a writer section you mention a style guide.

    Can you send me a link to that as I have absolutely no idea what a style guide is and what it should contain.


    • Hey Ken, thanks for checking out the post!
      You’re better off creating your own… but here is what’s in mine (which is super simple):
      Style guide

      • Use Arial, 12 pt
      • Single spaces after periods at the end of sentences
      • Don’t use semicolons.
      • Paragraphs should be short (2-3 sentences) for a blog audience
      • Sentence case title headings (only capitalize the first letter in the first word)
      • Use Heading 2 subheadings (not bold)
      • Use those Heading 2 often to break up the text – every few paragraphs
      • Place your references as hyperlinks in the text (i.e. the URLs of sites that you reference)
  • Hi Doug,
    This is very helpful info, am building a list of keywords to try out this method.
    Q: When determining the allintitle count, do you set your Google search settings to 100> ‘Never Show Instant Results’ then set ‘Results per page to 100; or do you just leave it to 10 instant results?
    When I search the allintitle with search settings at 10; I get a huge number which drastically reduces when using the 100 results settings.

  • Hey Doug, nice info and helpful when I outsource.

    You may also want to fix the typo:
    #7 – “Just enter you’re email address ” Should be “your”

    • Ross, thanks!
      And awesome catch on the typo. 🙂 It happens – no excuse for a silly typo.

  • Rom

    Hi Doug,
    I am already a member on you list and I would like to know if you could send me the templates as it doesn’t seem to work when I try your link (it ask to register again , when I o so I don’t get any emails).
    Thanks by the way, great post.

  • Joshua Davis

    Hi Doug,

    Could you manually add me to your list and send the templates? No matter what I do it won’t let me sign up. It just says Aweber error email blocked. I tried several different emails.

  • Hi Doug.
    Thank you for your amazing post.
    I have started a nichesite for 2 months and had almost 200 posts so far. The site’s ranking has been increasing gradually according to ahrefs. However, I haven’t got any order from amazon yet. Can you please tell me how long it would take (roughly) to get the first order and income from amazon? I think I need to be more patient. Thanks heaps.

  • Hi Doug,
    This is very helpful info, I also have website and Building list of keywords to apply this.


  • Hi Doug. Thank you for sharing this post. It was really helpful when I build up content for my site.
    Cheers, Danny

  • Artem

    Great article, Doug – thank you!
    One question. You’ve mentioned: “Then, the other site $14,670 (it hit $32,000 in Dec) had about $1,200 of content added.”
    Did you mean that $14,670 was the amount you invested at that moment in this second site? If yes, then what kind of expenses they were (guest posts writing, outreach services, paid links, etc.)?

    • Thanks!
      I think that was a typo – sorry. The site MADE $14,670 in a month.

      The expenses were cheap…virtually nothing aside from hosting. The costs are outlined…$1200 in content. It was the project go white site so you can learn more about the details there.

      • Artem

        Thanks for your reply! Got it – I’ve already read your article about Project White Hat 😉

        I have two more questions, if you don’t mind:
        1) have you seen any significant changing in rankings of your KGR-based posts due to the Google Rankbrain algorithm? (in short – it’s an AI that looks for the best results that are not based on article’s titles, but that are in general have the best information about the search query. There is a detailed guide about Rankbrain at Backlinko, if someone is interested)
        2) When you decide on keywords that have monthly searches >250, how do you judge them via your KGR formula? For example, if some keyword have 900 monthly searches and there are 57 “allintitle” results – would you still use 0.25 ratio as your baseline?

        Thank you in advance!

  • Jeff

    Hi Doug,

    I’ve tried and tried to find those templates or your email sign up list. Could you send those templates to my email please? And definitely enroll me in your email list. Also, how much do you typically pay your editor to edit those articles to WP? From your videos if you published 200 articles and the editing cost you around $800, that would be around $4 per article. Am I on the right track? That seems pretty cheap to edit each article, but that would be nice to be able to hire someone to do that for me.

    • Jeff, there is a link to the templates in the first email you received. Did you get that email?

      That’s roughly about right…but I was paying by the hour. I paid about $9-10/hr initially and gave my content manager a raise after some time.

  • Coop Pillow

    Hi Doug.
    Thank you for your amazing post.
    I have started a nichesite for 2 months and had almost 200 posts so far. The site’s ranking has been increasing gradually according to ahrefs. Thanks heaps.

  • Sina

    Hi Doug,

    your link to “behind the scenes” webinar is broken and does not work

  • Jay

    Love your content Doug, but my account at Upwork got permanently deactivated! I revised slightly from your referenced template but didn’t deviate nowhere near drastically enough for Upwork to claim my job request was a “scheme” or “scam.” Any idea what went wrong for me?

    • Jay, sorry to hear it.
      It may have been that you mentioned the word “review” — let me know.

      They don’t like the words “Amazon” or “Review” in there because product suppliers used to pay for fake reviews. So that may have been the problem.

      I basically just post listings for blog content and then give instructions later.

  • Vishal Gupta

    Hey Doug,
    I love your content!
    Some Questions here..
    A.I want to start our Amazon affiliates niche site but I have no idea for content writing so you can suggest me any writer from Fiverr under $5( please send me link that ) because Upwork is so costly for me!
    B. I have a health website. Can I use this for Amazon affiliate niche site? And please review the site!
    Thank you
    Love from India??

  • Crystal

    Hey Doug! Love your site and all of your content. If you’re willing to share – how much do you normally set your fixed bid for per 1,000 words? I’ve paid for $10 articles on Fiverr and got what I paid for (not much). I’m curious as to how much on average a decently written post goes for these days! Is upwork better quality?

  • Rudy

    Hi Doug,
    Thanks for providing such valuable content. I and many others appreciate your generosity and willingness to help others in the affiliate marketing niche.

    I do have a question about your Content Management Templates article. In it, you mentioned the following:

    “Follow the supplied style guide (I will send when I hire you)”

    Is this guide available or is it a trade secret?



  • Great work Doug

    I have learnt a lot from you , especially KGR.